Sweet LaLa's Bakery, LLC

What Sweet LaLa's Bakery, LLC does

Sweet LaLa's Bakery, LLC is a privately held, Memphis-based artisan bakery operating from a single brick-and-mortar location at 6150 Poplar Avenue Suite 118 in the Regalia Center. Founded in 2001, the company produces custom decorated cakes, cookies, cupcakes, and curated gift boxes from scratch, supported by an in-store cafe with seating for approximately 40, an upstairs event space for up to 75 guests, and same-day local delivery across the Memphis metro. The technology footprint is a standard WordPress/WooCommerce e-commerce site (sweetlalas.com) used for online ordering, custom-order intake, class registration, and gift-card fulfillment, with no proprietary technology documented. Nationwide shipping of select items (cookies, pound cake, krispy treats, cinnamon rolls, gift boxes) is fulfilled via FedEx 2-day Express ($15) or FedEx Ground.

The business operates across five revenue streams: (1) in-store and online bakery product sales (one-time, unit-priced), (2) custom cake and cookie orders placed 1-4 weeks in advance and managed by a custom specialist via email and phone, (3) nationwide gift box and corporate gifting (with multi-address shipping and logo customization), (4) decorating classes and private events priced at $55-$75 per person, and (5) in-store cafe/brunch service plus catering. A fundraising partnership program (transaction-fee style) lets non-profits promote bakery products or host Store Proceeds Days. The customer base is hybrid and fragmented: individual consumers celebrating occasions, Memphis-metro SMBs purchasing corporate gifts, nationwide gift senders, and community organizations using bulk appreciation gifts. The bakery is expanding through Second Helpings Café, a new East Memphis concept at The Front Porch Memphis developed by the same ownership group. Distribution extends through six-plus local retail partners (Central BBQ, Cordelia's Market, Novel Bookstore, City Silo, Memphis Pizza Cafe, Pugh's Flowers) and a curated ecosystem of Memphis-based social enterprises and local artisans (My Cup of Tea, Thistle and Bee, Bluff City Toffee, Shepherd's Haven, Vinculo Coffee, Dancing Peppers Salsa, Huey's, Shotwell Candy). An ongoing charitable partnership with St. Jude Children's Research Hospital donates $10 per Sweets and Treats for St. Jude box to support No More Chemo parties.

Name

Sweet LaLa's Bakery, LLC

Legal name

Sweet LaLa's Bakery, LLC

Website

https://sweetlalas.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Sweet LaLa's Bakery is a privately held Memphis-based artisan bakery (founded 2001) producing custom cakes, cookies, cupcakes, and curated gift boxes from a Regalia Center storefront, with nationwide shipping, local delivery, in-store cafe, decorating classes, event space rental, and an East Memphis expansion (Second Helpings Café) planned for 2026.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

Keywords

• Custom decorated bakery
• Wedding cake design
• Gift box delivery
• Bakery decorating classes
• Corporate gifting bakery

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Bakery Products Sales: In-store and online sales of custom decorated cakes, cupcakes, cookies, and pastries. Products are baked fresh daily with customizable options for occasions such as birthdays, weddings, and corporate events. Features grab-and-go 6-inch cakes available in Chocolate, Strawberry, and Vanilla flavors.
2. Custom Cake and Cookie Orders: Custom orders placed 1-4 weeks in advance for specialized designs including couture cookies, custom cakes, and cupcake boards. Orders managed through custom specialist via email and phone with design consultation.
3. Gift Box and Corporate Gifting: Pre-packaged and customizable gift boxes shipped nationwide. Products include cookie assortments, brunch boxes, and Memphis-themed gift boxes. Corporate logo cookies and bulk custom orders for business clients. Hot cocoa bars available in multiple serving sizes for events.
4. Classes and Events: Bakery decorating classes offered at $55-$75 per person, including beginner cake decorating, themed seasonal classes (harvest, food theme), and in-store self-guided decorating sessions. Birthday party hosting and private event space rental available.
5. Cafe and Brunch Service: In-store dining with coffee, espresso drinks, brunch items, and baked goods. Breakfast pastries and grab-and-go brunch available. Catering menu offered for events.
6. Fundraising Partnerships: Non-profit fundraising program where organizations promote bakery products and schedule pickup days, or host Store Proceeds Days where a portion of sales is donated to the organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Sweet LaLa's Bakery is a Memphis-based custom bakery that bakes from scratch and sells hand-decorated cookies, custom cakes (including wedding, birthday, and themed specialty cakes), and cupcakes, both in-store and via online ordering. It also produces curated gift boxes and baskets featuring Memphis-made artisan items, ships nationwide, and runs an in-store cafe with brunch and coffee service, decorating classes, and event space rental.

Product overview

Sweet LaLa's Bakery operates as a Memphis-based artisan bakery offering a diverse portfolio of baked goods and related services. The core offerings include custom decorated cookies (hand piped, custom branded, couture designs), custom cakes (wedding, birthday, themed specialty cakes), and custom cupcakes. The business extends into gift boxes and baskets featuring Memphis-made products with nationwide shipping capabilities. Supporting services include bakery classes teaching decorating techniques, a full brunch and coffee menu for dine-in and catering, private event space rental for up to 75 guests, and corporate gifting programs. The company is expanding with Second Helpings Cafe in East Memphis. The bakery bakes from scratch at their Regalia Center location (6150 Poplar Avenue Suite 118) and partners with local retailers across the Mid-South.

Differentiator

Problem solved

Functional benefit

Brands

• Second Helpings Café: Café expansion project bringing Sweet LaLa's Bakery quality to East Memphis with a dining space designed for community connection.

Products and services

• Custom Decorated Cookies

Quantifiable outcome

• 72-hour advance notice for most custom cakes
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered minor and core.

• Central BBQminorChannel Partner/ Reseller/ DistributorLocal Memphis barbecue restaurant that stocks and sells Sweet LaLa's Bakery products, providing retail distribution through their restaurant location.
• Cordelia's MarketminorChannel Partner/ Reseller/ DistributorLocal Memphis market retailer offering Sweet LaLa's Bakery products to their customer base.
• Novel BookstoreminorChannel Partner/ Reseller/ DistributorIndependent Memphis bookstore that carries Sweet LaLa's Bakery products, combining books and baked goods for customers.
• Memphis Zoological SocietyminorChannel Partner/ Reseller/ DistributorNon-profit organization supporting the Memphis Zoo that partners with the bakery for product sales.
• City SilominorChannel Partner/ Reseller/ DistributorLocal Memphis retailer offering Sweet LaLa's Bakery products to their customers.
• Memphis Pizza CafeminorChannel Partner/ Reseller/ DistributorLocal Memphis pizza restaurant that carries Sweet LaLa's Bakery products.
• Pugh's FlowersminorChannel Partner/ Reseller/ DistributorLocal Memphis florist that offers Sweet LaLa's Bakery products for combined gift purchases.
• My Cup of TeaminorOthersSocial enterprise whose products (tea boxes at $13.50, kitchen towels handmade by women in their program) are sold at Sweet LaLa's. Their 2-year program helps women escape human trafficking and gain independence.
• Thistle and Bee EnterprisesminorOthersSocial enterprise partner whose granola and honey products are sold at Sweet LaLa's. Their program helps women escape human trafficking and achieve independence.
• Shepherd's Haven PotteryminorOthersLocal artisan pottery maker whose handcrafted items are featured and sold at Sweet LaLa's Bakery.
• Bluff City ToffeeminorOthersLocal Memphis artisan confectionery whose products are carried in Sweet LaLa's online store and physical location.
• Vinculo CoffeeminorOthersCoffee roaster partner providing Vinculo Connection Coffee Gift Set ($48) and Vinculo Coffee Flight Gift Set ($45) sold at the bakery. Products available for local pickup and shipping.
• JoffaminorOthersLocal Memphis social enterprise partner whose products are featured alongside Sweet LaLa's offerings.
• Central Barbecue (as vendor)minorOthersLocal Memphis barbecue restaurant featured as a vendor partner for food products at Sweet LaLa's.
• Dancing Peppers SalsaminorOthersLocal Memphis salsa maker whose products (featured in Memphis Savory gift box) are sold at the bakery.
• Dave's BagelsminorOthersLocal Memphis bagel vendor partner featured in Sweet LaLa's product offerings.
• Huey'sminorOthersIconic Memphis burger restaurant whose seasoning (Huey's Seasoning) is featured in the Memphis Savory gift box.
• Miss Sandie's Gluten Free Baked GoodsminorOthersLocal gluten-free bakery vendor partner offering alternative products at Sweet LaLa's.
• Randy Jefferson FoodsminorOthersLocal Memphis food vendor partner featured in Sweet LaLa's product offerings.
• Shotwell CandyminorOthersLocal Memphis candy maker whose caramels are featured in the Make Life Sweeter Snacking Box.
• Millstone MarketminorOthersLocal nursery and market whose signature candle is included in the Cookies and Candle Box ($88) gift set featuring two hand-piped sugar cookies and two giant rice krispy treats.
• Second Helpings CafécoreStrategic or Co-development PartnerNew cafe expansion in East Memphis being developed by the same ownership group. Will bring the quality and care of Sweet LaLa's Bakery to a new space designed for connection and community, located at The Front Porch Memphis.
• St. Jude Children's Research HospitalminorOthersAnnual partnership supporting St. Jude's No More Chemo parties. $10 from every Sweets and Treats for St. Jude box ($40) is donated directly to St. Jude. Box contains 6 krispy bites, 6 cookies, and 12 marshmallow poppers.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Carlo's Bakery: Bake Shop by Buddy Valastro known for custom celebration cakes, cookies, and cannoli with retail locations and shipped gift boxes. Comparable on custom bakery, celebration cakes, and gifting.
• Milk Bar: Multi-location bakery famous for custom layer cakes, cookies, and shipped treats. Comparable on premium custom cakes, cookie gifting, and nationwide e-commerce shipping capability.
• Insomnia Cookies: National late-night cookie delivery brand with corporate gifting and nationwide shipping. Comparable on cookie gifting, custom packaging, and direct-to-consumer e-commerce.
• Georgetown Cupcake: TV-famous cupcake brand with retail locations, custom orders, and nationwide shipping. Directly comparable on custom cupcakes, gift boxes, and premium gifting.
• Magnolia Bakery: Iconic American bakery known for custom celebration cakes, cupcakes, and shipped gift boxes. Operates a flagship store plus additional retail and shipping locations, directly comparable to Sweet LaLa's custom-cake-and-gift-box model.
• Tiff's Treats: National cookie delivery franchise with strong corporate gifting and event programs. Comparable on cookie gifting, delivery, and corporate/B2B customer focus.
• Sprinkles Cupcakes: National cupcake brand with retail locations, corporate gifting, and nationwide shipping. Directly comparable on custom cupcakes, gift boxes, and premium gifting positioning.
• Nothing Bundt Cakes: National franchise specializing in decorated bundt cakes and bundtinis, with strong catering and corporate gifting programs. Directly comparable in custom cake, gift-format, and franchise/retail expansion approach.
• SusieCakes: Multi-location bakery specializing in classic American cakes, cupcakes, and cookies with nationwide shipping and corporate gifting. Comparable on custom cakes, gift boxes, and a regional-to-national growth path.
• Crumbl Cookies: National cookie franchise with rotating menu, gift boxes, and nationwide shipping. Comparable on custom cookies, gifting, and a multi-channel retail + e-commerce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sweet-lala's-bakery-llc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweet LaLa's Bakery, LLC