What Helit Kft does

Helit Kft is a privately held Hungarian B2B food wholesaler founded in 1991 and headquartered in Budapest at Budafoki út 209/b. The company distributes "thousands of food products" across chilled, frozen and dry-goods categories to the Hungarian HORECA sector — hotels, restaurants, catering and other food-service operators. Its core technology is a partner-only B2B e-commerce webshop at helit.hu, accessible only after registration; pricing, stock levels and ordering are gated behind login, and the platform is supported by a dedicated sales network with assigned contact persons per partner.

The product portfolio combines two own/private-label brands (Kukta, including Gold Sous Vide and yellow pea protein lines, and Kedvenc ízek) with a curated set of distributed international and specialty brands (Michelangelo, Caputo, Moilas, LeDuc, Martinucci, Mermaid, Orien Bites, Rodeo, Remkes, Rosso Gargano, Segata, Canuti, Exilfood, plus Molino Pordenone, San Vincenzo and Hungarian manufacturer Gyermelyi). The company publishes segmented catalogs for general, hotel, street food, Italian, bakery, premium meat and own-brand segments, alongside recipe guides, signaling a vertically specialized rather than full-line positioning.

The business model is one-time/wholesale food distribution to registered HORECA partners with quote-based pricing, personalized commercial conditions and a stated 24-hour delivery capability. Go-to-market is sales-led through the dedicated sales force and the webshop; marketing runs through email newsletters, catalogs and SEO-driven organic traffic on the webshop. The company is unlisted, has no disclosed funding, no M&A activity, no subsidiaries, and operates exclusively within Hungary.

Name

Helit Kft

Legal name

Helit Kft

Website

https://webshop2.helit.hu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Helit Kft is a privately held Hungarian B2B food wholesaler, founded in 1991 and based in Budapest, that distributes thousands of chilled, frozen and dry food products via a partner-only webshop and dedicated sales network to hotels, restaurants and catering operators across Hungary.

Ownership category

akta.pro rank

Product category

Food Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

akta.pro secondary industries

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI), Corporate & Catering Online Ordering/Delivery (AFAIAMAK)

Keywords

• B2B food distribution
• HORECA wholesale supply
• Private label food brands
• Hospitality food wholesale
• Frozen and chilled foods

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food Product Wholesale: B2B wholesale distribution of food products to hospitality businesses including restaurants, hotels, and catering companies. Products span fresh, chilled, frozen, and dry goods categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Helit Kft operates a B2B wholesale food distribution business targeting the Hungarian HORECA sector (hotels, restaurants, catering). Through a registration-based e-commerce webshop, the company distributes thousands of food products across fresh, chilled, frozen, and dry goods categories, including its own private label brands (Kukta, Kedvenc ízek) and distributed international brands. Registered partners benefit from dedicated account managers, 24-hour delivery, gastronomic advisory services, and personalized commercial conditions.

Product overview

Helit Kft operates a B2B food wholesale e-commerce platform serving the Hungarian hospitality industry. The company distributes thousands of food products across three temperature categories (refrigerated, frozen, and dry goods) through its own webshop. The product portfolio includes their own private label brands (Kukta, Kedvenc ízek) as well as international branded products (Michelangelo, Caputo, Moilas, LeDuc, Martinucci, Mermaid, Orien Bites, Rodeo, Remkes, Rosso Gargano, Segata, Canuti, Exilfood). The company also publishes specialized product catalogs for different hospitality segments including general, hotel, and street food sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Kukta: Own brand product line
• Kedvenc ízek
• Canuti
• Caputo
• Exilfood
• LeDuc
• Martinucci
• Mermaid
• Michelangelo
• Moilas
• Orien Bites
• Rodeo
• Remkes
• Rosso Gargano
• Segata

Products and services

• B2B Webshop Platform B2B e-commerce ordering platform enabling registered hospitality partners in Hungary to access product pricing, inventory, and place orders with 24-hour delivery and dedicated account managers.
• Kukta Helit's own private label brand offering hamburger patties, sous vide meat products, yellow pea protein products, and prepared food items for professional kitchens.
• Kedvenc ízek Helit's own private label brand featuring various food products curated for professional kitchens and hospitality businesses.
• Helit General Product Catalog (June 2026) General product catalog (June 2026) presenting the full range of food products across fresh, frozen, and dry categories available to hospitality partners.
• Hotel Catalog 2026 Specialized catalog for hotel and accommodation sector food requirements, curating products relevant to hotel food and beverage operations.
• Street Food Catalog 2026 Catalog focused on street food and casual dining sector products, presenting curated offerings for quick-service food operators.

Quantifiable outcome

• 24-hour delivery guarantee

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• KuktacoreOthersOwn brand product line including Kukta Gold Sous Vide products, Kukta hamburger patties, Kukta yellow pea protein products
• Kedvenc ízekcoreOthersOwn private label brand for food products targeting hospitality sector
• CanutiminorOthersItalian pasta brand available through Helit distribution
• CaputominorOthersItalian flour and pizza products distributed through Helit
• MichelangelominorOthersItalian food products including buffalo mozzarella DOP, distributed brand
• MoilasminorOthersGluten-free tortillas and specialty products
• MermaidminorOthersSeafood products brand available through distribution
• LeDucminorOthersPremium fish and seafood brand
• MartinucciminorOthersBakery and pastry products brand
• RodeominorOthersFood products brand in portfolio
• RemkesminorOthersFood products brand in portfolio
• Orien BitesminorOthersAsian-inspired food products brand
• ExilfoodminorOthersInternational specialty food products brand
• Rosso GarganominorOthersItalian specialty food products
• SegataminorOthersItalian food products brand
• Molino PordenoneminorOthersItalian flour miller, Neapolitan pizza flour products available with educational guides
• San VincenzominorOthersItalian specialty food products including Nduja spreadable salami
• GyermelyiminorOthersHungarian pasta manufacturer with Vita pasta product line promoted on homepage

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Reyes Holdings: US-based private foodservice and beverage distribution holding company. Comparable as a private, multi-brand B2B distributor targeting restaurants and hospitality operators.
• Sysco: Global B2B foodservice distribution leader serving restaurants, hotels, and healthcare. Comparable business model (multi-temperature B2B distribution to HORECA) though at vastly different scale and geography.
• Gordon Food Service: Large North-American family-led broadline foodservice distributor with strong private-label program and digital ordering. Comparable as a family/private B2B foodservice distributor with own-brand strategy.
• Bidfood Hungary: European foodservice distribution group with Hungarian operations serving HORECA with multi-temperature delivery. Competes on broad assortment and delivery scale across the same customer set.
• METRO Cash & Carry Hungary: Large multi-category foodservice and wholesale broadliner serving HORECA in Hungary. Competes with Helit on assortment breadth, private label, and delivery but at much larger scale and broader product mix.

Regional players

• Brakes Group: UK and European B2B foodservice distributor owned by Sysco, operating across multiple European markets. Comparable multi-country B2B HORECA distribution model, though UK-centric.
• Eurocash Group: Polish wholesale and distribution group with food and HORECA distribution arms. Comparable as a Central-European wholesale platform serving independent retail and HoReCa channels.

Direct peers

• Chef Market: Hungarian/Central-European B2B online food distributor focused on restaurants and hospitality with own webshop ordering. Closely mirrors Helit's B2B e-commerce plus HORECA focus.
• Hame Hungary: Hungarian B2B food manufacturer and distributor serving retail and foodservice with branded and private-label products. Comparable as a domestically rooted Hungarian food supplier targeting similar end customers.

Emerging players

• Zimbo: Hungarian meat and convenience-food producer with branded products distributed through foodservice. Comparable as a domestic Hungarian branded supplier that competes with Helit's own-brand meat lines like Rodeo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/helit-kft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helit Kft