What SUPERYACHT PUBLICATIONS LTD does

Superyacht Publications Ltd is a privately-held UK company founded in 2002 by Andrew and Caroline Blatter, former superyacht crew, and is headquartered in Hampshire, England. The company operates the Superyacht Services Guide (SSG), marketed as 'The Captain's Bible' since 2002, which is the most established captain-recommended superyacht services directory in the industry. The platform combines a continuously updated online directory of more than 11,000 vetted services across global cruising regions (Caribbean, Mediterranean, Pacific Northwest, Australia, Central America, Spain, Costa Rica, Pacific) with annually updated printed guidebooks and region-specific digital guides sold via Bluewater Books and Charts. Every listed service must receive a minimum of three independent endorsements from captains, senior crew or shore-based managers before being included, providing a peer-validation mechanic the company positions as its central differentiator.

The underlying platform is built on Serenity Source CMS by Serenity Digital, fronted by Cloudflare and protected by reCAPTCHA, with no mobile apps, no public API, and no disclosed AI/ML capabilities. The product surface includes destination content modules, a monthly newsletter, a yachting events calendar, a regularly updated editorial news section, an A–Z Contributing Captains network, and a service-provider portal for self-managed listings.

Monetisation is driven by advertising and promotional packages sold to shore-based service providers — marinas, yacht agents, shipyards, fuel suppliers, safety and risk firms, communications providers and crew-training outfits — across online featured placements, video interviews, newsletter features, premium print display ads in the printed guides, and promotions at major international yachting events (Monaco Yacht Show, Antigua Charter Yacht Show, Fort Lauderdale International Boat Show). Basic directory listings are free; revenue is generated from premium and print placements under non-public, quote-based pricing. Operations are founder-and-family run with a headcount of 1–10 employees.

Name

SUPERYACHT PUBLICATIONS LTD

Legal name

Superyacht Publications Limited

Website

https://superyachtservicesguide.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Superyacht Publications Ltd operates the Superyacht Services Guide (SSG), a captain-recommended directory of 11,000+ vetted superyacht services worldwide, combining an online platform with printed guidebooks to serve captains, senior crew, and shore-based service providers.

Ownership category

akta.pro rank

Product category

Superyacht Directory & Yachting Publishing

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC)

Keywords

• Superyacht directory services
• Yachting publishing guides
• Maritime advertising platform
• Captain endorsed listings
• Yachting destination content

Headquarters

HQ city

LIPHOOK, HAMPSHIRE

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Directory Listings & Advertising: The primary revenue stream comes from advertising and featured placements within the online directory and printed guidebooks. Endorsed service providers can purchase premium digital advertising, video interview features, newsletter mentions, and high-visibility display positions in printed guides. The company offers a 360-degree promotional approach combining online and print channels.
2. Digital Guide Sales: Sales of printed and digital Superyacht Services Guide books are facilitated through Bluewater Books and Charts. Guides cover specific regions (Caribbean, Spain, Australia) and serve as reference materials for captains and crew.
3. Event Sponsorships & Promotions: The company promotes endorsed services at major international superyacht events and regattas, generating sponsorship and promotion revenue.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Superyacht Publications Ltd publishes the Superyacht Services Guide (SSG), a peer-validated directory of over 11,000 captain-recommended superyacht service providers delivered as an online platform and as printed and digital regional guidebooks (Caribbean, Spain, Australia, Pacific Northwest, Central America). The business monetises by selling advertising placements, featured listings, newsletter spots, and printed-guide display ads to shore-based service companies serving the superyacht industry, while captains, crew, and yacht owners browse and recommend services free of charge.

Product overview

Superyacht Publications Ltd operates the Superyacht Services Guide ('The Captain's Bible' since 2002), a dual-format platform combining an online directory of over 11,000 captain-recommended services with printed and digital regional guides. The core offering consists of the online directory paired with region-specific Digital Guides (Caribbean, Spain, Australia, Pacific Northwest, Central America) and printed publications. Supporting features include the SSG Newsletter, Yachting Events Calendar, Yachting News section, Contributing Captains Network, and a service advertising program. The platform integrates account management for service providers and offers destination-specific enhanced guide pages.

Differentiator

Problem solved

Functional benefit

Products and services

• Superyacht Services Guide (Online Directory) A searchable online directory of more than 11,000 captain-endorsed superyacht services worldwide, browsable by country, region, and category. Free for captains, crew, and yacht owners to use; monetised via paid advertising from endorsed shore-based service providers.
• Digital Guides (Region-Specific) Region-specific digital editions of the Superyacht Services Guide, including the Caribbean Superyacht Guide, Spain Superyacht Guide, Australia Superyacht Guide, Pacific Northwest, and Central America, with destination information, cruising regulations, marina services, and local support details for superyacht captains and crew.
• Printed Superyacht Services Guides Physical printed editions of the Superyacht Services Guide ("The Captain's Bible"), distributed globally via Bluewater Books and Charts and used by captains and crew as an offline reference alongside the online directory.
• Service Advertising & Promotion Package A 360-degree advertising offering for endorsed shore-based superyacht service providers, combining featured digital advertising, video interviews, SSG newsletter features, premium display ads in printed guides, and event promotions to reach captains and senior crew.

Quantifiable outcome

• Over 11,000 endorsed services listed globally across all major superyacht cruising destinations
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Superyacht Australia (SYA) / AIMEXcoreStrategic or Co-development PartnerSuperyacht Australia (SYA) is a strategic partner and sponsor of the Australian destination content on SSG. CEO David Good has publicly endorsed SSG, noting a 60% increase in yacht visitation to Australia since the Australia guide was produced. SYA contributes to destination content and promotes SSG within the Australian superyacht industry.
• Superyacht Northwest (SYNW)coreStrategic or Co-development PartnerSYNW is described as the 'gateway' to the Pacific Northwest region and is an essential partner for the Pacific Northwest destination content. SSG actively recommends that all visiting yachts contact SYNW. The partnership provides comprehensive local intelligence for the Pacific Northwest cruising region.
• Camper & Nicholsons MarinascoreGTM or Marketing PartnerLong-standing marketing partnership across Camper & Nicholsons' marina network including Port Louis Marina Grenada, Malta, and Turkey. Laura Harrison, Communications & Marketing at C&N, reports a marked increase in engagement from captains berthing at their marinas through the SSG partnership. The partnership covers both online and print advertising.
• Bitter End Yacht ClubcoreGTM or Marketing PartnerPartnership connecting Bitter End Yacht Club with captains and crew navigating the British Virgin Islands and Caribbean. SSG provides trusted recommendations to those seeking top-tier services in the BVI region, while BEYC promotes the platform to its audience.
• World League of Agents (WLOA)coreGTM or Marketing PartnerGuillermo Garcia, Marketing Director of WLOA, reports that SSG has been instrumental in spreading word about the World League of Agents amongst the yachting community across Mediterranean and Caribbean regions. SSG banner advertising runs on the SSG website, and the partnership provides mutual promotional benefit.
• MSOS (Medical Services for Offshore Superyachts)minorGTM or Marketing PartnerMSOS has been supported by SSG for several years. Dr Spike Briggs, Managing Director of MSOS, notes that the SSG team has excellent connections with the superyacht industry and has been very responsive to their requirements.
• The Crew CoachminorGTM or Marketing PartnerThe Crew Coach, a crew training and coaching service, is featured on SSG. Director Karine Rayson notes SSG's thoroughness and attention to detail in selecting service providers, validating SSG's vetting process.
• Yachtmaster GroupminorGTM or Marketing PartnerYachtmaster Group works with Tristan and Caroline Blatter and finds the SSG platform very beneficial for their clients. The partnership involves promoting yacht management and crew services to the superyacht community.
• Douglas Yacht ServicesminorGTM or Marketing PartnerDouglas Rapier, Founder of Douglas Yacht Services, has a long-standing relationship with SSG going back to the original Caribbean guide launch, and recommends SSG as a valuable resource.
• SeaKeepersminorGTM or Marketing PartnerListed as a Proud Partner on SSG, SeaKeepers is an organization focused on marine conservation and yachting. SSG promotes the SeaKeepers brand as part of its partner ecosystem.
• Yacht Aid GlobalminorGTM or Marketing PartnerListed as a Proud Partner on SSG, Yacht Aid Global provides humanitarian aid via yachts. SSG supports the organisation through its platform visibility.
• Yacht Crew HelpminorGTM or Marketing PartnerListed as a Proud Partner on SSG, Yacht Crew Help supports yacht crew welfare. SSG promotes the organisation as part of its partner community.
• Bluewater Books and ChartscoreChannel Partner/ Reseller/ DistributorBluewater Books and Charts is the designated sales facilitator for SSG's printed guidebooks. All guide sales are handled through Bluewater and are subject to Bluewater's Terms and Conditions of Sale.
• e3 SystemsminorGTM or Marketing PartnerRoger Horner, Group MD of e3 Systems, has known the SSG founders for over 20 years. The SSG guides are described as highly accurate reference points for the superyacht industry. e3 Systems has been a long-standing supporter of SSG.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• The Triton: Yacht crew-focused newspaper and digital platform serving captains and crew — comparable advertising-supported media brand targeting the same primary SSG audience.
• Dockwalk: US-focused yacht crew magazine and digital platform — comparable as a captain/crew-facing media brand monetized via advertising and event sponsorships, though regionally concentrated.

Direct peers

• SuperYachts.com: Online superyacht directory and listings platform for sales and charter — directly comparable as a directory-style, advertising-supported platform serving the superyacht services ecosystem.
• CharterWorld: Yacht charter aggregator and listings platform — competes for yacht-services advertising budgets and shares the captain/owner audience with SSG, with overlapping directory-style monetization.
• The Superyacht Group: Superyacht industry events and media group (The Superyacht Show, media properties) — comparable as a niche superyacht advertising and content platform targeting the same captains and shore-based providers.
• Superyacht Times: Independent superyacht industry news and content platform serving captains, owners, and industry professionals globally — competes for the same advertising and audience in the superyacht niche.

Broad incumbents

• Fraser Yachts: Global superyacht brokerage and management firm — established incumbent operating across the same captain/owner ecosystem and competing for share of marketing spend in the superyacht value chain.
• Burgess: Global superyacht sales, charter, and management brokerage — broader incumbent in the superyacht services value chain with overlapping customer base (captains, owners, charter guests).
• Boat International Media: Established global superyacht media brand (Boat International, Boat International Yachting) operating magazines, digital, and events — a broader incumbent overlapping with SSG's advertising and editorial offerings.

Emerging players

• YATCO: Digital superyacht charter technology platform (YATCO Charter Guru) — emerging tech-enabled entrant in the superyacht services ecosystem that could compete for advertising and listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/superyacht-publications-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPERYACHT PUBLICATIONS LTD