What THIS CAN HAPPEN does

This Can Happen is a UK-based workplace mental health and wellbeing organisation operating globally under SBL Ideas Ltd. It supports organisations to understand, educate, support, and measure mental wellbeing through a portfolio of 12-month subscription programmes (Members Programme, Champions Programme, Line Managers Support Programme, Senior Leadership Programme, Grief Understanding Programme, Clinical Wellbeing Services), complemented by a Small Business Members tier. Its core technology includes the AI-enabled This Can Happen Index, an active benchmarking tool across 30+ countries measuring wellbeing against 20 indices, alongside the Wellbeing Audit (a 14-factor interview-based assessment) and the Wellbeing Leaders Index. Dedicated member hubs for Members, Champions, Partners, and Line Managers deliver ongoing content and training, while four research partnerships (including Grief Research with NatWest covering 300,000+ employees and Fertility Research with Fertility Matters at Work and Ferring Pharmaceuticals) generate proprietary publications.

The company monetises through quote-based 12-month membership subscriptions, fixed-price webinars with unlimited attendee capacity, conferences and Leaders Summits, bespoke consulting via the Research & Insights division (launched 2021), and the This Can Happen Awards (launched 2019). Distribution is direct B2B to enterprise clients spanning legal, financial services, pharmaceutical, consumer healthcare, banking, and communications, supplemented by a virtual event platform and partner-driven referrals. Named enterprise clients include A&O Shearman, Northern Trust, GSK, Haleon, Weber Shandwick, and NatWest Group, with marketing claims of trust from 50+ global brands. The firm employs 16 people across offices in Woodford Green and London, UK, and has been operating since 2017.

Name

THIS CAN HAPPEN

Legal name

SBL Ideas Ltd

Website

https://thiscanhappenglobal.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

This Can Happen is a UK-based workplace mental health and wellbeing organisation offering 12-month subscription programmes, AI-enabled benchmarking tools, research, and events for global enterprise clients across legal, financial services, pharmaceutical, and consumer healthcare sectors.

Ownership category

akta.pro rank

Product category

Workplace Mental Health & Wellbeing Services

NAICS

Other Individual and Family Services (62419), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Management Consulting Services (8742), Services-Help Supply Services (7363)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Workplace mental health
• Employee wellbeing programmes
• Wellbeing benchmarking tools
• Mental health training
• Corporate wellbeing research

Headquarters

HQ city

Woodford Green

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Programmes: 12-month support programmes offered to organisations including Members Programme, Champions Programme, Line Managers Support Programme, and Senior Leadership Programme. These provide ongoing support and content access.
2. Events and Webinars: Webinars are offered at fixed price with no limit on number of employees who can attend. Conferences, Leaders Summits, and virtual events are sold to corporate clients.
3. Research and Consulting Services: Bespoke consultancy services and research tools including the Wellbeing Audit, Index tools, and custom research programmes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

This Can Happen provides workplace mental health and wellbeing support to organisations through 12-month subscription-style programmes (Members, Champions, Line Managers, Senior Leadership, Grief Understanding, Clinical Wellbeing, Small Business), AI-enabled benchmarking tools (This Can Happen Index, Wellbeing Leaders Index, Wellbeing Audit), specialist research publications (Grief Research, Fertility Research), and paid events (webinars, conferences, Leaders Summit). The offering is delivered directly to corporate clients and through online member hub portals, with a community-led model serving employees, mental health leads, champions, and senior leaders.

Product overview

This Can Happen is a comprehensive workplace mental wellbeing platform offering a portfolio of 12-month support programmes (Members Programme, Champions Programme, Line Managers Support Programme, Senior Leadership Programme, Grief Understanding Programme, Clinical Wellbeing Services), research and benchmarking tools (This Can Happen Index, Wellbeing Leaders Index, Wellbeing Audit), specialist research reports (Grief Research, Fertility Research), and events (Webinars, Conferences, Leaders Summit, Awards). The core offering consists of structured support programmes supported by online member hubs, complemented by AI-enabled benchmarking capabilities and a research division launched in 2021. The company serves organisations globally across over 30 countries.

Differentiator

Problem solved

Functional benefit

Brands

• This Can Happen Awards: Awards launched in 2019 to celebrate and recognise companies and individuals who have shown excellence in their approach towards positive mental wellbeing for their employees and colleagues.
• This Can Happen Index
• Wellbeing Audit
• Wellbeing Leaders Index
• This Can Happen Insights

Products and services

• This Can Happen Index
• Members Programme
• Champions Programme
• Line Manager Support Programme
• Senior Leadership Programme
• Grief Understanding Programme
• Clinical Wellbeing Services
• Small Business Members Programme
• Wellbeing Audit
• Wellbeing Leaders Index
• Grief Research
• Fertility Research
• Webinars
• Conferences
• Leaders Summit

Quantifiable outcome

• Over 30 countries benchmarked for workplace mental health
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• A&O ShearmancoreGTM or Marketing PartnerA&O Shearman is a global law firm formed from the merger of Allen & Overy and Shearman & Sterling. They work with This Can Happen to champion mental wellbeing across the legal sector and beyond, committed to building a culture of openness and support.
• BeyondminorStrategic or Co-development PartnerBeyond is a mental health charity formed in 2018 by award winning campaigner Jonny Benjamin MBE. Created to address the growing need for mental health support for young people, with 75% of mental health issues beginning in adolescence. Currently developing a nationwide mental health festival for schools called Now and Beyond.
• GSKminorGTM or Marketing PartnerGSK is a fully focused biopharma company prioritising innovation in vaccines and specialty medicines. They focus on four therapeutic areas: infectious diseases, HIV, oncology, and immunology.
• HaleonminorGTM or Marketing PartnerHaleon Plc is a British multinational consumer healthcare company and the largest consumer healthcare business in the world. 100% focused on everyday health with leading brands built on science, innovation and human understanding.
• Northern TrustminorGTM or Marketing PartnerNorthern Trust is a pre-eminent global financial institution providing asset servicing, investment management and wealth management services for institutions, high-net-worth individuals and families.
• Fertility Matters at WorkminorStrategic or Co-development PartnerPartnered with This Can Happen for Fertility Research to better understand how fertility struggles impact employees and how organisations can offer more meaningful support.
• Ferring PharmaceuticalsminorGTM or Marketing PartnerSponsored the Fertility Research report conducted in partnership with Fertility Matters at Work to understand fertility challenges in the workplace.
• NatWest GroupminorStrategic or Co-development PartnerNatWest Group partnered with This Can Happen for Grief Research examining how organisations can better support employees through loss - with practical recommendations around policy, communication, and compassionate leadership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modern Health: US-based global mental health platform combining therapy, coaching, and measurement for employers. Competes for the same enterprise EAP/wellbeing RFPs with a similar subscription model and AI-enabled measurement tools.
• Unmind: UK-headquartered workplace mental health platform offering B2B subscriptions for mental health training, measurement, and support. Most directly comparable peer given shared geography, similar enterprise customer base, and overlapping programme structure.
• Lyra Health: US-based mental health benefits platform serving employers with therapy, coaching, and EAP services. A well-capitalised direct competitor in the employer-sponsored mental health category.
• Spring Health: Global workplace mental health solution providing EAP, therapy, and precision mental healthcare to employers. Competes head-to-head with TCH for enterprise wellbeing contracts.

Emerging players

• Wysa: AI-driven mental health chatbot offering anonymous emotional support and self-help to employees. Comparable in its focus on workplace use cases and AI-enabled delivery, though narrower in scope than TCH's full programme stack.

Broad incumbents

• Thrive Global: Enterprise wellbeing platform founded by Arianna Huffington focusing on behaviour change, resilience, and burnout prevention. Comparable as a broader wellbeing ecosystem serving enterprise HR buyers.
• Calm: Consumer and enterprise mindfulness and meditation platform with broad global brand recognition. Overlaps with TCH's meditation/mindfulness programming and competes for corporate wellbeing budgets.
• Limeade: Enterprise employee experience platform including wellbeing, engagement, and inclusion solutions. Comparable as a broader incumbent in corporate wellbeing technology with measurement and programme capabilities.
• Headspace Health: Combined entity of Headspace and Ginger offering consumer and enterprise mental wellness solutions. Broader incumbent with significant brand and content assets that overlap with TCH's mindfulness and education focus.

Regional players

• Mind (UK charity): UK mental health charity providing workplace wellbeing training, resources, and information. Comparable as a UK-focused mental health support provider serving corporate and individual audiences, though structured as a charity rather than commercial entity.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thiscanhappenglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THIS CAN HAPPEN