Wellbeing For Us.

What Wellbeing For Us. does

Wellbeing For Us is a UK-based digital mental health platform that delivers person-centred therapy, workshops, and wellbeing advice to employees, students, and patients via online chat, phone, video, and group sessions. The platform is distributed exclusively through B2B subscriptions: UK employers, educational institutions, and healthcare/NHS-affiliated providers purchase package deals and distribute login credentials to their workforce or student population. End users then access a client portal to book one-to-one sessions with accredited advisors, attend workshops, and receive ongoing mental health support covering depression, anxiety, stress, grief, and related concerns.

The underlying technology is a GDPR-compliant online platform with a secure user database, multi-channel session delivery, and a Tier 2 & 3 crisis-intervention referral layer that routes users to NHS, community, and voluntary-sector services when needs exceed platform capabilities. All advisors are registered with UK professional bodies (HCPC, BACP, UKCP, BPS, BASW) and are trained in the company's proprietary 'Wellbeing For Us' person-centred methodology. Persona-specific track records are emphasised for LGBTQIA+, BAME, and men's mental health audiences. The company is 100% remote, holds a registered office in Bournemouth, and operates as a single-entity private limited company registered in England and Wales (Wellbeing For Us Limited, company number 12751335).

The business model is a recurring B2B subscription / package model with non-publicly-disclosed pricing, supplemented by an organisational Research Solution add-on. The go-to-market is direct enterprise sales with a 'Request a Quotation' funnel and email-driven inside sales. No funding rounds, M&A activity, or revenue figures are disclosed, and the company is bootstrapped/independent based on available sources. The company received the 2026 'Most Person Centred Wellbeing Platform' award from GHP News Digital and holds an EIDA endorsement, both used as positioning assets in B2B sales conversations.

Name

Wellbeing For Us.

Legal name

Wellbeing For Us Limited

Website

https://wellbeingforus.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellbeing For Us is a UK-based B2B digital mental health platform that sells subscription packages to employers, educational institutions, and healthcare providers, granting their employees and students access to online therapy, workshops, and crisis-intervention referrals via accredited advisors.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

akta.pro secondary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Mental health platform
• Online therapy services
• Employee wellbeing
• Counselling services
• Wellbeing subscriptions

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Organizational Subscription Packages: Wellbeing For Us provides mental health services through package deals sold to employers, educational institutions, and healthcare providers. Organizations pay for access and provide login credentials to their employees or students. The company has developed 'packages' that are set up by employers/education providers for their staff or students to access the platform.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wellbeing For Us provides an online mental health platform delivered as subscription packages to UK organizations. Employers, educational institutions, and healthcare providers purchase access for their employees or students, who then use a secure client portal to book one-to-one therapy sessions, attend group workshops, and access ongoing mental health support via online chat, phone, or video. All advisors are accredited professionals trained in the company's proprietary person-centred methodology, with built-in crisis intervention and Tier 2/3 referral pathways to NHS and community services.

Product overview

Wellbeing For Us is a digital mental health platform providing B2B2C services to UK employers, educational institutions, and health providers. The core offering is an online wellbeing platform offering one-to-one therapist sessions, group workshops, and assessments via online chat, phone, and video channels. The platform integrates a unique personal and person-centred approach to mental health support covering depression, anxiety, stress, grief, and related concerns. Additional services include organisational research solutions, crisis intervention with NHS/community referrals, and GDPR-compliant data handling. Users access the platform via a secure client portal with booking functionality for therapy sessions and workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellbeing For Us Online Mental Health Platform Online digital mental health platform providing subscription-based access to one-to-one therapy, group workshops, and ongoing wellbeing support via online chat, phone, and video. Sold as a package to UK employers, educational institutions, and health providers who distribute login credentials to their employees or students.
• Research Solution Standalone mental health research service for organisations, providing access to current research, trend reports, and participation opportunities in innovative projects aimed at increasing sustainability and revenue.
• Crisis Intervention and Referral Service Crisis intervention service offering Tier 2 and 3 mental health referrals to NHS, community services, and voluntary charitable organisations, ensuring users are properly safeguarded in line with GDPR-consented processes.

Quantifiable outcome

• Users can access one-to-one support, workshops, and ongoing mental health advice through a single platform

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Suicide Prevention AlliancecoreStrategic or Co-development Partner · 16 September 2021Wellbeing For Us participated in the 'Creating Hope' project coordinated by the National Suicide Prevention Alliance, working with various UK organisations on the theme of 'Finding Hope. Being in Nature.' The company created video content selected as a finalist for the project.
• NHScoreStrategic or Co-development PartnerWellbeing For Us has a working relationship with NHS for mental health referrals. The platform can make Tier 2 & 3 mental health referrals to NHS services as part of crisis intervention. Additionally, the company participated in the NHS Black Therapist Hub project.
• Stonewall DiversityminorGTM or Marketing PartnerWellbeing For Us displays the Stonewall Diversity Logo, indicating support for LGBTQ+ diversity initiatives and alignment with Stonewall's mission.
• Time to ChangeminorGTM or Marketing PartnerPartner organization in mental health awareness. Wellbeing For Us displays the Time to Change logo and is associated with National Suicide Prevention Logo initiatives.
• United Nations Climate Change Conference UK 2021 (COP26)minorStrategic or Co-development PartnerWellbeing For Us was invited to participate in COP26 UN Climate Change Conference UK 2021, contributing input on remote working and remote therapy solutions.
• Mental Health at WorkminorGTM or Marketing PartnerWellbeing For Us displays the Mental Health at Work logo indicating commitment to workplace mental health support.
• Peninsula GroupminorOthersWellbeing For Us shares personal data with Peninsula Group companies in the UK as part of business operations and data processing arrangements under GDPR compliance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: Largest direct-to-consumer online therapy platform offering messaging, chat, phone, and video therapy. Comparable in multi-channel therapy delivery, but primarily consumer-funded rather than employer-funded.
• Calm: Global consumer and employer mental wellness platform offering meditation, sleep, and wellbeing content with growing employer benefits. Comparable employer mental health positioning but lacks accredited 1:1 therapy at scale.
• Headspace Health: Large-scale mental health platform combining meditation, mindfulness, and teletherapy for consumers and employers. Comparable employer wellbeing offering but operates across broader consumer and enterprise segments with significantly greater resources.

Direct peers

• Spring Health: Employer mental health benefits platform providing therapy, medication, and care navigation to employees. Comparable in B2B employer mental health delivery, with similar crisis referral capabilities.
• Oliva: UK-focused employer mental health platform offering therapy, coaching, and wellbeing services to organisations. Directly comparable as a UK B2B teletherapy competitor targeting employer EAP contracts.
• Lyra Health: US-based employer mental health benefits platform providing therapy, coaching, and medication management to employees. Highly comparable in B2B employer EAP model, multi-channel delivery, and crisis/escalation pathways.
• Modern Health: Global employer mental health platform offering therapy, coaching, and wellness resources to employees. Comparable B2B employer model and multi-channel support, but operating at much larger scale.
• Spill: UK-based employer-sponsored mental health platform providing chat-based therapy and wellbeing support to organisations and their employees. Directly comparable in geography, customer segment (UK employers), and B2B teletherapy model.

Emerging players

• Koa Health: Digital mental health company offering employer wellbeing programmes and self-help tools with some overlap in UK employer mental health delivery. Comparable in employer wellbeing positioning but with different therapeutic model emphasis.

Regional players

• Mind (UK charity): Major UK mental health charity providing information, support, and employer-facing workplace wellbeing services. Comparable UK employer wellbeing footprint but operates as a non-profit rather than a commercial B2B teletherapy platform.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wellbeing-for-us

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbeing For Us.