What wetracked.io does

wetracked.io is a SaaS ad tracking platform built for Shopify and WooCommerce merchants who run paid advertising across Meta, Google, TikTok, Snapchat, Pinterest, X, Bing, Reddit, and Taboola. The company's core technology is a server-side, first-party tracking system that uses a proprietary 360° Data Enrichment Engine to construct adblock-proof digital fingerprints and stitches customer journeys across domains, sessions, and devices. By bypassing client-side restrictions (iOS14, ad blockers, cookie blockers, incognito mode), the platform claims to increase conversion tracking accuracy from approximately 40% (native tracking) to roughly 100%, then forwards enriched conversion data to ad platforms in their native API formats so that ad algorithms optimize on accurate signal.

The product portfolio extends beyond the core tracking engine to include a Pulse Dashboard for real-time cross-channel ad performance, a Klaviyo Revenue Booster that captures abandoned carts for email automation, and an Ad Revenue Booster for ad algorithm optimization. The platform also integrates with multiple checkout plugins (CheckoutChamp, Checkify, Funnelish, BetterCart, Sticky.io, UnifyCheckout, EUCheckout). The company lists 9,000+ merchants as customers, with named logos including Amiri, LARQ, Naked Wardrobe, Ciele, and Dainely, and holds a 4.9/5 average rating from 659 Capterra reviews.

wetracked.io operates under a bootstrapped, founder-owned model with no external funding. The legal entity is Green Point Technologies LLC in the USA, with a UK subsidiary (wetracked.io Ltd.) referenced for GDPR/EU-facing contexts. Pricing is subscription-based with tiers ranging from $49/month (Starter, 500 orders/mo) to $249/month (Scale-up, 7,500 orders/mo) plus an Enterprise tier for 7,500+ orders with custom pricing. The go-to-market is product-led growth with a 14-day free trial, complemented by book-a-demo sales-assisted conversion for larger accounts, content marketing/SEO targeting competitor comparison keywords, and a 10% lifetime commission affiliate program. The team is approximately 11 people, led by CEO Mark Deken and Co-Founder/CTO Asad Hazara.

Name

wetracked.io

Legal name

Green Point Technologies LLC

Website

https://wetracked.io

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

wetracked.io is a bootstrapped SaaS ad tracking platform that uses server-side first-party tracking and a proprietary data enrichment engine to deliver ad attribution accuracy for Shopify and WooCommerce merchants running paid advertising across nine major ad networks.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Monthly or annual subscription tiers based on monthly order volume (500 to 7500+ orders) and store count. Fixed subscription fee with overage charges for usage above plan limits. Non-refundable subscription fees. Auto-renewing 30-day recurring payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

wetracked.io is a server-side, first-party ad tracking SaaS platform for Shopify and WooCommerce ecommerce brands. It uses a 360° Data Enrichment Engine to build adblock-proof digital fingerprints and capture 100% of conversion events, then forwards enriched data in native formats to ad platforms (Meta, Google, TikTok, Snapchat, Pinterest, X, Bing, Reddit, Taboola) to improve ROAS and attribution accuracy. Adjacent modules include the Pulse Dashboard for real-time ad performance and a Klaviyo abandoned-cart flow integration.

Product overview

wetracked.io is a unified ad tracking SaaS platform for ecommerce brands, consisting of a core ad tracking engine and multiple integrated modules. The core platform (wetracked.io Core Platform) provides first-party, server-side conversion tracking with 100% accuracy using a 360° Data Enrichment Engine and adblock-proof digital fingerprinting, supporting Shopify and WooCommerce stores and integrating with ad channels including Meta, Google Ads, TikTok, Snapchat, Pinterest, X, Bing, Reddit, and Taboola. The product portfolio includes the Pulse Dashboard for real-time Meta Ads performance analytics, the Klaviyo Revenue Booster for server-side abandoned cart flow automation, and the Ad Revenue Booster feature for algorithm optimization. All pricing tiers (Starter, Business, Scale-up, Enterprise) share the same core tracking engine, differentiated by order volume and store limits.

Differentiator

Problem solved

Functional benefit

Products and services

• wetracked.io Ad Tracking Platform Server-side, first-party ad tracking SaaS offering 100% accurate conversion tracking for Shopify and WooCommerce ecommerce brands, using a 360° Data Enrichment Engine and adblock-proof digital fingerprinting to push native-format conversion data to Meta, Google, TikTok, Snapchat, Pinterest, X, Bing, Reddit, and Taboola for improved ROAS and attribution.
• wetracked.io for WooCommerce WooCommerce-compatible edition of the wetracked.io ad tracking platform, offering the same server-side, first-party conversion tracking and ad platform integrations for WordPress-based ecommerce stores operating in the post-iOS 14.5 environment.
• Pulse Dashboard A real-time ad performance dashboard inside wetracked.io that surfaces revenue, ROAS, and attribution across Meta, Google, TikTok, and other ad channels in one view, eliminating the need for spreadsheets and third-party reporting tools.
• Klaviyo Revenue Booster Server-side Klaviyo integration that captures every cart abandonment with 100% accuracy, triggering Klaviyo abandoned cart emails (doubling emails sent) and increasing email flow revenue by 27%, working around iOS and adblocker limitations.
• Ad Revenue Booster Feature module within wetracked.io that pushes 100% accurate conversion data into ad managers to train ad algorithms on real signal, helping brands scale profitable ads and pause unprofitable ones, with claims of raising ROAS by 50% in one week.

Quantifiable outcome

• Tracking accuracy increases from ~40% to 100%
• +7 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative integration with Shopify for seamless store connection. Syncs store data for sales tracking. Automatically captures purchase events, cart additions, and revenue. Primary e-commerce platform supported alongside WooCommerce.
• WooCommercecoreTechnology or IntegrationNative integration with WooCommerce (WordPress) for store connection and sales tracking. Extended platform support beyond Shopify for WordPress-based e-commerce merchants.
• Meta (Facebook/Instagram)coreTechnology or IntegrationIntegration with Meta Ads for accurate conversion tracking. Pushes enriched conversion data to Meta pixel in native API format. Supports Facebook and Instagram ad attribution.
• Google AdscoreTechnology or IntegrationIntegration with Google Ads for conversion tracking. Sends accurate conversion data to Google Ads to improve campaign optimization and reduce wasted spend.
• TikTok AdscoreTechnology or IntegrationIntegration with TikTok for ad attribution and conversion tracking. Helps TikTok advertisers get accurate data despite iOS restrictions and ad blockers.
• Snapchat AdscoreTechnology or IntegrationIntegration with Snapchat for pixel tracking and conversion attribution. Provides adblock-proof tracking for Snapchat advertising campaigns.
• Pinterest AdscoreTechnology or IntegrationIntegration with Pinterest for ad pixel tracking. Enables accurate conversion tracking for Pinterest advertising campaigns.
• X (Twitter)coreTechnology or IntegrationIntegration with X (Twitter) for ad tracking. Supports attribution for Twitter advertising campaigns.
• KlaviyocoreTechnology or IntegrationServer-side Klaviyo integration for abandoned cart flows. Doubles abandoned cart emails captured, increases email flow revenue by 27%. Sends accurate cart abandonment data for email trigger automation.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Northbeam: Marketing attribution platform for e-commerce brands using multi-touch attribution and cross-channel analytics. Directly comparable as a paid-media attribution tool for DTC advertisers.
• Hyros: Ad attribution and tracking SaaS purpose-built for e-commerce brands and paid media optimization. Directly comparable to wetracked.io on Shopify/WooCommerce ad-attribution positioning and server-side tracking approach.
• Cometly: Ad-tracking and attribution tool for e-commerce brands using server-side tracking and conversion APIs. Closely aligned with wetracked.io's value proposition of accurate post-iOS attribution.
• Triple Whale: E-commerce-first ad attribution, analytics, and business intelligence platform targeting Shopify merchants. Competes head-to-head with wetracked.io for the same D2C advertiser buyer.
• Rockerbox: Marketing attribution and mix-modeling platform serving DTC and mid-market e-commerce advertisers. Overlaps with wetracked.io on cross-channel paid-media attribution use cases.

Broad incumbents

• Adjust: Global mobile measurement and attribution platform serving app marketers with MMP-grade tooling. Adjacent in attribution/measurement technology but operating at a much larger, enterprise scale.
• AppsFlyer: Larger mobile measurement and attribution incumbent with a broader, enterprise-leaning portfolio. Comparable as a server-side attribution platform but addresses a wider market than wetracked.io's SMB e-commerce focus.
• Branch: Mobile linking and attribution platform providing deep-linking, measurement, and analytics. Comparable in attribution methodology but focused on app and cross-platform identity rather than Shopify/WooCommerce.

Others

• Klaviyo: E-commerce-focused email/SMS marketing automation platform and current integration partner of wetracked.io. Not a direct competitor but the most natural adjacent monetization surface for server-side e-commerce data.

Emerging players

• Singular: Marketing analytics and attribution platform aggregating cost, attribution, and ROI across channels. Targets growth marketers with similar use cases to wetracked.io's audience, though broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@wetracked.io
• LinkedInlinkedin.com/company/wetracked-io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wetracked.io