The Blind Company Ltd
The Blind Company Kent Ltd is a family-owned manufacturer and supplier of made-to-measure blinds, plantation shutters, and awnings, serving residential and commercial customers across Kent and London via a direct, in-home consultation and installation model.
- Company typePrivate
- Founded1998
- HeadquartersWhitstable, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Blind Company Ltd does
The Blind Company Kent Ltd is a privately held, family-owned manufacturer and supplier of made-to-measure window blinds, plantation shutters, and premium awnings, headquartered in Whitstable, Kent (United Kingdom). The company operates a purpose-built in-house workshop that produces roller blinds and vertical blinds to specification, while sourcing other product lines (Roman, Venetian, pleated, motorised, Perfect Fit, plantation shutters, awnings) from specialist suppliers and finishing them through its own installation team. Its product portfolio spans twelve blind types, six shutter styles, and motorised/smart-home-enabled variants integrated with Alexa, covering residential, commercial, healthcare, education, and public-sector use cases. Technical differentiators include a deluxe sidewinder head-rail system on Roman blinds, Perfect Fit frame-free shutters and blinds (no-drill installation), honeycomb/duette cellular fabrics for thermal performance, fire-retardant and biosafe materials for regulated environments, and a £20 lead-time refund guarantee for blind orders exceeding 5-10 working days.
The company runs a direct-to-consumer go-to-market motion with no physical showroom, instead dispatching design consultants to customers' homes with samples, taking measurements, and providing no-obligation quotes. The same survey-driven model is used for commercial clients, with dedicated commercial blind surveys extended across all London postcodes in addition to the core Kent domestic market. Revenue is generated primarily through one-time purchases of made-to-measure products with full supply-and-installation, with professional installation fees bundled into unit pricing; a finance partnership with Ideal4Finance enables consumer lending for orders over £1,000. Pricing is quote-based, inclusive of VAT and delivery, with a 50% deposit at order and balance due prior to installation.
The customer base is segmented vertically across Domestic/Residential (primary), Offices & Corporate, Education, Healthcare, Public Sector/Government, and Retail & Hospitality. Notable enterprise and institutional customers include Kent & Essex Police Stations (where the company is sole supplier following the Ashford and Sittingbourne installations), Ashford Signalling Centre, Benenden Hospital, NHS Health Centre Faversham, Harley Street Dental Clinic, Coxheath Primary School, Marsh Academy, RIO Tinto, Kindred, EuroFins Forensics, and St. Katherine's Dock. Marketing relies on local SEO, CheckaTrade and BSA accreditation as trust signals, Facebook and Instagram for project showcases, and a consultative in-home sales process with phone and online booking (01795 379 000).
The Blind Company Ltd firmographics
Firmographics- Name
- The Blind Company Ltd
- Legal name
- The Blind Company Kent Ltd
- Website
- https://theblindcompanykent.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Blind Company Kent Ltd is a family-owned manufacturer and supplier of made-to-measure blinds, plantation shutters, and awnings, serving residential and commercial customers across Kent and London via a direct, in-home consultation and installation model.
- Ownership category
- akta.pro rank
The Blind Company Ltd industry classification
Industry- Product category
- Window Blinds and Shutters
- NAICS
- Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792)
- akta.pro primary industry
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)
- akta.pro secondary industries
- Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH), Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)
Keywords
Where The Blind Company Ltd is headquartered
LocationHeadquarters
- HQ city
- Whitstable
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Blind Company Ltd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Made-to-measure blinds, shutters, and awnings sales: The company manufactures and sells made-to-measure window treatments (blinds, shutters, awnings) directly to consumers and businesses. Products are sold as one-time purchases with full supply-and-installation service. The 4-step process involves a free home survey, quote, 50% deposit payment, and installation. Prices are inclusive of delivery and VAT.
- Finance/consumer lending facilitation: The company offers financing through a partnership with Ideal4Finance (Ideal Sales Solutions Ltd), enabling customers to spread costs over fixed payment terms. The company acts as an introducer appointed representative. Finance is available for orders over £1,000 and subject to credit status.
- Professional installation services: The company provides professional expert installation as part of its service offering. A 50% deposit is required upon order acceptance, with the balance due prior to installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Made-to-measure blinds, shutters, and awnings — no public pricing tiers available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Blind Company Ltd product offering
Product offeringCore offering
The Blind Company Kent Ltd manufactures and supplies made-to-measure window blinds, interior plantation shutters, and exterior awnings for residential and commercial customers across Kent and London. The company operates a direct-to-consumer model featuring free in-home surveys, custom manufacturing of roller and vertical blinds in its own workshop, professional installation, and finance options through Ideal4Finance for orders over £1,000.
Product overview
The Blind Company Kent Ltd is a supplier and manufacturer of made-to-measure blinds, shutters, and awnings serving domestic and commercial customers in Kent and London. Their product portfolio comprises three main categories: (1) Window Blinds including Allusion, Blind Screens, Duorol (Day/Night), Intu, Motorised, Perfect Fit, Pleated, Roller, Roman, Velux & Skylight, Venetian, and Vertical blinds; (2) Interior Plantation Shutters available in Bespoke Shaped, Café Style, Full Height, Perfect Fit, Solid Panel, and Tier on Tier styles; and (3) Premium Awnings with manual or motorised operation. The company also offers sector-specific blind solutions for Healthcare, Education, Office, Retail & Hospitality, and Public Sector environments. They manufacture roller and vertical blinds in-house for quality control, with sector solutions focused on compliance requirements (fire safety, hygiene) and specialised environments. Finance options are available through Ideal4Finance partnership for orders over £1,000.
Differentiator
Problem solved
Functional benefit
Products and services
- Allusion Blinds
Quantifiable outcome
- 5-10 working day lead times for most blinds, faster than industry norms
- +5 more outcomes
Companies that use The Blind Company Ltd
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
The Blind Company Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
The Blind Company Ltd partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
The Blind Company Ltd competitors and assessment
Company assessmentDirect peers
- Web-Blinds: UK online made-to-measure blinds retailer offering a broad range of styles and motorised options. Overlaps strongly with The Blind Company's product catalogue and domestic customer base, though delivered via e-commerce rather than consultative selling.
- Apollo Blinds: UK network of regional blinds and shutters franchises offering made-to-measure products with in-home consultation. Closely comparable in domestic service model, though with broader geographic coverage through franchisees.
- 247 Blinds: Online UK retailer of made-to-measure blinds and curtains with measurement guidance and broad catalogue overlap. Comparable on custom blind product range though operating predominantly online rather than consultative in-home.
- Thomas Sanderson: UK national specialist in plantation shutters and blinds with a similar free in-home survey, made-to-measure, and installation model. Direct competitor across both shutters and premium blind categories.
- Swift Direct Blinds: UK online made-to-measure blinds retailer competing on price, fast delivery, and DIY-friendly measurement. Comparable product mix (roller, vertical, venetian, Roman, pleated, motorised) but distribution via online self-service rather than in-home surveys.
- Blinds Direct: UK direct-to-consumer online blinds retailer offering made-to-measure products across roller, vertical, venetian, Roman, and wooden styles. Direct category overlap, with different distribution model (web-first vs. in-home survey).
- Shuttercraft: UK specialist in made-to-measure plantation shutters with regional surveyor network. Direct comparable in the shutters vertical, where The Blind Company also offers a multi-style plantation shutter range.
- Hillarys: UK national made-to-measure blinds, shutters, and awnings retailer with in-home consultation model. Most direct comparable to The Blind Company in product breadth, customer journey, and service offering, but operating at significantly larger national scale.
Broad incumbents
- B&Q: UK home improvement DIY chain offering readymade and made-to-measure blinds alongside broader categories. Overlaps at the lower end of the custom-blinds market but does not specialise or compete on the in-home survey / commercial-grade proposition.
- John Lewis (Home Furnishings): Major UK omni-channel retailer with made-to-measure blinds, curtains, and shutters as part of a broader home furnishings portfolio. Comparable category overlap but operates as a general home retailer rather than a window-coverings specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Blind Company Ltd social profiles
Digital presenceThe Blind Company Ltd compliance and trust
Trust signalCompliance1 record
The Blind Company Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Blind Company Ltd leadership team
Management profileNumber of profiles
Profiles1 record
The Blind Company Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Blind Company Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Blind Company Ltd
What does The Blind Company Ltd do?
The Blind Company Kent Ltd manufactures and supplies made-to-measure window blinds, interior plantation shutters, and exterior awnings for residential and commercial customers across Kent and London. The company operates a direct-to-consumer model featuring free in-home surveys, custom manufacturing of roller and vertical blinds in its own workshop, professional installation, and finance options through Ideal4Finance for orders over £1,000.
Is The Blind Company Ltd a public or private company?
The Blind Company Ltd is a private company. It is classified as family owned and is currently operating.
When was The Blind Company Ltd founded?
The Blind Company Ltd was founded in 1998. It employs 11 to 50 people.
Where is The Blind Company Ltd based?
The Blind Company Ltd is headquartered in Whitstable, United Kingdom, in the Europe region.
How does The Blind Company Ltd make money?
Three revenue lines are on record. Made-to-measure blinds, shutters, and awnings sales are the primary driver. The others are finance/consumer lending facilitation and professional installation services.
Who are The Blind Company Ltd's main competitors?
Direct peers on record are Web-Blinds, Apollo Blinds, 247 Blinds, Thomas Sanderson, Swift Direct Blinds, Blinds Direct, Shuttercraft and Hillarys. Broad incumbents are B&Q and John Lewis (Home Furnishings).
Does The Blind Company Ltd have an API?
No public API is recorded for The Blind Company Ltd.
What industry is The Blind Company Ltd in?
The Blind Company Ltd's product category is Window Blinds and Shutters. Its primary akta.pro industry code is CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical), with a secondary code of CRAIAKAH, Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings). Its NAICS code is 337920.