Ungapped
Ungapped is a Stockholm-based SaaS platform offering email marketing, SMS, surveys, event management, and marketing automation for Nordic SMBs, universities, member organizations, and public-sector clients, operating as a subsidiary of Liana Technologies.
- Company typePrivate
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ungapped does
Ungapped is a Stockholm-based, private digital communication platform that operates as a subsidiary of Finnish Liana Technologies (itself part of publicly listed Ilkka-Yhtymä Group). Founded in 2009, the company offers a unified SaaS suite spanning email marketing, SMS campaigns, surveys/signup forms, event management, and marketing automation, all accessed through a single interface with drag-and-drop editors, A/B testing, automation triggers, and analytics. The platform includes a ChatGPT-based AI Assistant add-on for content creation, a public API with Swagger documentation, and a native integration catalog covering tier-one CRMs (Salesforce, HubSpot, Microsoft Dynamics, Pipedrive), e-commerce (Shopify), workflow automation (Zapier), and a long tail of Nordic vertical systems (Tixly, Homepal, Vitec, Groupcare).
The company monetizes primarily through tiered monthly subscriptions (Basic €35, Pro €75, Enterprise €525) billed in EUR, supplemented by usage-based SMS fees (€0.50 per message) and optional consulting services branded as Marketing as a Service. Go-to-market is hybrid: a self-serve product-led funnel with a one-month free trial for SMBs, complemented by sales-assisted enterprise motion for the higher tier (dedicated CSM, custom integrations, own domains/IPs). Customer base spans universities (Chalmers, Uppsala Universitet), labor and business associations (IF Metall, Saco, Almega, Svenskt Näringsliv), public sector (Örnsköldsviks Kommun), and commercial firms (Byggföretagen, Whippy, Spritmuseum), with stated reach across Sweden, Norway, and Denmark.
Operationally, Ungapped runs with 1-10 employees led by founder/CEO Oscar Uribe, with no disclosed funding rounds or external investors beyond its corporate parent. The 2023 product calendar (AI Assistant, Media Monitor, SMS Dialog, BankID/Digital Signature, public API) shows active product investment despite the lean team, while continued reliance on ChatGPT for AI capabilities signals a feature-layer rather than core AI strategy.
Ungapped firmographics
Firmographics- Name
- Ungapped
- Legal name
- Ungapped
- Website
- https://ungapped.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ungapped is a Stockholm-based SaaS platform offering email marketing, SMS, surveys, event management, and marketing automation for Nordic SMBs, universities, member organizations, and public-sector clients, operating as a subsidiary of Liana Technologies.
- Ownership category
- akta.pro rank
Ungapped industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Ungapped is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Ungapped business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Email Marketing Subscriptions: Subscription-based pricing tiers (Basic, Pro, Enterprise) with monthly billing based on contact volume and feature access.
- SMS Campaigns: Pay-per-SMS pricing in addition to monthly subscription, with volume-based rates varying by destination country.
- Consulting Services: Advisory services including Marketing as a Service (MaaS), digital customer journey development, and strategic consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic email marketing tier with essential features |
| Subscription | Monthly | Pro email marketing tier with advanced features and unlimited usage |
| Subscription | Monthly | Enterprise tier with custom solutions and dedicated support |
| Usage-based | Monthly | Basic SMS package with pay-per-SMS pricing |
| Usage-based | Monthly | Pro SMS package with advanced sender options |
| Subscription | Monthly | Basic survey tier with limited responses |
| Subscription | Monthly | Pro survey tier with unlimited usage and advanced features |
| Subscription | Monthly | Enterprise survey tier with full customization |
| Subscription | Monthly | Basic event management tier with limited capacity |
| Subscription | Monthly | Pro event management tier with more capacity |
| Subscription | Monthly | Enterprise event management with unlimited scale |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Ungapped product offering
Product offeringCore offering
Ungapped sells a multi-channel digital communication SaaS platform that lets organizations run email marketing, SMS campaigns, digital surveys, signup forms, event management, and marketing automation from a single unified interface. The platform is offered as tiered subscriptions (Basic, Pro, Enterprise) with optional usage-based SMS fees, a free one-month trial, and paid add-ons including a ChatGPT-based AI Assistant, Media Monitor, BankID/Digital Signature authentication, and SMS Dialog. Customers include universities, labor unions, municipalities, and businesses across the Nordic region, served from Stockholm with sales-assisted support for the Enterprise tier.
Differentiator
Problem solved
Functional benefit
Products and services
- Email Marketing Platform Standalone email marketing product for creating and sending campaigns via a drag-and-drop editor with responsive templates, A/B testing, automatic quality checks, and detailed analytics. Offered in Basic and Pro tiers and used by SMB through Enterprise customers.
- SMS Tool SMS campaign management product with sender branding, reply handling, scheduling, and statistics tracking, sold as Basic and Pro SMS packages plus pay-per-SMS usage fees.
- Survey Tool Digital survey creation product with ready-made templates, conditional questions, NPS and CSAT question types, GDPR consent blocks, and automatic reminders. Offered in Basic, Pro, and Enterprise tiers for collecting feedback and form responses.
- Event Management Tool Event coordination product supporting physical, digital, and hybrid events with QR code check-in, mentometer live polling, and attendee management. Offered in Basic, Pro, and Enterprise tiers scaling from a single event up to unlimited events and participants.
- Marketing Automation Automation product that triggers communication flows based on date or schedule, behavior or profile attributes, activity or events, and content changes, with user scoring models to prioritize outreach. Bundled within the platform across email, SMS, survey, and event tools.
- Marketing as a Service (Consulting) Advisory service offering including Marketing as a Service (MaaS), digital customer journey development, and strategic consulting on Ungapped platform usage and broader communications strategy.
- AI Assistant Add-on Paid add-on built on ChatGPT that generates email subject lines, corrects grammar and spelling, translates text, extends copy length, and adjusts tone across the email, survey, and event tools.
- Ungapped Media Monitor Add-on Paid add-on that uses AI to track selected keywords across media and surfaces insights about brand, industry, and competitor discussions.
- BankID, Google Authentication, and Digital Signature Add-on Paid authentication add-on providing BankID and Google sign-in plus digital signature capabilities for identity verification and signed online interactions within Ungapped workflows.
- SMS Dialog Add-on Paid add-on that layers two-way conversational SMS on top of the standard SMS product, enabling dialogue-based customer interactions.
- Public API (Swagger) Free-to-use public API documented via Swagger that lets developers integrate Ungapped with other business systems and automate workflows and data exchange.
Quantifiable outcome
- Ungapped has 1000s of satisfied users
- +1 more outcomes
Companies that use Ungapped
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Ungapped technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability3 records
Feature6 records
Ungapped partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Microsoft DynamicscoreCRM & ERP integration allowing businesses to run operations end-to-end with intelligent applications. Enables data synchronization between Ungapped communication tools and Microsoft Dynamics customer records.
- ZapiercoreWorkflow automation integration connecting Ungapped to over 750 applications. Enables automated workflows between Ungapped and other business tools without coding.
- PipedrivecoreSales CRM integration enabling sales-focused organizations to sync customer data and trigger communication flows based on sales activities.
- SalesforcecoreMajor CRM integration bringing together all customer information in one platform. Enables sophisticated customer journey automation based on Salesforce data.
- HubSpotcoreSales and marketing CRM integration for lead generation, deal closing, and pipeline management combined with Ungapped communication capabilities.
- ShopifycoreE-commerce platform integration enabling online sellers to sync product data, customer information, and transaction data with Ungapped for marketing automation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ungapped competitors and assessment
Company assessmentDirect peers
- Apsis One: Nordic-headquartered marketing platform offering email, SMS, automation, and customer data capabilities. Most direct functional peer to Ungapped in the Nordic SMB and mid-market segment.
- GetResponse: Established email marketing and automation SaaS with similar tiered subscription pricing and SMB focus. Competes head-to-head with Ungapped across European SMB accounts.
- Brevo: Multi-channel marketing platform combining email, SMS, CRM, and automation under subscription tiers. Closest functional comparison on the email-plus-SMS bundle Ungapped sells.
- ActiveCampaign: Email marketing, automation, and CRM platform targeting SMBs and mid-market with tiered subscription pricing. Direct overlap on automation and segmentation capabilities.
Broad incumbents
- Mailchimp: Global consumer-and-SMB email marketing incumbent owned by Intuit. Competes on brand, integrations, and scale rather than Nordic specialization.
- HubSpot Marketing Hub: Part of HubSpot's broader growth platform combining email, automation, CRM, and CMS. Competes upstream against Ungapped for the same mid-market customers with deeper resources.
- Salesforce Marketing Cloud: Enterprise marketing platform offering email, SMS, journeys, and data integration. A high-end competitor that also creates partnership opportunity given Ungapped's Salesforce integration.
Emerging players
- Klaviyo: Email and SMS platform purpose-built for e-commerce brands with deep Shopify and WooCommerce integrations. Comparable on the SMS-plus-automation bundle Ungapped sells to Shopify-using customers.
Regional players
- Pipedrive: Nordic-origin CRM with growing email automation and Campaigns product. Both partner and adjacent competitor for the same Nordic SMB customer base.
Others
- Liana Technologies: Parent company of Ungapped with its own suite of email marketing and customer engagement tools (e.g., LianaMailer). Sibling product set under common ownership creating potential cannibalization risk.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ungapped social profiles
Digital presenceUngapped financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ungapped leadership team
Management profileNumber of profiles
Profiles1 record
Ungapped funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ungapped M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ungapped
What does Ungapped do?
Ungapped sells a multi-channel digital communication SaaS platform that lets organizations run email marketing, SMS campaigns, digital surveys, signup forms, event management, and marketing automation from a single unified interface. The platform is offered as tiered subscriptions (Basic, Pro, Enterprise) with optional usage-based SMS fees, a free one-month trial, and paid add-ons including a ChatGPT-based AI Assistant, Media Monitor, BankID/Digital Signature authentication, and SMS Dialog. Customers include universities, labor unions, municipalities, and businesses across the Nordic region, served from Stockholm with sales-assisted support for the Enterprise tier.
Is Ungapped a public or private company?
Ungapped is a private company. It is classified as corporate owned and is currently operating.
When was Ungapped founded?
Ungapped was founded in 2009. It employs 1 to 10 people.
Where is Ungapped based?
Ungapped is headquartered in Stockholm, Sweden, in the Europe region.
How does Ungapped make money?
Three revenue lines are on record. Email Marketing Subscriptions are the primary driver. The others are SMS Campaigns and consulting Services.
Who are Ungapped's main competitors?
Direct peers on record are Apsis One, GetResponse, Brevo and ActiveCampaign. Broad incumbents are Mailchimp, HubSpot Marketing Hub and Salesforce Marketing Cloud. Klaviyo is listed as an emerging player. Pipedrive is listed as a regional player. Liana Technologies is listed as an others.
Does Ungapped have an API?
Yes. Ungapped offers a free-to-use public API that enables developers to integrate Ungapped with other business systems, automating workflows and data exchange. Available via Swagger documentation. Developer documentation is at api.ungapped.com/swagger/ui/index.
What industry is Ungapped in?
Ungapped's product category is Marketing Automation Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.