SURGIVA F.LLI LUNELLI SPA

What SURGIVA F.LLI LUNELLI SPA does

SURGIVA F.LLI LUNELLI SPA is an Italian natural mineral water company headquartered in the Adamello Brenta Natural Park, producing ultra-low fixed residue water (33-41 mg/L) from a single protected source. The company offers three SKUs — Naturale (still), Frizzante (sparkling), and Mossa (lightly sparkling) — packaged exclusively in glass bottles, a packaging discipline the company has maintained since 1988.

Founded in 1975 and acquired by the Lunelli family in 1988, Surgiva operates as a subsidiary of Gruppo Lunelli, a luxury beverage conglomerate whose portfolio includes Ferrari Trento, Tenute Lunelli, Bisol1542, Segnana, and Tassoni. The company employs roughly 10 direct staff and produced approximately 40 million bottles in 2024. Distribution is deliberately restricted to fine dining restaurants, luxury hotels, and premium gastronomic boutiques, with formal long-running partnerships with the Italian Sommelier Association (AIS) and the Luna Rossa Prada Pirelli America's Cup sailing team. The company states distribution in 40 countries and reports approximately 40% international growth in 2024, with particular emphasis on the Middle East including Saudi Arabia, Qatar, and the Arabian Peninsula.

The business model is a premium niche-channel play: revenue is generated through wholesale of glass-bottled mineral water at luxury hospitality price points, with no retail mass-market or e-commerce-direct distribution. The company achieved verified Carbon Neutrality certification in 2024 covering Scope 1, Scope 2, and partial Scope 3 emissions, and operates on 100% renewable electricity. Leadership is family-controlled: Matteo Lunelli serves as President, Camilla Lunelli as Director of Communications and Sustainability, and Franco Lunelli as co-owner. The company is privately held and does not disclose financials.

Name

SURGIVA F.LLI LUNELLI SPA

Legal name

Surgiva F.lli Lunelli S.p.A

Website

https://surgiva.it

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

SURGIVA F.LLI LUNELLI SPA is an Italian premium natural mineral water producer, owned by the Lunelli family, that sells exclusively in glass bottles to luxury hotels, fine dining restaurants, and premium gastronomic boutiques across 40 countries.

Ownership category

akta.pro rank

Product category

Premium Bottled Mineral Water

NAICS

Bottled Water Manufacturing (312112)

SIC

Beverages (2080)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industry

Sparkling/Carbonated Bottled Water Production (AFAFACAE)

Keywords

• Premium mineral water
• Natural bottled water
• Luxury water brand
• Glass bottle water
• Fine dining beverages

Headquarters

HQ city

Carisolo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Premium Mineral Water Sales: Sale of premium natural mineral water in glass bottles through HORECA (Hotels, Restaurants, Catering) and fine retail channels. Available in three variants: still (Naturale), sparkling (Frizzante), and lightly sparkling (Mossa).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SURGIVA F.LLI LUNELLI SPA produces and distributes premium natural mineral water sourced from a high-altitude spring in the Adamello Brenta Natural Park in Trentino, Italy. The company offers three glass-bottled variants — still (Naturale), sparkling (Frizzante), and lightly sparkling (Mossa) — characterized by an extremely low fixed residue (33–41 mg/L) for a neutral taste ideal for fine wine pairing. Distribution is limited to fine dining restaurants, luxury hotels, and premium gastronomic boutiques in Italy and 40 international markets.

Product overview

SURGIVA F.LLI LUNELLI SPA is an Italian luxury mineral water company that produces and distributes Acqua Surgiva, a premium natural mineral water sourced from the Adamello Brenta Natural Park in Trentino, Italy. The company offers three product variants—still (Naturale), sparkling (Frizzante), and lightly sparkling (Mossa)—all featuring extremely low fixed residue (33-41 mg/l) that ensures a neutral taste perfect for pairing with fine wines and gourmet cuisine. Distributed exclusively in elegant white glass bottles through premium restaurants, hotels, and gastronomic boutiques in Italy and abroad, the water has been the official water of the Italian Sommelier Association (AIS) since 2004. Founded in 1975 and acquired by Gruppo Lunelli in 1988, the company achieved Carbon Neutrality certification in 2024 and is present in 40 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Acqua Surgiva Naturale (Still) Still natural mineral water sourced from a high-altitude spring in the Adamello Brenta Natural Park, featuring extremely low fixed residue (33-41 mg/L) for a neutral taste ideal for wine pairing. Packaged in white glass bottles and served at fine dining establishments.
• Acqua Surgiva Frizzante (Sparkling) Sparkling natural mineral water variant with the same purity and low fixed residue characteristics as the still version, packaged in white glass bottles and designed for fine dining and wine pairing contexts.
• Acqua Surgiva Mossa (Lightly Sparkling) Lightly sparkling mineral water variant offering a middle ground between still and fully sparkling options, packaged in white glass bottles for the premium dining experience.

Quantifiable outcome

• Carbon Neutrality Scope 1, 2 and partially 3 achieved in 2024 through energy efficiency and renewable energy
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor, core and flagship.

• Action Against Hunger (Azione contro la Fame)minorGTM or Marketing Partner · 1 October 2024Surgiva joined 'Restaurants Against Hunger' campaign, the largest solidarity campaign in Italian restaurant industry. Partnership with Ferrari Trento and Locanda Margon supports food security initiatives in Italy and abroad (Lebanon, India, Central African Republic).
• Climate PartnercoreOthers · 10 June 2024Climate Partner certified Surgiva's Carbon Neutrality (Scope 1, 2 and partial 3) in 2024. International company focused on reducing CO2 emissions worldwide and supporting climate protection projects in developing countries.
• Fondazione HaydnminorGTM or Marketing Partner · 1 February 2024Surgiva supports Haydn Foundation's Haydn&Family project, a live concert season for children and families in Bolzano and Trento. Promotes culture of quality and sustainability for children through interactive musical performances.
• SAT (Società Alpinisti Tridentini)coreStrategic or Co-development Partner · 1 June 2023Three-year partnership supporting SAT's Glaciological Commission activities. Surgiva funds satellite monitoring system for Trentino glaciers. Promotes awareness of glacier preservation and global warming consequences, aligning with Surgiva's source in Adamello Brenta Park.
• Luna Rossa Prada PirelliflagshipGTM or Marketing Partner · 1 December 2019Surgiva serves as official mineral water for the Luna Rossa Prada Pirelli sailing team during 36th America's Cup presented by Prada. Selected for sustainability commitment and glass-only packaging that aligns with team's environmental values. Present in all team hospitality areas.
• One Ocean FoundationminorStrategic or Co-development Partner · 1 December 2019Luna Rossa Prada Pirelli team supports One Ocean Foundation. Surgiva's connection through the sailing team partnership reinforces shared commitment to marine environmental protection.
• MART (Museo di Arte Moderna e Contemporanea di Trento e Rovereto)minorStrategic or Co-development Partner · 1 March 2019Multi-year partnership established in 2019. Includes photography workshops, S-Collective project with young photographers exploring themes of water, transparency, and glass. Gala dinners featuring Michelin-starred chefs. Showcases shared values of art and aesthetics.
• Gambero RossocoreGTM or Marketing Partner · 1 November 2017Partnership for Surgiva Taste&Design Award, recognizing Italian restaurants worldwide for excellence in food quality, presentation, and restaurant design. Award presented during Gambero Rosso World Tour covering 17 countries and 34 events.
• Ferrari TrentoflagshipStrategic or Co-development Partner · 1 May 2015Both are brands of Gruppo Lunelli. Joint participation in events including Ristoranti contro la Fame, Luna Rossa partnership, and hospitality initiatives. Ferrari Trento is Sparkling Partner of Luna Rossa team.
• Associazione Italiana Sommelier (AIS)coreStrategic or Co-development Partner · 1 January 2004Surgiva has been the official water of the Italian Sommelier Association for over 20 years. Chosen for its very low fixed residue (33mg/L) ensuring lightness and neutral flavor ideal for wine tastings. Present at all AIS events and promotes water culture in sommelier courses. Annual Premio Surgiva awarded to outstanding regional delegations.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Gerolsteiner: German premium mineral water from Vulkaneifel, naturally carbonated with high mineral content, strong HORECA presence in Germany and broader Europe. Competes with Surgiva particularly in the German fine-dining market where Surgiva has flagged expansion.
• Fiji Water: Premium artesian water from Fiji with distinctive square bottle, marketed globally through luxury hospitality, fine dining, and premium retail. Competes with Surgiva on the 'pristine source' narrative and luxury positioning, though distributed through broader mass-premium channels.
• Evian: French premium still mineral water from the Alps, owned by Danone, with strong global luxury hospitality presence including hotels and fine dining. Competes with Surgiva for premium still water placements and shares the glacier/alpine source narrative.
• Perrier: Iconic French sparkling mineral water owned by Nestlé, dominant in HORECA globally and the historical reference point for premium carbonated water. Competes with Surgiva's Frizzante and Mossa variants for premium sparkling placements.
• Ferrarelle: Italian premium sparkling mineral water from Campania, owned by Italmobiliare. Domestic Italian competitor with strong HORECA presence, comparable three-variant structure (naturale, frizzante, leggermente frizzante) and similar Italian fine-dining channel focus.
• San Pellegrino: Italy's most iconic premium sparkling mineral water, owned by Nestlé Waters, distributed through HORECA and fine retail globally. Directly competes with Surgiva for sommelier endorsements and Michelin-starred placements, with a broader portfolio of flavored sparkling waters.
• Acqua Panna: Tuscan still mineral water also owned by Nestlé Waters, the natural pairing companion to San Pellegrino in HORECA. Competes head-to-head with Surgiva in fine dining for the still water position, with comparable low-mineral profile and Italian provenance.
• Voss: Norwegian-origin premium bottled water with distinctive cylindrical glass packaging, marketed heavily through luxury hotels, restaurants, and celebrity chef partnerships. Direct competitor in the premium glass-bottle, design-forward HORECA niche Surgiva occupies.

Emerging players

• Mountain Valley Spring Water: U.S.-based premium spring water from Hot Springs, Arkansas, served at the White House and sold in distinctive green glass bottles through fine dining and luxury retail. Comparable glass-bottle premium positioning with U.S. hospitality focus, emerging into international luxury channels.
• Antipodes: New Zealand premium mineral water from a deep aquifer, marketed through luxury hospitality and premium retail with carbon-zero certification. Comparable sustainability credentials and luxury positioning to Surgiva, with overlapping fine-dining channel strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/surgiva-f.lli-lunelli-spa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SURGIVA F.LLI LUNELLI SPA