Unipol Arena
- Company typePrivate
- Founded-
- HeadquartersCasalecchio di Reno, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
Unipol Arena firmographics
Firmographics- Name
- Unipol Arena
- Legal name
- Grande Stazione srl
- Website
- https://unipolarena.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Unipol Arena industry classification
Industry- Product category
- Event Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)
- akta.pro secondary industries
- Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where Unipol Arena is headquartered
LocationHeadquarters
- HQ city
- Casalecchio di Reno
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Unipol Arena business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Venue Rental: The venue generates primary revenue by hosting events including concerts, sports events, conventions, exhibitions, gala evenings, and TV productions. Event organizers book the venue for their events.
- Ticket Sales Distribution: Revenue sharing from ticket sales through authorized ticketing platforms including TicketOne, Vivaticket, and Live Nation.
- Food and Beverage Services: On-site food and beverage sales through 9 bars, accepting only electronic payments via self-service terminals. Service includes cloakroom facilities.
- Parking Services: Parking facilities with 5,000 spaces, 30 bus spaces, and 24 truck spaces. Parking pre-booking available through TicketOne platform.
- VIP Hospitality: VIP lounge services with catering for up to 200 guests, premium seating, and exclusive access areas.
- Sponsorship and Advertising: Partnerships with sponsors including Heineken, Penske Cars, Haribo, Ploom, and other brands displayed throughout the venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Shuttle Bus Service (Line 975) - Round Trip |
| Transaction based/ take rate | Pay-as-you-go | Cloakroom Service |
| Transaction based/ take rate | Pay-as-you-go | Bologna Mineral Show Entry |
| Transaction based/ take rate | Pay-as-you-go | Memorabilia 30 Years Event |
| Transaction based/ take rate | Pay-as-you-go | Special Event Shuttle Bus (675 Line) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Unipol Arena product offering
Product offeringCore offering
Unipol Arena is a multi-purpose event venue that rents its modular spaces and infrastructure for concerts, sports events, conventions, exhibitions, TV productions, and gala evenings. It supports event organizers with audiovisual technology, dressing rooms, VIP lounges, catering bars, and parking, while providing event attendees with ticketing, shuttle transport, cloakroom, and on-site food and beverage services.
Product overview
Unipol Arena is a physical event venue — Italy's largest and most modern complex for events — designed by Gruppo Sabatini on the model of European cultural and sports centers such as O2 London and Beaubourg in Paris. It offers a single integrated venue with modular configurable spaces accommodating up to 15,500 people, and provides a suite of supporting services including on-site parking (60,000 sqm, 5,000 spaces), a shuttle bus service (Tper Line 975) linking Bologna Central Station, cloakroom facilities, and nine on-site catering bars. The venue hosts a diverse portfolio of event types: concerts (its primary offering), sports events, conventions and corporate gatherings, television productions, theatrical performances, gala evenings, and exhibitions/fairs. In 2026 it introduced 'Mobilità Green,' a new integrated sustainable-transport service combining train tickets (via BoxerTicket) and pre-bookable parking (via TicketOne). The venue's technological infrastructure includes 6 giant screens (6.70 x 5m), 13 LED monitors, 5 LED boards (5 x 1m), programmable screen floors, a 1,300 sqm truss structure (76-ton capacity), fixed broadcast cameras, VIP lounge (200 seats), a Stars Tunnel for performer access, and Wi-Fi-enabled press room.
Differentiator
Problem solved
Functional benefit
Products and services
- Concert Venue Hosting Rental of the main arena hall and supporting infrastructure (truss structure, screens, dressing rooms, press room, VIP lounge) for live music concerts by international and Italian touring artists.
- Sports Event Hosting Venue rental and infrastructure for professional sports competitions, league matches, and athletic shows with appropriate seating, scoreboards, broadcast capability, and athlete facilities.
- Convention and Corporate Event Hosting Modular configurable venue spaces with audiovisual technology, VIP lounges, and catering integration for corporate conventions, political conventions, and gala evenings.
- TV and Broadcast Production Support Venue infrastructure for television set productions and broadcast recordings, including fixed cameras for giant-screen relay of backstage and press room footage, audience seating, and stage configuration.
- Exhibition and Trade Fair Hosting Venue rental for exhibitions, fairs, and trade shows with configurable modular spaces, high ceilings, loading docks, and on-site parking for large visitor volumes.
- Theatrical and Entertainment Show Hosting Venue rental with stage infrastructure, acoustics, and seating configuration for theatrical productions, comedy shows, and special entertainment events such as Notre Dame de Paris musical.
- On-site Parking Services On-site parking area of 60,000 sqm accommodating 5,000 cars, 30 buses, and 24 trucks; pre-bookable via TicketOne.
- Shuttle Bus Service (Tper Line 975) Direct non-stop Tper bus line connecting Bologna Central Station to Unipol Arena on event days, with round-trip ticket available via Tper channels.
- Mobilità Green Integrated Transport Integrated sustainable-mobility package combining train tickets (via BoxerTicket) and pre-bookable parking (via TicketOne) in partnership with Comune di Casalecchio di Reno, Trenitalia Tper, and Regione Emilia-Romagna.
- Cloakroom Service Cloakroom facilities at main arena entrances for storing bags, luggage, and prohibited items during events, priced at €5.
- On-site Catering (9 Bars) Nine on-site bar and catering points providing food and beverage service to event attendees with electronic payment via self-service terminals.
- VIP Hospitality Service VIP lounge with catering for up to 200 guests, premium seating, exclusive access areas, and dedicated performer routes via the Stars Tunnel.
Quantifiable outcome
- 15,500 maximum seating capacity
- +6 more outcomes
Companies that use Unipol Arena
Customer profileNamed customers68 records
Segments6 records
Ideal customer profiles5 records
Unipol Arena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Unipol Arena partnerships and signals
Strategic signalPartnerships
38 partnerships are on record, tiered core and minor.
- Comune di Casalecchio di RenocoreStrategic partnership for sustainable mobility project 'Rivoluzione Mobilità Green Unipol Arena'. Joint initiative for integrated sustainable transportation to venue.
- Trenitalia TpercoreRailway service partnership for enhanced train connections between Bologna Centrale and Unipol Arena during events. Part of green mobility initiative.
- Regione Emilia-RomagnaminorActive participation in green mobility project for sustainable event transportation.
- HeinekenminorSponsorship partnership for event beverages. Heineken branded as event sponsor.
- Penske AutomotiveminorAutomotive sponsorship partnership.
- Unipol GruppocoreParent company and main sponsor providing the venue name and primary brand association. Part of Unipol Assicurazioni, one of Italy's largest insurance groups.
- TicketOnecorePrimary authorized ticketing platform for most events and parking pre-booking services.
- TpercorePublic transportation partner providing shuttle bus service (Line 975) from Bologna Central Station to venue during events.
- Live NationcoreInternational concert promoter and ticketing partner for major international artists.
- Friends and PartnerscoreAuthorized ticket sales partner and event organizer contact for accessibility services.
- Vivo ConcertiminorEvent organizer for Elodie concert.
- Comcerto SRLminorEvent organizer for Tame Impala and Mumford & Sons concerts.
- Vera SRLminorEvent organizer for La Zanzara tour.
- Diamantea EventiminorEvent organizer for Bol On Ice show.
- Magellano ConcertiminorEvent organizer for Olly concerts.
- D'Alessandro e GalliminorTicket sales partner and accessibility services contact for Bob Dylan, Mika, and other events.
- Hotel CalzavecchiominorPartner hotel for visitor accommodation.
- iH Hotels Bologna AmadeusminorPartner hotel for visitor accommodation.
- Lavoro+minorSponsorship partnership.
- HaribominorSponsorship partnership.
- PloomminorSponsorship partnership.
- Barberino OutletminorSponsorship partnership in commercial area.
- TanquerayminorSponsorship partnership.
- Alba TramezziniminorSponsorship partnership.
- ItalpizzaminorSponsorship partnership.
- Camst GroupminorCatering services partnership.
- PelliconiminorSponsorship partnership.
- PallexminorSponsorship partnership.
- GranTerreminorSponsorship partnership.
- RoadhouseminorSponsorship partnership.
- Piadina LorianaminorSponsorship partnership.
- RingominorSponsorship partnership.
- SammontanaminorSponsorship partnership.
- CometminorSponsorship partnership.
- Arcadia ImpiantiminorSponsorship partnership.
- New BalanceminorSponsorship partnership.
- Alce NerominorSponsorship partnership.
- San BenedettominorSponsorship partnership.
Scale indicators13 records
Recent moves5 records
Expansion highlights5 records
Unipol Arena competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Unipol Arena social profiles
Digital presenceUnipol Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unipol Arena leadership team
Management profileNumber of profiles
Profiles1 record
Unipol Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unipol Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unipol Arena
What does Unipol Arena do?
Unipol Arena is a multi-purpose event venue that rents its modular spaces and infrastructure for concerts, sports events, conventions, exhibitions, TV productions, and gala evenings. It supports event organizers with audiovisual technology, dressing rooms, VIP lounges, catering bars, and parking, while providing event attendees with ticketing, shuttle transport, cloakroom, and on-site food and beverage services.
Is Unipol Arena a public or private company?
Unipol Arena is a private company. It is classified as corporate owned and is currently operating.
When was Unipol Arena founded?
Unipol Arena was founded in -1. It employs 11 to 50 people.
Where is Unipol Arena based?
Unipol Arena is headquartered in Casalecchio di Reno, Italy, in the Europe region.
How does Unipol Arena make money?
Six revenue lines are on record. Event Venue Rental is the primary driver. The others are ticket Sales Distribution, food and Beverage Services, parking Services, VIP Hospitality and sponsorship and Advertising.
Does Unipol Arena have an API?
No public API is recorded for Unipol Arena.
What industry is Unipol Arena in?
Unipol Arena's product category is Event Venue Services. Its primary akta.pro industry code is MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues), with a secondary code of THAHAAAF, Sports & Arena Event Venues (Stadiums, Arenas). Its NAICS code is 71131 and its SIC code is 7900.