Waterfront Wellness

What Waterfront Wellness does

Waterfront Wellness is a privately held naturopathic medical practice headquartered in the Loben Building in Bellevue, Washington, with a secondary location referenced in Kirkland, serving the Seattle metropolitan area (Bellevue, Kirkland, Redmond, Sammamish, Mercer Island, Issaquah, and broader Eastside communities). Founded and led by Dr. Ashley Cooper, ND — a Bastyr University-trained, Washington-licensed naturopathic physician with board certifications from the American Academy of Anti-Aging Medicine and the Oncology Association of Naturopathic Physicians — the practice delivers a cash-pay, fee-for-service clinical model that does not accept insurance. The eight-person clinical and front-office team serves individual patients seeking alternatives to conventional pharmaceutical and surgical interventions.

The service portfolio spans functional medicine, bio-identical hormone replacement therapy (delivered via the Sottopelle pellet protocol as well as creams, gels, and injections), men's and women's sexual health (including GAINSWave low-intensity shockwave therapy for erectile dysfunction and PRP-based O-Shot and P-Shot procedures), regenerative aesthetics (Vampire Facial, Vampire Hair Restoration, Vampire Breast Lift), body contouring via ZELTIQ CoolSculpting cryolipolysis, and customized IV infusion therapy. The TRUEHEALTH Protocol serves as the branded, end-to-end assessment-and-treatment framework, combining comprehensive health history, advanced laboratory testing, and individualized protocols targeting 'optimal' rather than 'normal' lab ranges. Underlying technologies are licensed third-party medical devices and protocols rather than proprietary platforms, supplemented by the Power2Patient portal for patient scheduling and records.

Revenue mechanics are entirely direct-to-consumer, derived from professional-service consultations and procedural treatments (CoolSculpting packages $2,500-$3,000, P-Shot $1,400-$1,600, O-Shot $1,100, IV infusions $143, plus recurring pellet insertion cycles every 3-6 months), advanced lab testing, and on-site supplement and skincare product sales. The practice is supported by a separate DSS Orders storefront, a content-driven blog targeting condition-specific SEO, an email newsletter, a $100 bring-a-friend referral program, and CoolSculpting open house events with raffles and promotional pricing. Ownership is concentrated with Dr. Cooper; there is no external investment, parent company, or disclosed funding, and the business operates as a single-location, physician-led boutique practice.

Name

Waterfront Wellness

Legal name

Waterfront Wellness

Website

https://waterfrontwellness.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Waterfront Wellness is a privately held, cash-pay naturopathic medical practice in Bellevue and Kirkland, Washington, led by Dr. Ashley Cooper, ND, serving Seattle-area individuals with bio-identical hormone therapy, sexual health treatments, body contouring, PRP aesthetics, and IV infusions under the proprietary TRUEHEALTH Protocol.

Ownership category

akta.pro rank

Product category

Naturopathic Medicine

NAICS

Offices of Physicians (6211)

SIC

Services-Health Services (8000)

akta.pro primary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

akta.pro secondary industry

Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ)

Keywords

• Naturopathic medicine
• Bioidentical hormone therapy
• Functional medicine services
• PRP aesthetic treatments
• Non-invasive body contouring

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Clinical Consultation and Treatment Services: The primary revenue stream is fee-for-service medical consultations and treatments. The practice does not accept insurance; patients pay at time of service and receive a receipt for insurance submission. Services include initial consultations (approximately 1 hour), follow-up visits (approximately 30 minutes), and a wide range of treatments including hormone therapy, CoolSculpting, GAINSWave, PRP procedures, and IV infusions. The no-show/late cancellation fee is $110.
2. Procedural and Treatment Revenue: Significant revenue from procedural treatments including CoolSculpting sessions/packages, hormone pellet implants, PRP/Vampire Procedures (O-Shot, P-Shot, Vampire Facial, Hair Restoration, Breast Lift), GAINSWave session packages, and IV infusion cocktails. Treatments are typically sold as individual sessions or discounted multi-session packages.
3. Lab Testing Revenue: Revenue generated from advanced laboratory testing, including comprehensive hormone panels, thyroid function tests (TSH, free T3, free T4), and specialty diagnostic tests. Lab costs are separate from consultation fees and are typically required 2-3 times for a complete treatment cycle.
4. Product Sales (Supplements and Skincare): The clinic stocks and sells medical-grade skincare products and supplements on-site, providing an additional revenue stream. Patients can purchase recommended products at the completion of their check-up.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Waterfront Wellness is a privately held naturopathic medical practice led by Dr. Ashley Cooper, ND that delivers patient-facing clinical services combining functional medicine, bio-identical hormone replacement therapy, regenerative PRP procedures, GAINSWave erectile dysfunction treatment, and CoolSculpting body contouring. The practice operates on a fee-for-service model, does not accept insurance, and personalizes treatment plans through its proprietary TRUEHEALTH Protocol that includes comprehensive assessment, advanced lab testing, and tailored protocols.

Product overview

Waterfront Wellness is a naturopathic medical practice offering a comprehensive suite of wellness and anti-aging services. The core offering centers on the TRUEHEALTH Protocol, which provides comprehensive health assessments and advanced treatment protocols. The practice specializes in hormone balancing through Bio-Identical Hormone Therapy, Testosterone Pellets, and Testosterone Replacement Therapy. Sexual health services include GAINSWave Therapy, PRP Therapies (including Vampire Procedures like O-Shot, P-Shot, Vampire Facial, Hair Restoration, and Breast Lift), and Erectile Dysfunction treatments. Body contouring is addressed through CoolSculpting (cryolipolysis fat freezing), while IV Infusion therapy delivers customized nutrients. Additional services include Functional Medicine, Men's Health, and Women's Health. The practice does not accept insurance and operates on a fee-for-service model with comprehensive initial assessments.

Differentiator

Problem solved

Functional benefit

Products and services

• Functional Medicine Comprehensive functional medicine consultation and root-cause treatment programs for adults dealing with chronic fatigue, thyroid disorders, autoimmune conditions, digestive issues, and brain fog. Combines conventional diagnostics with naturopathic interventions tailored to the individual patient.

Quantifiable outcome

• GAINSWave has over 75% success rate for erectile dysfunction treatment
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Power2PatientcoreTechnology or IntegrationPower2Patient provides the clinic's patient portal platform, enabling existing patients to schedule appointments and access their health records and treatment information online. This is a critical patient retention and operational efficiency tool used daily by the practice.
• ZELTIQ Aesthetics (CoolSculpting)coreTechnology or IntegrationWaterfront Wellness is an authorized provider of CoolSculpting technology by ZELTIQ Aesthetics. The practice uses FDA-cleared CoolSculpting equipment for non-invasive body fat reduction treatments. CoolSculpting is a registered trademark of ZELTIQ Aesthetics, Inc. The practice has performed CoolSculpting procedures since at least 2015.
• Sottopelle (Dr. Gino Tutera)coreTechnology or IntegrationHormone pellet therapy method and protocol sourced through Sottopelle, developed by Dr. Gino Tutera. Waterfront Wellness uses bio-identical hormone pellet implants (size of a grain of rice) inserted into fat tissue, following the Sottopelle protocol. Pellets provide constant-rate hormone release over 3-6 months.
• Life ExtensionminorOthersLife Extension brand supplements (specifically Cognitex with Pregnenolone) are referenced as Dr. Cooper's recommended brain supplement. This represents a product endorsement/recommendation relationship where the clinic recommends Life Extension products to patients.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Marek Health: Online men's health and hormone optimization clinic offering testosterone replacement, ED treatment, and wellness protocols. Competes for the same men's sexual health and TRT patient segment via telehealth rather than in-person visits.
• Parsley Health: Membership-based functional medicine practice combining naturopathic and conventional MD providers with advanced lab testing. Overlaps with Waterfront Wellness on functional medicine philosophy and hormone/root-cause treatment, but operates a hybrid virtual/in-person national model.

Broad incumbents

• Ideal Image: Largest U.S. med-spa chain specializing in CoolSculpting and other non-invasive body contouring. Directly comparable on the CoolSculpting service line but operates a much broader corporate footprint and competes on price/convenience.
• Sono Bello: National body contouring provider offering both surgical liposuction and non-invasive alternatives. Comparable to Waterfront Wellness on the body contouring use case but at significantly larger scale and with a different mix toward surgical procedures.
• Hims & Hers Health: Public, scaled DTC telehealth platform offering hormone testing, TRT, ED treatment, and wellness products. Competes for the same anti-aging/sexual wellness patient but via telehealth at significantly lower price points and broader geographic reach.

Regional players

• Holistique Health Institute: Pacific Northwest naturopathic and integrative medicine clinic in the Seattle area offering naturopathic primary care, IV therapy, and bio-identical hormone replacement. Directly comparable regional peer in the same metro market with overlapping service menu.

Others

• GAINSWave Provider Network: National network of providers credentialed to offer GAINSWave therapy. Functions as an enabling ecosystem/technology partner rather than a competitor; useful reference point for the broader GAINSWave provider landscape Waterfront Wellness operates within.

Direct peers

• Pellecome: BHRT-focused practice franchise offering bio-identical hormone pellet therapy and women's wellness services. Operates a similar practitioner-led, cash-pay model with comparable protocols and patient demographics.
• BodyLogicMD: National network of physician-owned practices specializing in bio-identical hormone replacement therapy, anti-aging medicine, and sexual wellness. Directly comparable service mix (BHRT pellets, PRP, GAINSWave-like offerings) at the same premium cash-pay positioning.
• SottoPelle-affiliated Provider Clinics: Network of physicians trained in the SottoPelle method for bio-identical hormone pellet therapy — the same protocol used by Waterfront Wellness. Practitioners offer near-identical service portfolios to overlapping patient segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/waterfront-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterfront Wellness