Upper State Apartment Association
Upper State Apartment Association is a regional nonprofit trade association founded in 1979, serving the multifamily housing industry in Upstate South Carolina through advocacy, professional education, networking events, and supplier partnerships across four member categories.
- Company typePrivate
- Founded1979
- HeadquartersGreenville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Upper State Apartment Association does
Upper State Apartment Association (USAA) is a regional nonprofit trade association founded in 1979 that represents the multifamily housing industry in Upstate South Carolina. Headquartered at 33 Villa Road Suite 101 in Greenville, SC, the association operates with a 6-person staff and serves four member categories: Apartment Communities, Independent Rental Owners (IRO), Management Companies, and Supplier Partners. USAA is formally affiliated with the National Apartment Association (NAA) and the South Carolina Apartment Association (SCAA), and is part of NAA Region 4 for governance and committee participation.
The association's core products and services include the Member Compass online portal (powered by Novi AMS association management software), a professional education program spanning CALP designation, Certified Pool Operator, EPA Certification, Fair Housing, Property Management, and Property Manager-In-Charge credentials, the NAA Click & Lease electronic lease forms system, a Career Center job board, and signature events including the annual Supplier Trade Show (now in its 41st year), Golf Tournament (26 years), Excellence Awards, and Maintenance Mania competition. The organization also runs an Industry Pathway Multifamily Training program in partnership with EntrywaySC to connect job seekers to apartment industry careers.
USAA's business model is member-supported through four revenue streams: annual membership dues (subscription/recurring), event registration fees (transaction), professional education programs (professional services), and Diamond/Platinum sponsorship packages. Member acquisition is community-led, driven by advocacy representation on regulatory and legislative issues, regional networking events, and supplier partnership visibility. The go-to-market combines a self-service Join USAA portal, a member referral ecosystem, and active presence across website, email newsletter, and major social platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).
Upper State Apartment Association firmographics
Firmographics- Name
- Upper State Apartment Association
- Legal name
- Upper State Apartment Association
- Website
- https://upperstate.org
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Upper State Apartment Association is a regional nonprofit trade association founded in 1979, serving the multifamily housing industry in Upstate South Carolina through advocacy, professional education, networking events, and supplier partnerships across four member categories.
- Ownership category
- akta.pro rank
Where Upper State Apartment Association is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Upper State Apartment Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Dues: Annual membership fees from apartment communities, independent rental owners, management companies, and supplier partners. Member categories include Direct Associates, Management Companies, and Supplier Associates.
- Event Fees: Registration fees for signature events including Golf Tournament, Annual Trade Show, Excellence Awards, Maintenance Mania, monthly networking meetings, and educational classes. Cancellation policy requires 72-hour notice for refunds.
- Education Programs: Professional development programs including Certified Apartment Leasing Professional (CALP), Property Management licensing courses, Fair Housing training, EPA Certification, and CPO certification. NAA Click & Lease subscription program for lease form management.
- Sponsorship & Advertising: Diamond and Platinum partnership sponsorships for annual events. Education sponsorship opportunities for 2026. Annual Partnership/Sponsorship packages available to members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership categories include Communities, IRO, Management Companies, and Supplier Partners with tiered pricing based on member type |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Upper State Apartment Association product offering
Product offeringCore offering
Upper State Apartment Association (USAA) is a regional trade association that delivers member-based services to the multifamily housing industry in Upstate South Carolina, including advocacy representation, professional education and certifications, signature networking events, an online member portal, an electronic lease forms service, and a career/job board for the apartment industry. The association generates revenue through annual membership dues, event fees, education program fees, and Diamond/Platinum sponsorship packages.
Product overview
Upper State Apartment Association (USAA) is a trade association for the multifamily housing industry in upstate South Carolina. The organization offers a membership-based portfolio of services including an online member portal (Member Compass), professional education programs (CALP, CPO, EPA certification, Fair Housing training), NAA Click & Lease electronic lease forms, a career/job board, and signature events (Golf Tournament, Supplier Trade Show, Excellence Awards, Maintenance Mania). USAA also provides advocacy services, resources for regulatory compliance, and virtual learning content through partnerships with NAA and SCAA.
Differentiator
Problem solved
Functional benefit
Products and services
- Member Compass
- Education and Certification Programs
- NAA Click & Lease
- Career Center
- Signature Events and Trade Show
- Room Rental
- Virtual Learning Library
Quantifiable outcome
- 41st Annual Supplier Trade Show
- +1 more outcomes
Companies that use Upper State Apartment Association
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles3 records
Upper State Apartment Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Upper State Apartment Association partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- National Apartment Association (NAA)coreNational affiliation providing access to NAA research, events, Click & Lease program, education resources, advocacy at federal level, and NAA Education Institute (NAAEI) certifications. USAA is part of NAA Region 4.
- South Carolina Apartment Association (SCAA)coreState-level affiliation for South Carolina apartment industry advocacy, education coordination, and shared events calendar. Links to SCAA events calendar and resources.
- RestorePro ReconstructionminorDiamond & Platinum sponsor partner providing property restoration services. Listed as fleet partner with logo display on website.
- Ultimate Carpet Care LLCminorDiamond & Platinum sponsor partner providing carpet care services. Logo displayed on website sponsor page.
- Belfor Property RestorationminorDiamond & Platinum sponsor partner providing property restoration. 2025 Diamond sponsor for Annual Meeting featuring Alan King, 2025 NAA Chair.
- Brownlee Whitlow & Praet PLLCminorDiamond & Platinum sponsor partner (law firm). Provides Fair Housing training with L&B. Logo displayed on sponsor page.
- Legacy Apartment StaffingminorDiamond & Platinum sponsor partner providing staffing services. 2026 D&P sponsor. Logo displayed on sponsor page.
- Community Concierge ServicesminorDiamond & Platinum sponsor partner. 2026 D&P sponsor. Logo displayed on sponsor page.
- Ati RestorationminorDiamond & Platinum sponsor partner. 2026 D&P sponsor. Logo displayed on sponsor page.
- Loebsack & Brownlee, PLLCminorEviction-focused sponsor partner. Provides Fair Housing training with L&B. Logo displayed on sponsor page.
- Real Floors, IncminorDiamond & Platinum sponsor partner. 2024 Diamond sponsor. Logo displayed on sponsor page.
- GreystarminorDiamond & Platinum sponsor partner - major property management company. 2026 D&P sponsor. Logo displayed on sponsor page.
- THS NationalminorDiamond & Platinum sponsor partner. Logo displayed on sponsor page.
- Sweetwater PoolsminorDiamond & Platinum sponsor partner. Also listed as 2026 new member. Logo displayed on sponsor page.
- The Rebuild Company LLCminorDiamond & Platinum sponsor partner. 2026 D&P sponsor. Logo displayed on sponsor page.
- MAAminorDiamond & Platinum sponsor partner - real estate investment trust. 2025 D&P sponsor. Logo displayed on sponsor page.
- Landmark LandscapesminorDiamond & Platinum sponsor partner. 2025 D&P sponsor. Logo displayed on sponsor page.
- Night Owl Companies LLCminorDiamond & Platinum sponsor partner. 2025 D&P sponsor. Logo displayed on sponsor page.
- Rainbow RestorationminorDiamond & Platinum sponsor partner. 2024 Diamond sponsor. Logo displayed on sponsor page.
- Elite Flooring & Design, Inc.minorDiamond & Platinum sponsor partner. 2024 D&P sponsor. Logo displayed on sponsor page.
- Proline Parking Lot Maintenance, IncminorDiamond & Platinum sponsor partner. 2026 D&P sponsor. Logo displayed on sponsor page.
- EntrywaySCminorPartnership for Industry Pathway Multifamily Training program - workforce development initiative connecting job seekers to apartment industry careers.
- Multifamily InsidersminorWebinar Wednesday partnership for professional development webinars covering property management topics. Webinar registration through USAA events portal.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Upper State Apartment Association competitors and assessment
Company assessmentDirect peers
- Atlanta Apartment Association: Regional apartment industry trade association serving metro Atlanta. Closely comparable in scope (regional multifamily housing trade body, advocacy, education, supplier partnerships) and serves a similar high-growth Southeastern market.
- Apartment Association of Greater Dallas: Large regional apartment industry trade association serving the Dallas-Fort Worth market. Directly comparable as a regional multifamily trade body with advocacy, education, supplier partnerships, and signature annual events.
- Triangle Apartment Association: Regional apartment trade association serving the Raleigh-Durham Triangle region of North Carolina. Comparable regional peer operating in a neighboring Southeastern growth market with similar advocacy, education, and networking offerings.
- Charlotte Apartment Association: Regional apartment trade association serving the Charlotte, NC market. Directly comparable regional peer with similar membership categories (communities, management companies, suppliers), events, and certification programming in an adjacent Carolina market.
- Houston Apartment Association: Regional apartment industry trade association serving the Houston market. Comparable regional peer providing advocacy, professional education, certification programs, and an annual trade show in a major Texas multifamily market.
- Apartment Association of North Carolina: State-level trade association for the apartment industry in North Carolina. Comparable in mission and member structure, providing a benchmark for membership, advocacy, and event programming that competes for the attention of regional operators in the Carolinas.
- Florida Apartment Association: Statewide apartment industry trade association in Florida. Comparable in scale of operations and member categories, providing advocacy, education, and supplier engagement for the multifamily housing industry.
- South Carolina Apartment Association (SCAA): State-level apartment industry trade association covering South Carolina. Directly comparable as a membership organization providing advocacy, education, and networking for the same multifamily industry vertical, with overlapping membership.
Broad incumbents
- National Apartment Association (NAA): National umbrella trade association for the US apartment industry. USAA is a regional affiliate within NAA's structure; comparable in mission (advocacy, education, certifications) but operates at national scale and supplies products like Click & Lease and NAAEI credentials to USAA.
Others
- NAAEI (NAA Education Institute): Education and certification arm of the National Apartment Association that delivers credentials (CALP, CAM, CAPS) referenced throughout USAA's programs. Comparable as an adjacent enabling organization within the same multifamily trade ecosystem rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Upper State Apartment Association social profiles
Digital presenceUpper State Apartment Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upper State Apartment Association leadership team
Management profileNumber of profiles
Upper State Apartment Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upper State Apartment Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upper State Apartment Association
What does Upper State Apartment Association do?
Upper State Apartment Association (USAA) is a regional trade association that delivers member-based services to the multifamily housing industry in Upstate South Carolina, including advocacy representation, professional education and certifications, signature networking events, an online member portal, an electronic lease forms service, and a career/job board for the apartment industry. The association generates revenue through annual membership dues, event fees, education program fees, and Diamond/Platinum sponsorship packages.
Is Upper State Apartment Association a public or private company?
Upper State Apartment Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Upper State Apartment Association founded?
Upper State Apartment Association was founded in 1979. It employs 1 to 10 people.
Where is Upper State Apartment Association based?
Upper State Apartment Association is headquartered in Greenville, United States, in the North America region.
How does Upper State Apartment Association make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are event Fees, education Programs and sponsorship & Advertising.
Who are Upper State Apartment Association's main competitors?
Direct peers on record are Atlanta Apartment Association, Apartment Association of Greater Dallas, Triangle Apartment Association, Charlotte Apartment Association, Houston Apartment Association, Apartment Association of North Carolina, Florida Apartment Association and South Carolina Apartment Association (SCAA). National Apartment Association (NAA) is listed as a broad incumbent. NAAEI (NAA Education Institute) is listed as an others.
Does Upper State Apartment Association have an API?
No public API is recorded for Upper State Apartment Association.