What Tertnes Håndball Elite does

Tertnes Håndball Elite is the women's elite handball section of the multi-sport non-profit Tertnes Idrettslag, based in Åsane, Bergen. The team competes in REMA 1000-ligaen, the top division of Norwegian women's club handball, and qualified for the EHF European League group stage in 2025/26 — the club's first such appearance in approximately ten years. The roster blends internally developed players from the club's youth pipeline with external signings, including Norwegian national-team-level athletes and overseas recruits.

Commercially, the franchise operates a five-tier sponsorship architecture — Kapteinsteam, Elitelaget, Nøkkelspillerne, Støttespillerne, and TertnesVenn — providing structured access points for regional enterprise partners, SMBs, and individual supporters. Anchor commercial partners include Sparebanken Norge and Tertnes Holding at the Kapteinsteam tier, and Lerøy, Umbro, Eviny, MOVA, and Åsane Byggmesterforretning at the Elitelaget tier. The club is organized under the broader Tertnes Idrettslag Allianse, with the elite section functioning as a semi-autonomous unit within a small core staff (5 employees documented at the firmographic level).

Revenue mechanics are not publicly disclosed but are inferred to combine matchday receipts (ticket pricing 150–500 NOK across seating categories, with season-seat options), sponsorship and partnership contracts across the multi-tier stack, federation distributions and performance bonuses, and European League participation-related income streams. Average home attendance of approximately 369 places the club among the lowest-drawing in the league, indicating that matchday revenue is a constrained lever relative to the sponsorship side. Brand and community heritage dating to 1946 (with the firmographic founding reference of 1953 also documented) underpin both supporter loyalty and B2B partner appeal in the Bergen catchment.

Name

Tertnes Håndball Elite

Legal name

Tertnes Håndball Elite

Website

https://tertneshandball.no

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Tertnes Håndball Elite is the women's elite handball section of Tertnes Idrettslag in Åsane, Bergen, competing in the Norwegian REMA 1000-ligaen and the EHF European League. It serves fans, youth athletes, and a regional Bergen-area corporate sponsorship base.

Ownership category

akta.pro rank

Product category

Professional Sports (Women's Handball)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Professional handball club
• Women's elite handball
• Sports sponsorship programs
• Match entertainment services
• B2B sports networking

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sponsorship Revenue: Multi-tiered sponsorship program with four main levels: Kapteinsteam (main partners like Sparebanken Norge, Tertnes Holding), Elitelaget (Lerøy, Umbro, Eviny, MOVA, Åsane Byggmesterforretning), Nøkkelspillerne (Sartor Drange, Kinnarps, Xpartner, Ryger Advokatfirma, Dominos and others), and Støttespillerne (smaller local businesses). Each tier offers different visibility and marketing rights.
2. Match Sponsorship: Companies can become match sponsors (kampsponsor) for individual games, receiving profiling in Åsane Arena, digital channels, and association with specific matches. Various sponsorship packages are tailored to each business.
3. Player Sponsorship: Businesses can sponsor individual players (spillersponsor) with banners/seils displaying player name and company logo visible on banners in Åsane Arena during Eliteserien matches. Banners are 150cm wide x 350cm tall.
4. Ticket Sales: Revenue from ticket sales for home games in REMA 1000-ligaen and European League matches. Special arrangements like MOVA-kampen offer free entry sponsored by partners.
5. Event-based Sponsorship: Special campaigns like MOVA-kampen where sponsors cover entry costs per attendee or fixed amounts, combining visibility with community engagement.
6. Merchandise and Apparel: Umbro supplies club apparel and merchandise, with Umbro branding on official sponsor materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Tertnes Håndball Elite operates a professional women's handball club that fields a team in Norway's top division REMA 1000-ligaen and the EHF European League, selling match tickets, tiered B2B sponsorship packages (Kapteinsteam, Elitelaget, Nøkkelspillerne, Støttespillerne, TertnesVenn), match and player sponsorships, B2B networking events, supporter wall placements, and Umbro-supplied merchandise. The club generates revenue primarily through sponsorships and ticket sales at Åsane Arena.

Product overview

Tertnes Håndball Elite is a Norwegian professional women's handball club based in Bergen. The organization operates primarily as a sports/entertainment entity, offering match attendance, sponsorship packages, and B2B networking opportunities through its mobile applications and events. The club competes in the REMA 1000-ligaen (Norwegian top division) and EHF European League, with the core product being live handball matches and associated fan engagement experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite Women's Handball Matches (REMA 1000-ligaen & EHF European League) Live elite women's handball home matches at Åsane Arena in REMA 1000-ligaen (Norway top division) and EHF European League group stage. Targeted at local handball fans and family spectators in Bergen/Vestland.
• Match Tickets Admission tickets to home games sold through the Tertnes Håndball app, tertnes.woow.no portal, and Åsane Arena box office. NM-finale categories include Cat 1 at 345 NOK, Cat 2 at 245 NOK, Club/Group min 10 tickets at 150 NOK each, and Family package (2 adults + 2 children) at 500 NOK. Free youth tickets available via Sparebanken Norge-billetten.
• Tiered Sponsorship Partnership Program Multi-tier annual sponsorship program with four levels (Kapteinsteam, Elitelaget, Nøkkelspillerne, Støttespillerne) plus TertnesVenn category, sold to local Bergen/Vestland businesses for brand visibility in Åsane Arena, on digital channels, and at events.
• Match Sponsorship (Kampsponsor) Per-match sponsorship packages giving businesses profiling in Åsane Arena, digital channels, and association with specific matches. Tailored packages per business.
• Player Sponsorship (Spillersponsor) Season-long sponsorship of individual players via 150cm x 350cm banners displaying player name and sponsor logo in Åsane Arena during Eliteserien matches.
• B2B Networking Events (Møtecup, Link Up Level Up, Sperlonga trip) Annual B2B networking events for partner companies and prospects including Møtecup (500 NOK per participant for non-partners, free for existing partners; includes coffee, hot lunch, networking, and meeting cup competition), Link Up Level Up conferences, and international partner trips such as the Sperlonga trip.
• Supporter Wall Placement
• Club Merchandise and Apparel Official club apparel and merchandise supplied by Umbro, including Umbro-branded kit and supporter products.

Quantifiable outcome

• Won Norwegian Junior Championship (NM-gull) 2025 with 40-28 victory over Fredrikstad in Unity Arena
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered flagship, core, key player and support.

• Sparebanken NorgeflagshipGTM or Marketing PartnerKapteinsteam (captain team) level sponsor. Provides 100 free youth tickets per home game through Sparebanken Norge-billetten for children up to 16 years. Key marketing partner with high visibility.
• Tertnes HoldingflagshipGTM or Marketing PartnerKapteinsteam level sponsor. Holding company associated with the club providing strategic partnership support.
• LerøycoreGTM or Marketing PartnerElitelaget level sponsor. Seafood company. Match sponsor for Tertnes vs VfL Oldenburg European League game (January 18, 2026).
• UmbrocoreGTM or Marketing PartnerElitelaget level sponsor. Official kit supplier providing club apparel and match kits. UK-based sportswear brand with strong handball presence.
• EvinycoreGTM or Marketing PartnerElitelaget level sponsor. Energy company providing match jersey sponsorship and club apparel.
• MOVAcoreGTM or Marketing PartnerElitelaget level sponsor. Special campaign sponsor for MOVA-kampen featuring free entry for all fans, fan zone activities, and partner visibility. Energy/utility company.
• Åsane ByggmesterforretningcoreGTM or Marketing PartnerElitelaget level sponsor. Local construction company in Åsane/Bergen area.
• Xpartnerkey playerGTM or Marketing PartnerNøkkelspillerne (key players) level sponsor. Match sponsor for Tertnes vs HC Lokomotiva Zagreb European League game with B2B Fun event in Stoke bar after match.
• Sartor Drangekey playerGTM or Marketing PartnerNøkkelspillerne level sponsor. Extended and renewed partnership in 2025. Insurance/financial services company.
• Dominoskey playerGTM or Marketing PartnerNøkkelspillerne level sponsor. Pizza restaurant chain with Bergen presence.
• Sottsaltkey playerGTM or Marketing PartnerNøkkelspillerne level sponsor. Catering company. Venue for B2B Møtecup registration (Legenes Hus on Kalfaret).
• Kinnarpskey playerGTM or Marketing PartnerNøkkelspillerne level sponsor. Office furniture and interior design solutions.
• Ryger Advokatfirmakey playerGTM or Marketing PartnerNøkkelspillerne level sponsor. Law firm in Bergen.
• Comfort Hotel Bergen Airport Terminalkey playerGTM or Marketing PartnerNøkkelspillerne level sponsor. Hotel near Bergen airport.
• Mizunokey playerGTM or Marketing PartnerNøkkelspillerne level sponsor. Sports equipment and apparel brand.
• Det Bergenske Kaffeselskapkey playerGTM or Marketing PartnerNøkkelspillerne level sponsor. Specialty coffee company in Bergen.
• Apliakey playerGTM or Marketing PartnerNøkkelspillerne level sponsor. Educational software company. Provides technical support for B2B Tertnes app ([email protected]).
• Abacuskey playerGTM or Marketing PartnerNøkkelspillerne level sponsor. Business services company.
• Metiskey playerGTM or Marketing PartnerNøkkelspillerne level sponsor. Education/training services.
• HBD Verkstedkey playerGTM or Marketing PartnerNøkkelspillerne level sponsor. Auto repair workshop.
• Nordic ArenasupportGTM or Marketing PartnerStøttespillerne level sponsor. Co-organizer of Link Up Level Up networking event with Vestenfjeldske Eiendom and Tertnes.
• Vestenfjeldske Eiendom ASsupportGTM or Marketing PartnerStøttespillerne level sponsor. Subsidiary of Reitan Eiendom AS with real estate portfolio in Bergen. Co-organizer of Link Up Level Up networking event.
• Handelsbanken Bergen NordsupportGTM or Marketing PartnerTertnesVenn level sponsor. Bank at Heiane 4B, 5131 Nyborg. Branch contact for sponsorship.
• BA BergensavisensupportGTM or Marketing PartnerTertnesVenn level sponsor. Local newspaper providing media coverage and visibility.
• MOT NorgesupportGTM or Marketing PartnerTertnesVenn level sponsor. Youth life skills organization.
• Coca-ColasupportGTM or Marketing PartnerTertnesVenn level sponsor. Beverage company.
• MulticonsultsupportGTM or Marketing PartnerTertnesVenn level sponsor. Engineering and consulting firm.
• Promotions.nocoreGTM or Marketing PartnerOne of eight European League sponsors providing financial support for European competition participation.
• ReklamehusetcoreGTM or Marketing PartnerOne of eight European League sponsors. Advertising/marketing agency.
• Advokatfirmaet Raftevoll ASsupportGTM or Marketing PartnerOne of eight European League sponsors. Law firm.
• Norsk TopphåndballflagshipStrategic or Co-development PartnerLeague organizer for REMA 1000-ligaen. Manages league operations, broadcasts, and partnership agreements with sponsors like REMA 1000.
• EHF (European Handball Federation)flagshipStrategic or Co-development PartnerEuropean governing body organizing EHF European League. Tertnes participated in Group C 2025/26 against Rapid Bucuresti, HC Lokomotiva Zagreb, and VfL Oldenburg.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Byåsen Elite (Byåsen HE): Trondheim-based women's elite handball club in REMA 1000-ligaen. Operates a similar tiered sponsorship structure and relies on a regional business community, paralleling Tertnes' Bergen model.
• Larvik HK: Historic Norwegian women's handball club with deep European pedigree. Competes in REMA 1000-ligaen and pursues comparable sponsorship and fan revenue models, making it a close structural peer to Tertnes.
• Vipers Kristiansand: Norway's flagship women's handball club, multiple-time league champion and EHF Champions League participant. Direct peer to Tertnes within REMA 1000-ligaen, competing for the same talent pool, sponsors, and league points.
• Aker Topphåndball: Oslo-based women's elite handball club formerly known as Stabæk. Direct competitor for elite players and sponsors, and a known prior club for several Tertnes players and recruits.
• Sola HK: Stavanger-based women's elite handball club in REMA 1000-ligaen. Similar externally-funded, regional sponsorship model and comparable scale to Tertnes.
• Storhamar Handball Elite: Top-tier Norwegian women's handball club from Hamar with European experience. Comparable to Tertnes in size, league position, and reliance on regional B2B sponsorship networks.
• Molde HK Elite: Mid-tier Norwegian women's elite handball club competing in REMA 1000-ligaen. Comparable regional sports club structure with sponsorship-driven revenue model similar to Tertnes.
• Fredrikstad Borgen IF (herrer): Norwegian handball club competing in the top divisions. Comparable as a regional sports club running tiered sponsorship and community engagement programs similar to Tertnes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tertneshandball
• Facebookfacebook.com/tertneshandball
• LinkedInlinkedin.com/company/tertnes-h-ndball-elite

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tertnes Håndball Elite