TechUp
TechUp is a Bangkok-based online coding bootcamp platform that trains Thai career changers, fresh graduates, and working professionals in full-stack software development, DevOps, and data analytics via a proprietary Thai-language interactive learning platform with AI-integrated curriculum and income-share pricing.
- Company typePrivate
- Founded-
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What TechUp does
TechUp (legal name: TechUp Training Company Limited) is a Bangkok-based online education technology company founded in 2021 that delivers Thai-language software development bootcamps and short courses to career changers, fresh graduates, and working professionals in Thailand. The flagship offering is a 5-month, full-time Full-Stack Software Developer Bootcamp, complemented by a part-time curriculum track (Basics of Programming, Front-End Development, Back-End Development), DevOps Foundations, System Design, and Data Analytics courses. TechUp applies an application gate consisting of English, logic, and programming aptitude tests plus interviews before enrollment.
The company operates a proprietary Thai-language interactive learning platform built in-house, featuring real-time coding exercises with instant feedback, course access, a progress dashboard, and community modules — described in the input data as unique in Thailand. Curriculum integrates Generative AI tools (Cursor AI, ChatGPT, GitHub Copilot, Claude, Gemini, Perplexity) throughout all courses, positioning graduates as AI-first developers. Instruction is delivered via live online classes with cohorts of 30-45 students for the Full-Stack program and 15-40 students for part-time courses; instructors have industry experience at LINE MAN Wongnai and True.
The business model combines upfront tuition with an Income-Share Agreement (ISA) option on the Full-Stack Bootcamp, priced at 45,000 THB upfront or a deferred structure (12,000 + 4,000 + 4,000 THB at enrollment checkpoints plus 10-15% of post-graduation monthly salary for up to 18 months, capped at 65,000 THB), with a tuition refund if graduates are not employed within 6 months. Part-time courses are priced 9,000-12,000 THB with installment and bundle options. TechUp monetizes employer relationships indirectly through a network of 19 Demo Day hiring partners including IBM, PwC, and Decathlon, and reports 60-80% graduate employment within 3 months. Distribution is exclusively direct-to-consumer via techupth.com, supported by 25 educational articles and free introductory courses as top-of-funnel lead generation.
TechUp firmographics
Firmographics- Name
- TechUp
- Legal name
- TechUp Training Company Limited
- Website
- https://techupth.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TechUp is a Bangkok-based online coding bootcamp platform that trains Thai career changers, fresh graduates, and working professionals in full-stack software development, DevOps, and data analytics via a proprietary Thai-language interactive learning platform with AI-integrated curriculum and income-share pricing.
- Ownership category
- akta.pro rank
TechUp industry classification
Industry- Product category
- Online Coding Bootcamp / Tech Education
- NAICS
- Computer Training (61142)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)
- akta.pro secondary industries
- Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE), Technical & Digital Skills Training (BPACANAB)
Keywords
Where TechUp is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
TechUp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Full-Stack Software Developer Bootcamp Tuition: Full-Time Bootcamp: 5 months, full-time intensive. Options include full payment (45,000 THB) or income-share model (pay after getting a job, up to 65,000 THB total). Part-time courses range from 9,000 THB (Basics of Programming) to 12,000 THB (DevOps).
- DevOps Foundations Course: 8-week part-time course priced at 12,000 THB with 3-month installment option (4,000 THB/month).
- Part-time Courses (Basics of Programming): 10-week part-time course at 9,000 THB with 3-installment option (3,000 THB per installment). Bundle package for 3 courses (Basics, Front-End, Back-End) priced at 24,000 THB (saving 3,000 THB).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Full-Stack Software Developer Bootcamp - Full Payment |
| Outcome Based/ Performance | Multi-year contract | Full-Stack Software Developer Bootcamp - Income Share |
| Subscription | Monthly | DevOps Foundations Course |
| Subscription | Monthly | Basics of Programming Course |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
TechUp product offering
Product offeringCore offering
TechUp is an online education platform in Thailand that offers a coding bootcamp and a portfolio of part-time courses covering full-stack software development, front-end, back-end, system design, DevOps, data analytics, and applied AI skills. The flagship offering is a 5-month, full-time Full-Stack Software Developer Bootcamp taught live online through a proprietary Thai-language interactive learning platform with real-time coding exercises and an AI-integrated curriculum. Course delivery is complemented by career coaching, job placement support, and a job placement guarantee tied to an income-share agreement.
Product overview
TechUp is an online education platform offering a portfolio of coding bootcamps and courses in Thailand focused on software development, data analytics, and AI. The core offerings include a Full-Stack Software Developer Bootcamp (full-time, 5 months), a three-course Part-Time track (Basics of Programming, Front-End Development, Back-End Development totaling ~6 months), DevOps Foundations, and a Data Analytics Bootcamp. These are complemented by a proprietary Thai-language Interactive Learning Platform with real-time coding exercises and instant feedback, plus career support services. The platform also publishes educational articles on programming, web development, AI, and tech careers.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Stack Software Developer Bootcamp
- Basics of Programming
- Front-End Development
- Back-End Development
- System Design
- DevOps Foundations
- Data Analytics Bootcamp
- Free Courses
- Intro to Generative AI
- Generative AI for HR
Quantifiable outcome
- 60-80% of Full-Time Bootcamp graduates secure employment within 3 months
- +3 more outcomes
Companies that use TechUp
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles4 records
TechUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
TechUp partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- IBMminorIBM appears as a partner company that participates in TechUp's Demo Day hiring events and employs TechUp graduates. Not a formal strategic partnership but an employer/recruitment partner.
- LINE MAN WongnaicoreLINE MAN Wongnai is cited as a source of curriculum design expertise, with TechUp instructors having experience from this company. Represents industry-experienced instructors contributing to curriculum development.
- TruecoreTrue is cited as another source of curriculum design expertise, with TechUp instructors having worked at this company previously. Represents industry-experienced instructors contributing to curriculum development.
- PwC ThailandminorPwC Thailand participates in TechUp's Demo Day hiring events as an employer of graduates.
- Decathlon ThailandminorDecathlon Thailand participates in TechUp's Demo Day hiring events as an employer of graduates.
- Muze InnovationminorPartner company that participates in TechUp Demo Day hiring events.
- OnDemandminorPartner company that participates in TechUp Demo Day hiring events.
- GoSoftminorPartner company that participates in TechUp Demo Day hiring events.
- Arise by InfinitasminorPartner company that participates in TechUp Demo Day hiring events.
- m IntelligenceminorPartner company that participates in TechUp Demo Day hiring events.
- DataWowminorPartner company that participates in TechUp Demo Day hiring events.
- D+ IntertrademinorPartner company that participates in TechUp Demo Day hiring events.
- d globishminorPartner company that participates in TechUp Demo Day hiring events.
- Magic Box SolutionsminorPartner company that participates in TechUp Demo Day hiring events. Also confirmed as employer of TechUp graduate Nantawat Maliwan.
- OrismaminorPartner company that participates in TechUp Demo Day hiring events.
- UnixDevminorPartner company that participates in TechUp Demo Day hiring events.
- ZTRUSminorPartner company that participates in TechUp Demo Day hiring events.
- Bangkok Smartcard System (Rabbit)minorPartner company that participates in TechUp Demo Day hiring events.
- OCI (Orange Cap Innovative)minorPartner company that participates in TechUp Demo Day hiring events.
- ZipEventminorPartner company that participates in TechUp Demo Day hiring events.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
TechUp competitors and assessment
Company assessmentBroad incumbents
- Coursera: Global MOOC platform with broad catalog of computer science and software development courses and certificates. Adjacent competitor for self-directed learners, though it lacks TechUp's cohort-based live instruction and ISA-based job placement.
- Udemy: Global online learning marketplace with extensive programming course catalog at low price points. Competes with TechUp's free introductory and part-time courses at the low end, though Udemy does not offer outcome-based job placement.
Direct peers
- Ironhack: Global tech bootcamp operator running full-time and part-time web development and data analytics courses with career services. Comparable on full-stack curriculum, cohort-based delivery, and job placement focus, though not yet present in Thailand.
- Generation (by McKinsey): Global nonprofit training program for unemployed/underemployed youth into tech careers, with active programs in Thailand. Comparable on mission-driven bootcamp model, employer partnerships, and focus on placement-driven outcomes.
- Le Wagon: Global coding bootcamp with an active Bangkok campus offering full-stack web development programs of similar length (9-24 weeks) and ISA-style financing. Directly comparable on product, target customer (career changers), and outcome-based pricing.
- General Assembly: Established bootcamp offering full-stack immersive programs, part-time courses, and corporate training with strong employer networks. Closely comparable on bootcamp format, career-change targeting, and B2B upskilling adjacency.
Others
- HackerRank: Developer skills assessment platform widely used by TechUp's employer partners (IBM, etc.) for candidate screening. Ecosystem participant that influences hiring pipelines rather than a direct training competitor.
Regional players
- Hacktiv8: Indonesia-based full-stack and data science bootcamp with intensive, cohort-based programs and ISA financing options. Comparable on bootcamp model and income-share payment structure, though focused on the Indonesian market.
- CoderSchool: Vietnamese coding school offering full-stack and front-end bootcamps for career changers. Comparable on Southeast Asian emerging-market bootcamp positioning and career-services-led GTM, though in a different country.
- Binar Academy: Indonesia-based coding bootcamp offering full-stack and data analytics programs with similar career-changer targeting and partnership-based hiring model. Closest Southeast Asian analog, though operating in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
TechUp social profiles
Digital presenceTechUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
TechUp leadership team
Management profileNumber of profiles
Profiles1 record
TechUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TechUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TechUp
What does TechUp do?
TechUp is an online education platform in Thailand that offers a coding bootcamp and a portfolio of part-time courses covering full-stack software development, front-end, back-end, system design, DevOps, data analytics, and applied AI skills. The flagship offering is a 5-month, full-time Full-Stack Software Developer Bootcamp taught live online through a proprietary Thai-language interactive learning platform with real-time coding exercises and an AI-integrated curriculum. Course delivery is complemented by career coaching, job placement support, and a job placement guarantee tied to an income-share agreement.
Is TechUp a public or private company?
TechUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TechUp founded?
TechUp was founded in -1. It employs 11 to 50 people.
Where is TechUp based?
TechUp is headquartered in Bangkok, Thailand, in the Asia region.
How does TechUp make money?
Three revenue lines are on record. Full-Stack Software Developer Bootcamp Tuition is the primary driver. The others are devOps Foundations Course and part-time Courses (Basics of Programming).
Who are TechUp's main competitors?
Broad incumbents on record are Coursera and Udemy. Direct peers are Ironhack, Generation (by McKinsey), Le Wagon and General Assembly. HackerRank is listed as an others. Regional players are Hacktiv8, CoderSchool and Binar Academy.
Does TechUp have an API?
No public API is recorded for TechUp.
What industry is TechUp in?
TechUp's product category is Online Coding Bootcamp / Tech Education. Its primary akta.pro industry code is BPAEANAE, Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time), with a secondary code of EDAAAEAE, Digital Skills & Tech Upskilling (Noncredit). Its NAICS code is 61142 and its SIC code is 8200.