Ubiko Sports

What Ubiko Sports does

Ubiko Sports (legal entity: UBIKO ADVANCED SPORTS ANALYTICS S.L.) is a privately held Spanish sports analytics company headquartered at the Parque Científico de Murcia that builds GPS-based wearable hardware and supporting software for football and tennis teams. The company offers two core devices — Ubiko Pro (post-session 35g GPS sensor with up to 350 hours of recording and USB-C sync) and Ubiko Live (72g real-time 4G tracker with ECG and GNSS sensors, operational in 180 countries) — alongside a web platform, a mobile app, and two branded proprietary software layers: Virtual Coach, an automated virtual analyst that interprets training and match data, and ProCardio, an algorithm that analyzes ECG signals for early cardiac issue detection. Sensors carry FIFA approval.

The company monetizes through a combination of hardware sales and SaaS analytics subscriptions priced between €4,500 and €12,000 depending on configuration, with Spanish small and micro businesses able to access the solution at reduced net cost via the government-funded Kit Digital subsidy program (€1,500-€4,000 per beneficiary). Distribution combines direct enterprise sales (used to acquire professional clubs such as Valencia CF, FC Levante Las Planas, and Real Oviedo Vetusta), channel partnerships through the Clupik marketplace, the Kit Digital program, and self-serve app-store downloads for individual athletes. As of the available data, the company operates with approximately 9 employees, has expanded into Andorra, Chile, Bulgaria, Cyprus, and Iraq, and is funded exclusively through ENISA public loans, regional internationalization grants, and ERDF co-financed innovation aid rather than institutional venture capital.

Name

Ubiko Sports

Legal name

UBIKO ADVANCED SPORTS ANALYTICS S.L.

Website

https://ubikosports.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ubiko Sports is a Spanish sports analytics company that builds FIFA-approved GPS wearables (Ubiko Pro and Ubiko Live) and an AI-driven analytics platform with ECG cardiac screening (ProCardio) and a Virtual Coach module, serving football clubs, individual tennis athletes, and Kit Digital-subsidized SMEs across six countries.

Ownership category

akta.pro rank

Product category

Sports Performance Analytics

NAICS

Sporting and Athletic Goods Manufacturing (33992), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Sporting & Athletic Goods, Nec (3949), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

akta.pro secondary industries

ECG/EKG & Heart Rhythm Monitors (Consumer) (CRACAQAC), Remote Patient Monitoring (RPM) Platforms & Device Hubs (Connectivity/Gateways) (HLAHACAH)

Keywords

• GPS sports analytics
• Athlete performance tracking
• Wearable GPS sensors
• Football performance analytics
• Sports data platform

Headquarters

HQ city

Espinardo, Murcia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Device Sales (Ubiko Live & Ubiko Pro): Sale of GPS sensor devices (Ubiko Live and Ubiko Pro) as physical wearable hardware. Devices are sold as one-time purchases with integrated cellular connectivity and sensors for tracking player performance and health metrics.
2. Software Analytics Subscriptions: SaaS analytics platform providing real-time and post-session data analysis, reports, player evolution tracking, training management (microcycles and mesocycles), and health monitoring via the web platform and mobile app. Sold as part of Kit Digital subsidy packages ranging from €4,500 to €12,000 depending on company size segment.
3. Kit Digital Government Subsidy Integration: Ubiko participates in Spain's Kit Digital program, where SME clients receive government subsidies (€1,500–€4,000) to cover part of the cost of Ubiko's Business Intelligence and Analytics solutions, enabling affordable adoption by small and micro businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ubiko Sports manufactures and sells FIFA-approved GPS sensor devices (Ubiko Pro for post-session tracking and Ubiko Live for real-time 4G tracking) paired with a proprietary AI-powered analytics platform (Virtual Coach) and cardiac health monitoring algorithm (ProCardio). The platform delivers physical, technical, and tactical performance analytics, load management, and injury prevention for football and tennis teams. It targets professional, semi-professional, and amateur clubs through direct sales, marketplace channels, and Spain's Kit Digital subsidy program.

Product overview

Ubiko Sports offers a dual-product sports analytics platform centered on GPS sensor technology. Ubiko Pro provides post-session analysis via USB-C data sync (up to 350 hours recording, 35g device), while Ubiko Live delivers real-time tracking with 4G streaming (up to 700 hours memory, 72g device). Both products share proprietary software layers including the Virtual Coach AI system for automated recommendations and the ProCardio cardiac monitoring algorithm. The ecosystem includes a mobile app for real-time data and player wellness tracking, plus a web platform for comprehensive team management and reporting. The system serves football (professional, semi-professional, and grassroots, including women's football) and tennis, with FIFA-approved sensors and KIT Digital subsidy eligibility for Spanish small businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Virtual Coach (R): Virtual assistant system that helps teams work with real-time or post-session data, functioning as a virtual analyst integrated into the team.
• ProCardio (R)
• Ubiko Live
• Ubiko Pro

Products and services

• Ubiko Pro Post-session GPS sensor device for football teams approved by FIFA, weighing 35g (65mm x 35mm x 15mm) with 2D velocity registration, heart rate measurement, and up to 350 hours of training and match data recording. Data syncs via USB-C for post-session analysis.
• Ubiko Live Real-time GPS tracking device with integrated 4G SIM for live data synchronization across 180 countries. Features 10Hz GNSS receiver (configurable to 18Hz) with simultaneous GPS/Galileo/GLONASS/BeiDou reception, 30cm relative position accuracy, ECG heart rate sensor, IMU with 3-axis accelerometer and gyroscope up to 208Hz, 72g weight, 6-hour battery life, and up to 700 hours of internal memory.
• Ubiko Mobile App Real-time mobile application for athletes and teams to record sessions, analyze performance data, track individual player evolution, manage internal loads via RPE and wellness surveys, and engage through gamification features. Available on Apple App Store and Google Play.
• Ubiko Web Platform Web-based dashboard for team management, session analysis, detailed performance reporting, and training planning. Enables data download and comprehensive analytics post-session with access within 1 minute after session completion.

Quantifiable outcome

• Reduce injury risk through load management and early cardiac screening
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• ClupikcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Ubiko Sports entered a strategic partnership with Clupik to list its GPS devices on Spain's leading sports marketplace, significantly expanding distribution to amateur, semi-professional, and professional teams. Clupik serves as a key channel partner enabling broader market access and international expansion support.
• Olympiakos NicosiaflagshipChannel Partner/ Reseller/ Distributor · 1 January 2023Olympiakos Nicosia of Cyprus represents Ubiko Sports' entry into the Cypriot market, forming a new strategic alliance for international expansion. The club competes in Cyprus's second division and has a history of European competition (Europa League, Intertoto Cup, Cup Winners' Cup).
• Al-Minaa SCflagshipChannel Partner/ Reseller/ Distributor · 1 January 2023Al-Minaa SC is Ubiko Sports' partner for entering the Iraqi market, representing a key milestone in the company's international expansion alongside existing presence in Andorra, Chile, and Bulgaria. Negotiations are ongoing for additional country coverage.
• Atletic Club EscaldesminorChannel Partner/ Reseller/ Distributor · 1 January 2023Atletic Club Escaldes of Andorra uses UBIKO Sports for load control and training management, with the goal of maximizing performance and preventing injuries during a UEFA Europa Conference League qualifying campaign and long competitive season.
• UCAM HiTechcoreStrategic or Co-development PartnerUCAM HiTech is the innovation and acceleration center of UCAM Universidad Catolica de Murcia. Ubiko Sports shares resources and knowledge with UCAM HiTech, leveraging its facilities for research, product development, and industry conferences. UCAM HiTech hosted Ubiko Sports' presentation at the SCS 7th Annual Conference.
• CEEIM (Centro Europeo de Empresas e Innovacion de Murcia)minorStrategic or Co-development PartnerCEEIM is the European Business and Innovation Centre of Murcia. Ubiko Sports operates from CEEIM's facilities and benefits from its innovation ecosystem support, networking, and startup acceleration programs.
• Universidad de MurciaminorStrategic or Co-development PartnerUniversidad de Murcia (UMU) is a key academic partner providing research collaboration, credibility, and access to sports science expertise that supports UBIKO's product development and validation.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Whoop: Subscription-based wearable and analytics platform focused on recovery, strain, and sleep for athletes. Partial overlap through biometric monitoring, especially heart rate and load proxies relevant to ECG- and RPE-driven football workflows.
• Hudl: Video and performance analysis platform widely used in football. Adjacent through coaching analytics; competes for the same budget lines (performance analysis, load monitoring) at semi-pro and academy levels.

Direct peers

• STATSports: Northern Ireland-based GPS performance tracking (Apex) widely used in elite football. Direct competitor offering GPS vests and cloud analytics similar to Ubiko Pro/Ubiko Live, with strong presence across European top divisions.
• Catapult One (formerly GPConnect): Direct-to-consumer tier of Catapult targeting amateur and semi-professional clubs. Closest competitive analogue to Ubiko's accessible-pricing positioning for non-elite teams via subsidized channels.
• Catapult Sports: Industry-leading GPS athlete tracking provider (Vector, Catapult ONE) used by elite football clubs worldwide. Directly comparable as a wearable GPS + analytics solution targeting professional and semi-professional teams, with much larger installed base.
• Playermaker: Boot-mounted wearable for soccer players tracking kick counts and load. Comparable as a niche football-specific performance tracker; complementary or competitive depending on club buying decisions.
• Kinexon: German provider of real-time localization and analytics for sports, including GPS-based performance tracking and load monitoring used in basketball, soccer, and other team sports. Competes in the same real-time tracking + analytics space.
• GPEXE: Portuguese GPS sports tracking provider focused on football with similar go-to-market in Iberia and Latin America. Closest regional competitor to Ubiko in geography, customer segment (amateur to semi-pro clubs), and product positioning.

Broad incumbents

• Polar Electro: Global sports wearables and team analytics incumbent with GPS watches and team-sport ecosystem. Broader fitness/heart-rate portfolio; overlaps in heart-rate and team tracking but not specialized in football-only GPS sensor hardware.
• Garmin (Sports & Fitness): Large incumbent in GPS sports watches with consumer and prosumer team-tracking features. Adjacent rather than direct competitor in elite football but shapes expectations on form factor, battery life, and GNSS accuracy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ubiko-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ubiko Sports