Profinder

What Profinder does

Profinder is a Helsinki-based provider of B2B and B2C commercial data and target group services for sales and marketing teams operating in Finland. The company maintains proprietary databases covering more than 1.4 million Finnish business decision-makers and approximately 3.9 million consumer contacts, refreshed daily on the B2B side and weekly on the B2C side. Core products include the B2B Target Group Service (company and decision-maker data), the B2C Target Group Service (consumer contact data with demographic, residential, Kantar Mind behavioral, and wealth overlays), native integrations with Salesforce, Microsoft Dynamics, HubSpot, Pipedrive, and LeadDesk, a REST API with OAuth2 authentication, and the Näköpiiri map-based visualization add-on. Supplementary modules cover Intrum late-payment data, Traficom vehicle data, renovation targeting, a register of 87,000 housing companies, residential area classification, and Kantar Mind consumer behavior targeting.

The underlying technology combines proprietary data assets with two AI-based capabilities: a similarity-based smart recommendations engine that identifies look-alike companies, and a financial risk and growth classification algorithm trained on multi-year financial statement data. Distribution runs through a hybrid go-to-market: field sales for enterprise accounts, inside sales for mid-market, self-serve web platforms (b2b.profinder.fi, b2c.profinder.fi) for SMBs, and an API-first channel for technical and embedded use cases. Revenue is predominantly recurring (approximately 80% as of 2024) from annual subscription licenses, supplemented by usage-based API fees and transaction-based mailing services.

Profinder was founded in 2017 as part of LeadDesk Plc, re-launched under the Profinder brand in spring 2020, and acquired in 2024 by Ilkka Oyj, becoming a core component of Summa Collective, Ilkka's marketing and technology house. In April 2025, Ilkka completed a restructuring that merged its media business with Kaleva Media, transitioning into a marketing-and-technology holding in which Ilkka retains a 35% stake; Profinder sits inside Summa Collective within this restructured group, alongside early-stage expansion into Sweden via Profinder Sweden.

Name

Profinder

Legal name

Leadventure Oy

Website

https://profinder.fi

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Profinder provides Finnish B2B and B2C target group data services — covering 1.4M+ decision-makers and 3.9M consumers — with native CRM integrations, REST APIs, and AI-powered recommendations for sales and marketing prospecting customers.

Ownership category

akta.pro rank

Product category

Sales and Marketing Data Services

NAICS

Directory and Mailing List Publishers (51314), Direct Mail Advertising (541860)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• B2B contact data
• Consumer marketing data
• CRM data enrichment
• Sales prospecting platform
• Target group analytics

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. B2B Target Group Service License: Annual subscription licenses granting access to company and decision-maker data, filtering capabilities, contact export, and CRM integration. No usage limits. Revenue is primarily recurring (approximately 80% recurring as of 2024).
2. B2C Target Group Service License: Annual subscription licenses for consumer contact data access, targeting, and list creation. Includes additional services such as residential classification, Kantar Mind targeting, and consumer enrichment.
3. API Access Fees: API-based data access for developers and enterprises, priced by demand/usage. Customers with sufficient technical capacity can integrate independently. Test credentials with 100 credits and 30 days available.
4. CRM Integrations and Professional Services: Pre-built CRM integration connectors for Salesforce, Microsoft Dynamics, HubSpot, and Pipedrive, with implementation and support services.
5. Profinder Mailing and Printing Service: Direct mail campaign execution combined with target group data for physical outreach campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Profinder sells subscription-based B2B and B2C target group data services for sales and marketing teams in Finland. Its core offering consists of searchable databases of Finnish company decision-makers (1.4M+ contacts) and Finnish adult consumers (3.9M contacts), delivered through self-serve web platforms, native CRM integrations, and REST APIs. Supporting modules include financial risk profiling, residential area classification, Kantar Mind consumer targeting, late payment data, vehicle data, renovation data, a housing company register, the Näköpiiri map visualization tool, and a direct mailing service.

Product overview

Profinder is a Finnish B2B and B2C data and target group service provider offering Finland's best data for sales and marketing growth. The product portfolio consists of two core data services (B2B-kohderyhmäpalvelu for company and decision-maker data, and B2C-kohderyhmäpalvelu for consumer contact data), supported by native CRM integrations with Salesforce, Microsoft Dynamics, HubSpot, and Pipedrive, REST APIs for automated data access, and the Näköpiiri map-based visualization add-on. Additional specialized data modules include late payment data, renovation data, vehicle data, housing company data, residential area classification, Kantar Mind targeting, and direct mailing services. The offering operates as a unified platform with modular add-ons, where core services provide foundational data access and supplementary modules enable advanced targeting and enrichment capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Profinder Mini: Mobile application for the Profinder service
• Näköpiiri
• Profinder B2B API
• Profinder B2C API

Products and services

• B2B-kohderyhmäpalvelu (B2B Target Group Service) Subscription-based service providing searchable access to over 1.4 million decision-makers at Finnish companies, including titles, responsibilities, direct phone numbers, and email addresses, with daily data updates. Used by B2B sales, marketing, and telemarketing teams to find prospects, enrich customer databases, and target companies by industry, technology stack, financial health, geography, and other criteria.
• B2C-kohderyhmäpalvelu (B2C Target Group Service) Subscription-based service covering approximately 3.9 million Finnish adults with names, addresses, and current phone numbers, updated weekly. Enables B2C companies to build consumer target groups for telemarketing, direct marketing, and sales campaigns, segmented by residential area, demographics, language, household size, and contract type.
• CRM Integrations (Salesforce, Microsoft Dynamics, HubSpot, Pipedrive, LeadDesk)
• Profinder API (B2B API and B2C API) HTTP REST API with OAuth2 authentication providing programmatic access to Profinder's B2B and B2C data for technical customers and partners, priced on a usage basis. Used for automated data synchronization, change monitoring, and embedding Profinder data into customer or partner products.
• Näköpiiri (Data Visualization on Map) Geographic data visualization and analysis solution combining Profinder's regional target group data with public statistics and customer-owned data on maps, used to plan branch networks, analyze regional market potential, and visualize customer distribution.
• Profinder postituspalvelu (Printing and Direct Mailing Service) Printing and direct mailing service for targeted letter campaigns, executed against Profinder's B2B and B2C target group data to support physical outreach.

Quantifiable outcome

• 60% improvement in call hit rates for telemarketing campaigns using B2B target group data
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Summa CollectivecoreStrategic or Co-development Partner · 1 January 2024Profinder is a core component of Summa Collective, Ilkka's marketing and technology house. Profinder brought 1,400 clients, 28 employees, and €5.1M in revenue (80% recurring) to the collective. Summa Collective represents a blend of data, creativity, and technology.
• LeadCloudcoreStrategic or Co-development Partner · 1 January 2019LeadCloud (backed by Juuri Partners) acquired Fonecta's data business, merging to create Profinder. This merger provided broader data sources and smarter services, combining LeadCloud's platform with Fonecta's data assets.
• Fonecta (Data Business Acquisition)coreStrategic or Co-development Partner · 1 January 2019Fonecta's data business was acquired by LeadCloud (Juuri Partners), leading to the creation of Profinder. This provided broader data sources including Fonecta's B2C consumer data.
• SalesforcemajorTechnology or IntegrationPre-built Salesforce integration enables automatic B2B and B2C data enrichment directly from Profinder's databases into Salesforce CRM. Part of a broader CRM integration ecosystem.
• Microsoft DynamicsmajorTechnology or IntegrationNative Microsoft Dynamics CRM integration allows Profinder data to be imported and updated automatically in Dynamics, supporting enterprise customer data management.
• HubSpotmajorTechnology or IntegrationHubSpot integration automates CRM data updates and enables B2B decision-maker lookups directly within HubSpot. Profinder actively promotes HubSpot integration as a key growth lever for customers.
• Ilkka Group Media Companies (post-2025 restructuring)coreStrategic or Co-development PartnerFollowing the April 2025 restructuring, Ilkka merged its media business with Kaleva Media into a combined entity. Profinder operates within Summa Collective, one of the entities in this structure alongside the media operations.

Scale indicators10 records

Recent moves9 records

Expansion highlights2 records

Direct peers

• Lusha: Lusha provides B2B contact data and company intelligence with browser-extension and API delivery, integrated with Salesforce, HubSpot, and other CRMs. It is a direct peer to Profinder's B2B target group service, focused on SMB and mid-market sales teams.
• LeadIQ: LeadIQ is a B2B prospecting data platform that captures and syncs contact data into Salesforce, HubSpot, and Outreach. It competes directly with Profinder's CRM-integrated B2B target group service for inside-sales workflows.
• Apollo.io: Apollo.io is a B2B sales intelligence and engagement platform combining a contact database, lead scoring, and outreach automation. It directly competes with Profinder's B2B target group service and CRM enrichment for sales prospecting users, with comparable API/CRM integration offerings.
• UpLead: UpLead is a B2B lead generation and contact data platform with real-time email verification and CRM export. It is a direct peer to Profinder's B2B target group service, particularly for SMB and inside-sales customers.
• Cognism: Cognism is a B2B sales intelligence provider with strong coverage of the EMEA region and GDPR-compliant data. It is a direct peer to Profinder's compliance-positioned B2B offering and represents the most relevant European-anchored competitor for Finnish and broader Nordic accounts.
• Seamless.AI: Seamless.AI provides a real-time B2B contact search engine and lead-generation tool with CRM integration. It is a direct peer to Profinder's B2B target group service for sales-led prospecting and list-building use cases.
• Fonecta: Fonecta is a Finnish directory, search, and B2B/B2C data provider whose data business was acquired by LeadCloud (later Profinder) in 2019. Fonecta retains overlapping directory and consumer marketing services and is a direct Finnish competitor to Profinder.

Broad incumbents

• ZoomInfo: ZoomInfo is the largest global B2B contact and company intelligence platform, offering decision-maker data, intent signals, and CRM enrichment. It is a broad incumbent that overlaps with Profinder's B2B target group service, though at global scale rather than Finland-specialized depth.

Regional players

• Bisnode (now Dun & Bradstreet): Bisnode was a leading Nordic and European business data provider before being acquired by Dun & Bradstreet. It is a regional peer to Profinder with historical Finnish/Nordic data assets and financial profiling similar to Profinder's offering.
• Eniro: Eniro is a Nordic directories and digital marketing services provider offering company listings, advertising, and lead-generation. It is a regional peer overlapping with Profinder's directory-style B2B listings and direct marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/profinderfi

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profinder