WILD ROCK GOLF CLUB

What WILD ROCK GOLF CLUB does

Wild Rock Golf Club operates an 18-hole championship quarry golf course in Wisconsin Dells, Wisconsin, as a property within the Wilderness Hotel & Resort, Inc. portfolio. The course was designed by Dr. Mike Hurdzan and Dana Fry — the duo behind Erin Hills, the 2017 U.S. Open venue — and is carved through and around a former stone quarry with rocky mounds, dramatic elevation changes, five sets of tees (Black, Blue, White, Gold, Red), and Declaration bent grass greens. A complementary short course called the Woods, a full practice facility with driving range, putting green, and chipping bunker, and clubhouse dining at Whispering Pines Restaurant round out the on-site product. Pat Stein serves as General Manager and Director of Golf Operations, and instruction is delivered by two Class 'A' PGA professionals plus a third completing PGA training.

The on-course technology stack centers on a fleet of GPS-equipped golf carts with touchscreen navigation providing distance-to-pin, electronic score input, tournament scoring, pace tracking, weather warnings, and a CBS Sports Ticker. Customer-facing technology includes the Wild Rock mobile app (built on the Gallus Golf platform), a Noteefy-powered online waitlist, and the wildrockgolf.com booking site. Distribution combines self-serve online tee-time booking (30-day advance window, credit-card guarantee, minimum two players), phone sales for single players and custom requests, a dedicated group sales team for 16+ player outings, and reseller-style package distribution through Wilderness Resort lodging properties (Wilderness Hotel, Glacier Canyon Lodge, Wilderness on the Lake, Sundara Inn & Spa, and 3–5 bedroom golf course cabins).

Revenue is generated across multiple streams: per-round green fees (price varies by season and day), Stay & Play lodging-and-golf packages, on-site F&B at Whispering Pines and partner Wilderness restaurants (Field's at the Wilderness, Sarento's), merchandise sales through an online shop, gift cards, group and tournament bookings, and golf instruction. Pricing is quote-based for packages, not publicly disclosed for green fees, and the clubhouse received a 2nd-place national design award from Golf Inc. Magazine for "Best New Clubhouse" the year it opened.

Name

WILD ROCK GOLF CLUB

Legal name

Wild Rock Golf Club

Website

https://wildrockgolf.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Rock Golf Club operates an 18-hole championship quarry course in Wisconsin Dells, Wisconsin, serving recreational golfers, group outings, and resort guests via integrated Stay & Play packages with the Wilderness Resort ecosystem.

Ownership category

akta.pro rank

Product category

Golf Resort & Recreation

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Championship golf course
• Golf resort amenities
• Stay and play packages
• Golf instruction services
• Golf merchandise sales

Headquarters

HQ city

Wisconsin Dells

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Green Fees: Per-round green fees for 18 holes of golf with GPS-equipped golf cart. Prices vary by season and day. Credit card required to guarantee tee time.
2. Stay & Play Golf Packages: Bundled lodging and golf packages including one-night lodging, 18 holes of green fees, golf cart, practice facility access, and lunch at Whispering Pines. Package rates per person based on minimum occupancy.
3. Clubhouse Dining: On-site dining at Whispering Pines Restaurant (daily 11am-6pm) and beverages at the octagon bar. Additional dining at Field's at the Wilderness (steakhouse) and Sarento's Italian Restaurant.
4. Merchandise Sales: Online shop selling Wild Rock branded merchandise including pin flags, thermal drinkware, ball markers, yardage books, head covers, and other golf collectibles.
5. Group Outings & Tournaments: Golf outings for groups of 16+ with dedicated sales team support, catering options, and customized tournament coordination.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wild Rock Golf Club operates an 18-hole championship golf course carved through and around a former stone quarry in Wisconsin Dells, Wisconsin, complemented by a short course (Woods), GPS-equipped golf carts, clubhouse dining, Stay & Play lodging-plus-golf packages tied to the Wilderness Resort ecosystem, group outing and tournament services, PGA professional instruction, and an online merchandise shop. The course was designed by Dr. Mike Hurdzan and Dana Fry, the same architects behind Erin Hills, host of the 2017 U.S. Open.

Product overview

Wild Rock Golf Club is a resort golf destination offering a single championship 18-hole quarry course as its core product, complemented by a short course (Woods), stay-and-play vacation packages, clubhouse dining at Whispering Pines Restaurant, a mobile app for course navigation and scoring, GPS-enabled golf carts, golf instruction from PGA professionals, group and tournament planning services, an online merchandise shop, and gift cards. The property is part of the Wilderness Resort complex in Wisconsin Dells.

Differentiator

Problem solved

Functional benefit

Products and services

• Wild Rock Championship 18-Hole Golf Course An 18-hole championship golf course carved through and around a former stone quarry, featuring five sets of tees serving scratch golfers through resort guests, Declaration bent grass greens, and dramatic rocky mounds and elevation changes. Open to the public for tee time bookings.
• Woods Short Course A shorter alternative course to the main championship course, offering a different golfing experience with shorter holes and online tee time booking via the website and mobile app.
• Stay & Play Golf Packages Golf vacation packages combining one night's lodging at Wilderness Resort properties (Wilderness Hotel, Glacier Canyon Lodge, Wilderness on the Lake, Sundara Inn & Spa, or 3-5 bedroom golf course cabins) with 18 holes of green fees, GPS golf cart, practice facility access, and lunch at the Whispering Pines clubhouse restaurant.
• Whispering Pines Restaurant and Clubhouse Dining On-site clubhouse dining at Whispering Pines Restaurant serving steak sandwiches and beverages daily from 11 a.m. to 6 p.m., with seating at the octagon bar and veranda. The clubhouse itself received a 2nd place Golf Inc. magazine national design award for "Best New Clubhouse."
• Golf Groups and Outings Tournament and group booking services for buddy trips, corporate outings, and charity events of 16 or more players, supported by a dedicated sales team, catering options, and on-course golf staff assistance for planning and execution.
• PGA Golf Instruction and Lessons Group and private golf lessons delivered by two Class 'A' PGA professionals on staff, with a third PGA training candidate, supported by a full practice area including a driving range, putting green, and chipping bunker.
• Online Shop (Wild Rock Merchandise) An online e-commerce store at shop.wildrockgolf.com selling Wild Rock-branded souvenirs and collectibles including pin flags, thermal drinkware, ball markers, yardage books, and head covers.
• Gift Cards Gift cards for Wild Rock Golf Club available for purchase online via the Givex gift card platform, redeemable for golf rounds, packages, dining, and merchandise.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wilderness ResortcoreStrategic or Co-development PartnerWild Rock Golf Club is part of the Wilderness Resort ecosystem in Wisconsin Dells. Partnership includes integrated Stay & Play packages, coordinated lodging options (Wilderness Hotel, Glacier Canyon Lodge, Wilderness on the Lake), and shared branding and marketing. Golf packages include lodging at Wilderness Resort properties combined with Wild Rock green fees.
• Sundara Inn & SpaminorGTM or Marketing PartnerLuxury spa property included as an accommodation option for Stay & Play golf packages. Part of the Wilderness Resort family of properties offering golf package lodging alternatives.
• Wilderness Resort Cabins (3, 4, 5-Bedroom Golf Course Cabins)coreGTM or Marketing PartnerPrivate golf course cabins available as part of Stay & Play packages. These cabins include full kitchens and outdoor patios with gas grills, accommodating groups from 10-22 guests. Integrated into golf package offerings.
• Field's at the WildernessminorGTM or Marketing PartnerAward-winning steakhouse restaurant on Wilderness Resort grounds, available as a dining upgrade for Stay & Play package guests. Features a new three-tier patio.
• Sarento's Italian RestaurantminorGTM or Marketing PartnerAuthentic Italian cuisine restaurant on Wilderness Resort grounds available to Wild Rock golfers as an alternative dining option. Features al fresco dining.
• Gallus GolfcoreTechnology or IntegrationThird-party technology partner providing mobile app platform (Wild Rock GC at the Wilderness app) and tee time booking integration. App features GPS, tournament scoring, exclusive offers, and course information for both Wild Rock and the Woods short course.
• Dr. Mike Hurdzan and Dana Fry (Course Designers)coreStrategic or Co-development PartnerThe acclaimed golf course design duo who designed Wild Rock. Same team that designed Erin Hills in Wisconsin, site of the 2017 U.S. Open. Their design carved the championship 18-hole course through and around a former stone quarry.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bandon Dunes Golf Resort: Multi-course destination golf resort in Oregon with on-site lodging and integrated Stay & Play packages. Comparable as a destination golf resort with bundled lodging and championship pedigree.
• Streamsong Resort: Florida destination golf resort featuring multiple courses with unique terrain and integrated luxury lodging. Comparable as a destination golf resort with Stay & Play packages and a similar differentiated topography story.
• Erin Hills Golf Course: Public championship course in Erin, Wisconsin, also designed by Hurdzan and Fry and host of the 2017 U.S. Open. Comparable as a premium-fee Midwest destination course sharing the same design duo and aspirational positioning.
• Arcadia Bluffs Golf Club: Premium public-access destination course in Michigan along Lake Michigan shoreline, known for dramatic terrain and resort-style lodging. Comparable Midwest destination course with similar premium positioning and Stay & Play orientation.
• Whistling Straits (Destination Kohler): Premier Wisconsin destination resort course hosting major championships (PGA Championships, 2021 Ryder Cup). Comparable as a Wisconsin-based premium golf destination integrated with luxury lodging and Stay & Play packages.
• Blackwolf Run (Destination Kohler): Championship Wisconsin resort course paired with luxury lodging at The American Club. Directly comparable as a Wisconsin premium Stay & Play golf destination.
• Boyne Golf (Boyne Resorts): Multi-course golf operator in Michigan with on-site lodging, lessons, and packaged golf vacations. Comparable as a regional resort golf operator offering bundled lodging and play experiences.
• Sand Valley Golf Resort: Multi-course destination resort in Rome, Wisconsin offering premium public-access golf with integrated lodging. Comparable as a Midwest destination golf resort competing for the same Stay & Play customer.

Regional players

• Trappers Turn Golf Club: Public 27-hole golf facility located directly in Wisconsin Dells, competing for the same visitor and resort golfer demand in the same micro-market. Comparable as a Wisconsin Dells golf competitor.

Broad incumbents

• KemperSports: Third-party operator and management company running a portfolio of resort, private and daily-fee courses across the U.S. Comparable as a broader golf-course operator with resort-golf experience, though it is a manager rather than a single property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wild-rock-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILD ROCK GOLF CLUB