The Whole House
- Company typePrivate
- Founded-
- HeadquartersSugar Land, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Whole House firmographics
Firmographics- Name
- The Whole House
- Legal name
- The Whole House
- Website
- https://thewholehouse.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Whole House industry classification
Industry- Product category
- Residential Cleaning Services
- NAICS
- Janitorial Services (561720), Janitorial Services (56172)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- General Recurring House Cleaning (Whole-Home) (HSAEAAAA)
- akta.pro secondary industries
- Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Empty Property Move-In/Move-Out Cleaning (Vacant Units) (HSAEACAA), Single-Family Home Turnover Cleaning (HSAEACAD)
Keywords
Where The Whole House is headquartered
LocationHeadquarters
- HQ city
- Sugar Land
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Whole House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Residential Cleaning Services: Core revenue from residential cleaning packages including Deep Clean Detox (one-time comprehensive clean), Maintenance Cleanse (recurring weekly, bi-weekly, monthly), and Moving Day Scrub (for empty homes, moving in/out, new construction). Additional hourly add-on services for laundry, dishwashing, organizing, oven cleaning, refrigerator cleaning, and grout cleaning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Add-On Services |
| Other | Pay-as-you-go | Residential Cleaner Compensation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Whole House product offering
Product offeringCore offering
The Whole House provides non-toxic, wellness-based residential cleaning services in the Texas Gulf Coast region, primarily Sugar Land, Richmond, Rosenberg, and surrounding areas. Its core offerings are the Deep Clean Detox (a one-time comprehensive deep clean), the Maintenance Cleanse (recurring weekly, bi-weekly, or monthly cleans), and the Moving Day Scrub (deep cleans for empty homes, move-ins, move-outs, and new construction), supported by hourly add-on services such as laundry, dishwashing, organizing, oven, refrigerator, and grout cleaning.
Product overview
The Whole House offers a wellness-based residential housekeeping service focused on non-toxic, chemical-free cleaning. The core service delivery consists of three main cleaning programs: the Deep Clean Detox (one-time comprehensive initial clean), the Maintenance Cleanse (recurring cleaning at various frequencies), and the Moving Day Scrub (deepest clean for empty homes during moves or new construction). Add-on services including laundry, dishwashing, and specialty cleaning tasks are available at hourly rates. The company also offers flexible scheduling options like Block of Time and Rotating Visits for clients with varying needs. All services emphasize the use of non-toxic products and methods designed to protect chemically sensitive clients, pets, and the environment.
Differentiator
Problem solved
Functional benefit
Products and services
- Deep Clean Detox A one-time, signature comprehensive cleaning service for new clients that cleans virtually every surface in the home, lifts and eliminates impurities, and dramatically improves indoor air quality using non-toxic products; recommended no more than once per year.
- Maintenance Cleanse Recurring non-toxic cleaning service available at daily, weekly, bi-weekly, and monthly intervals, performed by the same solo cleaner or team to maintain the home after the initial Deep Clean Detox.
- Moving Day Scrub Deepest clean available, designed for empty homes at move-in, move-out, or new construction; removes harsh VOCs from paint and construction materials and cleans inside all cabinets, drawers, shelves, closets, and appliances using non-toxic products.
- Add-On Services Hourly add-on services available at $55 per hour, including laundry, dishwashing, straightening/organizing, inside oven cleaning, inside refrigerator/freezer cleaning, and grout cleaning.
- Block of Time Flexible cleaning option for clients who want to tackle their home in sections or have varying priorities each visit, with the client supplying the list of priorities to be addressed within the booked time block.
- Rotating Visits Cleaning option for larger homes or households without children, where appointments are broken up by level or foot traffic across multiple visits to ensure comprehensive coverage over time.
Companies that use The Whole House
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The Whole House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Whole House partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
The Whole House competitors and assessment
Company assessmentDirect peers
- Maid Brigade: Green-certified residential cleaning franchise with recurring and one-time cleaning services. Highly comparable in wellness-focused, eco-cleaning positioning and home cleaning service model.
- Molly Maid: National residential cleaning franchise operating recurring and one-time cleaning services for homeowners. Directly comparable in service model, customer base, and recurring revenue focus, though Molly Maid is significantly larger and does not specialize in non-toxic positioning.
- The Cleaning Authority: Residential cleaning franchise with recurring cleaning services and environmentally responsible cleaning programs. Comparable in eco-friendly positioning and recurring service model, with broader geographic reach.
- MaidPro: Residential cleaning franchise with a recurring service model and 49-state footprint. Comparable in service menu and customer targeting, though MaidPro lacks The Whole House's wellness/non-toxic specialization.
- Two Maids & A Mop: Residential cleaning service with recurring cleanings and one-time deep cleans offered across multiple US markets. Comparable in service tiers and recurring subscription model; comparable size and growth trajectory.
- Cleantastic: Residential cleaning service offering recurring and one-time cleaning with customizable plans. Comparable in service offerings and customer acquisition through digital booking tools.
Others
- Branch Basics: Non-toxic cleaning product company targeting health-conscious consumers with fragrance-free, plant- and mineral-based cleaners. Comparable in wellness philosophy and target customer, but operates as a product brand rather than a service.
- Better Life: Eco-friendly cleaning product brand selling non-toxic, plant-derived cleaning supplies to consumers. Comparable in wellness/non-toxic philosophy and target consumer, though it is a product supplier rather than a service provider.
Emerging players
- GreenClean by GreenFaith: Smaller eco-focused residential cleaning service emphasizing non-toxic products and sustainable methods. Comparable in wellness/eco differentiation and single-region service model, though smaller scale.
- Homeaglow: Tech-enabled platform connecting homeowners to background-checked independent cleaners for recurring and one-time residential cleaning. Comparable in service category and recurring revenue focus, with a different gig-economy labor model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Whole House social profiles
Digital presenceThe Whole House financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Whole House leadership team
Management profileNumber of profiles
Profiles1 record
The Whole House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Whole House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Whole House
What does The Whole House do?
The Whole House provides non-toxic, wellness-based residential cleaning services in the Texas Gulf Coast region, primarily Sugar Land, Richmond, Rosenberg, and surrounding areas. Its core offerings are the Deep Clean Detox (a one-time comprehensive deep clean), the Maintenance Cleanse (recurring weekly, bi-weekly, or monthly cleans), and the Moving Day Scrub (deep cleans for empty homes, move-ins, move-outs, and new construction), supported by hourly add-on services such as laundry, dishwashing, organizing, oven, refrigerator, and grout cleaning.
Is The Whole House a public or private company?
The Whole House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Whole House founded?
The Whole House was founded in -1. It employs 11 to 50 people.
Where is The Whole House based?
The Whole House is headquartered in Sugar Land, United States, in the North America region.
How does The Whole House make money?
One revenue line is on record: residential Cleaning Services.
Who are The Whole House's main competitors?
Direct peers on record are Maid Brigade, Molly Maid, The Cleaning Authority, MaidPro, Two Maids & A Mop and Cleantastic. Others are Branch Basics and Better Life. Emerging players are GreenClean by GreenFaith and Homeaglow.
Does The Whole House have an API?
No public API is recorded for The Whole House.
What industry is The Whole House in?
The Whole House's product category is Residential Cleaning Services. Its primary akta.pro industry code is HSAEAAAA, General Recurring House Cleaning (Whole-Home), with a secondary code of HSAEABAC, Whole-Home Deep Cleaning (Top-to-Bottom Intensive). Its NAICS code is 561720 and its SIC code is 7340.