Summa Collective

What Summa Collective does

Summa Collective, founded in 2023 and rebranded to Ilkka in 2025, is a Helsinki-based marketing and technology group owned by Finnish listed parent Ilkka Oyj. The group consolidates six wholly-owned operating companies covering the full marketing-to-technology value chain: Evermade (design and WordPress development), Liana Technologies / LianaAutomation (marketing automation and communication technology), Mysome (social media marketing), Myynninmaailma (B2B marketing strategy), Profinder (data-driven sales and marketing), and Ungapped (stakeholder communications SaaS). Together these units serve over 3,500 customers with 330 professionals and reported combined turnover exceeding €37 million on a pro forma 2024 basis.

The group operates a hybrid professional-services-plus-SaaS revenue model. Service revenue is generated through project-based and retainer engagements for design, digital development, social media marketing, B2B marketing strategy, and data-driven sales consulting, delivered under dedicated subsidiary brands with enterprise and mid-market account management. Recurring subscription revenue comes from Ungapped's stakeholder communications SaaS and from LianaAutomation, a domestic marketing automation tool for lead generation, customer engagement, and cross/upselling campaigns. Complementary revenue is generated from international research publications — notably Liana Technologies' annual Marketing Automation Usage and Trends Report.

Commercially, the group runs a B2B-focused go-to-market combining enterprise field sales with an event-driven demand-generation layer (Impact Talk webinar series with attendee NPS scores of 91–93, annual Impact Summit, breakfast events) and content marketing (Marketing AI Barometer, case studies). Distribution is domestic Finnish for services, while Liana's research publications reach international audiences. Geographic expansion beyond Finland is not yet evident in operations, though thought-leadership content has cross-border reach.

Name

Summa Collective

Legal name

Ilkka Oyj

Website

https://summacollective.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Ilkka (formerly Summa Collective) is a Helsinki-based marketing and technology group, owned by Ilkka Oyj, combining six subsidiaries covering design, marketing automation, social media, B2B marketing, data-driven sales, and stakeholder communications SaaS to serve over 3,500 customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Finland

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marketing and Technology Services: Project-based and retainer engagements covering design, digital development, social media marketing, B2B marketing strategy, and data-driven sales consulting delivered through specialized subsidiaries.
2. SaaS Products (Ungapped): Stakeholder communications SaaS subscription product for organizations.
3. Research and Guides: Marketing automation research reports and guides distributed internationally.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Summa Collective (now Ilkka) is a marketing and technology group that delivers integrated marketing, data, and technology services to B2B organizations through six specialized operating companies: Evermade (WordPress design and development), Liana/LianaAutomation (marketing automation), Mysome (social media marketing), Myynninmaailma (B2B marketing), Profinder (data-driven sales), and Ungapped (stakeholder communications SaaS). The group serves over 3,500 customers with 330 professionals and combines professional services engagements with subscription SaaS products.

Product overview

Ilkka (formerly Summa Collective) is a marketing and technology company that combines marketing, data, and technology expertise under one roof. The company operates as a unified group comprising multiple specialized subsidiaries: Evermade (design and WordPress technology), Liana/LianaAutomation (marketing automation and communication technology), Mysome (social media marketing), Myynninmaailma (B2B marketing), Profinder (data-driven sales and marketing), and Ungapped (stakeholder communication SaaS). The portfolio is unified under the 'Impact Built In' philosophy, offering integrated marketing, data, and technology solutions to over 3,500 customers with 330 professionals and 37 million euros in revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Evermade Design and Technology Services Design and technology agency services including web design and WordPress-based digital development for B2B organizations. Finland's leading WordPress expert.
• Liana Marketing Automation Platform (LianaAutomation) Marketing automation tool for lead generation, customer engagement, and cross-selling/upselling campaigns, used by organizations either independently or with expert support. Finland's largest marketing and communications technology product.
• Mysome Social Media Marketing Services Social media marketing agency services for B2B organizations. Finland's leading social media marketing agency.
• Myynninmaailma B2B Marketing Services B2B marketing strategy, direction, and guidance services for organizations seeking to improve sales and marketing effectiveness.
• Profinder Data-Driven Sales and Marketing Services Data-driven sales and marketing services for B2B organizations, specializing in leveraging data for sales and marketing optimization.
• Ungapped Stakeholder Communications SaaS SaaS subscription product for stakeholder communications, used by organizations to manage communications with their stakeholder groups.

Quantifiable outcome

• 48.6% of surveyed marketing professionals use AI tools daily (Markkinoinnin AI-barometri 2026)
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• EvermadecoreOthersDesign and technology agency and Finland's leading WordPress specialist. Part of the Summa Collective/Ilkka group providing web design and digital development services.
• Liana TechnologiescoreOthersFinland's largest marketing and communications technology pioneer. Provides marketing automation tools and platform. Part of the group.
• MysomecoreOthersFinland's leading social media marketing agency. Part of the group.
• MyynninmaailmacoreOthersB2B marketing thought leader. Part of the group.
• ProfindercoreOthersData-driven sales and marketing expert. Part of the group.
• UngappedcoreOthersSaaS company for stakeholder communications. Part of the group.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cision: Cision is a global stakeholder communications and PR distribution SaaS platform. It is the closest international comparable to the group's Ungapped stakeholder communications SaaS subsidiary.
• ActiveCampaign: ActiveCampaign provides marketing automation, email, and CRM functionality with a strong SMB and mid-market focus. It is comparable as a marketing automation platform competing for the same B2B marketing budgets that LianaAutomation targets.
• HubSpot: HubSpot offers an integrated marketing automation, CRM, and content platform aimed at B2B mid-market and enterprise customers. Its all-in-one SaaS approach competes directly with the LianaAutomation-led marketing technology layer and is the closest international model to Ilkka's integrated marketing+tech stack.
• Mailchimp: Mailchimp is a marketing automation and email platform with broad B2B adoption. It is directly comparable to LianaAutomation in product category and customer base (B2B marketers and communications leaders).
• Marketo (Adobe Marketo Engage): Marketo is an enterprise marketing automation platform now part of Adobe. It targets B2B enterprises with lead management and campaign automation capabilities that overlap directly with LianaAutomation's offering.
• Notified: Notified provides stakeholder communications, PR, and investor relations SaaS. It directly mirrors Ungapped's product positioning in the stakeholder communications category.

Regional players

• Dagmar: Dagmar is one of Finland's largest data-driven marketing and communications agencies. It is directly comparable to Ilkka's agency layer (Mysome, Myynninmaailma, Profinder) within the same Finnish market.
• TBWA\Helsinki: TBWA\Helsinki is a Finland-based creative and marketing agency within the TBWA global network. It is a regional peer to Ilkka's creative and B2B marketing subsidiaries, competing for the same enterprise marketing budgets in Finland.

Broad incumbents

• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad enterprise marketing and customer engagement platform. It is comparable as a wider-portfolio incumbent whose capabilities (automation, email, social, data) overlap substantially with Ilkka's integrated martech stack.
• Oracle Eloqua: Oracle Eloqua is an enterprise marketing automation and orchestration platform. It serves as a broader incumbent competitor to the LianaAutomation layer of the group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=Ilkka+markkinointi
• LinkedInlinkedin.com/company/summa-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summa Collective