Taxi 31300

What Taxi 31300 does

TAXI 31300 VermittlungsgmbH (branded Taxi 31300) is a Vienna-based taxi dispatch and brokerage company founded on February 1, 1969 by Balduin Norman, a Vienna University of Economics and Business student. The company operates as an intermediary connecting passengers with a network of approximately 700 affiliated independent taxi operators (taxiunternehmer) across Vienna. It serves individual consumers, corporate clients, and airport travelers through three primary booking channels: a proprietary iOS/Android mobile application, a 24/7 phone dispatch line at the memorable short number 31300 (introduced in 1976, expanded from 3130 in 1989), and a web booking widget. Sub-services include airport transfers to Vienna Schwechat, messenger/courier delivery, luxury taxi, large-group taxis, and event transportation.

The technology stack centers on a GPS-enabled dispatch and routing system integrated with data radio/GPRS for real-time fleet management, replacing voice radio in 1993 and adding GPS positioning in 2005. Proprietary features include SMS arrival notifications with license plate details, in-app payment (APP Payment) supporting PayPal, credit cards, AmazonPay, and taxi customer cards, and a computerized call-through dispatch system originally filed for patent in 1983 by Balduin Norman. The mobile application, launched in the 2010s, was developed with infrastructure partners fms Systems GmbH and Austrosoft Weiss Datenverarbeitung. Following a March 1, 2021 amendment to Austrian taxi law, Taxi 31300 introduced fixed flat-rate pricing for pre-booked rides within Vienna.

Revenue is generated through multiple streams: a €2 surcharge on rides ordered via communication channels (the primary commission mechanism), corporate customer cards with monthly invoicing (14-day billing cycles), prepaid Taxi-Wertkarte value cards, gift vouchers sold in €5 and €10 denominations via the company's e-commerce store, customer center, and tobacco shops (Trafiken), and payment processing fees on cashless transactions. The company is privately held by the Norman family, with Nikolaus Norman serving as sole Geschäftsführer since December 1999 following his appointment in July 1998. The firm employs over 50 staff (historical figures reference ~65 employees circa 2015) and has trained over 2,500 taxi drivers through its partner network, including Ekol Taxilenkerschule since 2024.

Name

Taxi 31300

Legal name

TAXI 31300 VermittlungsgmbH

Website

https://taxi31300.at

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Taxi 31300 is a Vienna-based taxi dispatch and brokerage firm founded in 1969 that connects passengers with approximately 700 affiliated taxis via mobile app, phone, and web, earning commissions on rides plus fees from corporate cards, prepaid cards, and vouchers.

Ownership category

akta.pro rank

Product category

Taxi Dispatch Services

NAICS

Taxi and Ridesharing Services (485310)

SIC

Transportation Services (4700)

akta.pro primary industry

E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC)

akta.pro secondary industries

Taxi Dispatch & Fleet Management Operators (Radio/Call Center) (TLAFAHAG), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA), Airport Taxi & Ground Transportation Operators (TLAFAHAE)

Keywords

• Taxi dispatch
• Taxi mediation
• Corporate transport
• Airport transfer
• On-demand taxi

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Taxi Ride Mediation Commission: Taxi 31300 acts as a brokerage/mediation service, charging a commission on taxi fares. The company connects customers with independent taxi companies (taxiunternehmer) and their drivers. The contract for transport services is between the customer and the taxi company directly. For pre-ordered trips ordered via communication services, fares may deviate up to 20% from the standard tariff.
2. Taxi Value Cards: Prepaid cashless cards loaded with a specific monetary value, used repeatedly for taxi rides. The card is not personalized and enables repeated use until the balance is depleted.
3. Customer Cards (Corporate B2B): Corporate customer cards issued in the customer's name, enabling cashless taxi rides with invoicing/billing handled retrospectively by Taxi 31300, typically within 14 days.
4. Taxi Vouchers: Prepaid vouchers sold in fixed denominations (e.g., €5, €10) that can be redeemed for taxi rides. Available as print-at-home digital vouchers or physical cards. Sold via website, customer center, and tobacco shops (Trafiken).
5. APP Payment Processing: Cashless in-app payment processing fees for taxi rides, with potential tariff-related surcharges for cashless payment. Payment methods include PayPal, credit cards, AmazonPay, and taxi customer cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Taxi 31300 operates a Vienna-based taxi dispatch and mediation service that connects customers with a network of approximately 700 affiliated taxis via phone (31300), a mobile app, and a website. The company serves individual consumers for everyday rides and offers dedicated B2B services including corporate customer cards, VIP numbers, event transportation, airport transfers, and delivery services, with luxury taxi options available.

Product overview

Taxi 31300 operates as a taxi dispatch and brokerage service in Vienna, Austria, founded in 1969. The company functions as a technology-enabled mobility platform connecting passengers with a fleet of approximately 700 taxis through multiple channels. The core offering consists of taxi booking services via mobile app, phone, and web, with specialized sub-products including airport transfers, luxury vehicles, large-group taxis, and messenger/delivery services. Cashless payment infrastructure is provided through gift vouchers (Taxi-Gutschein), prepaid value cards (Taxi-Wertkarte), corporate customer cards (Kundenkarte), and in-app payment (APP Payment) integrating PayPal, credit cards, and AmazonPay. Regular customers benefit from VIP number service for priority dispatch. The company also offers B2B event transportation services and operates web-based portals for customers, drivers, and taxi business owners. The platform is built on Webflow with technical infrastructure provided by fms Systems GmbH and Austrosoft Weiss Datenverarbeitung.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Taxi Booking
• Mobile App Taxi Booking
• Airport Transfer Service
• Corporate Taxi Account (Customer Card)
• VIP Number Service
• Event Transportation
• Delivery Service
• Luxury Taxi Service

Quantifiable outcome

• Fixed flat-rate pricing eliminates fare surprises for pre-booked rides within Vienna
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Ekol TaxilenkerschuleminorStrategic or Co-development Partner · 1 September 2024Taxi driver training school partnership offering a two-week intensive course to prepare candidates for the official taxi driver examination. Course held at Braunhirschengasse 33, 1150 Vienna, in person.
• fms Systems GmbHcoreTechnology or Integration · 1 January 2021Provides technical infrastructure for APP Payment (in-app cashless payment processing). fms Systems GmbH, along with Austrosoft Weiss Datenverarbeitung, enables the app-based payment system supporting credit cards, PayPal, AmazonPay, and taxi customer cards.
• Austrosoft Weiss DatenverarbeitungcoreTechnology or Integration · 1 January 2021Acts as contract data processor (DSGVO Art. 28) for APP Payment infrastructure. Provides the technology platform powering the mobile app's payment and dispatch functionality.
• Taxi Pay GmbH (Berlin)coreImplementation/ SI/ Consulting Partner · 1 January 2021Call center operator for Taxi 31300's telephone dispatch service. Located in Berlin, Germany. Additional sub-processors include TZB Callcenter GmbH, Taxi Funk Berlin TZB GmbH, CabTech GmbH (all Berlin), and Mobil Garanti Otomobil hizmetleri A.S. (Turkey). All data stored exclusively within the EU.
• PayPal (Europe) S.a.r.l et Cie, S.C.A. / BraintreecoreTechnology or Integration · 1 January 2021Payment service provider for in-app taxi payments. Processes PayPal and credit card transactions for APP Payment. Located at 22-24 Boulevard Royal, L-2449 Luxembourg.
• First Data GmbH (FiServ)coreTechnology or Integration · 1 January 2021Payment service provider (card processing) for APP Payment. Located at Marienbader Platz 1, 61348 Bad Homburg v.d. Höhe, Germany.
• Webflow, Inc.coreTechnology or Integration · 1 January 2021Website development, hosting, and content delivery platform. Based at 398 11th Street, San Francisco, CA 94103, USA. Acts as contract data processor under GDPR Art. 28. Data transfers to the USA covered by EU Standard Contractual Clauses.
• tbw research GesmbHminorStrategic or Co-development Partner · 1 September 2015Research partner in the whiteCAB project evaluating female passengers' specific transportation requirements and safety needs. tbw research led project management for the women-taxi initiative at Taxi 31300.
• Research & Data CompetenceminorStrategic or Co-development Partner · 1 September 2015Research partner in the whiteCAB project evaluating female passengers' requirements for taxi transportation.
• c-mobilityminorStrategic or Co-development Partner · 1 September 2015Research partner in the whiteCAB project focused on women's taxi service requirements and safety solutions.
• ETA UmweltmanagementminorStrategic or Co-development Partner · 1 September 2015Research partner involved in whiteCAB and smile multimodal mobility projects with Taxi 31300.
• AIT Austrian Institute of TechnologyminorStrategic or Co-development Partner · 1 January 2015Long-standing research partner in fleet management, floating car data, e-mobility, and eco-efficiency projects. Partnered on ÖkoTaxi (eco-efficiency of taxi fleets) and FlowPlus (real-time traffic data for dynamic fleet dispatch).
• Les Taxis Bleus (France)minorStrategic or Co-development Partner · 1 January 2011Initiated the international taxi climate change coalition at COP 21 (Paris). Taxi 31300 joined this coalition alongside taxi dispatch companies from eleven countries to reduce CO2 emissions from taxi fleets worldwide.
• This Human World (Film Festival)minorGTM or Marketing Partner · 1 January 2011International human rights film festival for which Taxi 31300 served as main sponsor in 2011. Aligned with the company's cultural diversity values due to its multicultural driver workforce.
• Airport Driver Mietwagen Service GmbHminorStrategic or Co-development Partner · 1 June 2009Nikolaus Norman signed a participation agreement for Airport Driver in June 2009. Airport Driver is a fixed brand in the private car/hire-car sector operating in Vienna.
• Arsenal Research (now Arsenal Austria)minorStrategic or Co-development Partner · 1 January 2003Research partner in the FLEET project for Galileo satellite system utilization, and the Floating Car Data (FCD) project using GPS-equipped taxis as mobile traffic sensors to calculate real-time travel times across Vienna's road network.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Uber: Global ride-hailing platform operating in Vienna. Although operating under a different regulatory model than licensed dispatchers, Uber directly competes for the same on-demand urban mobility demand and poses the most significant competitive threat to Taxi 31300.
• Bolt: European-headquartered ride-hailing and mobility platform operating across Austria including Vienna. Competes for the same rider pool with similar app-based booking and dynamic pricing, applying pressure on Taxi 31300's commission-based economics.
• Wiener Linien (Wiener Stadtwerke): Vienna's municipal public transit operator, part of Wiener Stadtwerke. Represents the broader urban mobility incumbent in the same geographic market; competes indirectly for short-distance urban trips that might otherwise be served by taxi dispatchers like Taxi 31300.

Emerging players

• Curb (formerly Taxi Magic): US-based taxi-hailing app aggregating licensed taxi fleets through partnerships with dispatch networks. Business model mirrors Taxi 31300's licensed-taxi mediation approach, making it a relevant peer for benchmarking platform economics and partnerships.
• Gett: Global taxi and ground transportation aggregator with European operations. Comparable as a licensed-taxi-focused ride-hailing platform, particularly relevant for corporate/B2B use cases that overlap with Taxi 31300's customer-card segment.

Direct peers

• FreeNow (formerly mytaxi): Pan-European taxi and ride-hailing aggregator app that operates across major Austrian and German cities including Vienna. Directly competes with Taxi 31300 for licensed-taxi dispatch via a smartphone app and similar commission-based model, making it the closest direct peer.
• Taxi 40100: One of the other major licensed taxi dispatch networks in Vienna, using the iconic short number 40100. Operates an overlapping dispatcher model with affiliate taxi companies, directly competing for the same Vienna riders and drivers as Taxi 31300.
• Airport Driver: Vienna-based fixed brand in the private car/hire-car/minicab sector, in which Taxi 31300 holds a participation agreement signed in June 2009. Comparable for airport and pre-booked transfer services overlapping with Taxi 31300's Airport Taxi offering.
• Taxi 2244: Vienna-based licensed taxi dispatch service using the short number 2244. Competes directly with Taxi 31300 for rider bookings and affiliated taxi drivers in the same Vienna market with a comparable brokerage/commission business model.
• Taxi.eu: Austrian/German taxi-hail aggregator app that works with licensed taxi dispatch centers including those serving Vienna. Competes for app-based ride bookings and represents a directly comparable platform business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/taxi31300
• Instagraminstagram.com/taxi31300
• LinkedInlinkedin.com/company/taxi31300

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Taxi 31300