The Bierman Group

What The Bierman Group does

The Bierman Group is a contract furniture independent manufacturer's representative organization founded in 1994 and headquartered in Dania, Florida. The firm holds exclusive territorial rights to represent 25+ design-driven commercial furniture and materials manufacturers (including 3form, Nucraft, Davis, Stylex, Stance Healthcare, Green Furniture Concept, Vondom, Fermob, and La-Z-Boy Contract/KNU) across Florida, Puerto Rico, and the Caribbean. It sells through contract furniture dealers and the Architecture & Design (A&D) community, with no direct end-customer relationships; the firm functions as an outsourced regional sales force, project consultancy, and logistics coordinator for its manufacturer principals. Its product portfolio spans workplace, hospitality/multifamily, senior living/country club, healthcare/behavioral health, and educational markets, with both made-to-order lines and Quick Ship programs (e.g., Davis 4-week, Stylex 10 business days, Florida Seating in-stock).

The business is led by two principals, Maria E. Canovas and Juliana Sharkey, who formed their partnership around 2018. Juliana Sharkey has been with the firm since 1996 and also serves as a materials consultant for 3form since 2013; Maria Canovas brought prior ownership of Canovas Designs, Inc. (2008-2018). The roughly 11-person team is structured by region and vertical, with dedicated representatives and consultants for North, Central, Southwest, and Southeast Florida, the Panhandle, and Puerto Rico/Caribbean, plus specialized consultants in hospitality, healthcare, and higher education. Underlying "technology" is limited to design-platform integrations (Revit, AutoCAD, CET, SketchUp, 2020) for specifier downloads and a digital resource library (My Resource Library) hosting manufacturer catalogs. Revenue is generated via manufacturer representative commissions (affiliate/referral model) on sales facilitated through dealers and A&D specifiers; pricing is not publicly disclosed and is handled via manufacturer quotes. Products are also available through multiple government purchasing contracts (GSA, State of Florida, NCPA/Omnia, TIPS, Premier, HealthTrust, NY State OGS). The firm is privately held with no external funding, no subsidiaries, and no parent company.

Name

The Bierman Group

Legal name

The Bierman Group

Website

https://thebiermangroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bierman Group is a Florida-headquartered contract furniture independent manufacturer's representative, exclusively representing 25+ design-driven furniture and materials manufacturers across Florida, Puerto Rico, and the Caribbean via dealers and the A&D community.

Ownership category

akta.pro rank

Product category

Contract Furniture Sales Representation

NAICS

Furniture Merchant Wholesalers (42321), Furniture and Home Furnishing Merchant Wholesalers (4232)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Contract furniture representation
• Manufacturer sales representatives
• Commercial furniture sales
• Architecture and design furniture
• Contract furniture dealers

Headquarters

HQ city

Dania

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Manufacturer Representative Commission: The company operates as independent manufacturer's representatives for furniture manufacturers, earning commissions on sales facilitated through contract furniture dealers and the A&D community. Revenue is generated through representing multiple premier furniture manufacturers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Bierman Group operates as an independent manufacturer's representative organization for premier commercial furniture manufacturers. Local sales representatives serve as project consultants to assist contract furniture dealers and the Architecture & Design (A&D) community with product identification, specification, quoting, and logistical coordination for commercial furniture projects in workplace, hospitality, healthcare, senior living, and educational markets across Florida, Puerto Rico, and the Caribbean. The company earns commissions on sales of represented manufacturer brands.

Product overview

The Bierman Group is a contract furniture independent manufacturer's representative organization operating in Florida, Puerto Rico, and the Caribbean. Rather than a single unified product, they offer a diversified portfolio of premier furniture manufacturer brands that they represent. Their product ecosystem includes furniture for Workplace, Hospitality/Multifamily, Senior Living/Country Clubs, Healthcare/Behavioral Health, and Educational markets. Key represented brands include 3form (architectural materials), Alea (architectural walls), Davis, Grand Rapids Chair, Nucraft, Stylex, Stance Healthcare, and La-Z-Boy Contract for seating; Fermob, Florida Seating, Babmar, Beaufurn, and Shelter Outdoor for indoor/outdoor furniture; Green Furniture Concept for sustainable office furniture; and Vondom, Masaya Co, and Orbital Design Collective for outdoor living and Italian lifestyle furniture. The company also represents lighting solutions (LucePlan) and offers Quick Ship programs from select manufacturers for expedited delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• 3form architectural materials

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

25 partnerships are on record, tiered core and minor.

• 3formcoreChannel Partner/ Reseller/ Distributor3form offers material solutions including architectural walls and related products. They are exclusively available through The Bierman Group in Southern Florida & Puerto Rico.
• MOZ DesignscoreChannel Partner/ Reseller/ DistributorMOZ Designs provides exterior and outdoor material solutions. Available exclusively through The Bierman Group in their territories.
• ALEAcoreChannel Partner/ Reseller/ DistributorALEA offers architectural space solutions and furniture. Distributed through The Bierman Group in their Florida and Puerto Rico territories.
• Davis FurniturecoreChannel Partner/ Reseller/ DistributorDavis Furniture manufactures commercial seating and tables. Products include Quick Ship program with 4-week lead times. Represented by The Bierman Group.
• NucraftcoreChannel Partner/ Reseller/ DistributorNucraft offers a wide range of commercial furniture products. Represented by The Bierman Group in Florida and Puerto Rico.
• StylexcoreChannel Partner/ Reseller/ DistributorStylex provides design-driven seating solutions. Available through The Bierman Group with Carry On collection in Quick Ship program.
• Great OpeningscoreChannel Partner/ Reseller/ DistributorGreat Openings manufactures storage and filing solutions with lifetime warranty. Represented by The Bierman Group.
• La-Z-Boy Contract (KNU)coreChannel Partner/ Reseller/ DistributorLa-Z-Boy Contract offers seating solutions under KNU brand with limited lifetime warranty. Distributed through The Bierman Group.
• Stance HealthcarecoreChannel Partner/ Reseller/ DistributorStance Healthcare specializes in healthcare furniture solutions. Available through TIPS, GSA, and Premier contracts via The Bierman Group.
• Green Furniture ConceptcoreChannel Partner/ Reseller/ DistributorGreen Furniture Concept provides sustainable office space furniture. Available exclusively through The Bierman Group in South East Florida, South West Florida, Puerto Rico & the Caribbean.
• BeaufurnminorChannel Partner/ Reseller/ DistributorBeaufurn offers indoor-outdoor furniture solutions with various lead times depending on customization.
• Florida SeatingcoreChannel Partner/ Reseller/ DistributorFlorida Seating provides indoor and outdoor seating with in-stock products for quick shipment. Available only through The Bierman Group on the West Coast of Florida & Puerto Rico.
• Grand Rapids ChaircoreChannel Partner/ Reseller/ DistributorGrand Rapids Chair manufactures made-to-order seating with 4-6 week lead times. Represented by The Bierman Group.
• BabmarcoreChannel Partner/ Reseller/ DistributorBabmar offers outdoor and indoor furniture with Quick Ship program (1-4 week delivery) and standard 8-12 week lead times.
• Botton + GardinerminorChannel Partner/ Reseller/ DistributorBotton + Gardiner provides furniture solutions with made-to-order products (10-12 week lead times). Represented by The Bierman Group.
• FermobminorChannel Partner/ Reseller/ DistributorFermob offers colorful outdoor furniture and indoor-outdoor solutions. Available through The Bierman Group.
• Shelter OutdoorminorChannel Partner/ Reseller/ DistributorShelter Outdoor specializes in outdoor furniture solutions including site amenities.
• AllseatingminorChannel Partner/ Reseller/ DistributorAllseating is available exclusively through The Bierman Group in Puerto Rico and the Caribbean.
• Orbital Design CollectiveminorChannel Partner/ Reseller/ DistributorOrbital Design Collective offers Italian lifestyle furniture solutions. Represented in Puerto Rico by The Bierman Group.
• Masaya & CominorChannel Partner/ Reseller/ DistributorMasaya & Co offers outdoor living furniture solutions. Available through The Bierman Group in Puerto Rico.
• VondomminorChannel Partner/ Reseller/ DistributorVondom provides high-end outdoor living and contract furniture. Available through The Bierman Group in Puerto Rico.
• LucePlanminorChannel Partner/ Reseller/ DistributorLucePlan offers lighting solutions for commercial spaces. Represented in Puerto Rico by The Bierman Group.
• ActiuminorChannel Partner/ Reseller/ DistributorActiu provides workspace and contract furniture solutions. Represented in hospitality markets by The Bierman Group.
• TIPTOEminorChannel Partner/ Reseller/ DistributorTIPTOE offers workspace and professional service furniture. Available through The Bierman Group.
• OFGOminorChannel Partner/ Reseller/ DistributorOFGO (OFGO Studio) provides contract furniture solutions with available warranty documentation.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Busada Manufacturing Reps: Multi-line contract furniture manufacturer's representative serving the Mid-Atlantic region with a comparable rep structure, manufacturer portfolio, and dealer/A&D customer focus.
• Atmosphere Commerce: Multi-line commercial furniture manufacturer's representative serving the contract A&D community with a similar commission-based model and project consultant approach across multiple US regions.
• RP Lawrence & Associates: Independent contract furniture manufacturer's representative serving the Midwest with comparable multi-brand portfolio and A&D-focused project consultant model. Mirrors Bierman's service model in a different US region.
• Arenson Office Furnishings: Long-standing independent contract furniture manufacturer's representative serving the New York metro and Mid-Atlantic with a comparable multi-line rep model targeting A&D and dealers. Highly analogous structure to The Bierman Group's FL/PR/Caribbean rep business.
• Holcombe & Associates: Independent contract furniture manufacturer's representative with regional US coverage, representing multiple premium manufacturers to A&D and dealer customers in a structure directly comparable to Bierman.
• Specified Sales Associates: Commercial furniture manufacturer's representative serving the West Coast with a similar multi-line rep model targeting A&D specifications and dealer relationships.
• Smith-Matthews Sales: Independent manufacturer's representative for contract furniture and architectural products serving the Mid-Atlantic US. Comparable commission-based, project-consultant go-to-market focused on A&D and dealers.
• Edg (formerly Edg/Bray): Contract furniture representative group with regional offices across the US, representing many of the same manufacturers as The Bierman Group (e.g., Stylex, Davis, Nucraft). Direct competitor for manufacturer representation agreements in adjacent geographies.

Others

• National Office Furniture (representative partner network): Major contract furniture manufacturer that relies on independent rep firms (of Bierman's type) for territory coverage. Not a peer in the rep-business sense, but a key supplier/principal relationship that shapes the rep industry's competitive dynamics.

Broad incumbents

• Tangram: Hybrid furniture dealer and manufacturer representative with national footprint and significantly broader scale than The Bierman Group. Competes for both dealer relationships and A&D specifications, with deeper digital and project-management capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/The-Bierman-Group-774729229590776
• LinkedInlinkedin.com/company/the-bierman-group
• Instagraminstagram.com/thebiermangroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bierman Group