Tyrrells Wood Golf Club

What Tyrrells Wood Golf Club does

Tyrrells Wood Golf Club is a private members' golf club operating from a single 250-acre site on The Drive, Leatherhead, Surrey, four minutes from Junction 9 of the M25. The business centres on an 18-hole, par-71 chalk downland course designed by five-time Open Champion James Braid in 1924 and refined by Harry Colt in 1925, paired with a Grade II listed clubhouse (c.1880, listed 1990) that hosts dining, function, and member facilities across the Keswick, James Braid, Cecil Reed, Eddie Ward Bar, and 19th Bar rooms.

The revenue model is a stack of differentiated streams. Recurring membership subscriptions span full golf, Academy (£999, 12-month coaching-led pathway), social (£115 annual F&B and event access), and junior tiers, supplemented by visitor green fees (weekday summer from £95), society packages priced from £99 to £125+ per person, corporate and wedding venue hire (weddings capped at 12/year), open competition entry fees, and Pro Shop retail through the Foremost Golf buying group with adjacent coaching and simulator revenue from the GC Quad and Foresight Sports Swing Studio. Operations are run on the intelligentgolf platform for tee-time booking, competition entry, and CONGU handicap management.

Distribution is direct-to-consumer and entirely domestic: on-premise sales at the Pro Shop (daily, 07:30–17:00 summer), web enquiry forms, telephone, and email across four switchboard options. Member acquisition relies on website enquiry, word-of-mouth, open competition turnout (e.g., Pro-Am of 37 teams), and earned media including testimonials from golf content creator Rick Shiels. The club reports 11 employees and is independently owned with no disclosed institutional investor, parent entity, or funding history.

Name

Tyrrells Wood Golf Club

Legal name

Tyrrells Wood Golf Club

Website

https://tyrrellswoodgolfclub.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Tyrrells Wood Golf Club is a private Surrey members' club operating an 18-hole par-71 James Braid designed course and Grade II listed clubhouse, serving golfers, social members, corporate clients, and wedding customers with memberships, green fees, society packages, events, and a Pro Shop.

Ownership category

akta.pro rank

Product category

Private Golf Club Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club services
• Private members club
• Golf memberships
• Golf coaching
• Golf society packages

Headquarters

HQ city

Leatherhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf Membership Subscriptions: Annual and recurring membership subscriptions across multiple categories including full golf membership, academy membership, social membership, and junior membership. Membership provides access to the course, clubhouse facilities, and member discounts.
2. Visitor Green Fees: Day visitor green fees charged at varying rates for weekday, weekend, twilight, and junior play. Summer and winter pricing structures. Additional revenue from County Card holders and James Braid Association members.
3. Society and Group Bookings: Pre-packaged society golf days with catering included (breakfast, lunch/dinner). Packages include Tyrrells Package (£99), Keswick Package (from £109), Braid Package (from £125), and bespoke options from £105 per person.
4. Corporate Event Hire: Venue hire for corporate events including meetings, conferences, team-building, and private dining across multiple rooms (Cecil Reed Room, James Braid Room, Keswick Room). Room hire rates from £250-£950 depending on room and duration.
5. Wedding and Private Function Hire: Wedding ceremonies and receptions (limited to 12 per year), celebrations of life, birthday parties, and private events. Includes catering and hospitality services with dedicated event planning support.
6. Pro Shop Retail: PGA professional shop offering equipment and clothing from leading brands through Foremost Golf buying group, including coaching services, custom fitting, and simulator access.
7. Open Competition Entry Fees: Fees charged for participation in open competitions including Senior Men's Open (£170 per pair), Women's Open (£340 per team of four), Men's Open, and Mixed Open events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Tyrrells Wood Golf Club operates a private 18-hole par-71 James Braid-designed chalk downland golf course in Leatherhead, Surrey, complemented by a Grade II listed clubhouse. It sells full golf, academy, social, and junior memberships, visitor green fees, society and group packages, Pro Shop retail with swing studio coaching and custom fitting, and event hosting (weddings, corporate, celebrations of life, open competitions).

Product overview

Tyrrells Wood Golf Club is a single-venue golf club offering an 18-hole par-71 James Braid-designed golf course alongside membership programmes (golf, academy, social, junior, women's), a Pro Shop with Swing Studio featuring launch monitor and simulator technology, and event services including weddings, corporate events, celebrations of life, and society bookings. The club's product portfolio centres on golf access (course, memberships, green fees) supplemented by retail, coaching, and hospitality services, all hosted from a Grade II listed clubhouse.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course 18-hole par-71 chalk downland course of approximately 6,063 yards, designed by James Braid in 1924 with Harry Colt refinements in 1925, featuring fast undulating greens, subtle borrows and sloping fairways with chalk-based drainage supporting year-round play.
• Full Golf Membership Annual golf membership providing full course access, roll-ups, social calendar, 15% bar food discount, and membership of the Association of James Braid Courses.
• Academy Membership 12-month programme at £999 including 6 private coaching sessions, 6 on-course coaching sessions, 12 group coaching sessions, course access after 11am weekdays/1pm weekends, clubhouse access and 15% off food and drink.
• Social Membership Non-golf social membership at £115 per year offering discounted room hire, social event invitations, newsletters, 15% food and beverage discount, snooker room use and bridge club access.
• Pro Shop PGA-led retail shop open daily (07:30-17:00 summer, 08:00-16:00 winter) offering equipment and clothing from leading brands, with custom fitting and coaching services.
• Swing Studio Indoor golf studio with GC Quad launch monitor for swing analysis and Foresight Sports simulator offering play on 15+ virtual courses including Pebble Beach and Harbour Town.
• Weddings Wedding hosting in Keswick Room (up to 150 guests) or James Braid Room (up to 40 guests), with catering, hospitality and dedicated event planning, limited to 12 weddings per year.
• Corporate Events Corporate venue hire including meetings, conferences, team-building and private dining in Cecil Reed Room (up to 16 guests), James Braid Room (up to 40 guests) and Keswick Room (up to 120 seated/200 standing), with AV technology.
• Celebration of Life Funeral and memorial event hosting in Keswick Room (up to 200 guests) or James Braid Room (up to 40 guests), with catering and event planning, conveniently located near Randall's Crematorium.
• Societies and Group Bookings Society golf packages including Tyrrells Package (£99), Keswick Package (from £109), Braid Package (from £125) and bespoke options from £105 per person, with a 14-day advance booking requirement and minimum 12 golfers.
• Visitor Green Fees Visitor golf access with summer weekday fees from £95, weekend from £110, junior £38.50, twilight rates and County Card/James Braid Association discounts; plus member guest rates and buggy hire.
• Open Competitions Annual open competitions including Senior Men's Open (May), Women's Open (July), Men's Better Ball Open (August) and Mixed Invitation Day (September), with online entry via the intelligentgolf platform.
• Clubhouse Facilities Grade II listed clubhouse comprising Keswick Room, James Braid Room, Cecil Reed Room, Eddie Ward Bar and 19th Bar, with panoramic Surrey Downs views, refurbished in a programme that ran from 2023 through 2025.

Quantifiable outcome

• Minimal course closures due to chalk-based drainage
• +2 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Foremost GolfcoreChannel Partner/ Reseller/ DistributorThe Pro Shop is part of one of the biggest golf retail buying groups in Europe, Foremost Golf. This partnership provides access to competitive pricing on leading equipment and clothing brands, enabling the Pro Shop to offer quality products at competitive prices.
• Association of James Braid CoursesminorOthersFull golf members receive membership of the Association of James Braid Courses, allowing reduced green fee rates at James Braid designed courses throughout the country. This partnership enhances member value and connects the club to a network of heritage golf courses.
• Mashie Country GolfminorOthersComplimentary Mashie Country Golf Membership provides members with reduced rates at MASHIE affiliated clubs. This adds additional value to membership and encourages play at partner venues.
• The R&AcoreOthersClub displays R&A affiliation and is a signatory to the R&A Women in Golf Charter. The R&A is golf's governing body for international golf, and this partnership demonstrates commitment to the sport's development and inclusion initiatives.
• England GolfcoreOthersFull England Golf affiliation providing SafeGolf accreditation, CONGU handicap system integration, competition management, and access to county and representative golf pathways for members.
• SafeGolfcoreOthersSafeGolf is a partnership of UK and Ireland golf bodies committed to promoting a safe and positive environment. Member organizations include England Golf, PGA, Ladies European Tour, Golf Foundation, and The R&A. Club has achieved SafeGolf accreditation.
• PGA South RegionminorOthersThe Tyrrells Wood Pro-Am welcomes professionals from the PGA South Region, connecting the club with regional professional golf networks and attracting competitive fields to club events.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• The Wisley Golf Club: Premium private golf club also located in Surrey near the M25, offering heritage course, dining, and event facilities serving a similar commuter-belt London membership and visitor profile.
• Wentworth Club: Iconic Surrey private members club with three championship courses, clubhouse, and event facilities. Direct competitor in the premium private club Surrey market with strong corporate event positioning.
• Sunningdale Golf Club: One of the UK's most prestigious private golf clubs in Surrey, offering two heritage heathland courses, full clubhouse, and event hosting — a benchmark premium private club in the same Surrey market.
• Walton Heath Golf Club: Historic Surrey private golf club hosting two heathland courses and clubhouse facilities. Comparable heritage positioning, premium membership model, and event hosting offering.
• Royal Automobile Club (RAC): UK private members club with golf, dining, and event facilities on a single Surrey estate. Closely comparable as a multi-purpose members club with golf at its core.
• The Addington Golf Club: Heritage Surrey private golf club with championship pedigree, premium green fees, and event hosting. Comparable service offering, geographic catchment, and membership economics.
• The Addington Golf Club: Heritage Surrey private golf club in a similar commuter-belt location, offering an 18-hole course, clubhouse, and event hosting with comparable premium positioning.

Broad incumbents

• Crown Golf: Largest golf club operator in the UK managing multiple private and member clubs. Comparable as a UK golf venue operator but multi-site, lacking Tyrrells Wood's single heritage asset focus.
• QHotels: UK hotel and golf resort group operating multiple golf courses alongside hospitality. Comparable as a venue combining golf, events, weddings, and corporate hospitality though at a larger resort scale.

Others

• Foremost Golf: Europe's largest golf retail buying group of which Tyrrells Wood Pro Shop is a member. Adjacent/partner rather than direct competitor — provides retail supply and competitive pricing for the club's Pro Shop.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tyrrells-wood-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyrrells Wood Golf Club