Tangible Mental Health

What Tangible Mental Health does

Tangible Mental Health, operating under the trade name "Tangible Therapy," is a privately held therapy practice founded in 2021 by Brady Clegg in Eagle Mountain, Utah. It delivers evidence-based outpatient mental health services — including EMDR, IFS, CBT, ACT, MBCT, ERP, somatic therapy, and motivational interviewing — to individuals, couples, families, and teens across a broad clinical range (anxiety, depression, trauma, OCD, ADHD, autism, grief, eating disorders, addiction, and faith-transition counseling). The technology base is conventional: standard telehealth video delivery, a third-party ClientSecure scheduling portal, and a content-marketing blog (the "Feel Better Library"). There is no proprietary software, no AI tooling, and no integrations beyond the booking platform.

The business operates a direct-to-consumer, multi-channel model. Three physical offices in Orem, Provo, and Sandy serve the Wasatch Front in person, while statewide telehealth extends reach across Utah. The practice is in-network with seven major insurers (United Healthcare, Blue Cross Blue Shield, Regence, EMI, DMBA, PEHP, Select Health), with insured clients typically paying around $25 per session; uninsured clients pay a $115 cash rate that the practice describes as among the lowest in the region. A free 15-minute consultation is used to drive top-of-funnel conversion. Acquisition channels center on SEO, the Feel Better Library blog, community reputation, and insurance network listings. The team has grown from a solo founder to roughly 36 staff, supported by an in-house CEU certification program in EMDR and IFS that functions as both an employer-brand lever and a talent pipeline. The practice has earned the 2025 "Best Counseling Center of Utah Valley" and 2026 "Best of State" awards, and reports 2,230 total clients served and 31,412 cumulative therapy sessions. No external funding has been disclosed; revenue is not publicly reported and the company remains founder-owned.

Name

Tangible Mental Health

Legal name

Tangible Mental Health

Website

https://tangiblementalhealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Tangible Mental Health is a Utah-based private therapy practice founded in 2021 that delivers evidence-based outpatient mental health services across three Wasatch Front offices and statewide telehealth, serving individuals, couples, families, and teens.

Ownership category

akta.pro rank

Product category

Mental Health Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

Keywords

• Mental health therapy
• Counseling services
• Trauma therapy
• Couples counseling
• Telehealth therapy

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Therapy Sessions (Insurance): Session fees covered by insurance plans including United Healthcare, Blue Cross Blue Shield, Regence, EMI, DMBA, PEHP, and Select Health. Clients typically pay approximately $25 per session after insurance.
2. Therapy Sessions (Cash Pay): Self-pay clients at $115/session, representing one of the lowest cash pay rates in the area for mental health services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Tangible Mental Health is a licensed therapy practice providing individual, couples, family, and group counseling services in Utah. Services span multiple evidence-based modalities — EMDR, IFS, CBT, ACT, MBCT, ERP, somatic therapy, and motivational interviewing — across specialty areas including anxiety, depression, trauma, OCD, ADHD, autism, PTSD, grief, eating disorders, addiction, faith transitions, and LGBTQ+ issues. Care is delivered in person at three Utah offices and via statewide telehealth.

Product overview

Tangible Mental Health is a Utah-based private therapy practice offering a comprehensive portfolio of mental health services across multiple specializations. The core offering consists of individual therapy services including EMDR Therapy, Trauma Therapy, Anxiety Therapy, Depression Therapy, OCD Treatment, ADHD Therapy, PTSD Therapy, Grief Therapy, and Eating Disorder Therapy, along with Couples Counseling, Family Counseling, LGBTQ+ Therapy, Faith Transition Therapy, Autism Therapy, and Therapy for Teens. Services are delivered both in-person at three Utah locations (Orem, Provo, and Sandy) and via Telehealth statewide. The practice operates a Client Portal for online scheduling and maintains a Feel Better Library of educational content. For professional development, Tangible offers Free CEU Programs in therapeutic modalities. Founded in 2021 and recognized with awards including Best Counseling Center of Utah Valley (2025) and Best of State (2026), the practice emphasizes evidence-based approaches and ongoing therapist training.

Differentiator

Problem solved

Functional benefit

Products and services

• Counseling General mental health counseling services provided by licensed therapists using evidence-based approaches for individuals across Utah.
• Couples Counseling Therapy services focused on improving romantic relationships, communication, and resolving conflicts between partners.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy for trauma recovery, using bilateral stimulation to help the brain process distressing or stuck traumatic memories.
• Family Counseling Therapy services addressing family dynamics, improving communication, and resolving conflicts within family units.
• Anxiety Therapy Specialized therapy for anxiety disorders, including generalized anxiety, panic disorder, and anxiety-related conditions.
• OCD Treatment Obsessive-Compulsive Disorder treatment including Exposure and Response Prevention (ERP) therapy for individuals with OCD.
• Depression Therapy Therapy services for depression, including mood disorders and depressive symptoms.
• Autism Therapy Autism-affirming therapy services for individuals on the autism spectrum, providing supportive mental health care.
• ADHD Therapy Therapy services for individuals with ADHD, focusing on coping strategies, executive function support, and symptom management.
• Faith Transition Therapy Specialized therapy for individuals navigating changes in religious belief, faith crises, and spiritual transitions.
• Grief Therapy Therapy for processing grief, loss, and bereavement from various types of losses.
• Trauma Therapy Therapy for trauma survivors, including PTSD treatment and trauma processing using evidence-based methods.
• Internal Family Systems Therapy IFS therapy approach addressing internal parts and multiple selves within an individual.
• Therapy for Teens Mental health therapy services specifically designed for adolescents and teenagers.
• Telehealth Remote therapy sessions conducted via video conferencing, allowing clients across Utah to access services.
• LGBTQ+ Therapy Affirming therapy services for LGBTQ+ individuals, providing culturally competent mental health support.
• PTSD Therapy Specialized therapy for Post-Traumatic Stress Disorder and trauma-related conditions.
• Group Therapy Therapy sessions conducted in group settings, allowing clients to share experiences and learn from peers.
• Eating Disorder Therapy Therapy services for individuals struggling with eating disorders including anorexia, bulimia, and binge eating.
• Addiction Therapy Therapy services for substance abuse and addiction recovery.

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• United HealthcarecoreOthersIn-network insurance provider accepting United Healthcare plans. Clients with United Healthcare coverage may have sessions partially or fully covered depending on their specific plan.
• Blue Cross Blue ShieldcoreOthersIn-network insurance provider accepting Blue Cross Blue Shield plans. Counseling is a covered service under most plans.
• RegencecoreOthersIn-network insurance provider accepting Regence plans for covered mental health counseling sessions.
• EMI HealthcoreOthersIn-network insurance provider accepting EMI plans for mental health counseling services.
• DMBAcoreOthersIn-network insurance provider accepting DMBA plans for mental health counseling services.
• PEHPcoreOthersIn-network insurance provider accepting PEHP plans for mental health counseling services.
• Select HealthcoreOthersIn-network insurance provider accepting Select Health plans for mental health counseling services.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Others

• Alma: Provider enablement platform giving independent therapists insurance billing, credentialing, and practice tools. Adjacent competitor and potential partner for Tangible therapists seeking infrastructure support.
• Headway: Insurance-network and billing platform for mental health providers. Adjacent infrastructure player that could serve as either integration partner or competitive alternative for Tangible's in-network contracting model.

Direct peers

• BetterHelp: Largest direct-to-consumer online therapy platform offering unlimited messaging and live sessions via subscription. Directly competes with Tangible's telehealth arm on accessibility, price transparency, and broad mental health condition coverage.
• Talkspace: Online therapy and psychiatry platform accepting insurance and serving individuals, couples, and teens. Comparable in modality breadth (CBT, EMDR-style work) and insurance-backed pricing model to Tangible's therapy offerings.
• Octave: Multi-site therapy practice focused on evidence-based care with strong clinician training programs. Comparable in physical clinic model, modality specialization, and investment in therapist continuing education similar to Tangible's CEU program.
• Two Chairs: Hybrid in-person + virtual therapy practice operating multi-site clinics with strong clinician-quality investment and matching technology. Comparable business model combining physical locations with telehealth and data-driven therapist-client matching.

Emerging players

• Charlie Health: Intensive outpatient (IOP) and virtual mental health provider specializing in teens, young adults, and high-acuity cases. Comparable in modality specialization (EMDR, IFS, CBT) and focus on depression, anxiety, and trauma — overlapping with Tangible's teen and trauma practice.
• Cerebral: Subscription-based mental health platform combining therapy and medication management. Comparable in telehealth delivery and broad mental health condition coverage, though differentiated by its prescribing capability.

Broad incumbents

• Lyra Health: Enterprise mental health benefit platform offering in-person and virtual therapy to employees. Overlaps with Tangible's evidence-based modality stack (EMDR, IFS, CBT) and insurance-billing infrastructure, though anchored to employer-sponsored contracts.

Regional players

• Aspen Counseling Services: Utah-based group therapy practice offering in-person and telehealth services across multiple specialties. Direct regional peer competing with Tangible in the same Utah geography for individual, couples, and family therapy clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tangible-mental-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangible Mental Health