Sterling Homes Calgary
- Company typePrivate
- Founded1950
- HeadquartersCalgary, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Sterling Homes Calgary firmographics
Firmographics- Name
- Sterling Homes Calgary
- Legal name
- Sterling Homes Calgary
- Website
- https://sterlingcalgary.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Sterling Homes Calgary industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117)
- akta.pro primary industry
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
- akta.pro secondary industry
- Custom Home Building (IMAFABAC)
Keywords
Where Sterling Homes Calgary is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sterling Homes Calgary business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Home Sales: One-time purchase of newly constructed homes including presale models, quick possession homes, and custom builds. Revenue is generated through the sale of homes at various price points based on model, lot location, and customization options.
- Home Upgrades and Customization: Additional revenue from premium upgrades, design center options, and enhanced specifications beyond the base home price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quick Possession Homes - Turnkey finished homes with included incentives |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Sterling Homes Calgary product offering
Product offeringCore offering
Sterling Homes Calgary designs, constructs, and sells new single-family homes, duplexes, and row homes across Calgary and surrounding communities including Airdrie, Chestermere, Cochrane, Okotoks, Springbank, and Langdon. The company offers both presale custom builds (where buyers select lot, floor plan, and design selections) and quick possession move-in-ready homes through a network of show homes and sales centers. With over 75 years of experience and 20,000+ homes built, every Sterling home includes a Smart Energy package with energy-efficient and smart home features.
Product overview
Sterling Homes Calgary is an award-winning home builder with over 75 years of experience, having constructed over 20,000 homes in the Calgary region. The company operates as a single-brand home builder offering new single-family homes, duplexes, and row homes through multiple product lines: Home Models & Floor Plans (Laned Homes, Front Attached Garage, Bungalows, Duplexes, Row Homes) and Quick Possessions (move-in ready homes). The portfolio is organized around 25+ communities across Calgary and surrounding areas. Beyond core construction, the company offers value-added modules including Smart Energy (energy-efficient and smart home features), Income Suites (basement suite development), Home Upgrade Features, Interior Design services, the Easy Move Program (complimentary moving concierge via Virtuo partnership), Service and Warranty support, and digital tools such as Exterior Visualizer, Virtual Tours, and Mortgage Calculator.
Differentiator
Problem solved
Functional benefit
Products and services
- Quick Possession Homes
Quantifiable outcome
- Over 20,000 homes built in the Calgary region over 75+ years
- +1 more outcomes
Companies that use Sterling Homes Calgary
Customer profileSegments5 records
Ideal customer profiles5 records
Sterling Homes Calgary technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sterling Homes Calgary partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- VirtuocoreSterling Homes has partnered with Virtuo to provide a complimentary Home Concierge service to homebuyers as part of the Easy Move Program. This partnership offers stress-free moving support including full-service move concierge, coordination of trusted moving services, utilities and media transfer assistance, Canada Post mailbox registration, mail forwarding support, garbage/recycling/compost setup, and move-out cleaning coordination.
- Preferred LendersminorSterling Homes works with a network of preferred mortgage lenders to help buyers secure financing. The company connects buyers with trusted lending partners for the mortgage approval process and provides mortgage calculators and rental income scenarios.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Sterling Homes Calgary competitors and assessment
Company assessmentDirect peers
- Trico Homes: Trico Homes is a Calgary-area homebuilder offering single-family, duplex, and townhome products across several communities. Comparable to Sterling on product offering, regional concentration, and direct sales model.
- Shane Homes: Shane Homes is a long-established Calgary-area homebuilder (founded 1979) offering single-family, duplex, and row home products across multiple communities. Directly comparable to Sterling on regional concentration, product portfolio breadth, and mid-market positioning.
- Cardel Homes: Cardel Homes is a Calgary-area homebuilder (founded 1973) producing single-family homes, duplexes, and townhomes in multiple communities. Comparable to Sterling on regional footprint, product mix, and customer segments.
- Homes by Avi: Homes by Avi is a Calgary-based homebuilder with a multi-decade history building single-family and multi-family homes across the region. Comparable to Sterling on tenure, regional focus, and product portfolio.
- Jayman Built: Jayman Built is a major Calgary-based homebuilder known for energy-efficient construction and a similar show-home/community model. Comparable to Sterling on energy-efficiency positioning, regional focus, and target buyer segments, though typically larger in scale.
- Daytona Homes Calgary: Daytona Homes builds single-family homes and duplexes in the Calgary region with a focus on attainable price points. Comparable to Sterling on regional focus and entry-level/move-up buyer segments.
- Pacesetter Homes Calgary: Pacesetter Homes (a Qualico division alongside Sterling) builds new homes in the greater Calgary region across multiple price points. Highly comparable structurally given shared Qualico ownership, though Pacesetter typically targets a slightly different price segment.
- Brookfield Residential (Calgary): Brookfield Residential is one of the largest new home builders in the Calgary region, building single-family homes, duplexes, and townhomes in multiple communities. Directly comparable to Sterling on geography, product mix, and target buyer segments (first-time, move-up, families) in the mid-market price band.
Broad incumbents
- Mattamy Homes (Calgary): Mattamy Homes is Canada's largest privately-owned homebuilder with a significant Calgary presence, building across multiple product types and price points. Comparable to Sterling as a Calgary competitor but operates at national scale with deeper resources.
Regional players
- Genesis Builders Group: Genesis Builders is an Alberta-based homebuilder with operations in Calgary and surrounding areas, offering single-family and multi-family products. Comparable to Sterling on product category but operates primarily in nearby Alberta markets.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sterling Homes Calgary social profiles
Digital presenceSterling Homes Calgary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sterling Homes Calgary leadership team
Management profileNumber of profiles
Sterling Homes Calgary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sterling Homes Calgary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sterling Homes Calgary
What does Sterling Homes Calgary do?
Sterling Homes Calgary designs, constructs, and sells new single-family homes, duplexes, and row homes across Calgary and surrounding communities including Airdrie, Chestermere, Cochrane, Okotoks, Springbank, and Langdon. The company offers both presale custom builds (where buyers select lot, floor plan, and design selections) and quick possession move-in-ready homes through a network of show homes and sales centers. With over 75 years of experience and 20,000+ homes built, every Sterling home includes a Smart Energy package with energy-efficient and smart home features.
Is Sterling Homes Calgary a public or private company?
Sterling Homes Calgary is a private company. It is classified as corporate owned and is currently operating.
When was Sterling Homes Calgary founded?
Sterling Homes Calgary was founded in 1950. It employs 51 to 100 people.
Where is Sterling Homes Calgary based?
Sterling Homes Calgary is headquartered in Calgary, Canada, in the North America region.
How does Sterling Homes Calgary make money?
Two revenue lines are on record. New Home Sales are the primary driver. The others are home Upgrades and Customization.
Who are Sterling Homes Calgary's main competitors?
Direct peers on record are Trico Homes, Shane Homes, Cardel Homes, Homes by Avi, Jayman Built, Daytona Homes Calgary, Pacesetter Homes Calgary and Brookfield Residential (Calgary). Mattamy Homes (Calgary) is listed as a broad incumbent. Genesis Builders Group is listed as a regional player.
Does Sterling Homes Calgary have an API?
No public API is recorded for Sterling Homes Calgary.
What industry is Sterling Homes Calgary in?
Sterling Homes Calgary's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House), with a secondary code of IMAFABAC, Custom Home Building. Its NAICS code is 236117.