What Whitelabel does

Whitelabel AI Corporation is an Austin, Texas-based private company that operates an AI-native fundraising platform for nonprofit organizations. The product is architected as a single orchestration layer that sits on top of an organization's existing website and CRM stack rather than replacing it, unifying donor discovery, conversation, conversion, content, and data through five product groups: DonorFront (landing pages, AI agents, community forums), Run Your Nonprofit (DonorCardAI unified donor record, CRM sync, Developer API, Crisis Escalation safeguarding, AI Governance), Raise Everywhere (hyper-personal donation flows, Answer Engine Optimization for AI assistants, quizzes, social assets), Marketing & Analytics (Email & SMS, Impact Newsletters, AI Marketing & Blogs, Analytics), and Get Paid (Smart Checkout, Matching Gifts, POS). Underlying technology combines RAG-grounded AI agents, real-time donor relationship tracking, and integrated payment processing, with OpenAI providing model inference, AWS providing cloud infrastructure, Finix acting as merchant of record, Double the Donation powering matching gifts, and Vanta backing the public trust center.

The business model is a transaction-based fee structure: a 3.5% platform fee per donation plus approximately 1.5% in card interchange passed through at cost, with no monthly fees, setup fees, or contracts. A free Pro plan and usage-based Ultra credit plan provide a freemium funnel, and donor-covered fees by default ensure 100% of every gift reaches the cause. Competitor benchmarks cited by the company position Whitelabel at roughly $5.00 per $100 gift versus Fundraise Up at $6.20 and Donorbox Free at $5.15. The customer base is horizontal across nonprofit verticals and includes recognizable institutions such as Livestrong, Mount Sinai, Canadian Red Cross, Citizens Advice, and Hunger Free Colorado, alongside smaller grassroots organizations; the company reports 16 named customer logos in total. Distribution is product-led growth via a self-serve onboarding flow (sub-one-day go-live) supplemented by a weekly newsletter reaching 4,000+ nonprofit leaders, comparison content against incumbent donation platforms, and an ecosystem of CRM integrations with Salesforce, HubSpot, and Klaviyo. Compliance posture is PCI DSS Level 1, SOC 2 Type II, HIPAA-compliant by design, and GDPR/CCPA compliant, with a public Vanta-powered trust center.

Name

Whitelabel

Legal name

Whitelabel AI Corporation

Website

https://whitelabel.ai

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Whitelabel AI Corporation operates an AI-native fundraising orchestration layer for nonprofits, layering RAG-grounded agents, DonorCardAI unified donor records, and integrated payments on top of existing websites and CRMs via a 3.5% transaction-based fee plus freemium tiers.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Business Support Services (5614)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

akta.pro secondary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

Keywords

• AI fundraising platform
• Nonprofit donor management
• Donation processing software
• Donor engagement AI
• Matching gift automation

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Per-transaction platform fees: Whitelabel charges 3.5% platform fee per donation, plus approximately 1.5% for payment processing (passed through at cost, never marked up). No monthly fees, setup fees, or contracts. On a $100 gift, total cost is approximately $5.00. Donors can cover fees by default, so 100% of the gift reaches the cause.
2. Free Pro plan and usage-based Ultra credits: Free Pro plan available for organizations to get started. Usage-based Ultra credit plan for organizations that want to scale on results rather than calendar commitments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Whitelabel provides an AI-native fundraising platform for nonprofits that functions as an orchestration layer on top of an organization's existing website, CRM, and tools. The platform unifies a single donor record (DonorCardAI), AI-optimized landing pages (DonorFront), conversational AI agents, smart donation checkout, automated employer matching gift detection, and bi-directional CRM sync into one product suite. Customers range from small nonprofits to enterprises such as Mount Sinai and Canadian Red Cross, and the company charges a 3.5% platform fee plus approximately 1.5% processing per donation with no monthly or setup fees.

Product overview

Whitelabel is an AI-native fundraising platform for nonprofits, delivered as an orchestration layer that sits on top of an organization's existing website and tools. The platform is architected around a core unified donor record (DonorCardAI) that every module reads from and writes back to, enabling a single source of truth across discovery, conversation, conversion, content, and data. The product suite is organized into five groupings: BUILD YOUR DONORFRONT (DonorPageAI, Agents, AI Community Forums), RUN YOUR NONPROFIT (DonorCardAI, CRM Sync & Integrations, Developer API, Crisis Escalation, AI Governance), RAISE EVERYWHERE (Hyper-Personal Donation Flows, Answer Engine Optimization, Quizzes & Funnels, AI Social Media Assets), MARKETING & ANALYTICS (Email & SMS Campaigns, Impact Newsletters, AI Marketing & Blogs, Whitelabel Analytics), and GET PAID (Smart Checkout, Matching Gifts, Whitelabel POS). The pricing model is a flat 3.5% platform fee per donation plus ~1.5% processing, with no monthly fees, no setup fees, and no contracts, and donors cover fees by default so 100% of every gift reaches the cause. All modules run on the same rails and share the same donor record, managed through one unified admin interface.

Differentiator

Problem solved

Functional benefit

Brands

• DonorFront: AI-optimized landing page and donor experience platform that sits on top of existing nonprofit websites
• DonorCardAI
• Agents
• Smart Checkout
• Crisis Escalation
• Answer Engine Optimization
• Whitelabel POS

Products and services

• DonorPageAI AI-optimized landing pages that sit on top of an organization's existing website, built for discovery by both people and AI assistants, continuously testing copy, ask amounts, and layout against actual donor data.
• Agents AI agents grounded in an organization's verified content that answer donor questions, surface matched giving, draft campaigns, and escalate crises across 25+ safeguarding categories with human routing when needed.
• AI Community Forums AI-powered community forums for nonprofits, enabling peer support and discussion spaces powered by conversational AI.
• DonorCardAI A unified intelligent donor profile that consolidates every gift, chat, email, event attendance, and behavioral signal into a single record, with AI-powered engagement scoring and next-best-action recommendations.
• CRM Sync & Integrations Bi-directional sync that keeps Salesforce, HubSpot, and Klaviyo in lockstep with the Whitelabel donor record, so donor data stays consistent across all platforms without manual exports or replatforming.
• Developer API A documented API allowing organizations to build custom integrations and extensions on the Whitelabel orchestration layer, exposing donor data and platform capabilities for bespoke development.
• Crisis Escalation Real-time safety system that reads every donor conversation across 25+ safeguarding categories, surfaces 24/7 national helplines when someone is in distress, and routes a human in seconds; HIPAA-compliant by design.
• AI Governance Compliance framework covering SOC 2, HIPAA, AI governance, audit trails, and data handling, designed so organizations inherit enterprise-grade compliance from the infrastructure.
• Hyper-Personal Donation Flows Personalized donation flows that adapt ask amount, channel, and content to each donor's giving history, behavior, and engagement signals, ensuring no two donors receive the same journey.
• Answer Engine Optimization Structures nonprofit content so that AI assistants like ChatGPT, Gemini, and Perplexity cite and recommend the organization when donors ask where to give, enabling donors to complete gifts inside the AI conversation.
• Quizzes & Funnels Interactive quizzes and funnels that qualify donor interests and needs, route visitors to the right next step, and write every answer to the DonorCardAI record for personalized follow-up.
• AI Social Media Assets AI-generated social media content combining text and visual assets, created in the organization's voice and tailored to donor audiences for sharing across social channels.
• Email & SMS Campaigns Automated email and SMS campaigns that adapt timing, channel, and content to each donor's engagement behavior, powered by DonorCardAI data with automatic routing of replies to AI or human responders.
• Impact Newsletters AI-generated newsletters individualized per donor, producing a 'newsletter of one' that reports impact based on each donor's specific gift, funded program, and engagement history.
• AI Marketing & Blogs AI-assisted content creation for marketing and blog posts, generating copy in the organization's voice for donor communications and web content.
• Whitelabel Analytics Analytics dashboard providing unified fundraising insights including donor segments, churn signals, upgrade recommendations, and AI-attributed gift tracking.
• Smart Checkout One-tap donation checkout with fee-coverage as the default so 100% of every gift reaches the cause, support for Apple Pay, Google Pay, and card payments, intelligent retry for failed recurring charges, and PCI DSS Level 1 security.
• Matching Gifts Automated employer matching gift detection at the point of donation powered by Double the Donation's database of 24,000+ companies, with automated submission and follow-up, lifting claimed match rates from 10-20% to 60-90%.
• Whitelabel POS Point-of-sale system for in-person fundraising events, keeping online and on-site giving in sync with the same donor record and ledger as digital donations.

Quantifiable outcome

• Matching gift claim rates increase from 10-20% baseline to 60-90% with automated detection
• +3 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability11 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered core.

• Double the DonationcoreTechnology or IntegrationIntegration partner powering automated matching gift detection. Database covers 24,000+ companies with their matching policies, forms, and deadlines. Enables real-time employer eligibility detection at checkout and automated match request filing, lifting claim rates from 10-20% to 60-90%.
• FinixcoreTechnology or IntegrationPayment processor and merchant of record. Handles card transactions, fund disbursement, chargeback management, and PCI DSS compliance for payment processing. Whitelabel or its partners serve as merchant of record for card and wallet transactions.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud hosting and infrastructure provider. Core subprocessors for processing Customer Content.
• OpenAIcoreTechnology or IntegrationAI model processing via API, where enabled/configured by Customer. OpenAI states it does not use business/API inputs or outputs to train or improve its models. Business data is encrypted in transit and at rest.
• AI for Nonprofits NetworkcoreGTM or Marketing PartnerWeekly AI briefing collaboration in partnership with AI for Non-Profits Network. Read by more than 4,000 nonprofit leaders across the US and Canada. New editions every week via Substack.
• VantacoreTechnology or IntegrationTrust center platform powering Whitelabel's compliance and security posture visibility. Provides continuous monitoring and live evidence of SOC 2, HIPAA, and PCI DSS compliance.
• SalesforcecoreTechnology or IntegrationCRM integration with two-way sync. Donor data flows automatically between Whitelabel and Salesforce, keeping records in lockstep without manual exports or replatforming.
• HubSpotcoreTechnology or IntegrationCRM integration with two-way sync. Donor data flows automatically between Whitelabel and HubSpot, keeping records in lockstep without manual exports or replatforming.
• KlaviyocoreTechnology or IntegrationCRM/email marketing integration with two-way sync. Donor data flows automatically between Whitelabel and Klaviyo, keeping records in lockstep without manual exports or replatforming.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Donorbox: Donation platform for nonprofits with recurring giving, donor management, and a freemium tier. Direct competitor also benchmarked by Whitelabel on pricing and feature set.
• Fundraise Up: AI-enabled online fundraising platform for nonprofits offering checkout, recurring giving, and donor CRM. Direct competitor explicitly benchmarked by Whitelabel on price (~6.20 per $100) and feature parity.
• Classy: Established online fundraising and donor management platform serving mid-market and enterprise nonprofits. Direct competitor referenced in Whitelabel's comparison materials.
• Funraise: Donor CRM and online fundraising platform purpose-built for nonprofits. Closely comparable in target buyer and product scope to Whitelabel's nonprofit stack.
• Givebutter: Modern fundraising, CRM, and event platform for nonprofits with a free base tier. Direct competitor explicitly listed by Whitelabel in its comparison content.

Broad incumbents

• Bonterra (Network for Good / GiveGab): Suite of nonprofit software including fundraising CRM, donor management, and grantmaking tools. Broader incumbent operating across multiple nonprofit use cases beyond online giving.
• Salesforce Nonprofit Cloud: Enterprise CRM tailored for nonprofits via the Salesforce.org program. Adjacent rather than direct competitor, but the system of record many nonprofits already use that Whitelabel syncs into.
• Stripe: Payments infrastructure provider that powers donation checkout across thousands of nonprofits. Competes indirectly as a payments-only alternative and as the underlying rails for many fundraising platforms.

Others

• Klaviyo: Marketing automation and email/SMS platform with deep nonprofit and ecommerce use cases. CRM-sync partner of Whitelabel and an adjacent competitor in donor messaging workflows.
• Double the Donation: Matching-gift database and automation platform covering 24,000+ employers. Already an integration partner of Whitelabel but a standalone competitor to the Matching Gifts module in its own right.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/white-label-ai

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitelabel