United Way of Natrona County

What United Way of Natrona County does

United Way of Natrona County is a 501(c)(3) community-based nonprofit founded in 1955 (originally as The United Fund of Casper, Inc.) and renamed under its current identity in 1974. Headquartered at 350 Big Horn Road, #100, Casper, Wyoming, the organization serves as a trusted intermediary that collects and distributes funds to a network of 35+ partner agencies across three target areas: basic needs, health and wellness, and youth development. Its geographic footprint spans Natrona, Campbell, and Converse counties in Wyoming.

The organization's product surface is composed of community programs rather than technology products. Core offerings include the Workplace Giving Campaigns (which generate over 94% of funds raised through employer-based payroll deductions), the Volunteer Income Tax Assistance (VITA) program (which in the most recent cycle helped 1,656 individuals and families receive over $1.7 million in federal refunds), an annual Days of Caring volunteer event, the Community Investment Committee grant process, and the e-CImpact online grant management platform that hosts agency applications, reporting, and volunteer review workflows. The organization also serves as a coordinator for Wyoming 211 information and referral services.

The revenue model is donation-driven: over 94% of annual funds (reported as more than $900,000 per year) come from employee payroll-deduction campaigns run by local employers, supplemented by individual giving, corporate sponsorships, and foundation support. There is no fee-for-service or product pricing. Go-to-market is community-led: local businesses run workplace campaigns with United Way's toolkits and trained Employee Campaign Coordinators, and partner agencies deliver direct services. The organization is independently governed by a volunteer board of directors drawn from local employers and is affiliated with—but not owned or controlled by—United Way Worldwide.

Name

United Way of Natrona County

Legal name

United Way of Natrona County

Website

https://unitedwaync.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Natrona County is a Casper, Wyoming-based 501(c)(3) nonprofit that raises and distributes more than $900,000 annually across 35+ partner agencies serving Natrona, Campbell, and Converse counties in three focus areas: basic needs, health and wellness, and youth development.

Ownership category

akta.pro rank

Product category

Community Nonprofit Fundraising and Grantmaking

NAICS

Grantmaking and Giving Services (81321), Civic and Social Organizations (8134), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Community fundraising
• Workplace giving campaigns
• Nonprofit grantmaking
• Volunteer coordination
• Community resource referral

Headquarters

HQ city

Casper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workplace Giving Campaigns: Annual workplace giving campaigns where employees donate through payroll deductions. Over 94% of funds raised come from these campaigns. Companies run campaigns that can include payroll deduction and/or fundraising events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

United Way of Natrona County collects and distributes charitable donations through employer workplace giving campaigns, then allocates those funds to 35+ vetted local nonprofit partner agencies across three target areas: basic needs, health and wellness, and youth development. The organization also direct-delivers select programs such as the VITA free tax preparation service and the Days of Caring volunteer event, and coordinates community resource referrals through Wyoming 211.

Product overview

United Way of Natrona County operates as a community-focused nonprofit that serves as a trusted agent to collect and distribute funds to local charities and nonprofit partners. The organization offers a unified portfolio of services centered around three target areas: basic needs, health & wellness, and youth development. The core offerings include the Volunteer Income Tax Assistance (VITA) program, a non-profit grant program supporting over 35 partner agencies with annual distributions exceeding $900,000, and Workplace Giving Campaigns that generate over 94% of funds through employer payroll deductions. Additional services include the e-CImpact online grant management platform, the Days of Caring annual volunteer event, and coordination with Wyoming 211 service directory. The organization also provides a Community Investment Committee that allocates funds based on volunteer-reviewed community needs assessments.

Differentiator

Problem solved

Functional benefit

Products and services

• Volunteer Income Tax Assistance (VITA) Free tax preparation service that helps Natrona County families maximize their tax refunds to improve financial stability. VITA volunteers helped 1,656 individuals and families receive over $1.7 million in federal refunds.
• Non-Profit Grant Program Annual grant program distributing over $900,000 to 35+ partner nonprofit agencies and two community programs across basic needs, health & wellness, and youth development impact areas.
• Workplace Giving Campaigns Employer-based fundraising campaigns that enable employees to donate through payroll deductions, generating over 94% of the organization's annual funds. Includes Employee Campaign Coordinator toolkits, training, and event coordination support.
• Days of Caring Annual volunteer event that connects individuals and corporate teams with community service projects across Natrona County, enabling team building and direct community engagement.
• Wyoming 211 Service Directory Statewide information and referral service connecting individuals to local resources, health services, and community support via the 211 dialing code, providing a comprehensive resource navigation network across the three-county service area.

Quantifiable outcome

• VITA program helped 1,656 individuals and families receive $1.7 million in federal tax refunds
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

44 partnerships are on record, tiered core and minor.

• 12-24 ClubcoreStrategic or Co-development PartnerPartner agency providing youth development services in Natrona County. Receives funding and support through United Way's annual grant program and community investment process.
• Arc of Natrona CountycoreStrategic or Co-development PartnerPartner agency serving individuals with developmental disabilities. Part of the network of 35+ partner agencies receiving United Way funding and support.
• Boys & Girls Club of Central WYcoreStrategic or Co-development PartnerYouth development organization providing after-school and summer programs. Key partner in United Way's youth development focus area.
• Central Wyoming Counseling CentercoreStrategic or Co-development PartnerMental health and counseling services provider. Partner in United Way's health and wellness focus area, receiving grant funding for community mental health programs.
• Central Wyoming Rescue MissioncoreStrategic or Co-development PartnerEmergency shelter and homeless services provider. Key partner addressing basic needs including food, clothing, and shelter for community members in crisis.
• Central Wyoming Senior Services Inc.coreStrategic or Co-development PartnerServices for senior citizens including nutrition and wellness programs. Partner in health and wellness focus area addressing senior needs.
• Food Bank of WyomingcoreStrategic or Co-development PartnerStatewide food bank addressing food insecurity. Partner addressing basic needs through food distribution programs in Natrona County.
• Salvation ArmycoreStrategic or Co-development PartnerEmergency assistance and social services provider. Long-standing partner addressing basic needs including disaster relief and emergency assistance.
• Volunteers of AmericacoreStrategic or Co-development PartnerNational human services organization with local presence. Partner agency providing services across multiple focus areas.
• Wyoming 211coreStrategic or Co-development PartnerInformation and referral service connecting callers to local resources. Strategic partner in connecting community members to services and data sharing on community needs.
• Wyoming Housing NetworkcoreStrategic or Co-development PartnerHousing education and assistance provider. Partner addressing housing stability as part of basic needs and financial stability focus areas.
• Wyoming Child & Family DevelopmentcoreStrategic or Co-development PartnerEarly childhood development services including Head Start and Early Head Start. Key partner in youth development focus area.
• Special Olympics WyomingcoreStrategic or Co-development PartnerAthletic programs and advocacy for individuals with intellectual disabilities. Partner in youth development and health and wellness focus areas.
• Casper Family YMCAcoreStrategic or Co-development PartnerHealth, wellness, and youth development programs. Partner providing healthy living opportunities and youth programs.
• Casper College FoundationcoreStrategic or Co-development PartnerFoundation supporting Casper College students through scholarships. Partner in youth development and education focus area.
• Dress For SuccesscoreStrategic or Co-development PartnerServices empowering women toward economic independence. Partner supporting financial stability through professional attire and career development.
• Climb WyomingcoreStrategic or Co-development PartnerJob training and placement services for low-income families. Partner supporting financial stability through employment outcomes.
• Camp HopecoreStrategic or Co-development PartnerMotivational program for individuals recovering from trauma. Partner addressing mental health and wellness needs.
• Olivia Caldwell FoundationcoreStrategic or Co-development PartnerCancer care support foundation. Partner in health and wellness focus area providing assistance to cancer patients and families.
• I-Reach 2coreStrategic or Co-development PartnerServices for individuals with developmental disabilities. Partner providing habilitation and community supports.
• NOWCAP ServicescoreStrategic or Co-development PartnerDirect care services for individuals with disabilities and seniors. Partner in health and wellness focus area.
• InterfaithcoreStrategic or Co-development PartnerInterfaith community services providing emergency assistance. Partner addressing basic needs through food, clothing, and utility assistance.
• Self Help CentercoreStrategic or Co-development PartnerDomestic violence and sexual assault services. Partner addressing personal safety as part of basic needs.
• Seton HousecoreStrategic or Co-development PartnerResidential program for runaway and homeless youth. Partner addressing youth development and basic needs for young people.
• Children's Advocacy ProjectcoreStrategic or Co-development PartnerServices for abused and neglected children. Partner addressing child welfare as part of youth development.
• CASAcoreStrategic or Co-development PartnerCourt-Appointed Special Advocates for children. Partner supporting child welfare through volunteer advocacy.
• Wyoming Foundation for Cancer CarecoreStrategic or Co-development PartnerCancer care support and awareness. Partner in health and wellness focus area.
• Wyoming Dementia CarecoreStrategic or Co-development PartnerSupport services for individuals with dementia and their caregivers. Partner in health and wellness focus area addressing senior cognitive health.
• Community Recreation FoundationcoreStrategic or Co-development PartnerRecreation programs for youth and families. Partner in youth development through character building and healthy activities.
• Hope HousecoreStrategic or Co-development PartnerSupport services for individuals and families in need. Partner addressing basic needs and community support.
• Kind GroundscoreStrategic or Co-development PartnerCommunity support services. Partner addressing community needs.
• Mercer Family Resource CentercoreStrategic or Co-development PartnerFamily support and resource services. Partner supporting families in need.
• Project KennycoreStrategic or Co-development PartnerYouth support services. Partner in youth development focus area.
• Casper Artists' GuildminorStrategic or Co-development PartnerArts organization. Community partner supporting creative development.
• Brain Injury AlliancecoreStrategic or Co-development PartnerSupport services for individuals with brain injuries. Partner in health and wellness focus area.
• Boys and Girls Club of Campbell CountycoreStrategic or Co-development PartnerYouth development programs serving Campbell County communities (Gillette area). Part of 2026 Campbell County partner list.
• YES HousecoreStrategic or Co-development PartnerYouth services organization in Campbell County. Part of 2026 Campbell County partner list.
• Gillette Climb WyomingcoreStrategic or Co-development PartnerJob training services in Campbell County. Part of 2026 Campbell County partner list.
• Council of Community ServicescoreStrategic or Co-development PartnerCommunity services coordination in Campbell County. Part of 2026 Campbell County partner list.
• Girl Scouts of Montana and WyomingcoreStrategic or Co-development PartnerYouth development organization serving the region. Part of 2026 Campbell County partner list.
• Boys and Girls Club of DouglascoreStrategic or Co-development PartnerYouth development programs in Converse County (Douglas). Part of 2026 Converse County partner list.
• Saving Grace Food PantrycoreStrategic or Co-development PartnerFood assistance in Converse County. Part of 2026 Converse County partner list.
• Youth Development ServicescoreStrategic or Co-development PartnerYouth development programs in Converse County. Part of 2026 Converse County partner list.
• United Way WorldwidecoreStrategic or Co-development PartnerNational United Way network providing brand, best practices, standards, and coordination for local United Way chapters including Natrona County.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Others

• Wyoming Nonprofit Network: A statewide membership association supporting Wyoming's nonprofit sector. Adjacent peer that strengthens the ecosystem in which UWNC operates; provides training and advocacy rather than direct fundraising competition.
• Food Bank of Wyoming: A statewide food security organization that is one of UWNC's 35+ partner agencies receiving grant funding. Functionally a downstream recipient and ecosystem participant rather than a direct competitor.

Broad incumbents

• Greater Twin Cities United Way: A large metropolitan United Way chapter with mature workplace giving, VITA, and partner agency programs. Demonstrates the scaled version of UWNC's operating model and serves as a reference for capability expansion.
• United Way Worldwide: The national umbrella organization for the United Way network. Provides brand standards, best-practice frameworks, and coordination to local chapters including UWNC; not a direct competitor but a structural peer defining the operating model.
• United Way of Central Ohio: A larger United Way affiliate demonstrating the scale ceiling of the federated giving model. Useful scale benchmark and operational peer, though much larger than UWNC and operating in a different regional market.
• Heart of Florida United Way: A mid-sized United Way chapter comparable in operating philosophy (workplace campaigns, partner agency grants, community programs) and likely closer in scale to UWNC than the largest chapters, making it a useful operational peer.

Direct peers

• Wyoming Community Foundation: A statewide community foundation that pools and deploys philanthropic capital across Wyoming. Comparable in function (grantmaking and donor intermediation) but structured as a permanent endowment rather than annual workplace campaigns.
• United Way of Laramie County: Another Wyoming-based local United Way chapter serving Cheyenne and Laramie County. Directly comparable in mission (federated giving and workplace campaigns) and scale, with a similar mix of partner agencies and employer-funded revenue model.
• United Way of Southwest Wyoming: A Wyoming-based United Way affiliate serving Sweetwater, Uinta, and surrounding counties. Direct peer operating the same federated giving and workplace campaign model in an adjacent, similarly energy-exposed region.

Regional players

• Community Foundation of Southwest Wyoming: A regional community foundation serving southwest Wyoming. Comparable grantmaking and donor-advised fund model to UWNC's role, but operating in an adjacent geography with an endowment-based revenue model.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UWNatrona
• LinkedInlinkedin.com/company/united-way-of-natrona-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about United Way of Natrona County