Unimart Limited

What Unimart Limited does

Unimart Limited is a Bangladesh-based private company that operates an online super shop called Unimart Online (unimart.online) out of Dhaka. The platform enables individual consumers and households across Bangladesh to purchase groceries, fresh food, electronics, and daily essentials online for home delivery, positioning the company as a single destination for routine household procurement rather than a single-category specialist. The company serves a horizontally segmented consumer base — meaning it targets a broad cross-section of individual buyers seeking convenience, time savings, and assortment breadth — with no named B2B or enterprise customers disclosed.

The underlying technology stack, proprietary features, and platform architecture are not disclosed in available source material, and there are no documented API offerings, SDKs, integrations, or mobile applications. Distribution is concentrated on the company's own e-commerce storefront (unimart.online), which acts as the sole channel for product discovery, transaction, and last-mile delivery. No marketing channels, partnerships, or alliances are disclosed, indicating a primarily organic or unstated demand-generation posture.

Unimart generates revenue through direct product sales, earning the retail markup between wholesale procurement and the listed consumer price on transactions executed through the platform. No subscription tiers, advertising streams, marketplace commissions, or third-party seller fees are disclosed. Founded in 2013 and operating with approximately 324 employees, the company's ownership structure, management team, funding history, and financial performance are not publicly disclosed, and it carries no public ticker. The business is private, domestically domiciled in Bangladesh, and active.

Name

Unimart Limited

Legal name

Unimart Limited

Website

https://unimart.online

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Unimart Limited is a Bangladesh-based private online super shop that sells groceries, fresh food, electronics, and daily essentials to individual consumers and households across the country via its own e-commerce platform, unimart.online.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales: Unimart generates revenue through direct product sales of groceries, fresh food, electronics, and daily essentials to consumers. Customers purchase items at listed prices through the online platform, with revenue derived from the markup between wholesale procurement and retail pricing.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Unimart Limited operates an online super shop (unimart.online) in Bangladesh where individual consumers and households can purchase groceries, fresh food, electronics, and daily essentials. Orders are placed through the website and products are delivered directly to customers' doorsteps.

Product overview

Unimart Online Bangladesh operates as a single integrated online super shop platform. The core offering is the Unimart Online platform, which serves as a unified e-commerce marketplace where customers can purchase groceries, fresh food, electronics, and daily essentials from a single online destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Unimart Online (Online Super Shop) An online e-commerce platform enabling customers in Bangladesh to browse and purchase groceries, fresh food, electronics, and daily essentials for home delivery through a single unified storefront.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Agora: Bangladesh's largest 'super shop' retail chain with nationwide supermarket and online operations. Comparable on the multi-category super shop concept combining groceries, fresh food, electronics, and daily essentials.
• Meena Bazar: Established Bangladeshi supermarket chain offering groceries, fresh produce, and household goods through both physical stores and online channels. Comparable on assortment breadth and Bangladesh consumer base.
• Shwapno: One of Bangladesh's largest supermarket chains with both physical stores and online ordering. Comparable on grocery and household assortment aimed at Bangladeshi consumers, though anchored in a brick-and-mortar footprint.

Direct peers

• Daraz: Lazada/Alibaba-owned marketplace and Bangladesh's largest general e-commerce platform. Comparable as a multi-category online retail destination selling groceries, electronics, and daily essentials to Bangladeshi consumers.
• Othoba: Bangladesh online grocery retailer delivering groceries, fresh produce, and household items to consumers' doorsteps. Closely comparable in product mix, geography, and direct-to-consumer online grocery model.
• Chaldal: Bangladesh's leading online grocery platform, offering groceries and household essentials via own website and app with same-day delivery. Directly comparable on product category, geography, and D2C e-commerce model.
• Meena Click: Online grocery arm of Bangladesh retailer Meena Bazar, offering fresh food, groceries, and household essentials online. Directly comparable as a Bangladesh online grocery with multi-category assortment.

Regional players

• BigBasket: India's largest online grocery retailer (Tata-owned), selling groceries, fresh food, and household essentials via an inventory-led online platform. Highly comparable on operating model though focused on India rather than Bangladesh.

Emerging players

• GrocerApp: Bangladesh-based online grocery delivery startup. Comparable as a smaller, digital-native grocery player serving Bangladeshi consumers with similar assortment focus.
• Pandamart: Quick-commerce dark-store grocery delivery service operated by Daraz in Bangladesh. Comparable on grocery delivery fundamentals, with a faster-delivery focus and overlap with Unimart's fresh-food and essentials categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Customer concentration

• LinkedInlinkedin.com/company/unimartbd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unimart Limited