Tannus America

What Tannus America does

Tannus America (legal entity Tannus, Inc.) is the exclusive North American distributor of the Tannus brand of bicycle flat-protection products, headquartered in Spanish Fork, Utah. The company markets three core product lines built on its patented Aither micro-cell polymer foam technology: Tannus Armour tire liners for tube-based bicycles (offering up to 15mm of puncture protection wrapping nearly 360 degrees around the tube), a modular Tubeless insert family spanning LITE (10mm), PRO (20mm), and FUSION (30mm) variants for tubeless wheel systems, and Tannus Airless solid foam tires rated for 5,000 miles that eliminate flats entirely via a proprietary pin-locking system. The company also resells Vee Tire Co. products as a partner brand and offers a co-marketed E-Bike Bundle pairing Vee Huntsman tires with Tannus Armour liners.

The business runs a hybrid go-to-market combining direct-to-consumer e-commerce through its Shopify storefront at tannusamerica.com with a network of 2,500+ authorized dealers across the United States and Canada that receive wholesale pricing, free point-of-purchase materials, and priority support. Unit pricing ranges from roughly $20 for accessories and clearance tubes to $59.99 for the flagship FUSION insert, with the E-Bike Bundle priced at $120.90. Target customer segments include mountain bikers, gravel and cross-country riders, e-bike owners, urban commuters, and kids and casual riders, with formal brand-compatibility designations across major e-bike OEMs (Rad Power Bikes, SUPER73, QuietKat, Aventon, Himiway, Juiced) and a sponsored pro-rider roster that includes Red Bull Rampage champion Kyle Strait and National XCO champion Keegan Swenson. The company claims more than 1,000,000 riders served cumulatively.

Operationally, Tannus America runs with a 1–10 person team, holds no disclosed external funding, and reports no revenue, ARR, or headcount growth metrics in the available source material. The legal entity is Tannus, Inc., incorporated and operating under Utah jurisdiction, with a corporate address in Spanish Fork and a returns-processing facility in Springville. Marketing is multi-channel, spanning a content blog, Instagram, TikTok, YouTube, Facebook, Pinterest, and email.

Name

Tannus America

Legal name

Tannus, Inc.

Website

https://tannusamerica.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tannus America is the exclusive North American distributor of Tannus-brand bicycle flat-protection products — Armour tire liners, modular Tubeless inserts, and Airless tires built on patented Aither foam technology — sold through DTC e-commerce and a 2,500+ dealer network across the US and Canada.

Ownership category

akta.pro rank

Product category

Bicycle Tire Protection

NAICS

Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313), Tire Dealers (44134)

SIC

Tires & Inner Tubes (3011), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bicycle Tires & Tubes Manufacturing (IMANAKAG)

akta.pro secondary industry

Tire Repair Materials (Patches, Plugs, Cements) Manufacturing (IMANAKAL)

Keywords

• Bicycle tire protection
• Puncture-proof tires
• Tubeless tire inserts
• Foam tire liners
• Solid airless tires

Headquarters

HQ city

Spanish Fork, Utah

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Direct Product Sales: E-commerce sales of tire liners, tubeless inserts, and airless tires through tannusamerica.com Shopify storefront. Products sold per-unit with variable pricing by size and product type.
2. Wholesale/Dealer Sales: B2B wholesale distribution through 2,500+ authorized dealers in US and Canada. Dealers purchase at wholesale pricing for resale.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Tannus America manufactures and sells bicycle tire protection products built on its proprietary Aither micro-cell polymer foam technology. Its main product lines are puncture-resistant foam tire liners (Tannus Armour), modular tubeless tire inserts (Tannus Tubeless PRO, FUSION, LITE, and GRAVEL), and solid airless foam tires (Tannus Airless), distributed direct-to-consumer through tannusamerica.com and through a 2,500+ dealer network across the US and Canada.

Product overview

Tannus America offers a comprehensive portfolio of bicycle flat protection products organized into three main categories: Armour (foam tire liners for tube setups), Tubeless (modular inserts for tubeless wheels), and Airless (solid puncture-proof tires). The Armour line provides up to 15mm of puncture protection using Aither foam polymer for tube-based bikes. The Tubeless line features a modular system with four variants (PRO, FUSION, LITE, GRAVEL) ranging from 10mm to 30mm thickness, allowing riders to customize protection levels. The Airless line eliminates flats entirely with solid foam tires rated for 5,000 miles. Additionally, Tannus America resells Vee Tire Co. products as a partner brand and offers accessories including tubes, valves, installation tools, and branded merchandise.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Prevents 90% of common punctures on bicycles
• +4 more outcomes

Named customers6 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Vee Tire Co.coreStrategic or Co-development PartnerCo-marketing partnership for E-Bike Bundle combining Vee Huntsman tires with Tannus Armour. Joint product offering for fat-tire e-bikes with integrated puncture protection. Compatible with major e-bike brands including Aventon, Rad Power, SUPER73, Himiway, Juiced, QuietKat, and others.
• Finish LineminorOthersBicycle maintenance brand listed as trusted partner on Tannus America website.
• QuietKatminorOthersPremium e-bike brand partner - compatible e-bike manufacturer.
• SUPER73minorOthersE-bike brand partner - compatible e-bike manufacturer for Tannus/Vee bundle.
• FanatikminorOthersBicycle retailer partner.
• Rad Power BikesminorOthersMajor e-bike manufacturer - compatible brand for Tannus products.
• PedalminorOthersBicycle retailer partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CushCore: CushCore manufactures foam tubeless tire inserts for mountain bikes that sit between the tire and rim to absorb impacts and prevent pinch flats — the closest direct competitor to Tannus's Tubeless line, serving the same MTB riders with similar value proposition.
• Stan's NoTubes: Stan's NoTubes pioneered tubeless bicycle tire systems, sealants, and rims, and competes with Tannus in the broader tubeless puncture-protection stack with overlapping distribution through bike dealers and direct-to-consumer.
• Muc-Off: Muc-Off sells bicycle maintenance and tire-care products including tubeless sealants and tire protection, overlapping Tannus in puncture-prevention chemistry and dealer channel across cycling and e-bike segments.

Broad incumbents

• Pirelli: Pirelli's bicycle tire range spans road, gravel, MTB, and e-bike, leveraging SmartNET and SpeedGRIP compound technologies to deliver puncture resistance; relevant global incumbent in the same premium aftermarket tire category.
• Vittoria: Vittoria manufactures high-performance bicycle tires for road, MTB, gravel, and e-bike, including proprietary puncture-protection technologies; relevant peer given its shared dealer base and Vee Tire Co.-style co-marketing dynamics.
• Continental: Continental's bicycle tire division offers a full lineup of MTB, gravel, road, and e-bike tires with proprietary flat-protection systems; a broad incumbent competing for the same puncture-protection narrative at OEM and aftermarket levels.
• Schwalbe: Schwalbe is a major European bicycle tire manufacturer with a broad MTB, gravel, road, and e-bike tire portfolio that competes for the same dealer shelf space as Tannus's Airless and Vee Tire offerings, though it does not specialize in foam-based puncture protection.
• Maxxis: Maxxis is one of the largest global bicycle tire manufacturers with deep MTB and e-bike distribution; it competes indirectly with Tannus by improving stock tire flat-resistance, reducing the incremental value of aftermarket inserts.
• WTB: WTB designs and sells bicycle tires, rims, and components used by MTB, gravel, and commuter riders; a specialty incumbent whose puncture-resistance tire compounds compete functionally with Tannus's insert-based approach.

Emerging players

• Huck Norris: Huck Norris is a smaller specialty brand focused on MTB and BMX tire protection inserts and durable casings, overlapping with Tannus's Tubeless PRO/FUSION offering in the impact-protection niche among gravity riders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tannusamerica
• Facebookfacebook.com/tannusamerica
• Instagraminstagram.com/tannusamerica
• TikToktiktok.com/@tannusamerica
• Pinterestpinterest.com/TannusArmour
• LinkedInlinkedin.com/company/tannus-america-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tannus America