Sullivan Golf And Travel
Sullivan Golf Travel is a family-owned Ireland-based golf travel agency founded in 2004 that organizes curated golf packages to links courses in Ireland, Scotland, England, Spain, and Portugal for US golf associations, private groups, and individual travelers.
- Company typePrivate
- Founded2004
- HeadquartersIreland, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sullivan Golf And Travel does
Sullivan Golf Travel (legal entity Sullivan Golf Travel Ireland) is a privately held, family-owned golf travel agency founded in 2004 by Cathal O'Sullivan and headquartered in Ireland. The company organizes curated golf travel packages to premier links courses across Ireland, Scotland, England, Spain, and Portugal, with revenue generated primarily from per-person packaged experiences that bundle green fees, accommodations (4-5 star), transportation (chauffeur-driven or self-drive), select meals, and optional sightseeing for non-golfers. Pricing typically ranges from approximately €3,635 to €6,370 per golfer depending on destination, accommodation tier, and group size, with single-occupancy surcharges of €535 to €1,020.
The core product portfolio consists of Signature Trips (pre-planned itineraries to Ireland, Scotland, England, Spain, and Portugal), regional packages (South West Ireland, Northern Ireland, North West Ireland, Scotland regions, England regions, Iberia), Design Your Golf Tour (custom itinerary service), Ryder Cup and Solheim Cup fan experience packages, and Association Group Trips tailored for state and regional US golf associations. The company has cultivated partnerships with 30+ US state and regional golf associations — including Arizona, Alabama, PNGA, Michigan, Connecticut, Indiana, New Jersey, LPGA Amateur, South Carolina, Louisiana, Texas, and Southern California — serving as their official overseas travel operator.
The business operates with no proprietary technology stack, running on a standard WordPress website, email/telephone inquiry channels, and a US toll-free number. The go-to-market is sales-led and relationship-driven: direct bookings through the website, phone, and email, supplemented by association referral partnerships. The company carries IAGTO affiliation (since 2004) and a 20-year partnership with Golf Genius. With 7 employees, Sullivan Golf Travel is a small, high-touch operator that monetizes destination expertise, course access relationships, and long-standing association trust rather than scale or technology.
Sullivan Golf And Travel firmographics
Firmographics- Name
- Sullivan Golf And Travel
- Legal name
- Sullivan Golf Travel Ireland
- Website
- https://sullivangolftravel.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sullivan Golf Travel is a family-owned Ireland-based golf travel agency founded in 2004 that organizes curated golf packages to links courses in Ireland, Scotland, England, Spain, and Portugal for US golf associations, private groups, and individual travelers.
- Ownership category
- akta.pro rank
Sullivan Golf And Travel industry classification
Industry- Product category
- Golf Travel Services
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)
Keywords
Where Sullivan Golf And Travel is headquartered
LocationHeadquarters
- HQ city
- Ireland
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Sullivan Golf And Travel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Golf Travel Packages: Revenue generated from packaged golf travel experiences including green fees, accommodations, transportation (chauffeur-driven or self-drive), meals (breakfast, welcome/farewell dinners), and optional sightseeing for non-golfers. Pricing per person with single/double occupancy options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | South West Ireland Package - Seven nights, five-star accommodations, five rounds links golf (Old Head, Ballybunion, Lahinch, Tralee & Waterville), luxury vehicle and driver |
| Unit Pricing | Multi-year contract | Northern Ireland Package - Seven nights superior accommodation, five rounds links golf (Royal County Down, Royal Portrush, Portstewart, Ardglass & Ballyliffin Glashedy), luxury vehicle and driver |
| Unit Pricing | Multi-year contract | North West Ireland Package - Five rounds links golf (Carne, Enniscrone, Donegal, Rosses Point, Narin & Portnoo), luxury vehicle and driver |
| Unit Pricing | Multi-year contract | Pacific Northwest Golf Association SW Ireland 2024 - Seven nights, four-star accommodation, five courses (Waterville, Ballybunion, Dooks, Tralee, Lahinch) |
| Unit Pricing | Multi-year contract | PNGA Northern Ireland & Dublin 2026 - Seven nights, four/five-star hotels, four courses (Portstewart, Royal Portrush, Royal Dublin, Portmarnock) |
| Unit Pricing | Multi-year contract | South Carolina Golf Association Northern Ireland 2024 - Seven nights, four-star accommodations, five courses |
| Unit Pricing | Multi-year contract | Signature Trip NW England 2020 - Seven nights, four-star Formby Hall Golf Resort, five rounds links golf, full board, chauffeur transfers |
| Unit Pricing | Multi-year contract | Signature Trip Northern Ireland 2020 - Seven nights, four-star accommodations, five courses, chauffeur transfers |
| Unit Pricing | Multi-year contract | Signature Trip Highlands 2020 - Seven nights luxury accommodations, four courses including Royal Dornoch (twice) |
| Unit Pricing | Multi-year contract | LPGA Amateur Portugal 2026 - Seven nights five-star accommodation, five courses (Vilamoura, Ombria, Monte Rei, Terras Da Comparta, Aroeira) |
| Unit Pricing | Multi-year contract | Louisiana Golf Association SW Ireland 2027 - Seven nights four/five-star, five courses, luxury coach, dinners, entertainment |
| Unit Pricing | Multi-year contract | USA Fan Experience 2020 Ryder Cup - Four nights SpringHill Suites Milwaukee, four-day passes, fan rally, transportation |
| Unit Pricing | Multi-year contract | USA Fan Experience 2020 Ryder Cup Hyatt - Four nights Hyatt Regency Milwaukee, four-day passes |
| Unit Pricing | Multi-year contract | Ryder Cup Gold Experience 2020 Westin - Five nights Westin Milwaukee, four-day Int'l Pavilion passes, Pitch-and-Run Party |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Sullivan Golf And Travel product offering
Product offeringCore offering
Sullivan Golf Travel is a golf travel booking agency that designs, sells, and coordinates pre-planned Signature Trip itineraries and customizable golf packages to premier links courses in Ireland, Scotland, England, Spain, and Portugal. Packages typically include green fees, 4-5 star accommodations, chauffeur-driven transfers, selected meals, caddie arrangements, and non-golfer sightseeing. The company serves both individual/private group travelers and US golf associations seeking organized member-benefit trips.
Product overview
Sullivan Golf Travel operates as a golf travel booking agency offering pre-planned Signature Trip itineraries and customizable golf travel packages to destinations in Ireland, Scotland, England, Spain, and Portugal. The core offering consists of organized golf packages featuring world-class links courses, luxury accommodations, and chauffeur-driven transportation. The company also serves golf associations across the United States with group travel programs, and offers event-specific packages for major tournaments such as the Ryder Cup and Solheim Cup. Additional services include custom tour design tools and complimentary quote services. The product portfolio centers on golf travel logistics rather than software or technology products.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Trips Pre-planned, fully escorted golf travel itineraries with confirmed accommodations, tee times, and luxury transportation to destinations such as South West Ireland, Northern Ireland, and North West Ireland; designed for easy booking with limited availability.
- Ireland Golf Packages Organized golf travel packages across Irish regions (South West, Northern Ireland, Dublin & The East, North West), featuring top links courses such as Ballybunion, Royal County Down, Royal Portrush, Lahinch, Old Head, and Carne.
- Scotland Golf Packages Golf travel packages to Scotland covering St. Andrews & Fife, West Coast, Edinburgh & East Lothian, and Highlands & North East regions, featuring courses such as St. Andrews Old Course, Turnberry, Muirfield, Royal Troon, and Royal Dornoch.
- England Golf Packages Golf travel packages to England featuring Open Championship and heathland courses such as Royal Birkdale, Royal Lytham & St. Anne's, Sunningdale, Royal Liverpool, Formby, and Hillside.
- Spain & Portugal Golf Packages Golf travel packages to Spain and Portugal featuring courses such as Monte Rei Golf Club, Vilamoura Old Course, Ombria, Terras Da Comparta, Aroeira, and other Iberian links and resort layouts.
- Association Group Trips Tailored overseas golf travel packages designed for US state and regional golf associations and other organized groups, with customized itineraries, group pricing, and on-trip Sullivan Golf Travel representation; includes dedicated trip pages for PNGA, Arizona, Alabama, Connecticut, Indiana, New Jersey, South Carolina, Louisiana, LPGA Amateur, Michigan, Southern California, Texas, and Rochester District associations.
- Ryder Cup Experience Packages
Quantifiable outcome
- Serving golfers from all over the world since 2004
Companies that use Sullivan Golf And Travel
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Sullivan Golf And Travel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sullivan Golf And Travel partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- IAGTO (International Association of Golf Tour Operators)coreIAGTO affiliation validates the company as a reputable golf tour operator. IAGTO is the global trade association for golf tourism operators, providing industry recognition and network access.
- Ship SticksminorGolf equipment shipping partner offering Sullivan Golf Travel customers 10% discount on shipping services. Integration displayed on website with promotional offer.
- Wild Atlantic Way TourismminorPartnership with Ireland's Wild Atlantic Way tourism initiative to promote Ireland as a golf destination.
- The Experience St AndrewsminorPartnership with St Andrews experience provider for Scotland destination services.
- Golf Genius (20-year partnership)coreLong-standing 20-year partnership with Golf Genius, a leading tournament management software provider. Displayed 20-year anniversary logo on website.
- Arizona Golf AssociationcoreState golf association offering members exclusive overseas golf travel packages through Sullivan Golf Travel.
- Alabama Golf AssociationcoreState golf association with member benefit program for Ireland and Scotland trips in 2026.
- Pacific Northwest Golf Association (PNGA)coreMajor association partner with multiple annual trips including Ireland (2026), Scotland, and England destinations.
- Golf Association of MichigancoreState association with Scottish Highlands and Portugal member trips.
- Connecticut State Golf AssociationcoreAssociation with Ireland and Scotland trip programs for members.
- Indiana Golf AssociationcoreNorthern Ireland member benefit package for 2023.
- LPGA Amateur Golf AssociationcoreNational association with Portugal 2026 trip and Solheim Cup experiences.
- Louisiana Golf AssociationcoreState association with Southwest Ireland trip program (2027).
- South Carolina Golf AssociationcoreNorthern Ireland member benefit packages for 2024.
- New Jersey State Golf AssociationcoreSouthwest Ireland trip program for members.
- Texas Golf AssociationcoreState association with member overseas benefit trips.
- Southern California Golf AssociationcoreAssociation with Portugal trips and member benefits.
- Rochester District Golf AssociationcoreRegional association with Ireland and Scotland member benefit packages.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sullivan Golf And Travel competitors and assessment
Company assessmentBroad incumbents
- Brendan Vacations: Brendan Vacations is a larger Ireland/UK tour operator offering guided vacations across Ireland and beyond. While not golf-specialist, it competes for the same US-to-Ireland leisure travel wallet and overlaps in destination expertise.
- CIE Tours International: CIE Tours is a major escorted-tour operator specializing in Ireland and the UK. As a broader Ireland-travel incumbent, it overlaps with Sullivan Golf Travel's destination set and competes for inbound US tourist demand, though without golf specialization.
Direct peers
- PerryGolf: PerryGolf is a long-established golf tour operator specializing in escorted and custom golf trips to the UK, Ireland, and other premier destinations — directly comparable to Sullivan Golf Travel's core links-golf package business.
- Haversham & Co. Golfing Expeditions: Haversham is a US-based luxury golf tour operator running small-group escorted trips to the UK, Ireland, and other premier destinations — directly comparable in positioning, service level, and target customer.
- Your Golf Travel: Your Golf Travel is a major UK golf holiday retailer and tour operator offering packages to Ireland, Scotland, England, Spain, and Portugal — a direct competitor in the same links-golf packaged-trip category.
- Golf Vacations UK: Golf Vacations UK is a golf tour operator running custom and group trips to Ireland, Scotland, and England — directly comparable to Sullivan Golf Travel's bespoke links-trip offering for North American golfers.
- Adventures in Golf: Adventures in Golf organizes small-group, escorted golf trips to iconic destinations including the UK and Ireland. It is comparable in service style, customer experience, and curated-links positioning.
- Golfbreaks: Golfbreaks is a UK-based golf travel company offering packaged and bespoke golf holidays across the UK, Ireland, Spain, and Portugal — overlapping almost exactly with Sullivan Golf Travel's destination footprint and customer profile.
- Premier Golf: Premier Golf is a US-based golf tour operator offering custom and group golf trips to Ireland, Scotland, and other major destinations — a comparable packaged-trip competitor targeting the same North American golf-traveler segment.
Emerging players
- Leading Courses: Leading Courses is an online tee-time booking platform and golf-course marketplace covering European destinations. It represents the digital, self-service alternative to Sullivan's manual itinerary model and is an emerging threat to traditional golf tour operators.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sullivan Golf And Travel social profiles
Digital presenceSullivan Golf And Travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sullivan Golf And Travel leadership team
Management profileNumber of profiles
Profiles1 record
Sullivan Golf And Travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sullivan Golf And Travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sullivan Golf And Travel
What does Sullivan Golf And Travel do?
Sullivan Golf Travel is a golf travel booking agency that designs, sells, and coordinates pre-planned Signature Trip itineraries and customizable golf packages to premier links courses in Ireland, Scotland, England, Spain, and Portugal. Packages typically include green fees, 4-5 star accommodations, chauffeur-driven transfers, selected meals, caddie arrangements, and non-golfer sightseeing. The company serves both individual/private group travelers and US golf associations seeking organized member-benefit trips.
Is Sullivan Golf And Travel a public or private company?
Sullivan Golf And Travel is a private company. It is classified as family owned and is currently operating.
When was Sullivan Golf And Travel founded?
Sullivan Golf And Travel was founded in 2004. It employs 1 to 10 people.
Where is Sullivan Golf And Travel based?
Sullivan Golf And Travel is headquartered in Ireland, Ireland, in the Europe region.
How does Sullivan Golf And Travel make money?
One revenue line is on record: golf Travel Packages.
Who are Sullivan Golf And Travel's main competitors?
Broad incumbents on record are Brendan Vacations and CIE Tours International. Direct peers are PerryGolf, Haversham & Co. Golfing Expeditions, Your Golf Travel, Golf Vacations UK, Adventures in Golf, Golfbreaks and Premier Golf. Leading Courses is listed as an emerging player.
Does Sullivan Golf And Travel have an API?
No public API is recorded for Sullivan Golf And Travel.
What industry is Sullivan Golf And Travel in?
Sullivan Golf And Travel's product category is Golf Travel Services. Its primary akta.pro industry code is THAKAFAJ, Sports & Active Travel Agencies (e.g., ski, golf, dive). Its NAICS code is 561510 and its SIC code is 7900.