Cometly
Cometly is a B2B SaaS marketing attribution platform that ties ad spend to closed-won revenue using cookieless tracking, multi-touch attribution, Stripe revenue stitching, and Conversion API syncs for marketing teams at subscription-based SaaS companies.
- Company typePrivate
- Founded2021
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cometly does
Cometly is a privately held B2B SaaS marketing attribution platform, incorporated as Comet LLC in Pennsylvania and operating from Newtown, PA. The company was founded in 2021 and employs 11-50 people. Its core product connects paid ad spend across Meta, Google, LinkedIn, TikTok, and Microsoft to closed-won revenue by stitching together first-party pixel data, server-side events, multi-touch attribution, Stripe subscription revenue, and CRM lifecycle data from HubSpot and Salesforce. The platform is organized into four modules: Unify (data capture via Comet Pixel, server-side tracking, eight attribution models, and automatic event capture), Analyze (SaaS-metric dashboards, account journeys, customizable dashboards, and the Ask AI natural-language interface), Sync (Conversion API to ad platforms plus two-way CRM and warehouse sync), and Scale (AI Ads Manager and lookalike audience sync).
The technology stack is differentiated by cookieless cross-device tracking that survives ad blockers and iOS restrictions, a 9.3/10 Meta Conversion API match quality, eight configurable attribution models including source-specific first/last touch, and an MCP server that exposes attribution data to AI agents from Anthropic and OpenAI. Cometly maintains 70+ native integrations across ad platforms, CRMs, payment processors (Stripe, Chargebee, Paddle), schedulers (Calendly), automation (Zapier, Make), and data warehouses (Snowflake, BigQuery).
The business model is a two-tier SaaS subscription with usage-based Core pricing tied to website sessions and ad spend and an annual Enterprise tier with scale, security, warehouse export, and MCP features; add-ons for Spaces, Users, and AI Chat credits supplement base pricing, and all pricing is request-quote only. Go-to-market combines product-led self-serve onboarding (hours to stand up via one-line pixel install) with enterprise field sales, supplemented by affiliate and 30%-recurring-commission agency partner programs. Compliance posture includes SOC 2 Type 1, GDPR, CCPA, TLS 1.2+ in transit, and AES-256 at rest.
Cometly firmographics
Firmographics- Name
- Cometly
- Legal name
- Comet LLC
- Website
- https://cometly.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cometly is a B2B SaaS marketing attribution platform that ties ad spend to closed-won revenue using cookieless tracking, multi-touch attribution, Stripe revenue stitching, and Conversion API syncs for marketing teams at subscription-based SaaS companies.
- Ownership category
- akta.pro rank
Cometly industry classification
Industry- Product category
- Marketing Attribution Software
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Cometly is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cometly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Two-tier SaaS subscription model with Core and Enterprise plans. Core plan is usage-based tied to website sessions and ad spend. Enterprise adds scale, security, warehouse export, and MCP features. Pricing available by request quote.
- Add-On Features: Optional add-ons for additional features such as extra Spaces, Users, or AI Chat credits. Billed at per-Space, per-User, and per-bundle rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Core Plan - Usage-based SaaS subscription for growing B2B SaaS teams |
| Subscription | Annual | Enterprise Plan - Scale tier with advanced security and warehouse export |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Cometly product offering
Product offeringCore offering
Cometly sells a B2B SaaS marketing attribution platform that connects ad spend to closed-won revenue through multi-touch attribution, server-side tracking, and Conversion API integrations with Meta, Google, LinkedIn, and TikTok. The platform unifies marketing, sales, and product data via a first-party cookieless Comet Pixel, native Stripe revenue matching, two-way CRM sync (HubSpot, Salesforce), and AI-powered campaign management (Ask AI, AI Ads Manager, MCP server). It is sold as a SaaS subscription with a usage-based Core plan and a custom-priced Enterprise plan, plus an Agency Partners program.
Product overview
Cometly is a B2B SaaS marketing attribution platform organized as a unified platform with four core modules (Unify, Analyze, Sync, Scale) and supporting features. Unify captures data through the Cometly Pixel, server-side tracking, multi-touch attribution, and automatic event capture. Analyze delivers SaaS metrics (pipeline, CAC, ROAS, LTV) via customizable dashboards, account journeys, and Ask AI for natural language querying. Sync streams enriched attribution data to CRMs (HubSpot, Salesforce), warehouses (Snowflake), and ad platforms via Conversion API. Scale provides AI-powered campaign management (AI Ads Manager) and audience building for lookalike targeting. The platform connects ad spend to closed-won revenue using eight attribution models, ties Stripe MRR/ARR to originating ads, and syncs paying-customer signals back to Meta, Google, LinkedIn, and TikTok via Conversion APIs.
Differentiator
Problem solved
Functional benefit
Products and services
- Cometly Platform Software-as-a-service marketing attribution platform for B2B SaaS companies that connects ad spend to closed-won pipeline and revenue through the Comet Pixel, server-side tracking, multi-touch attribution, Stripe revenue matching, two-way CRM sync, Conversion API integrations with Meta, Google, LinkedIn, and TikTok, and AI-powered campaign management via Ask AI and AI Ads Manager. Sold via Core (usage-based) and Enterprise (custom) subscription tiers to marketing teams at B2B SaaS, AI SaaS, vertical SaaS, and agencies.
Quantifiable outcome
- Most teams cut CAC 20-40%
- +4 more outcomes
Companies that use Cometly
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles3 records
Cometly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability7 records
Feature10 records
Cometly partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and major.
- StripecoreNative Stripe integration via OAuth. Automatically wires up webhooks for every billing event. Each payment, new customer, subscription change, and refund is matched back to the visitor profile that caused it.
- HubSpotcoreTwo-way CRM sync. Pipe HubSpot CRM activity into Cometly so every contact, lifecycle stage change, and deal update gets attributed to the marketing source. HubSpot and Salesforce lifecycle stages mapped to ad touchpoints.
- SalesforcecoreRun Salesforce as system of record while Cometly enriches it with campaign, ad, and journey data behind every lead and deal. Two-way sync available. Connect via Zapier.
- Meta Ads (Facebook)coreImports ad-level performance every 30 minutes, captures Instant Form leads natively, and feeds qualified conversions back via the Conversion API. 9.3/10 match quality typical.
- Google AdscoreTrack Search, Performance Max, Display, Video, Discovery, and Shopping campaigns with clean URL-parameter tracking. Send conversions back via Google Conversion API for Smart Bidding optimization.
- LinkedIn AdscoreCaptures LinkedIn campaign and ad performance, pulls Lead Gen Form submissions natively, and pushes qualified conversions back via LinkedIn Conversion API. Clean pipeline reporting for B2B's most expensive channel.
- TikTok AdscoreImports TikTok ad data every 30 minutes and feeds enriched conversion data back via TikTok Conversion API. Optimize targeting toward customers who pay, not just clickers.
- SnowflakecoreFull 2-way API for pulling data into warehouse or downstream tools. Push modeled SaaS KPIs downstream. BI teams keep Cometly as attribution and metrics layer.
- CalendlymajorWhen prospect books on Calendly, Cometly records meeting against visitor's full marketing journey. Cancellations and no-shows feed back for accurate booked-call metrics.
- SlackmajorAI analyzes campaigns, attribution, and ad-level performance, then posts plain-language summaries into Slack on scheduled basis. Scheduled exports available.
- ChargebeemajorSubscription billing integration for revenue attribution alongside Stripe.
- PaddlemajorBilling platform integration for SaaS companies using Paddle for payments.
- Claude (Anthropic)majorCometly MCP server enables Claude to query attribution data. AI agents can access live Cometly data through Ask AI layer.
- ChatGPT (OpenAI)majorMCP server enables ChatGPT and custom AI agents to query Cometly attribution data through Ask AI layer.
- ZapiermajorAutomation platform connecting Cometly with other apps. Passes data like form submissions and leads based on user configuration.
- ShopifymajorConnect Shopify store and Cometly captures order events, stitches to original visitor, attributes against multi-touch model, surfaces inside Ads Manager and reports.
- ClosemajorCRM integration for sales pipeline and lifecycle attribution.
- PipedrivemajorCRM integration for sales pipeline and lifecycle attribution.
- HighLevelmajorCRM and marketing automation platform integration.
- AttiomajorCRM integration for sales pipeline attribution.
- Make (Integromat)majorAutomation platform connecting Cometly with other apps and workflows.
- WebflowmajorWebsite builder integration for web tracking and attribution.
- Monday.commajorWork OS integration for project management and workflow visibility.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Cometly competitors and assessment
Company assessmentDirect peers
- HockeyStack: B2B marketing analytics and attribution platform with multi-touch attribution, account-based analytics, and AI-powered insights. Direct overlap on B2B SaaS ICP, account-journey analytics, and ad-platform-to-revenue stitching.
- Triple Whale: Unified marketing attribution and analytics platform with AI-driven insights for DTC and SaaS advertisers. Comparable across pixel-based tracking, multi-touch attribution, ad-platform integrations, and an AI assistant layer (Moby) similar to Cometly's Ask AI.
- Wicked Reports: Multi-touch attribution platform specializing in connecting ad spend to revenue for subscription and e-commerce businesses. Comparable on attribution-to-revenue stitching and SaaS subscription metrics.
- Hyros: Ad attribution platform focused on high-ticket and SaaS businesses with server-side tracking and AI optimization. Most direct competitor to Cometly — same ad-attribution-for-SaaS positioning, multi-touch models, and Conversion API integrations with Meta and Google.
- Northbeam: Attribution and marketing analytics platform focused on e-commerce and direct-to-consumer brands. Overlaps with Cometly on pixel/server-side tracking, multi-touch attribution, and ad-platform sync, though with stronger e-commerce tilt.
- Rockerbox: Multi-touch marketing attribution and media-mix optimization platform for mid-market and enterprise brands. Comparable on cross-channel attribution, Conversion API integrations, and unified marketing measurement.
- Dreamdata: B2B revenue attribution platform that stitches together CRM, ad platforms, and product data to attribute pipeline and revenue. Closest peer on the B2B-SaaS-specialized positioning and on tying ad spend to closed-won ARR.
Broad incumbents
- Segment: Customer data platform that unifies event streams across marketing, sales, and product tools and routes them to downstream systems. Adjacent to Cometly's Unify/Sync layers and overlaps on integrations with the same ad platforms, CRMs, and warehouses.
- AppsFlyer: Large, established mobile attribution and marketing analytics platform with broad cross-channel measurement. Overlaps with Cometly on attribution, conversion APIs, and multi-platform unification, but operates as a broad incumbent rather than a SaaS-specialist.
Emerging players
- Singular: Marketing attribution and analytics platform for mobile and cross-channel campaigns. Comparable on attribution modeling and ad-platform integrations, with a deeper mobile-app focus that intersects with Cometly's web/app coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cometly social profiles
Digital presenceCometly compliance and trust
Trust signalCompliance6 records
Cometly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cometly leadership team
Management profileNumber of profiles
Profiles1 record
Cometly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cometly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cometly
What does Cometly do?
Cometly sells a B2B SaaS marketing attribution platform that connects ad spend to closed-won revenue through multi-touch attribution, server-side tracking, and Conversion API integrations with Meta, Google, LinkedIn, and TikTok. The platform unifies marketing, sales, and product data via a first-party cookieless Comet Pixel, native Stripe revenue matching, two-way CRM sync (HubSpot, Salesforce), and AI-powered campaign management (Ask AI, AI Ads Manager, MCP server). It is sold as a SaaS subscription with a usage-based Core plan and a custom-priced Enterprise plan, plus an Agency Partners program.
Is Cometly a public or private company?
Cometly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cometly founded?
Cometly was founded in 2021. It employs 11 to 50 people.
Where is Cometly based?
Cometly is headquartered in Philadelphia, United States, in the North America region.
How does Cometly make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are add-On Features.
Who are Cometly's main competitors?
Direct peers on record are HockeyStack, Triple Whale, Wicked Reports, Hyros, Northbeam, Rockerbox and Dreamdata. Broad incumbents are Segment and AppsFlyer. Singular is listed as an emerging player.
Does Cometly have an API?
Yes. Cometly exposes a full 2-way API for data export and integration. Customers can pull any data into their warehouse or downstream tools. Supports webhooks for real-time event delivery. Documentation and developer guides available at docs.cometly.com. The platform also offers an MCP (Model Context Protocol) server that lets AI agents (Claude, ChatGPT, and custom LLMs) query attribution data through the same Ask AI layer. Developer documentation is at docs.cometly.com.
What industry is Cometly in?
Cometly's product category is Marketing Attribution Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 54181 and its SIC code is 7310.