Ten Talents

What Ten Talents does

Ten Talents, operating under the brand Orchestra (and Orchestra GTM), is a boutique B2B go-to-market consulting firm based in Malta, New York. The company delivers AI-native go-to-market services to B2B revenue leaders — primarily VPs of GTM Engineering, revenue leaders, and CEOs at mid-market and enterprise companies — through two service lines: End-to-End Outsourced GTM (acting as the client's full outbound revenue team, priced at ~$7.5K–$10K/month) and GTM Transformation Consulting (a six-month in-house overhaul engagement starting at $10K/month).

The firm's intellectual core is the Apollo GTME Methodology, a proprietary seven-pillar operating system covering (1) TAM list building, (2) infrastructure/deliverability math, (3) signal-based scoring, (4) messaging intelligence, (5) data orchestration, (6) human-in-the-loop review, and (7) signal-level reporting. This methodology was developed in direct partnership with Apollo.io's GTM Engineering organization and adopted company-wide by Apollo. The execution stack runs on Apollo (data), Claude (research and reasoning), Supabase (signals/enrichment), Perplexity (scaled research), and Instantly (deliverability and sequencing), with plug-in compatibility for HubSpot, Salesforce, Outreach, Salesloft, Clay, and Smartlead.

Ten Talents distributes exclusively through founder-led direct sales — booked 1:1 conversations with founder Tony Chedrawee, supplemented by a content-first marketing approach anchored by a 23-minute whitepaper and a long-form insights blog. The firm has 16 employees, operates without disclosed institutional funding, and counts Apollo, Welcome (acquired by Bamboo HR), Pangea Technologies, Preply, Qoria, Bowstring, Haivo, GrowRK, and Wave among its customer and design-partner base. Revenue mechanics are service-based monthly retainers and multi-month consulting contracts rather than software licensing or usage-based pricing.

Name

Ten Talents

Legal name

Orchestra

Website

https://tentalentshq.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ten Talents (dba Orchestra) is a boutique B2B go-to-market consulting firm offering AI-native outsourced revenue execution and six-month transformation engagements, powered by a proprietary seven-pillar methodology co-developed with Apollo.io.

Ownership category

akta.pro rank

Product category

B2B Go-to-Market Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Go-to-Market (GTM) Strategy & Planning (MPAAAFAA)

akta.pro secondary industries

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• B2B go-to-market consulting
• Outsourced sales services
• AI-native outbound
• Signal-based lead generation
• GTM transformation advisory

Headquarters

HQ city

Malta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. End-to-End Outsourced GTM Services: Full-service engagement where Orchestra becomes the client's outbound revenue team. From strategy to system design to daily execution, handling everything. Clients receive qualified appointments on the calendar. Two pricing tiers: Orchestra pays for tech stack and data (~$10K/month), or client pays for tech stack and data (~$7.5K/month). Client owns stack and data either way.
2. GTM Transformation Consulting: Six-month consulting engagement to overhaul how the company runs go-to-market. Orchestra redesigns strategy, systems, and team operating model around AI-native workflows. Client retains ownership and execution in-house. Priced starting at $10K/month for the 6-month engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Ten Talents (operating as Orchestra / Orchestra GTM) provides B2B go-to-market consulting and outsourced revenue services for B2B companies. It sells two engagements: a fully managed End-to-End Outsourced GTM service where Orchestra acts as the client's outbound revenue team, and a six-month GTM Transformation Consulting engagement that redesigns strategy, systems, and operating models in-house. Both are powered by the proprietary seven-pillar Apollo GTME Methodology developed in partnership with Apollo.io.

Product overview

Orchestra (doing business as Ten Talents) is a B2B go-to-market consulting firm offering two service lines: End-to-End Outsourced GTM (acting as the customer's full revenue team) and GTM Transformation Consulting (a six-month in-house overhaul engagement). Both offerings are powered by the Unified GTM Methodology (Apollo GTME), a seven-pillar operating system covering TAM unification, infrastructure sizing, signal-based scoring, AI-generated messaging, data orchestration, human-in-the-loop review, and signal-level reporting. The methodology was developed in partnership with Apollo.io and serves as the intellectual backbone of every Orchestra engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• End-to-End Outsourced GTM Fully managed outsourced go-to-market engagement in which Orchestra acts as the client's outbound revenue team, handling strategy, system design, and daily execution end-to-end. The client receives qualified appointments on the calendar; Orchestra pays approximately $10K/month for tech stack and data, or the client pays approximately $7.5K/month. The client owns the stack and data in either case. For B2B companies seeking to scale pipeline without building an in-house team.
• GTM Transformation Consulting A six-month consulting engagement to overhaul how a B2B company runs go-to-market. Orchestra redesigns strategy, systems, and team operating model around AI-native workflows; the client retains in-house ownership and execution. Starting at $10K/month for the 6-month engagement. For mid-market and enterprise teams building internal GTM Engineering functions.
• Apollo GTME Methodology (Unified GTM Methodology) A proprietary seven-pillar operating system published as a 23-minute whitepaper and GTME certification program. Pillars: (1) Build TAM List, (2) Deliverability & Burn Rate, (3) Scoring & Prioritization, (4) Messaging Intelligence, (5) Data Orchestration & Workflows, (6) Human in the Loop, (7) Reporting & Performance Optimization. Developed in partnership with Apollo.io and adopted company-wide by Apollo; underpins every Orchestra engagement.

Quantifiable outcome

• Account-level AI research runs once, amortizes across all contacts. Per-meeting cost drops as the system matures.
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• Apollo.ioflagshipStrategic or Co-development PartnerOrchestra GTM developed the seven-pillar Apollo GTME Methodology in direct partnership with Apollo.io's GTM Engineering organization. Apollo provides the platform infrastructure making the methodology operational - database for TAM creation, AI Power-Ups for qualification and research, workflow engine for orchestration, mailbox infrastructure for execution, and analytics for reporting. Orchestra's methodology was adopted company-wide by Apollo. The partnership includes the fifteen-week GTME certification program and the agency partner program now standing up across the ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Demandbase: Demandbase is an established ABM and B2B go-to-market platform offering intent data, advertising, and sales intelligence. A broader incumbent in the GTM technology stack that Orchestra's transformation engagements often compete against or integrate with.
• Outreach: Outreach is a leading sales engagement platform used by enterprise revenue teams for sequencing, workflow automation, and analytics. A broader incumbent whose messaging and sequencing functionality competes with elements of Orchestra's outsourced execution motion.
• 6sense: 6sense is a leading B2B revenue AI platform for intent data, account identification, and GTM orchestration. A broader incumbent whose signal-based capabilities intersect with the signal-driven scoring pillar of Orchestra's methodology.

Emerging players

• Cognism: Cognism is a B2B sales intelligence platform providing contact data, intent signals, and prospecting tools. Comparable to the data-and-signals layer of Orchestra's Apollo-based stack and increasingly used in similar outbound workflows.
• Artisan (Artisan AI): Artisan is an AI-native outbound sales platform (the 'Ava' AI BDR) that automates lead research, personalization, and outreach. Represents the emerging AI-native competitive direction that Orchestra's methodology is positioned against, with overlapping technology philosophy though delivered as software rather than services.

Direct peers

• Callbox: Callbox is a B2B lead generation and appointment-setting agency combining outbound calling, email, and account-based marketing. Overlaps with Orchestra's outsourced outbound execution and mid-market-to-enterprise customer base.
• Belkins: Belkins is a B2B appointment-setting and lead generation agency that runs outbound campaigns for mid-market and enterprise clients. It is the closest direct competitor to Orchestra's End-to-End Outsourced GTM service, operating under a similar retainer-based outsourced-SDR model.
• CIENCE: CIENCE is an outsourced SDR and lead generation firm providing B2B sales development services on a managed basis. Comparable to Orchestra's outsourced GTM motion targeting mid-market and enterprise buyers with full-funnel outbound execution.
• Martal Group: Martal Group is a B2B outsourced sales and lead generation agency serving SaaS and enterprise technology companies. Its outsourced SDR and appointment-setting model mirrors Orchestra's full-service GTM offering.
• SalesHive: SalesHive is a B2B sales development and lead generation agency running outbound SDR teams for SaaS and tech clients. Directly comparable to Orchestra's retainer-based outsourced GTM engagement model and target customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tentalentshq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ten Talents