CENTER FOR CREATIVE ARTS AND PLAY THERAPY

Name

CENTER FOR CREATIVE ARTS AND PLAY THERAPY

Legal name

The Center for Creative Arts and Play Therapy

Website

https://thecenteryork.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Other Individual and Family Services (624190)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Related Therapy Services (Speech, Occupational, Physical, Feeding) (EDAJAKAD)

Keywords

• Play therapy services
• Expressive arts therapy
• Mental health counseling
• Family therapy
• Child trauma therapy

Headquarters

HQ city

York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Therapy Sessions: Fee-for-service therapy sessions including individual, family, and group therapy. Accepts private pay and insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Center for Creative Arts and Play Therapy is a private counseling practice in York, Pennsylvania that delivers play-based and expressive arts therapy services to children, teens, adults, and families. Its offerings span individual, family, and group therapy sessions incorporating modalities such as play therapy, art therapy, music therapy, sandplay therapy, EMDR, TF-CBT, DBT, and yoga therapy, supported by a team of licensed therapists under founder/clinical director Betsy Craft.

Product overview

The Center for Creative Arts and Play Therapy operates as a holistic counseling center offering multiple therapeutic modalities centered around expressive arts. The practice provides individual, family, and group therapy services primarily for children, adolescents, and adults in the York, Pennsylvania area. Core offerings include play therapy (their foundational approach for children), art therapy, music therapy, sandplay therapy, yoga therapy, and specialized trauma treatments like EMDR and TF-CBT. The practice also provides professional development and training for other therapists locally.

Differentiator

Problem solved

Functional benefit

Products and services

• Play Therapy Services Play therapy is the primary therapeutic approach for children at the Center, using play as the child's language and toys as their words to express emotions and process experiences.
• Individual Therapy Sessions One-on-one therapy sessions for children, adolescents, and adults lasting 45-55 minutes, addressing concerns such as anxiety, depression, ADHD, trauma, and other mental health issues.
• Family Therapy Sessions Therapy sessions involving siblings, parents, or partners to address family dynamics, relational concerns, and parent-child relationships.
• Group Therapy Sessions

Quantifiable outcome

• Over 14 years of successful operation
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered minor.

• ComPsychminorGTM or Marketing PartnerEmployee Assistance Program (EAP) provider that The Center participates with for client referrals and coverage.
• Quest EAPminorGTM or Marketing PartnerEmployee Assistance Program provider partnered with for EAP-covered therapy services.
• Wellspan EAPminorGTM or Marketing PartnerRegional health system EAP provider for employee assistance program services.
• Behavioral Health ServicesminorGTM or Marketing PartnerEAP provider for behavioral health coverage.
• Mazzitti & SullivanminorGTM or Marketing PartnerEAP provider partnered for employee assistance program services.
• HighmarkminorGTM or Marketing PartnerInsurance provider - Center accepts Highmark commercial and CHIP insurance.
• Capital Blue CrossminorGTM or Marketing PartnerInsurance provider - Center accepts Capital Blue Cross insurance.
• AetnaminorGTM or Marketing PartnerInsurance provider - Center accepts Aetna insurance.
• United Healthcare CHIPminorGTM or Marketing PartnerInsurance provider for CHIP coverage.
• CBC CHIPminorGTM or Marketing PartnerCapital Blue Cross CHIP program.
• Quest Behavioral HealthminorGTM or Marketing PartnerBehavioral health insurance provider.
• CignaminorGTM or Marketing PartnerInsurance provider - Center accepts Cigna insurance.
• Highmark CHIPminorGTM or Marketing PartnerHighmark CHIP insurance program.
• OptumminorGTM or Marketing PartnerInsurance provider - Center accepts Optum insurance.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Alma: Therapist network and back-office platform that helps independent clinicians accept insurance and run practices; comparable as infrastructure that competing solo practitioners in York could use to compete directly with The Center.
• Lyra Health: Employer-sponsored mental health benefit provider offering in-person and virtual therapy, including EAP-style access; comparable as a payer-channel partner and competitor for employer-referred therapy demand.
• Charlie Health: Intensive outpatient and virtual mental health program for teens and young adults, including trauma and family therapy; comparable to the Center's adolescent trauma and family therapy offerings at a higher acuity, programmatic level.
• Grow Therapy: Therapy marketplace that connects clients to in-network therapists across the U.S., accepting many of the same insurers as The Center (Aetna, Cigna, Optum); comparable as both a potential referral channel and an alternative client acquisition path.

Direct peers

• Two Chairs: Multi-location in-person therapy clinic chain operating a matched-therapist model and accepting insurance; directly comparable to The Center as a premium, in-person therapy practice that matches clients to clinicians across multiple modalities.
• Octave: Therapy clinic chain offering individual, couples, and group therapy across multiple locations with in-network insurance; comparable to The Center's multi-modality, in-person, insurance-accepting outpatient therapy model.

Broad incumbents

• BetterHelp: Largest online therapy platform offering individual, couples, and teen counseling via subscription; comparable as a competing delivery channel for the same mental-health therapy demand the Center serves, though fully digital rather than in-person.
• Talkspace: Online therapy and psychiatry platform accepting insurance and serving individuals, couples, and teens; competes for the same therapy demand as The Center via a national, telehealth-first model.

Others

• Association for Play Therapy: Professional membership and credentialing body for play therapists that already references The Center's founder and trainings; comparable as an ecosystem/credentialing organization that validates the Center's positioning and feeds it referrals and training leads.

Regional players

• Pennsylvania Counseling Services: Mid-sized Pennsylvania outpatient mental health provider offering individual, family, and group therapy with multiple locations and insurance acceptance; comparable as a same-state, in-person outpatient therapy competitor within the broader PA market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/center-for-creative-arts-and-play-therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTER FOR CREATIVE ARTS AND PLAY THERAPY