Therapy In Color
- Company typePrivate
- Founded-
- HeadquartersUnited States, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Therapy In Color firmographics
Firmographics- Name
- Therapy In Color
- Legal name
- Therapy In Color
- Website
- https://therapyincolor.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Therapy In Color industry classification
Industry- Product category
- Mental Health Services Directory
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Mental Health Therapist Marketplaces (HLALALAJ)
Keywords
Where Therapy In Color is headquartered
LocationHeadquarters
- HQ city
- United States
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Therapy In Color business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Therapist Directory Membership: Therapists and mental health professionals pay membership fees to be listed in the directory. Pricing follows a subscription model with monthly or yearly billing cycles. Professionals receive a searchable listing page and ability to manage their online presence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Therapist membership pricing varies |
| Subscription | Annual | Annual therapist membership |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Therapy In Color product offering
Product offeringCore offering
Therapy In Color operates an online mental health directory platform that connects Black, Indigenous, and People of Color (BIPOC) seeking therapy with culturally aware therapists and mental health providers. Therapists pay recurring monthly or annual subscription fees for a profile listing in the directory, while consumers can search, browse, and contact therapists by location, specialty, and provider type at no cost. The value to therapists is targeted client acquisition within an underserved BIPOC community; the value to consumers is access to culturally competent mental health providers.
Product overview
Therapy In Color operates as an online mental health directory platform designed specifically to connect Black, Indigenous, and People of Color (BIPOC) with culturally aware therapists and mental health providers. The core product is the Therapist Directory Platform, which enables users to search and browse therapists by location and specialty. The platform also includes Featured Therapist Listings showcasing prominent providers, a Mental Health Blog offering educational content on therapy, communication, and wellness topics, and a Therapist Registration/Directory Listing service that allows mental health professionals to create and manage their own profiles. Together, these products form a marketplace that serves both therapy seekers and provider listings.
Differentiator
Problem solved
Functional benefit
Products and services
- Therapy In Color Therapist Directory Platform An online mental health directory platform that enables Black, Indigenous, and People of Color (BIPOC) consumers to search for and connect with culturally aware therapists. Consumers browse therapist profiles by location, specialty, and therapist type, then contact providers directly. Therapists can also register and pay a recurring subscription to create and manage their own profile and gain visibility with BIPOC clients. Categories include psychotherapist, marriage and family therapist, psychologist, licensed clinical social worker, life coach, psychiatrist, psychiatric nurse practitioner, art therapist, pastoral counselor, spiritual therapist, movement therapist, licensed drug and alcohol counselor, play therapist, and post-doctoral fellow.
Companies that use Therapy In Color
Customer profileSegments2 records
Ideal customer profiles2 records
Therapy In Color technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Therapy In Color partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Therapy In Color competitors and assessment
Company assessmentBroad incumbents
- Lyra Health: A B2B mental health benefits platform providing therapy and coaching through employer contracts. Comparable category leader but targets enterprise buyers rather than individual consumers.
- BetterHelp: A large online therapy platform offering direct-to-consumer therapy subscriptions. While it provides therapy rather than just matching, it competes for the same BIPOC consumer demand for culturally aware care.
- Zocdoc: A general healthcare appointment marketplace that includes behavioral health providers. Broader incumbent competing for the same consumer mindshare around finding providers online.
- Psychology Today: The largest general therapist directory in the US. While not a marketplace in the same sense, it competes for therapist listings and consumer search traffic, including BIPOC-filter searches.
Direct peers
- Ayana Therapy: A BIPOC-focused mental health matching platform that connects clients with culturally-affirming therapists. Closest direct competitor to Therapy In Color given shared mission and target user base.
- Grow Therapy: A mental health marketplace connecting therapists with clients and handling insurance billing. Operates a similar two-sided model with therapist acquisition and consumer matching.
- Alma: A therapist directory and insurance-enabled marketplace for mental health providers. Operates a similar two-sided marketplace model with therapist subscription and consumer search, though without the explicit BIPOC focus.
- Open Path Psychotherapy Collective: A therapist network offering reduced-fee therapy with a national directory of providers. Comparable directory model serving a different price-sensitive consumer segment.
- Headway: A mental health marketplace that helps therapists accept insurance and grow their caseload. Closely comparable marketplace structure connecting therapists to clients with back-office support.
Emerging players
- Ebonix Systems: A BIPOC-focused therapist directory and referral service operating in a similar niche. Small-scale comparable community-centric platform with overlap in target audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Therapy In Color social profiles
Digital presenceTherapy In Color financial estimates
Financial estimateRevenue estimate
Valuation estimate
Therapy In Color leadership team
Management profileNumber of profiles
Therapy In Color funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Therapy In Color M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Therapy In Color
What does Therapy In Color do?
Therapy In Color operates an online mental health directory platform that connects Black, Indigenous, and People of Color (BIPOC) seeking therapy with culturally aware therapists and mental health providers. Therapists pay recurring monthly or annual subscription fees for a profile listing in the directory, while consumers can search, browse, and contact therapists by location, specialty, and provider type at no cost. The value to therapists is targeted client acquisition within an underserved BIPOC community; the value to consumers is access to culturally competent mental health providers.
Is Therapy In Color a public or private company?
Therapy In Color is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Therapy In Color founded?
Therapy In Color was founded in -1. It employs 1 to 10 people.
Where is Therapy In Color based?
Therapy In Color is headquartered in United States, United States, in the North America region.
How does Therapy In Color make money?
One revenue line is on record: therapist Directory Membership.
Who are Therapy In Color's main competitors?
Broad incumbents on record are Lyra Health, BetterHelp, Zocdoc and Psychology Today. Direct peers are Ayana Therapy, Grow Therapy, Alma, Open Path Psychotherapy Collective and Headway. Ebonix Systems is listed as an emerging player.
Does Therapy In Color have an API?
No public API is recorded for Therapy In Color.
What industry is Therapy In Color in?
Therapy In Color's product category is Mental Health Services Directory. Its primary akta.pro industry code is HLALALAJ, Mental Health Therapist Marketplaces. Its NAICS code is 621330 and its SIC code is 8090.