Name

Wicked Bagel

Legal name

Wicked Bagel

Website

https://wickedbagel.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Bagel Restaurant / Specialty Breakfast & Lunch Café

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Handmade bagels
• Bagel restaurant
• Breakfast sandwiches
• Coffee and beverages
• Catering services

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bagel Sales: One-time purchase model for handmade fresh bagels sold individually, in half dozens, or baker's dozens. Core product line with daily fresh baking.
2. Sandwich and Food Items: Prepared food items including egg sandwiches, specialty sandwiches (Eggceptional, Wicked Pastrami, Patriot BLT, etc.), and build-your-own sandwich options.
3. Beverage Sales: Coffee and specialty drinks including espresso drinks, cold brew, nitro brews, teas, smoothies, and house specialty drinks.
4. Catering Services: Corporate and event catering through ezCater platform at all three locations.
5. Loyalty Rewards Program: Points-based loyalty program where members earn points with every purchase (online only) and redeem for free gift cards and exclusive rewards including free bagels, coffee, and birthday surprises.
6. Daily Discount Promotions: 50% off Baker's Dozen and Half-Dozen bagels during the last hour of operation each day, plus Bagel Madness Dozen promotion (50% off Baker's Dozen) on the last Friday of every month.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Wicked Bagel operates three Greater Boston retail locations producing handmade fresh bagels baked daily in over 20 varieties, complemented by signature breakfast and lunch sandwiches (The Eggceptional, Wicked Pastrami, Bagel with Smoked Salmon), in-house cream cheese spreads, pastries, coffee/espresso drinks, and smoothies. The company sells directly through its storefronts, online ordering (Labrador.ai), third-party delivery (UberEats, DoorDash, GrubHub), and an ezCater catering channel, with a loyalty rewards program tied to online purchases.

Product overview

Wicked Bagel is a Boston-based bagel restaurant chain with three locations (Lexington, Woburn, Watertown, MA) founded in 2017. The company operates a single unified product offering centered around handmade fresh bagels, breakfast and lunch sandwiches, coffee, and pastries. Key signature items include The Eggceptional, Wicked Pastrami, and Bagel with Smoked Salmon. The company also offers a Build Your Own Sandwich customization option, catering services, and a loyalty rewards program. All products are offered through a unified menu across locations with integrated online ordering via Labrador, and delivery through third-party platforms DoorDash, UberEats, and GrubHub. The menu features over 20 bagel varieties, house-made cream cheese spreads, specialty beverages from Atomic Coffee Company, and weekend donuts.

Differentiator

Problem solved

Functional benefit

Products and services

• Handmade Fresh Bagels Handmade bagels baked fresh every day in over 20 varieties including Plain, Egg, Everything, Rye, Sesame, Whole Wheat, Marble, Pumpernickel, Onion, Asiago, Poppy, Chocolate Chip, French Toast, Cinnamon Raisin, Multi Grain, Salt, Jalapeno, Cinnamon Sugar, Blueberry, Whole Wheat Everything, and Jalapeno Cheddar. Available individually, by half-dozen, or by baker's-dozen. Targeted at Greater Boston consumers, breakfast and lunch customers, and catering buyers.
• Signature Sandwiches Prepared breakfast and lunch sandwiches on fresh bagels including The Eggceptional (fried egg with bacon/ham/sausage and cheese), Wicked Pastrami (pastrami, spicy brown mustard, Swiss), Patriot BLT, Northender, Mediterranean, Tuna Temptation Melt, Cheesy Tomato Melt, Turkey Delight, Power Breakfast, French Toast Supreme, Tuscan, Savory Chicken Salad, and Bagel with Smoked Salmon using Ducktrap River of Maine salmon.
• Build Your Own Sandwich Customizable sandwich option priced at $8.99, allowing customers to choose their bagel, meat (including Boar's Head premium options like SmokeMaster Black Forest Ham and Ovengold Turkey), cheese (including Cabot Cheddar), toppings, and sauces.
• Cream Cheese Spreads In-house cream cheese spreads sold by the half-pound, including Plain ($5.95), flavored varieties (Scallion, Vegetable, Garlic, Jalapeno, Strawberry, Walnut Raisin, Olive at $6.95), and Smoked Salmon Pate sourced from Boston Smoked Fish Company ($10.49).
• Coffee and Espresso Drinks Atomic Coffee Company beverages including Hot/Iced Coffee (12oz $2.55-$2.99, 20oz $3.25-$3.69), espresso drinks (Latte, Cappuccino, Macchiato, Americano, Mochaccino $2.69-$3.89, Large +$1.00), Nitro Cold Brew ($4.85-$4.99), Bigelow teas, hot chocolate, and fresh squeezed lemonade.
• Smoothies House-made smoothies (16oz $7.50, 24oz $9.00) in Berry Burst, Tropical Twist, Green Monster, Strawberry Banana, and Mocha Madness varieties.
• Pastries and Donuts Selection of pastries including homemade Poptarts (Apple, Blueberry, S'mores), scones (Blueberry or Chocolate Chip), brownies (Cheesecake, Fudge), cinnamon rolls, Danish (Raspberry or Apple), and specialty donuts (Lexington Creme, Oreo, Chocolate Rainbow, Salted Caramel, Maple Bacon, Chocolate Lovers).
• Catering Services Corporate meeting and event catering for breakfast and lunch, ordered through ezCater at all three locations with dedicated ezCater storefront links. Targeted at local businesses, offices, and event organizers.
• Wicked Bagel Rewards Loyalty Program Online purchase loyalty program where members earn points redeemable for free gift cards, exclusive rewards (free bagels, coffee), and birthday surprises, with exclusive offers and discounts delivered via email.
• Quinoa Wrap (Gluten-Free Option) Quinoa-based gluten-free bread alternative priced at $1.25, available as a substitute for any menu item.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• UberEatscoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing customers to order Wicked Bagel products for delivery through the UberEats platform at all three locations (Lexington, Woburn, Watertown).
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling customers to order Wicked Bagel products for delivery through the DoorDash platform at all three Massachusetts locations.
• GrubHubcoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership through GrubHub platform at all three Wicked Bagel locations (Lexington, Woburn, Watertown).
• ezCatercoreChannel Partner/ Reseller/ DistributorCorporate catering partnership through ezCater platform with dedicated catering links for each of the three locations, enabling business and event catering orders.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Panera Bread: Panera Bread operates a national bakery-cafe chain with soups, sandwiches, and baked goods. While broader in scope, it competes for the same breakfast and lunch occasion as Wicked Bagel.
• Au Bon Pain: Au Bon Pain operates a bakery-cafe chain with soups, sandwiches, and baked goods, historically strong in the Northeast. Comparable concept and breakfast/lunch traffic profile to Wicked Bagel.
• Dunkin': Dunkin' is the dominant Greater Boston coffee and breakfast chain with a broad bagel menu. As a massive incumbent, it competes for the morning grab-and-go occasion that anchors Wicked Bagel's traffic.

Emerging players

• Black Seed Bagels: Black Seed is a New York-based artisan bagel shop and wholesale brand offering hand-rolled bagels. It overlaps with Wicked Bagel's positioning around fresh, handmade, premium bagels.

Regional players

• Tatte Bakery & Cafe: Tatte is a fast-growing Boston-based bakery-cafe chain serving pastries, sandwiches, and coffee. It is the most direct local premium competitor to Wicked Bagel in the Greater Boston market.

Direct peers

• Bruegger's Bagels: Bruegger's Bagels operates a multi-location bagel cafe chain offering bagels, sandwiches, soups, and coffee. Directly comparable to Wicked Bagel's product mix and cafe format.
• Einstein Bros Bagels: Einstein Bros Bagels is the largest U.S. bagel franchise chain operating bagel cafes with breakfast sandwiches, coffee, and catering. It is the closest scaled analog to Wicked Bagel's concept and operating model.
• Noah's New York Bagels: Noah's is a West Coast bagel cafe chain offering NY-style bagels, sandwiches, and coffee under a similar multi-location cafe model. Concept and product set are closely aligned with Wicked Bagel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wicked-bagel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicked Bagel