Indelible

Name

Indelible

Legal name

Indelible

Website

https://weareindelible.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Indelible is a UK-based boutique live events and immersive theatre company, founded 2006, supplying curated theatre-trained MCs, live show production, and bespoke immersive brand experiences to sports rights-holders and enterprise clients.

Ownership category

akta.pro rank

Product category

Live Events Production Services

NAICS

Other Performing Arts Companies (71119), Musical Groups and Artists (71113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Live event production
• Event hosting services
• Immersive experiences
• Mass participation events
• Theatrical event design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Hosting and MC Services: Provides professional event hosts, MCs, presenters, and announcers for live events. Services include start/finish line hosting, stadium announcing, event MC duties, and broadcast presenting. Revenue generated through talent fees for events.
2. Live Show Production: Full production services including show-calling, stage management, scriptwriting, editorial and creative direction for live events. Includes competition design and delivery for tournaments and team-building activities.
3. Bespoke Immersive Experiences: Actor-led immersive theatre and experiential events for brands and private clients. Includes event concept development, direction, casting, and production. Projects span online content, brand activations, and themed parties.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Indelible is a UK-based live events production company providing theatre-trained event hosts, MCs, and presenters for mass-participation and high-profile sporting, corporate, and charity events. The company delivers end-to-end live show production including show-calling, stage management, scriptwriting, editorial and creative direction, as well as competition design and actor-led bespoke immersive experiences for brands. Founded in 2006 as an immersive theatre company, Indelible partners with leading events agencies and global brands including Nike, JPMorgan, the TCS London Marathon, and the Premier League.

Product overview

Indelible is a UK-based live events and immersive experience company operating at the creative end of show production. The company operates as a unified offering comprising Live Show Production (editorial, scriptwriting, show-calling, stage management, and event hosting), Competition Design and Delivery, Online Content Creation (video/audio for virtual events), and Bespoke Immersive Experiences (actor-led theatrical events since 2006). They maintain a network of vetted event MCs and presenters available for sporting, corporate, charity, and festival events. The Studio service handles unconventional projects that do not fit standard categories. The company partners with event agencies and brands to deliver projects at high-profile events including the TCS London Marathon, JPMorgan Corporate Challenge, Nike events, and various sporting championships.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Show Production End-to-end live event production including editorial and creative direction, scriptwriting, show-calling, stage management, and event hosting for mass-participation sporting and corporate events.
• Competition Design and Delivery

Quantifiable outcome

• Online stunt received over 1 million views with Daily Mail coverage

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• NikecoreStrategic or Co-development PartnerLong-term strategic partner for live events, competition design, and immersive brand activations. Events include Nike Fastest Night, Nike Premier Cup, Nike LDN 33, and various running and athletic events across the UK.
• Adam & Eve DDBcoreStrategic or Co-development PartnerCreative agency partner for co-producing content including the Bastille x Miller Genuine Draft campaign featuring 4 online spots. Indelible responsible for challenge design, development, direction, art direction, location, casting, wardrobe and make-up.
• The Great Run CompanyChannel Partner/ Reseller/ DistributorRegular event partner providing MCs and presenters for major running events including Royal Parks Half Marathon and other Great Run events.
• TCS London MarathoncoreChannel Partner/ Reseller/ DistributorProvides start and finish line hosts, awards ceremony hosting, and full event MC services for the London Marathon.
• JPMorgan Corporate ChallengecoreChannel Partner/ Reseller/ DistributorOngoing partnership providing event hosting for JPMorgan Corporate Challenge events across multiple years.
• London Youth GamescoreChannel Partner/ Reseller/ DistributorAnnual partnership providing event hosts and presenters for London's largest youth sports competition.
• Macmillan Cancer SupportminorChannel Partner/ Reseller/ DistributorMighty Hikes partnership providing start and finish line hosts for various Macmillan hiking events.
• Formula 1 British Grand PrixcoreChannel Partner/ Reseller/ DistributorEvent Village Presenter services for Formula 1 British Grand Prix, including George as presenter and Rob as event host.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sparks: Global experiential marketing agency designing brand experiences, mobile tours, and live events. Comparable offering to Indelible's brand activations and live show production, with deeper scale and broader category coverage.
• George P. Johnson Experience Marketing: Global experiential marketing agency producing brand experiences, events, and activations for enterprise clients. Comparable to Indelible's brand activations and live show production, but at much larger scale and broader geographic footprint.
• Jack Morton Worldwide: Global brand experience agency delivering experiential campaigns, events, and sponsorships for major brands. Overlaps with Indelible's brand activation and immersive work; a larger incumbent with broader service portfolio.
• MKG: Experiential marketing agency producing brand experiences and live events for enterprise brands. Comparable to Indelible's experiential and corporate events offerings, with a larger operating footprint and broader capabilities.
• IMG (Endeavor): Global sports and entertainment company producing live events, hospitality, and brand experiences. Comparable to Indelible's mass-participation sports event hosting and live event production, with a much larger scale and rights portfolio.

Direct peers

• Hot Pickle: London-based experiential agency focused on brand activations and immersive experiences. Comparable to Indelible's Immersive and People offerings, with overlapping theatrical and creative-strength positioning.
• DRP Group: UK-based integrated events and communications agency delivering live event production, corporate events, and brand activations. Comparable to Indelible as a UK-domestic full-service live event production competitor with similar client mix.
• CSM Sport & Entertainment: Global sports and entertainment agency part of Chime Communications. Directly comparable to Indelible's mass-participation sports events work, including hosting and event production for major races and sporting events.
• Live Union: UK event agency producing live brand experiences, conferences, and award shows. Directly comparable to Indelible as a UK-focused live events and experiential production house serving corporate and brand clients.
• Raw London: UK creative agency producing immersive brand experiences and live events. Comparable to Indelible's immersive and brand activation work, with a similar UK boutique scale and creative-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weareindelible

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indelible