Includability - The Home of Inclusive Organisations

What Includability - The Home of Inclusive Organisations does

Includability, operating as The Includability Collective Ltd (Company No. 16547126), is a UK-based SaaS platform providing structured workplace culture assessment and community services to HR, EDI, and People teams. The core product is the Committed Employer programme — a minimum 12-month subscription delivering six independent expert partner calls across six pillars (Justice/Diversity/Equity/Inclusion, Sustainability/Impact, Leadership/Governance, Wellbeing, Mental Health, Talent Management), which produces a board-ready Cultural Roadmap with actionable recommendations. The technology stack combines a web-based membership and content platform with an LLM-based chatbot (BILI, in beta) and a Self-ID survey tool (Includability Insights) aligned to UK protected characteristics and B Corp JEDI2 standards. The platform is augmented by 100+ hours of on-demand video, monthly Community Support Groups, an annual awards programme, a dedicated job board, and a marketplace of partner services.

The commercial model combines subscription revenue from Committed Employer memberships (priced from £1,295 to £3,995 per annum based on organisation turnover), community memberships (free and Pro at £59.99/pa), and transactional revenue from the job board and marketplace. Go-to-market is hybrid: a sales-assisted motion with 'Book a Call' CTAs for enterprise deals, supported by community-led growth through ambassador programmes, partner experts, and community events. The customer base spans 100+ organisations across sports, healthcare, sustainability, food and beverage, finance, recruitment, and logistics, including Chelsea FC, Liverpool FC, Tottenham Hotspur, Danone, and Mencap. Vertical-specific tiers (Sports, Property, Education, Recruitment) and a Global Gateway tier signal an explicit verticalisation and internationalisation strategy, with the Includability Academy (LMS) and JEDI Toolkit scheduled for 2026 launch to extend the platform beyond annual assessment.

Name

Includability - The Home of Inclusive Organisations

Legal name

The Includability Collective Ltd

Website

https://weareincludability.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Includability is a UK-based SaaS platform that provides HR, EDI, and People teams with structured workplace culture assessment across six pillars, independent expert partner reviews, board-ready cultural roadmaps, and an ongoing community of 100+ purpose-led member organisations.

Ownership category

akta.pro rank

Product category

Workplace Culture Strategy Platform

NAICS

Professional Organizations (813920), Educational Services (611)

SIC

Services-Membership Organizations (8600), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Workplace Culture, DEI & Psychological Safety (EDAAAKAJ)

akta.pro secondary industries

Assessment, Certification & Qualifications Frameworks (BPADAKAL), Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI), Adaptability & Resilience (Change Agility) (EDABAMAI)

Keywords

• Workplace culture strategy
• DEI assessment platform
• Inclusive employer certification
• Employee wellbeing solutions
• HR compliance software

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Committed Employer Subscription: Annual and monthly subscription membership providing access to expert partner calls, cultural roadmap development, community support groups, video content library, job board access, marketplace discounts, and B Corp readiness support. Minimum 12-month commitment required.
2. Community Membership: Free and paid community membership tiers for individuals (freelancers, ambassadors, HR professionals). Paid Pro tier at £59.99/pa provides full network access, awareness calendar, chatbot, rewards program, and networking events.
3. Job Board Services: Platform connecting purpose-led employers with job seekers committed to inclusive workplaces. Revenue from employer job postings and premium placement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Includability is a workplace culture strategy platform that helps organizations build inclusive, equitable workplaces through a structured six-pillar framework covering Diversity/Equity/Inclusion, Sustainability, Leadership/Governance, Wellbeing, Mental Health, and Talent Management. The Committed Employer membership is the core product, providing organizations with expert partner support, a board-ready cultural roadmap, self-ID surveys, community access, and an integrated marketplace of vetted specialists.

Product overview

Includability is a structured workplace culture strategy platform providing expert support across six pillars: Justice/Diversity/Equity/Inclusion, Sustainability/Impact, Leadership/Governance, Wellbeing, Mental Health, and Talent Management. The core offering is the Committed Employer program, which includes expert partner calls, a Board Ready Cultural Roadmap, community access, webinars, and the Includability Job Board. Additional features include the Video Library (100+ hours of on-demand content), Community Support Groups (monthly live events), Includability Insights (JEDI2-aligned Self-ID surveys), and the Marketplace for discounted resources. Announced future offerings include Includability Academy and JEDI Toolkit (both launching 2026). Membership tiers include Gateway and Community Membership alongside the core Committed Employer program.

Differentiator

Problem solved

Functional benefit

Products and services

• Committed Employer Annual or monthly subscription membership for organizations of all sizes, providing access to expert partner calls across six pillars (DEI, Sustainability, Leadership/Governance, Wellbeing, Mental Health, Talent Management), board-ready cultural roadmap, community support groups, video library, and the Includability Marketplace. Pricing is tiered based on annual organization turnover.
• Includability Gateway Lower-tier organizational membership focused on essentials for building inclusive workplaces, providing a foundation before full Committed Employer accreditation. Designed for organizations beginning their inclusion journey.
• Includability Community Membership Individual B2C membership priced at £59.99 per year (Community Plan Pro), offering individuals access to the Includability community, events, and inclusion resources. Also available in a free tier (Community Plan Free).
• Specialist Solutions Sector-specialist versions of the core platform tailored to specific industries, including Sports, Property, Educational, Recruitment, and Global variants, addressing the unique inclusion challenges of each vertical.
• Includability Job Board Online job board platform connecting inclusive employers with job seekers who prioritize inclusive workplace cultures, serving as both a recruitment channel for accredited employers and a discovery tool for candidates.
• Includability Marketplace Curated directory of trusted third-party specialists offering discounted training, exclusive services, and expert resources to Committed Employer members across the six pillars.
• Includability Academy Planned learning management system for 2026 launch, providing accredited learning pathways and training resources for inclusion, DEI, and workplace culture professionals.
• JEDI Toolkit Justice, Equity, Diversity, Inclusion toolkit planned for 2026 launch, providing practical resources, templates, and structured tools to support organizations implementing JEDI initiatives.

Quantifiable outcome

• 6-8 weeks to complete expert partner calls and receive cultural roadmap
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• B Lab (B Corp)coreStrategic or Co-development PartnerB Corp certification body. Includability is a certified B Corp and maps its framework directly to B Corp JEDI2 requirements, helping organisations prepare for certification and recertification with board-ready evidence.
• B1G1 (Buy 1 Give 1)coreStrategic or Co-development PartnerGiving partner enabling charitable donations. Includability donates 1,432 days of clean water for every business that joins as a Committed Employer, celebrating their 143.2 B Corp score.
• EcologiminorStrategic or Co-development PartnerCarbon offset partner. Includability offsets their carbon footprint through Ecologi, demonstrating environmental commitment.
• 1% For the PlanetminorStrategic or Co-development PartnerEnvironmental giving network. Includability contributes 1% of revenue to environmental causes through membership.
• United Nations Sustainable Development Goals (SDGs)coreStrategic or Co-development PartnerIncludability has made commitments to UN SDGs, aligning their framework with global sustainability and social impact goals.
• Better Business ActminorStrategic or Co-development PartnerCoalition of 1,500+ businesses advocating for UK legislation requiring businesses to be legally responsible for workers, customers, communities, and environment while delivering profit.
• Living Wage FoundationminorStrategic or Co-development PartnerAccreditation body for employers paying real living wage. Includability promotes and supports living wage employer status.
• Planet MarkminorStrategic or Co-development PartnerSustainability certification for businesses. Partner and member of Includability community.
• Community Partners (Beyond, Ripple Suicide Prevention, Switch the Play Foundation)coreGTM or Marketing PartnerCharitable community partners supporting specific causes. Beyond (community), Ripple Suicide Prevention (mental health), Switch the Play Foundation (sports), and Lifestyle card partner.
• Burnout Awareness ChartercoreStrategic or Co-development PartnerIncludability co-founded and manages the Burnout Awareness Charter, a structured framework for organisations to prevent and manage burnout.
• JAAQ at WorkminorGTM or Marketing PartnerContent and communications partner. Paul Smith is Founder of JAAQ at Work and Co-Founder of Includability.
• DiSRUPT AgencyminorStrategic or Co-development PartnerRecruitment solutions partner. Co-founder Paul Baker is People & Process Solutions Director at DiSRUPT and Co-founder of Includability.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pearn Kandola: D&I consultancy and assessment provider serving UK/international enterprises. Comparable expert-led cultural assessment and psychometric approach used to build organisational strategy.
• Diversio: Tech-enabled DEI analytics and consulting platform offering inclusion scoring, benchmarking, and board-ready insights. Closest direct comparable to Includability's evidence-led, board-ready cultural roadmap value proposition.
• EW Group: UK-based D&I consultancy offering advisory and training to organisations. Direct peer in the UK workplace culture/EDI consulting market, particularly around systemic reviews and leadership programmes.
• The Diversity Trust: UK charity providing D&I strategy, training, and assessment services to employers. Directly comparable UK-only D&I partner-expert proposition targeting HR and People teams.
• Mathison: DEI platform that centralises surveys, ERGs, goals and reporting for enterprises. Directly competes for the same HR/EDI buyer and outcome (board-ready evidence) as Includability's six-pillar cultural roadmap.
• Adjust Services (formerly Cook Ross): D&I consulting and training firm delivering strategic advisory, assessments and learning to enterprises. Comparable expert-led cultural transformation engagements and EDI training catalogue to Includability.

Broad incumbents

• Workday Peakon Employee Voice: Employee listening and engagement platform from Workday that competes for the same HR/People team budget that buys Includability's cultural roadmap. Has D&I survey modules that overlap with Includability Insights.
• Culture Amp: Large employee engagement and feedback platform with EDI survey capabilities. Overlaps with Includability's culture-assessment and board-ready evidence angle, but addresses a broader set of people analytics use cases at much larger enterprise scale.

Others

• B Lab UK: The B Corp certification body and a core strategic partner of Includability. Not a competitor, but the standards-issuer whose JEDI2 framework anchors Includability's product — its certification cycle underpins demand for Includability's evidence-led roadmap.

Emerging players

• Hivebrite: Community management SaaS platform powering branded professional and alumni networks. Comparable to Includability's commited employer community, ambassador programme and Community Support Group infrastructure at software scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Includability_
• Facebookfacebook.com/Includability.co.uk
• LinkedInlinkedin.com/company/includability
• Instagraminstagram.com/weareincludability

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Includability - The Home of Inclusive Organisations