Urban Farmer Restaurant

What Urban Farmer Restaurant does

Urban Farmer is a farm-to-table steakhouse concept operating three upscale-casual restaurants in Denver (LoDo), Portland (on the 8th floor of The Nines Hotel), and Philadelphia (in The Logan Hotel on Logan Square). The concept, founded around 2008 and operated under parent Sage Restaurant Concepts, combines locally and responsibly sourced ingredients from a network of 25+ regional farms, ranches, fisheries, and foragers with a zero-waste whole-animal philosophy. Each location offers breakfast, brunch, lunch, dinner, and bar service alongside an extensive 350+ bottle wine program and craft cocktail offerings, with menu pricing ranging from $12 bar bites to $180+ premium dry-aged steaks.

The business operates on a multi-stream direct-to-consumer model: dine-in restaurant service (the primary revenue engine), to-go and third-party delivery orders (GrubHub, DoorDash), private events (corporate, rehearsal dinners, receptions) booked via TripleSeat, catering via EZ Cater, and premium experiential offerings including The Butcher's Block chef's counter ($350++ per couple) and the Tasting Series ($220 per person). Distribution is anchored by in-hotel partnerships with The Nines and Logan hotels, which supply in-room dining service and a built-in base of hospitality guests. Marketing is conducted through OpenTable reservations, an E2MA-powered email program, location-specific Instagram/Facebook/Twitter accounts, and earned media coverage in Forbes, Westword, and the Philadelphia Inquirer.

The company has not pursued external funding, acquisitions, or geographic expansion since the Denver location opened in 2015. Strategic activity is concentrated in product surface expansion (ticketed events, pet-friendly offerings, experiential dining) and brand reinforcement (Wine Spectator 2024 Award of Excellence, Top 100 Independents 2019). At ~49 reported employees, the operation runs lean for a three-location full-service concept, suggesting a heavy reliance on hourly front-of-house staff not captured in the headcount figure.

Name

Urban Farmer Restaurant

Website

https://urbanfarmerportland.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Farm-to-Table Steakhouse Restaurant Services

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industries

Steakhouses & Seafood Restaurants (THAFACAE), Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Farm-to-table steakhouse
• Locally sourced restaurants
• Sustainable dining
• Private event venues
• Upscale steakhouse

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at three restaurant locations in Denver, Portland, and Philadelphia. Includes breakfast, brunch, lunch, dinner, and bar service with full beverage programs including cocktails, wine, and beer.
2. Third-Party Delivery: Online ordering through GrubHub and DoorDash platforms for takeout and delivery orders, primarily serving the Philadelphia location.
3. Private Events and Catering: Revenue from hosting private dining events including corporate dinners, rehearsal dinners, birthday parties, and experiential dining experiences. Catering available through EZ Cater.
4. To-Go and Takeout: Direct to-go ordering including curbside pickup, artisanal cheese and charcuterie boards for takeaway, and mimosa kits.
5. Ticketed Dining Events: Special ticketed events such as the Tasting Series Dinner at $220 per person, and The Butcher's Block chef's counter experience at $350++ per couple.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Urban Farmer is a modern farm-to-table steakhouse chain with three physical locations in Denver, Portland, and Philadelphia serving breakfast, brunch, lunch, dinner, happy hour, and bar service featuring signature steaks (including Wagyu and dry-aged cuts), seafood, and seasonal farm-sourced dishes. The restaurant also offers private event hosting across multiple venue spaces, catering, online ordering and delivery through third-party platforms, and ticketed experiential dining events such as tasting series dinners and a chef's counter experience.

Product overview

Urban Farmer is a farm-to-table steakhouse restaurant chain with three locations (Denver, Philadelphia, Portland) operated by Sage Restaurant Concepts. The company offers dine-in services across multiple meal periods (breakfast, brunch, lunch, dinner), online ordering and takeout through third-party delivery platforms, and private event hosting through distinctive venue spaces. Core offerings include signature steaks, seafood, and seasonal tasting menus featuring locally sourced ingredients from a network of regional farmers and purveyors. The portfolio includes seasonal events (Summer BBQ, Tasting Series), experiential dining experiences (The Butcher's Block, Roaming Cheese Cart), and pet-friendly dining options. Private dining services span multiple specialized venues at each location catering to intimate dinners, corporate events, and celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm-to-Table Restaurant Dining Service Full-service dine-in restaurant operations featuring signature steaks (grass-fed, dry-aged, Wagyu), seafood, and seasonal farm-sourced dishes across breakfast, brunch, lunch, dinner, happy hour, and bar service at three locations in Denver, Portland, and Philadelphia.
• Private Dining and Private Events Private event hosting across multiple distinctive venue spaces (e.g., Denver Wine Room/Plum Room/Patio/Parlor; Portland Pantry/Barrel Room/Library/Community Table; Philadelphia Verdant Room/Pantry/Patio/Farm Table) for corporate events, rehearsal dinners, birthdays, and celebrations with customizable menus.
• Online Ordering and Takeout Direct to-go and curbside pickup orders, plus delivery through third-party platforms (GrubHub, DoorDash) and artisanal cheese/charcuterie boards (48-hour notice) and mimosa kits for at-home occasions.
• Catering Services Catering services for corporate events and gatherings booked through the EZ Cater platform with curated menus.
• Tasting Series Dinners Curated multi-course tasting menu dinners showcasing seasonal ingredients from local Colorado suppliers, with optional spirit pairings at a fixed per-person price.
• The Butcher's Block Chef Counter Experience An intimate multi-course chef's counter dining experience with kitchen tour, dry-aging demonstration, and tableside preparation for couples, hosted at Urban Farmer Philadelphia on Thursday evenings.
• Roaming Cheese Cart An in-house cheese monger offers a Friday evening tableside cheese-cart experience building custom boards to guest preferences during dinner service at the Philadelphia location.
• Summer BBQ Event A seasonal chef-driven barbecue promotion featuring slow-smoked meats, ribs, and housemade sauces at the Portland location through Labor Day.
• Denver Summer Events Series (Patio Programming) A seasonal Denver patio event series featuring brand activation partnerships, live-fire cooking, cocktail programming, and a Colorado Day patio pop-up.
• Hotel In-Room Dining Service In-room dining service for hotel guests of The Nines Hotel (Portland) and The Logan Hotel (Philadelphia), available 7 AM – 10 PM daily with a pet-friendly Pup Menu.
• Experiential Private Dining Enhanced private dining experiences with immersive culinary journeys and custom menus for celebrations at Urban Farmer Philadelphia.
• Supper with your Pupper! (Pup Menu) Pet-friendly dining menu featuring dog-safe dishes (bacon, biscuits, chicken, and dog ice cream) for guests dining at the patio or cocktail space and for hotel guests ordering in-room dining.

Quantifiable outcome

• Zero-waste food operations through whole-animal utilization from premium cuts to bone broth and stocks
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Growers OrganiccoreStrategic or Co-development PartnerLong-standing partnership since 2005 with Colorado farm providing Mortons Peaches, Petite Romaine Hearts, Infinite Harvest Micros, Sunflower Oil, Heirloom Carrots, and Hazel Dell Mushrooms. Prior to opening, owners worked with local farmers for over 20 years to provide opportunities to small-plot farmers.
• Rebel FarmscoreStrategic or Co-development PartnerSustainable greenhouse farm using hydroponic NFT technology with 38,000 plant sites in 15,000 sq. foot greenhouse. Provides Bibb Lettuce, Watercress, and Purple Bok Choy with up to 90% less water than conventional farming.
• Bootheel 7 RanchcoreStrategic or Co-development PartnerWyoming high plains ranch established 1916, celebrating 100+ years. Cattle born and pasture-raised, dry-aged minimum 21 days. Family manages every step from birth to butcher.
• Creekstone FarmscoreStrategic or Co-development PartnerKansas-based supplier of USDA Prime Black Angus. Cattle monitored from birth to processing with design by Dr. Temple Grandin for humane treatment. Provides corn-finished beef for steak program.
• Skuna Bay SalmonminorStrategic or Co-development PartnerSustainable aquaculture farm from Vancouver Canada, 4-star BAP certified. Raised in glacier-fed waters of Vancouver Island's Pacific Ocean with no antibiotics, food coloring, or hormones.
• Mikuni Wild HarvestminorStrategic or Co-development PartnerSeattle-based wild food supplier founded by mushroom foragers providing highest quality unique and sustainable wild foods including fresh wild mushrooms, truffles, wild caviar, and roes.
• Zenger FarmminorStrategic or Co-development PartnerNon-profit farm and wetland in outer southeast Portland dedicated to sustainable food systems, environmental stewardship, community development. Features 120+ varieties of vegetables, 20-tree fruit orchard.
• Rocky Mountain FreshminorStrategic or Co-development PartnerColorado farm building direct farmer/consumer relationships. Sells majority of produce directly to end consumers same day as harvest. Provides Heirloom Tomatoes and Mixed Cherry Tomatoes.
• Field to Front DoorminorStrategic or Co-development PartnerHumane Colorado farm where animals roam in outdoor spaces with clean water and plenty of living space. No hormones, antibiotics, or animal by-products in diet. Provides Whole Pig.
• 7X RanchcoreStrategic or Co-development PartnerColorado ranch providing Purebred Japanese Wagyu, grass-fed beef from high mountain meadows. Provides 7x Flatiron steak to Denver location.
• Rock River RanchminorStrategic or Co-development PartnerColorado's finest local bison producer with about 150 head on Colorado-Kansas border. Supplies over 50 Front Range restaurants weekly with fresh and frozen bison including various sausages and pastramis.
• The Nines HotelcoreStrategic or Co-development PartnerLuxury Collection Hotel in Portland housing Urban Farmer on 8th floor. Provides in-room dining partnership for hotel guests with 7 AM - 10 PM service and complimentary valet parking for dinner guests.
• The Logan HotelcoreStrategic or Co-development PartnerPhiladelphia boutique hotel housing Urban Farmer with partnership for in-room dining and pet-friendly Pup Menu available for hotel guests staying with furry companions.
• Joyce FarmsminorStrategic or Co-development PartnerNorth Carolina family company since 1962 focusing on beef, poultry, and game using regenerative agriculture. All meat free of pesticides, growth hormones, antibiotics, and animal by-products. Provides chicken and grass-fed beef.
• St-GermainminorStrategic or Co-development PartnerElderflower liqueur brand featured in St-Germain Patio Activation events and cocktail programs including Hugo Spritz and Farmer No. 4 cocktails.
• Odell's BrewingminorStrategic or Co-development PartnerColorado brewery partnership producing Odell's x UF Beer lager with proceeds supporting Protect Our Rivers' efforts to preserve clean river ecosystems.
• Sage Restaurant ConceptscoreOthersParent company operating Urban Farmer and other restaurant concepts. Provides centralized brand management, career platform (sagehospitality.jobs), and reservation systems including OpenTable integration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• True Food Kitchen: True Food Kitchen is a growing farm-to-table restaurant chain focused on seasonal, sustainability-minded menus — overlapping with Urban Farmer's farm-to-table brand positioning, though serving a broader health-oriented customer base.

Direct peers

• Blue Hill at Stone Barns: Blue Hill at Stone Barns is a farm-to-table destination restaurant that pioneered the chef-driven, locally sourced, single-location premium dining model — conceptually aligned with Urban Farmer's farm-to-table steakhouse ethos and sustainability positioning.
• Mastro's Steakhouse: Mastro's operates upscale steakhouses with live entertainment, sushi, and cocktail programs in multiple U.S. cities, directly competing with Urban Farmer for upscale diners seeking premium steaks and a lively atmosphere.
• Maple & Ash: Maple & Ash is a contemporary Chicago-based steakhouse with a wine-focused two-tier dining format, premium pricing, and fire-based cooking — comparable to Urban Farmer as a modern, experiential steakhouse concept.
• Smith & Wollensky: Smith & Wollensky is a traditional yet contemporary American steakhouse chain offering dry-aged USDA Prime steaks, seafood, and wine programs — comparable to Urban Farmer's modern steakhouse model with multi-market expansion.
• STK Steakhouse: STK is a modern, design-forward steakhouse chain with multiple U.S. urban locations combining premium steaks and a high-energy vibe — a direct comparable to Urban Farmer's positioning as a contemporary steakhouse with experiential dining in major cities.

Broad incumbents

• Ruth's Chris Steak House: Ruth's Chris is a broad incumbent chain serving USDA Prime steaks across 80+ U.S. locations, offering a comparable upscale steakhouse customer experience and competitive overlap with Urban Farmer's premium steak programs.
• The Capital Grille: The Capital Grille is a national upscale steakhouse chain known for dry-aged steaks, an award-winning wine list, and private event spaces — directly comparable to Urban Farmer's combination of premium steaks, wine program, and event hosting.

Regional players

• Butcher & Singer: Butcher & Singer is a Philadelphia-based classic steakhouse known for prime dry-aged steaks and an upscale clubby atmosphere — a regional comparable to Urban Farmer Philadelphia competing for the same Philadelphia fine-dining guest.

Others

• Urban Farmer (Sage Restaurant Concepts peers): Sage Restaurant Concepts is the parent operating company that runs Urban Farmer alongside other restaurant concepts; understanding its portfolio of concepts (e.g., at The Nines, other Sage properties) provides operational and scaling comparables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/UrbanFarmerPHL
• Facebookfacebook.com/urbanfarmerpdx
• LinkedInlinkedin.com/company/urban-farmer-restaurant
• Instagraminstagram.com/urbanfarmerpdx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Farmer Restaurant