Jiffy
Jiffy is an India-based quick commerce logistics platform that enables D2C brands, retailers, and e-commerce sellers to manage sub-30-minute doorstep deliveries through dark store micro-fulfilment, multi-carrier shipping, and integrations with major Indian marketplaces.
- Company typePrivate
- Founded2025
- HeadquartersHaryana, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Jiffy does
Jiffy is a digital-commerce logistics platform operated by Reset Supply Chain Private Limited under the Jiffy World brand, headquartered in Gurugram, Haryana, India. The company is a subsidiary of the diversified RP-Sanjiv Goenka (RPSG) Group conglomerate and was established in 2025. Its core offering is an all-in-one shipping and fulfillment platform that combines dark store micro-fulfilment with multi-carrier shipping and order management, enabling D2C brands, retailers, and e-commerce sellers to fulfill orders with sub-30-minute doorstep delivery from a single dashboard. The platform includes the Jiffy Direct consumer mobile app, the Jiffy Partner delivery agent app, and pre-built integrations with major Indian e-commerce and hyperlocal ecosystems including Shopify, Amazon, Flipkart, Myntra, Meesho, Snapdeal, WooCommerce, Unicommerce, Swiggy, and Zomato.
Underlying technology centers on dark store inventory stocking, courier partner routing flexibility, real-time analytics for sales/revenue/shipments/RTOs, and order synchronization across sales channels. The business model combines a self-serve, product-led growth motion for SMB merchants with a sales-led enterprise motion anchored by Jiffy's integration into RPSG Group's retail operations, where the platform supports both scheduled multi-day and 30-minute quick delivery options. Revenue is generated through transaction-based platform fees and usage-based delivery charges, with pricing structured as flexible plans tailored to merchant growth stage rather than publicly tiered. Notable operating-context signals include a Forbes-sourced reference to closures among Indian quick commerce startups (which includes Jiffy), an active website and social presence, and a publicly registered Jiffy trademark.
Jiffy firmographics
Firmographics- Name
- Jiffy
- Legal name
- Reset Supply Chain Private Limited
- Website
- https://jiffy.world
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jiffy is an India-based quick commerce logistics platform that enables D2C brands, retailers, and e-commerce sellers to manage sub-30-minute doorstep deliveries through dark store micro-fulfilment, multi-carrier shipping, and integrations with major Indian marketplaces.
- Ownership category
- akta.pro rank
Jiffy industry classification
Industry- Product category
- Quick Commerce Logistics Platform
- NAICS
- Couriers and Express Delivery Services (492110)
- akta.pro primary industry
- Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store) (TLAEACAF)
- akta.pro secondary industries
- Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL), Order-to-Cash Integration (Invoicing, Tax, Payments) for Logistics OMS (TLAEACAJ), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Jiffy is headquartered
LocationHeadquarters
- HQ city
- Haryana
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Jiffy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Logistics and Fulfillment Platform Fees: Jiffy charges D2C brands, retailers, and e-commerce sellers for using its logistics and fulfillment platform. The platform enables businesses to manage deliveries with speed, reliability, and ease. Pricing is described as flexible plans tailored to growth stage, suggesting tiered subscription or usage-based fees.
- Delivery and Shipping Services: The platform facilitates 30-minute doorstep deliveries and earns revenue from the delivery services rendered through its courier partner network, likely taking a commission or fee per delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Flexible plans tailored to growth stage |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Jiffy product offering
Product offeringCore offering
Jiffy is an all-in-one shipping and fulfillment platform that helps D2C brands, retailers, and e-commerce sellers manage deliveries through dark store micro-fulfilment, with sub-30-minute doorstep delivery capability. The platform integrates with major Indian e-commerce marketplaces (Shopify, Amazon, Flipkart, Myntra, WooCommerce, Swiggy, Zomato) and provides multi-carrier shipping orchestration, real-time analytics, and unified order management from a single dashboard.
Product overview
Jiffy is a unified quick commerce logistics platform operated by Reset Supply Chain Private Limited. The platform consists of the core Jiffy Platform for merchants to manage shipping and fulfillment, along with the Jiffy Direct Mobile App for consumers and Jiffy Partner Mobile App for delivery agents. The system integrates with major e-commerce marketplaces (Shopify, Amazon, Flipkart, Myntra, WooCommerce) and supports both scheduled multi-day deliveries and 30-minute quick commerce doorstep deliveries through dark store micro-fulfilment.
Differentiator
Problem solved
Functional benefit
Products and services
- Jiffy Platform An all-in-one shipping and fulfillment platform that helps D2C brands, retailers, and e-commerce sellers manage deliveries with speed, reliability, and ease through dark store micro-fulfilment, courier partner integration, and real-time analytics from a single dashboard.
- Jiffy Direct Mobile App
Quantifiable outcome
- 30-minute doorstep delivery capability
- +2 more outcomes
Companies that use Jiffy
Customer profileSegments3 records
Ideal customer profiles3 records
Jiffy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Jiffy partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- ShopifycoreJiffy integrates with Shopify, enabling Shopify store owners to connect their e-commerce storefront to Jiffy's quick commerce logistics and delivery network. Users can manage everything from a single dashboard, with seamless order synchronization.
- AmazoncoreJiffy integrates with Amazon's seller ecosystem, allowing Amazon sellers to use Jiffy as their logistics and fulfillment partner for quick commerce deliveries from dark stores.
- FlipkartcoreJiffy integrates with Flipkart, enabling Flipkart sellers to leverage Jiffy's quick commerce logistics for rapid order fulfillment.
- MyntracoreJiffy integrates with Myntra, allowing fashion and lifestyle sellers on Myntra to use Jiffy's logistics platform for delivery management.
- MeeshocoreJiffy integrates with Meesho, enabling Meesho sellers to access Jiffy's quick commerce fulfillment capabilities.
- SnapdealcoreJiffy integrates with Snapdeal, allowing Snapdeal sellers to connect to Jiffy's logistics and delivery network.
- WooCommercecoreJiffy integrates with WooCommerce, enabling WooCommerce store owners to use Jiffy for order fulfillment and quick delivery management.
- UnicommercecoreJiffy integrates with Unicommerce, a supply chain management and e-commerce operations platform, enabling unified inventory and order management across channels.
- SwiggycoreJiffy integrates with Swiggy, enabling hyperlocal and food delivery use cases alongside its core D2C logistics capabilities. Swiggy is a leading Indian food delivery and quick commerce platform.
- ZomatocoreJiffy integrates with Zomato, enabling hyperlocal and quick commerce delivery capabilities in partnership with one of India's largest food and grocery delivery platforms.
- Courier Partners (unspecified)coreJiffy provides courier flexibility, allowing users to choose from a wide range of trusted courier partners to optimize their delivery network based on geography, cost, and speed requirements. The platform may integrate with various third-party logistics providers for last-mile delivery.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Jiffy competitors and assessment
Company assessmentDirect peers
- Shiprocket: India's leading shipping aggregator for D2C and SMB sellers, offering multi-carrier fulfillment, integrations with Shopify/Amazon/WooCommerce, and courier optimization. Closely comparable to Jiffy's core merchant logistics layer, though Shiprocket focuses on standard timelines rather than sub-30-minute quick commerce.
- Shadowfax: Indian crowdsourced last-mile delivery and quick commerce logistics network serving D2C, e-commerce, and hyperlocal use cases. Directly comparable to Jiffy's courier orchestration and sub-30-minute delivery positioning, with similar target customers and operating model.
- iThink Logistics: India-based shipping aggregator and logistics automation platform serving D2C brands and marketplaces with multi-carrier rate shopping and fulfillment. Comparable as a direct competitor for Jiffy's merchant-facing logistics orchestration use case.
- Nimbuspost: Indian logistics aggregator providing multi-carrier shipping, NDR/RTO management, and marketplace integrations for e-commerce sellers. Directly comparable to Jiffy's order management and courier orchestration capabilities for D2C and marketplace sellers.
Broad incumbents
- Ecom Express: Major Indian third-party logistics provider focused on e-commerce fulfillment, last-mile delivery, and reverse logistics. Comparable as a broad incumbent competing for the same D2C and e-commerce merchant logistics wallet, though with less emphasis on sub-30-minute quick commerce.
- Delhivery: One of India's largest publicly listed logistics and supply chain platforms offering end-to-end fulfillment, last-mile delivery, and technology services. Comparable as a broad incumbent in the same logistics technology and order management space, though serving a wider customer base than Jiffy's D2C/quick commerce focus.
- Zepto: India's leading standalone quick commerce startup operating dark store-based 10-minute grocery delivery. Comparable as a quick commerce incumbent shaping the same market category Jiffy targets, though focused on consumer delivery rather than merchant logistics.
- Swiggy Instamart: Quick commerce arm of Swiggy delivering groceries and essentials via dark stores in 15-30 minutes. Comparable as a quick commerce incumbent and notably also a Jiffy integration partner, creating both a competitive and channel relationship dynamic.
- Blinkit (Zomato Quick): Zomato-owned quick commerce platform operating a dense dark store network for sub-15-20 minute grocery and essentials delivery in India. Comparable as a major quick commerce incumbent, though serving end-consumers directly rather than as a logistics layer for merchants.
Emerging players
- Dunzo: Indian hyperlocal delivery and quick commerce player (backed by Reliance Retail) pivoting through operational restructuring. Comparable as a same-category quick commerce peer that has undergone strategic shifts relevant to Jiffy's own reported transition risks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Jiffy social profiles
Digital presenceJiffy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jiffy leadership team
Management profileNumber of profiles
Jiffy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jiffy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jiffy
What does Jiffy do?
Jiffy is an all-in-one shipping and fulfillment platform that helps D2C brands, retailers, and e-commerce sellers manage deliveries through dark store micro-fulfilment, with sub-30-minute doorstep delivery capability. The platform integrates with major Indian e-commerce marketplaces (Shopify, Amazon, Flipkart, Myntra, WooCommerce, Swiggy, Zomato) and provides multi-carrier shipping orchestration, real-time analytics, and unified order management from a single dashboard.
Is Jiffy a public or private company?
Jiffy is a private company. It is classified as corporate owned and is currently operating.
When was Jiffy founded?
Jiffy was founded in 2025. It employs 11 to 50 people.
Where is Jiffy based?
Jiffy is headquartered in Haryana, India, in the Asia region.
How does Jiffy make money?
Two revenue lines are on record. Logistics and Fulfillment Platform Fees are the primary driver. The others are delivery and Shipping Services.
Who are Jiffy's main competitors?
Direct peers on record are Shiprocket, Shadowfax, iThink Logistics and Nimbuspost. Broad incumbents are Ecom Express, Delhivery, Zepto, Swiggy Instamart and Blinkit (Zomato Quick). Dunzo is listed as an emerging player.
Does Jiffy have an API?
No public API is recorded for Jiffy.
What industry is Jiffy in?
Jiffy's product category is Quick Commerce Logistics Platform. Its primary akta.pro industry code is TLAEACAF, Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store), with a secondary code of TLAEACAL, Order Visibility, Status Notifications & Customer Tracking Portal. Its NAICS code is 492110.