The People Practice
- Company typePrivate
- Founded2021
- HeadquartersNigeria
- Headcount11–50
- GTM typeB2B
- OfferingServices
The People Practice firmographics
Firmographics- Name
- The People Practice
- Legal name
- The People Practice
- Website
- https://thepeoplepractice.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The People Practice industry classification
Industry- Product category
- HR Consulting & People Advisory
- NAICS
- Human Resources Consulting Services (541612), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Employment Agencies (7361)
- akta.pro primary industry
- Learning, Training & Corporate Education Consulting (BPAHAGAE)
- akta.pro secondary industry
- Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)
Keywords
Where The People Practice is headquartered
LocationHeadquarters
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
The People Practice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Culture Consulting & Projects: Aligning Missions and Values, Creating Behaviours, and training workplaces to be free of harassment. Provides advisory services to reshape work culture in Africa.
- Recruitment Services: Recruiting for C-Suite roles, operational roles, and tech and non-tech roles across a range of industries in Africa.
- Startup Support: Creating People and Culture Pillars to support Africa's fast-growing Startups and build high-performing leaders.
- Career Readiness: Preparing and connecting job seekers with employment opportunities and relevant knowledge and practical skills.
- OnCulture SaaS Subscription: SaaS subscription for employee engagement, learning, and connection platform. Targets Founders/CEOs, People (HR) Managers, Team Leads, Employees, and Investors for their portfolio companies.
- Your Interview Cheat Code: Ebook product with tips, hints, exercises, and personal examples from expert tech contributors to help land first or next role.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Your Interview Cheat Code - Ebook |
| Subscription | Monthly | OnCulture SaaS Platform |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
The People Practice product offering
Product offeringCore offering
The People Practice is a People Advisory firm that sells culture consulting, executive/operational recruitment, startup support, and career readiness services to companies and individuals in Africa. Its core product offering is OnCulture, a SaaS platform for employee engagement, learning, and culture management, supplemented by the "Your Interview Cheat Code" ebook and the OnPeople Podcast. The firm targets Africa's fastest-growing startups and companies seeking to align missions and values, prevent workplace harassment, build leadership pipelines, and source C-Suite and operational talent.
Product overview
The People Practice operates as a People Advisory firm offering both professional services and technology products. Their core software product is OnCulture, a SaaS platform for employee engagement, learning, and culture management. Supporting products include Your Interview Cheat Code (e-book for job seekers) and the OnPeople Podcast. The company also provides culture consulting, recruitment, startup support, and career readiness services. The portfolio is structured around a platform (OnCulture) with supplementary digital content products.
Differentiator
Problem solved
Functional benefit
Brands
- OnCulture: A SaaS tool that drives cultures of performance and synergy through learning and process automation. It is an end-to-end employee engagement, learning, and connection platform that helps companies get and sustain their cultures.
- Your Interview Cheat Code
- OnPeople Podcast
Quantifiable outcome
- 30% increase in quarterly retention rates
- +3 more outcomes
Companies that use The People Practice
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles4 records
The People Practice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
The People Practice partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- GoogleminorCollaboration logo displayed on website. Nature of partnership not explicitly detailed.
- ARM TechstarminorCollaboration logo displayed on website. Nature of partnership not explicitly detailed.
- British High CommissionminorCollaboration logo displayed on website. Nature of partnership not explicitly detailed.
- LSETF (Lagos State Employment Trust Fund)minorCollaboration logo displayed on website. Nature of partnership not explicitly detailed.
- She Leads AfricaminorCollaboration logo displayed on website. Nature of partnership not explicitly detailed.
- Women BankersminorCollaboration logo displayed on website. Nature of partnership not explicitly detailed.
- TASSEMBLYminorCollaboration logo displayed on website. Nature of partnership not explicitly detailed.
- TRWminorCollaboration logo displayed on website. Nature of partnership not explicitly detailed.
- Jara Beach ResortminorCollaboration logo displayed on website. Nature of partnership not explicitly detailed.
- IngressiveminorCollaboration logo displayed on website. Nature of partnership not explicitly detailed.
- Business DayminorCollaboration logo displayed on website. Nature of partnership not explicitly detailed.
- TalstackminorCollaboration logo displayed on website. Nature of partnership not explicitly detailed.
- HR Advisory Businesses Across AfricacoreLooking to establish partnerships with like-minded HR Service Providers passionate about HR excellence. Partners will enable market expansion, co-creation of tailored HR solutions, mutual access to HR expertise, cross-cultural learning, and joint efforts to improve HR standards across Africa.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
The People Practice competitors and assessment
Company assessmentBroad incumbents
- Mercer: Global HR and talent consulting firm offering culture transformation, talent strategy, and workforce consulting. Comparable to The People Practice's Culture Consulting and Recruitment service lines from an established, scaled perspective.
- Hibob: Mid-market HR platform with strong culture, engagement, and people analytics capabilities. Comparable as an incumbent offering overlapping functionality to OnCulture across employee engagement and culture management.
- Korn Ferry: Global organizational consulting and executive search firm. Comparable to The People Practice's executive recruitment and culture consulting services as a much larger incumbent operating in adjacent HR advisory services.
- BambooHR: Established SMB HRIS platform with employee engagement and culture features as part of a broader HR suite. Comparable as a broader incumbent that could enter the African market that OnCulture currently targets.
- Peakon (Workday): Employee engagement platform now part of Workday, offering continuous listening and culture insights at enterprise scale. Comparable as a broader incumbent with overlapping employee engagement functionality.
Direct peers
- peopleHum: End-to-end HR platform used across emerging markets and already integrated with The People Practice's job board infrastructure. Comparable as an HR SaaS targeting SMB and mid-market companies with engagement and culture features.
- 15Five: Continuous performance management and employee engagement platform with feedback, recognition, and manager tools. Comparable to OnCulture's engagement, feedback, and culture-management capabilities aimed at HR leaders and team managers.
- Lattice: Employee engagement and performance management SaaS with peer 1:1s, feedback, and culture-building tools — overlapping directly with OnCulture's Peer One-on-One, Feedback Hub, and learning modules targeting the same HR manager persona.
- Culture Amp: Global employee engagement, culture, and performance management SaaS platform. Directly comparable to OnCulture in product functionality (engagement surveys, feedback, learning) and target buyer (Founders/CEOs, People Managers).
Emerging players
- Leapsome: Modern people enablement platform combining engagement surveys, performance reviews, learning, and OKRs. Comparable to OnCulture as an emerging HR/culture platform targeting similar HR manager and team lead personas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The People Practice social profiles
Digital presenceThe People Practice financial estimates
Financial estimateRevenue estimate
Valuation estimate
The People Practice leadership team
Management profileNumber of profiles
Profiles11 records
The People Practice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The People Practice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The People Practice
What does The People Practice do?
The People Practice is a People Advisory firm that sells culture consulting, executive/operational recruitment, startup support, and career readiness services to companies and individuals in Africa. Its core product offering is OnCulture, a SaaS platform for employee engagement, learning, and culture management, supplemented by the "Your Interview Cheat Code" ebook and the OnPeople Podcast. The firm targets Africa's fastest-growing startups and companies seeking to align missions and values, prevent workplace harassment, build leadership pipelines, and source C-Suite and operational talent.
Is The People Practice a public or private company?
The People Practice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The People Practice founded?
The People Practice was founded in 2021. It employs 11 to 50 people.
Where is The People Practice based?
The People Practice is headquartered in Nigeria, in the Africa region.
How does The People Practice make money?
Six revenue lines are on record. Culture Consulting & Projects are the primary driver. The others are recruitment Services, startup Support, career Readiness, onCulture SaaS Subscription and your Interview Cheat Code.
Who are The People Practice's main competitors?
Broad incumbents on record are Mercer, Hibob, Korn Ferry, BambooHR and Peakon (Workday). Direct peers are peopleHum, 15Five, Lattice and Culture Amp. Leapsome is listed as an emerging player.
Does The People Practice have an API?
No public API is recorded for The People Practice.
What industry is The People Practice in?
The People Practice's product category is HR Consulting & People Advisory. Its primary akta.pro industry code is BPAHAGAE, Learning, Training & Corporate Education Consulting, with a secondary code of EDAAAKAO, Career Coaching, Mentoring & Placement Support Services. Its NAICS code is 541612 and its SIC code is 8742.