UNITED24

What UNITED24 does

UNITED24 is the official fundraising platform of Ukraine, launched by President Volodymyr Zelenskyy on May 5, 2022, in direct response to Russia's full-scale invasion. Operated by the Ministry of Digital Transformation of Ukraine with technical administration by state enterprise "DIIA," the platform enables global one-click donations distributed across five ministry-directed programs: Defense, Humanitarian Demining, Medical Aid, Rebuild Ukraine, and Education and Science. All funds are transferred directly to National Bank of Ukraine accounts and allocated to the relevant ministries with no platform commission or operational deductions. Transparency is enforced through weekly income/expenditure reports audited by Deloitte (Defense, Medical Aid) and BDO (Education and Science, Rebuild Ukraine, Humanitarian Demining).

The core technology comprises a web-based donation portal at u24.gov.ua and the U24 Mobile Application (iOS/Android), which enables direct donor-to-drone-unit funding under the Drone Line initiative targeting five elite unmanned systems units (Fenix, Rarog, Magyar Birds, 414th Separate Unmanned Systems Brigade) with real-time mission updates, monthly subscriptions, and donor call-sign personalization. Named campaigns include Sky Defense, Sky Sentinel (an AI-controlled air defense turret nicknamed "Shahed Catcher"), ALLIES OF STEEL (ground robotic platforms), the Scott Kelly Ambulance Fundraiser, Saving Sight (ophthalmic surgical equipment), Merry Kidsmas (preschool shelter modernization), Bring Light Back (school generators), and Every Transfer Matters (embedded remittance-tied giving with TransferGo and Visa). Cumulative fundraising reached $3,699,342,438 between May 2022 and July 2026, with $200,549,011 raised in Q1 2026 and $89,454,890 in Q2 2026.

The business model is purely charitable donation collection — there is no platform fee, no commission, and no monetization layer; the entity does not generate traditional revenue. GTM combines direct-to-consumer web/app donation flows, ambassador-led community fundraising across entertainment, sports, academia, and journalism, and event-driven goal-oriented campaigns. Operational expenses are absorbed by corporate operational supporters (Deloitte, Avrora, ACTIVITIS) and a broad partner roster (Microsoft, Visa, Uber, Balenciaga, AWT Bavaria, TransferGo, Pipedrive, Grammarly, Bayer, Schneider Electric, among others), allowing 100% of donor contributions to pass through to their intended programs. As a state-operated portal established by Cabinet of Ministers Resolution No. 516, UNITED24 has no private equity, venture capital, or individual ownership interests.

Name

UNITED24

Legal name

Unified State Web Portal for Collecting Donations in Support of Ukraine "United24"

Website

https://u24.gov.ua

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

UNITED24 is Ukraine's official government fundraising platform, launched by President Zelenskyy in May 2022. It enables global one-click donations distributed across five ministry-directed programs — Defense, Demining, Medical Aid, Rebuild Ukraine, and Education and Science — raising $3.7 billion cumulatively with 100% pass-through to the National Bank of Ukraine.

Ownership category

akta.pro rank

Product category

Charitable Fundraising Platform

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

International Affairs (9721)

akta.pro primary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Charitable donation platform
• Fundraising platform
• Humanitarian aid
• Defense crowdfunding
• War relief donations

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Charitable Donations: Voluntary contributions from individual and institutional donors worldwide. 100% of funds transferred directly to National Bank of Ukraine accounts allocated to relevant ministries. No platform commission or operational cost deductions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

UNITED24 is the official fundraising platform of Ukraine, launched by President Zelenskyy in May 2022. It enables one-click charitable donations from individuals and institutions worldwide, directing 100% of contributions to five designated programs: Defense, Humanitarian Demining, Medical Aid, Rebuild Ukraine, and Education and Science. All funds are transferred directly to the National Bank of Ukraine accounts and allocated to relevant Ukrainian ministries without any platform commission or operational deductions.

Product overview

UNITED24 is the official fundraising platform of Ukraine launched by President Zelenskyy in May 2022. The platform operates as a unified donation portal offering multiple products: the core U24 Platform (main website) for one-click donations across 5 key areas (Defense, Humanitarian Demining, Medical Aid, Rebuild Ukraine, Education and Science); the U24 Mobile Application for direct support to drone warfare units with real-time updates; and various targeted fundraising campaigns including Sky Defense, Sky Sentinel (AI-controlled air defense turrets), ALLIES OF STEEL (ground robots), ambulance fundraisers, medical equipment initiatives (Saving Sight), and educational programs (Merry Kidsmas, Bring Light Back, Every Transfer Matters). All funds flow directly to the National Bank of Ukraine for allocation to relevant ministries, with full transparency through weekly reports audited by Deloitte and BDO.

Differentiator

Problem solved

Functional benefit

Products and services

• U24 Platform (Main Website) Official fundraising platform of Ukraine enabling one-click donations worldwide across 5 key areas: Defense, Humanitarian Demining, Medical Aid, Rebuild Ukraine, and Education and Science. All funds are transferred directly to the National Bank of Ukraine and allocated to relevant ministries.
• U24 Mobile Application Mobile app enabling donors to directly support 5 frontline drone warfare units (Drone Line initiative), access exclusive real-time mission updates, make donations, subscribe to monthly support, and track their impact with personalized avatars and call signs.
• Defense Subscription (Recurring Donation) Monthly recurring donation program for the Defense direction allowing donors to set up automatic payments with email-based subscription management.
• Sky Defense Campaign Air defense priority campaign designed to help Ukraine withstand daily bombardments by funding interceptor drones, electronic warfare systems, and vehicles for mobile air defense units.
• Sky Sentinel Campaign Fundraiser for an AI-controlled Ukrainian-made air defense turret nicknamed 'Shahed Catcher' capable of eliminating Shahed drones, smaller drones, and cruise missiles with 360-degree rotation and automatic targeting.
• ALLIES OF STEEL (Ground Robots) Campaign Fundraiser for ground robotic platforms that perform logistical, evacuation, and tactical missions remotely, replacing human crews in dangerous frontline operations.
• Scott Kelly Ambulance Fundraiser Fundraiser for 10 reanimobiles (fully equipped ambulances) for Ukrainian hospitals in Kharkiv, Zaporizhzhia, Sumy, and Kherson regions. Each ambulance includes medical equipment for intensive care and emergency response.
• Saving Sight Campaign Fundraiser for 6 sets of ophthalmic surgery equipment including vitrectomy systems, surgical microscopes, and video systems to treat vision loss from war trauma.
• Merry Kidsmas Campaign Holiday fundraiser to modernize 61 preschool shelters in frontline Kharkiv and Zaporizhzhia regions, transforming safety shelters into playrooms with furniture and learning materials.
• Bring Light Back Campaign Winter fundraiser for power generators to keep Ukrainian schools lit and warm during blackouts caused by Russian attacks on energy infrastructure.
• Every Transfer Matters Campaign Joint campaign with TransferGo and Visa that turns international money transfers into consistent support for Ukrainian children's education, funding generators and bomb shelters for schools.
• Transparency and Reporting System Weekly income and expenditure reports across 5 programs, audited by Deloitte (Defense and Medical Aid) and BDO (Education, Rebuild Ukraine, Demining).

Quantifiable outcome

• Total of $3,699,342,438 raised from May 2022 to July 2026
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core, major and minor.

• DeloittecoreImplementation/ SI/ Consulting Partner · 5 May 2022International audit firm responsible for verifying correct use of funds in Defense and Medical Aid areas. Audits conducted semi-annually and annually.
• BDOcoreImplementation/ SI/ Consulting Partner · 5 May 2022International audit firm responsible for verifying correct use of funds in Education and Science, Rebuild Ukraine, and Humanitarian Demining areas.
• MicrosoftmajorGTM or Marketing PartnerLogo displayed as supporter on UNITED24 website.
• VisamajorGTM or Marketing PartnerPayment system partner; joint Every Transfer Matters campaign with TransferGo redirecting 0.5% from transfers to education projects; supported Rebuild Ukraine residential restoration.
• UbermajorGTM or Marketing PartnerSupporting UNITED24 operational activities; enables transportation donations.
• BalenciagamajorGTM or Marketing PartnerLogo displayed as supporter on UNITED24 website.
• AWT BavariamajorGTM or Marketing PartnerOfficial automotive partner of Ukrainian Association of Football; supports Sky Defense; contributed $150,000 for AI-controlled turret; football gift initiative raised over $190,000; donated generators to schools.
• TransferGomajorGTM or Marketing PartnerDigital money transfer service; Every Transfer Matters campaign raised $250,000+ for education projects; 0.5% from transfers to Ukraine directed to UNITED24.
• DeloittecoreOthersSupports UNITED24 operational activities enabling platform to operate without administrative deductions.
• AvroramajorGTM or Marketing PartnerSupporting UNITED24 operational activities.
• ACTIVITISmajorGTM or Marketing PartnerOne of first companies to support operational activities; monthly contributions since 2023.
• PipedrivemajorGTM or Marketing PartnerSales CRM company donated $236,000 for 24 generators to schools in Volyn, Zhytomyr, and Odesa regions via Bring Light Back fundraiser.
• GrammarlyminorGTM or Marketing PartnerLogo displayed as supporter on UNITED24 website.
• BayerminorGTM or Marketing PartnerLogo displayed as supporter on UNITED24 website.
• Schneider ElectricminorGTM or Marketing PartnerLogo displayed as supporter on UNITED24 website.
• KyivPrideminorGTM or Marketing PartnerUkrainian NGO raised over $18,000 for Sky Defense during Pride Month 2026.
• NAFOminorGTM or Marketing PartnerDeterrence and defense organization; recognized by UNITED24 and President Zelenskyy.
• Help Ukraine NowminorGTM or Marketing PartnerNonprofit organization supporting generators for educational institutions in Odesa and Poltava regions.
• Ukraine House / Kalorama ConnectsminorGTM or Marketing PartnerSupported delivery of 2 school buses to Zaporizhzhia region schools.
• KSE FoundationminorGTM or Marketing PartnerLogo displayed as supporter on UNITED24 website.
• Ukrainian Association of FootballmajorStrategic or Co-development PartnerAWT Bavaria is official automotive partner; joint football-themed fundraising initiatives with signed merchandise.

Scale indicators33 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Direct Relief: Large humanitarian medical aid organization with significant Ukraine activity (delivering ambulances, medicines, hospital supplies). Comparable in the Medical Aid program area and donor transparency model, but specialized in medical rather than multi-vertical.
• GiveDirectly: Charity providing direct cash transfers to households in low-income and crisis-affected contexts. Comparable in the direct-to-beneficiary transparency model that UNITED24 mirrors with direct ministry/unit routing, but operates in different geographies and crisis types.
• Patriot Defence (Ukrainian Volunteer Fund): Volunteer-driven Ukrainian organization providing tactical medicine training and equipment to the Armed Forces. Comparable as a smaller-scale Ukraine-focused donation platform, though narrower in program scope (medical/training focus) and lacks the government mandate.

Direct peers

• Come Back Alive: Ukrainian charitable foundation focused on funding military equipment, training, and technology for the Armed Forces. Most directly comparable peer — same wartime Ukrainian donation context, similar defense-focused program areas, and overlapping donor audience for direct military support.
• Razom for Ukraine: Large U.S.-based 501(c)(3) supporting Ukraine through humanitarian aid, medical supplies, and reconstruction. Directly comparable as a Ukraine-focused donation platform with multiple program verticals and significant diaspora-driven fundraising.
• GlobalGiving: Global crowdfunding marketplace connecting donors to vetted nonprofit projects across geographies and causes. Comparable in model — hosting multiple Ukraine-related campaigns with transparency reporting — though operates as a broader multi-cause platform rather than Ukraine-exclusive.
• Nova Ukraine: U.S.-registered nonprofit providing humanitarian aid, medical equipment, and educational support to Ukraine. Comparable as a multi-vertical fundraising organization channeling global donor dollars into Ukraine program areas.

Broad incumbents

• GoFundMe: Largest consumer crowdfunding platform globally with significant Ukraine-war fundraising activity. Comparable as a mass-market donation infrastructure provider, but lacks UNITED24's direct ministry coordination, government mandate, and program-specific allocation.
• International Committee of the Red Cross (ICRC): Global humanitarian organization operating in conflict zones including Ukraine, raising funds from governments, corporates, and individuals. Comparable in humanitarian mandate and wartime fundraising, but as a neutral multi-conflict organization rather than Ukraine-exclusive.
• UNICEF: UN agency delivering humanitarian aid to children in conflict-affected countries including Ukraine. Comparable in mobilizing global donations for Ukraine program verticals (especially Education and Science), but with broader global mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/United24_UA
• Facebookfacebook.com/United24UA
• Instagraminstagram.com/United24UA
• LinkedInlinkedin.com/company/u24

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNITED24