поле.рф

What поле.рф does

поле.рф is a Russian B2B agricultural digital platform launched in June 2021 by OOO «Pole» (registered December 2020, Moscow; General Director Evgeniy Belov). It operates as a full-stack marketplace and SaaS environment for farmers, agricultural input suppliers, and grain buyers, unifying input procurement (seeds, fertilizers, crop protection, machinery, and spare parts across a catalog of more than 120,000 SKUs from 2,644 producers), harvest sales via auction and fixed-price tender models, agricultural lending, tender procurement, railway logistics, and digital agronomic services within a single web and mobile interface with electronic document management and digital signatures. The agronomic layer comprises four ExactFarming-powered subscription tiers — Pole-Plus (digital field mapping, scouting, weather, soil analysis) at 18,000 RUB/year, Pole-Scouting at 58,000 RUB/year, Pole-Difvnesenie (variable-rate fertilizer prescription maps) at 58,000 RUB/year, and the Pole-Expert full package at 110,000 RUB/year — augmented by satellite-based field evaluation reports, a proprietary seeding-rate calculator, on-site agronomic consulting, agricultural land valuation, EFIS ZSN/FGIS Zerno compliance support, and YouDo Business seasonal-personnel management. The company monetizes through three streams: (1) marketplace commissions charged only to partners (platform access is free for farmers), (2) recurring annual agroservices subscriptions billed per farm or area, and (3) interest income from Pole Finance, a proprietary agricultural lending product operated through OOO MKK «Pole Invest» (CBR-registered microcredit company, registry No. 2403045010077 dated 16.07.2024) offering loans from 300,000 to 200 million rubles with end-of-term repayment and a stated 83% approval rate. Since launch the platform has intermediated 168 billion RUB in cumulative transaction volume across 47 crop types, contracted 7.4 million tons of harvest, registered 16,000 farmers, and issued 2.1 billion RUB in agricultural loans.

Name

поле.рф

Legal name

Общество с ограниченной ответственностью «Поле»

Website

https://xn--e1alid.xn--p1ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

поле.рф is a Russian B2B agricultural platform launched in 2021 that connects 16,000+ farmers with 2,600+ suppliers and buyers for input procurement, harvest sales, and integrated financing, complemented by satellite-based agronomic subscription services.

Ownership category

akta.pro rank

Product category

Agricultural Technology Marketplace

NAICS

Farm Management Services (115116), Support Activities for Crop Production (11511)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industries

Satellite Imagery & Monitoring Platforms (AFAAAFAI), Variable Rate Technology (VRT) & Prescription/Tasking Platforms (AFAAAFAE), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)

Keywords

• Agricultural marketplace
• Agricultural lending
• Digital agronomy
• Farm input procurement
• Harvest trading platform

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Platform Commission from Partners: поле.рф earns a small commission from partners (sellers and buyers) on the platform. Commission is not included in product prices and is strictly governed by contract agreements between поле.рф and the partner. Platform usage for farmers is free.
2. Agroservices Subscriptions: Subscription fees for specialized digital agricultural services including Pole-Plus, Pole-Scouting, Pole-Difvnesenie, Pole-Expert, field reports, and consulting services. Billed annually per farm or area.
3. Agricultural Loans (Pole Finance): Interest income from providing loans (from 300,000 to 200 million rubles) to agribusiness under the Pole Finance product. Loans are offered without monthly payments, repaid at end of term. Lender: OOO MKK 'Pole Invest', registered in the CBR registry.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

поле.рф operates a cloud-based B2B SaaS marketplace for the Russian agricultural sector, connecting farmers, agricultural input producers, and harvest buyers. The platform enables purchase of seeds, fertilizers, crop protection products, and machinery; sale of harvest via auction and fixed-price tenders; provision of agricultural loans (Pole Finance) of 300,000–200 million rubles; railway logistics for crop transportation; and subscription-based agronomic services (Pole-Plus, Pole-Scouting, Pole-Difvnesenie, Pole-Expert) that use satellite imagery, electronic document flow, and digital signatures.

Product overview

поле.рф is a comprehensive B2B agricultural digital platform operating as a SaaS marketplace model. The core platform unifies six functional areas: (1) a marketplace for purchasing agricultural inputs (seeds, fertilizers, crop protection, machinery — catalog of 120,000+ products across 2,644 manufacturers), (2) crop sales via auction/fixed-price tender models, (3) a proprietary credit product Поле Финанс offered by ООО МКК «Поле Инвест» for loans up to 200M rubles, (4) tender procurement for goods and services, (5) railway logistics for crop transportation, and (6) an agronomic services layer. The agronomic services are anchored by four ExactFarming-powered digital field management tiers — Поле-Плюс (basic digital field card + scouting + weather + soil analysis), Поле-Скаутинг (advanced smart scouting + агросоветник advisor), Поле-Дифвнесение (variable-rate fertilizer prescription maps), and Поле-Эксперт (full package combining all three). Supporting agronomic services include field evaluation reports (satellite-based), seeding rate calculator, on-site agronomic consulting, agricultural land valuation, ЕФИС ЗСН/ФГИС Зерно compliance support, and YouDo Business for seasonal personnel management.

Differentiator

Problem solved

Functional benefit

Brands

• Поле Финанс: Proprietary agricultural lending product offering loans of 300,000 to 200 million rubles to agribusinesses, with repayment at end of term (after harvest), approval rate up to 83%, disbursement within 5 working days. Provided by ООО МКК «Поле Инвест».
• Поле Инвест
• Агрокалькулятор норм высева
• Аутлет запчастей
• Техника с наработкой
• YouDo Бизнес

Products and services

• поле.рф Main Platform Core B2B online marketplace for agricultural producers, input suppliers, and crop buyers; offers input procurement, crop sales via auction/fixed-price models, tender procurement, electronic document flow with digital signatures, and access to financing and agronomic services.
• Pole Finance (Поле Финанс) Proprietary agricultural micro-credit product offering business loans from 300,000 to 200 million rubles with up to 12-month terms, no monthly payments, single repayment at end of term, and up to 83% approval rate. Provided by OOO MKK Pole Invest (registered in CBR MFO registry).
• Pole-Plus (Поле-Плюс) Annual digital agronomist subscription (18,000 rubles) providing electronic field mapping, scouting with offline mobile app, agrochemical soil module, weather and temperature/precipitation tracking, crop rotation planning, pest/pathogen reference guide, season planning, and farm expense analytics.
• Pole-Scouting (Поле-Скаутинг) Annual subscription (58,000 rubles, up to 50,000 ha) for smart field scouting with automated inspection point recommendations based on vegetation variability, 3-day satellite imagery refresh, offline reports, photo uploads with GPS coordinates, and an agricultural digital advisor. Includes Pole-Plus.
• Pole-Difvnesenie (Поле-Дифвнесение) Annual subscription (58,000 rubles, up to 50,000 ha) for variable-rate fertilizer application planning using satellite and UAV data to generate prescription maps for nitrogen, potassium, and phosphorus dosing. Compatible with Amazone, John Deere, and Trimble machinery. Includes Pole-Plus.
• Pole-Expert (Поле-Эксперт) Annual subscription (110,000 rubles, up to 50,000 ha) combining all Pole-Plus, Pole-Scouting, and Pole-Difvnesenie features plus drone photo distribution and agrochemical soil analysis module for comprehensive agricultural enterprise management.
• Field Evaluation Report Service (Отчёт по оценке полей) Satellite-based field assessment service providing reports on actual cultivated area over 3 years, slope and erosion risk mapping, land use dynamics, and accurate field boundaries; up to 5 reports per cadastral number.
• Seeding Rate Calculator (Агрокалькулятор норм высева) Standalone free seeding rate calculator that calculates individual and weight-based seeding rates for grain and legume crops based on sowing conditions, seed quality parameters, and field parameters. Developed by поле.рф using proprietary data aggregation.
• Agronomic Consulting (Агрономическое сопровождение) On-site and remote agronomic advisory service including field inspection, production plan evaluation, technology consultation, staff training, and external expert/laboratory access. First visit is free.
• Agricultural Land Valuation (Оценка земель с/х назначения) Free (for projects from 1,000 ha) agricultural land assessment combining GIS-based methodology with soil science and cartography expertise; includes GIS project creation, retrospective satellite analysis from 1984, and soil expert evaluation.
• YouDo Business (Юду Бизнес) Seasonal freelance personnel management platform integrated into поле.рф; automates electronic document management, mass payouts to workers on any Russian bank card, self-employed status verification, tax automation via FNS (Moy Nalog), and MVD notifications for non-residents. Available at reduced commission (1.5% + 100 rubles per active worker).

Quantifiable outcome

• 168 billion rubles in transactions through the platform since 2021
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature12 records

Partnerships

19 partnerships are on record, tiered core and minor.

• SberbankcoreGTM or Marketing Partner · 1 January 2021Sberbank and SberLeasing are listed as partners providing financial products on the platform. Farmers can access banking and leasing services through the platform.
• FosagrocoreChannel Partner/ Reseller/ Distributor · 1 January 2021Fosagro is listed among platform partners, providing fertilizers and agricultural inputs through the marketplace.
• Demetra TradingcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Demetra Trading listed as a key buyer partner on the platform, purchasing harvest from farmers.
• CenterInvest BankcoreGTM or Marketing Partner · 1 January 2021CenterInvest Bank is listed as a partner providing financial services to platform users.
• Rosagro LeasingcoreGTM or Marketing Partner · 1 January 2021Rosagro Leasing provides agricultural equipment leasing services accessible through the platform.
• Fes-AgrominorChannel Partner/ Reseller/ Distributor · 1 January 2021Fes-Agro is listed as a partner supplying agricultural inputs through the platform.
• KSMminorChannel Partner/ Reseller/ Distributor · 1 January 2021KSM is listed as a partner providing agricultural services or products on the platform.
• AgrokopocminorChannel Partner/ Reseller/ Distributor · 1 January 2021Agrokopoc is listed as a partner supplier on the platform.
• BiotenceminorChannel Partner/ Reseller/ Distributor · 1 January 2021Biotence is listed as a partner supplying agricultural inputs through the platform.
• SativaminorChannel Partner/ Reseller/ Distributor · 1 January 2021Sativa is listed as a partner on the platform, providing seeds or agricultural products.
• KASminorChannel Partner/ Reseller/ Distributor · 1 January 2021KAS is listed as a partner on the platform.
• Pro-AgrominorChannel Partner/ Reseller/ Distributor · 1 January 2021Pro-Agro is listed as a partner on the platform.
• InnagrominorChannel Partner/ Reseller/ Distributor · 1 January 2021Innagro is listed as a partner on the platform.
• AgrovelesminorChannel Partner/ Reseller/ Distributor · 1 January 2021Agroveles is listed as a partner on the platform.
• Southern HouseminorChannel Partner/ Reseller/ Distributor · 1 January 2021Southern House is listed as a partner on the platform.
• AHPminorChannel Partner/ Reseller/ Distributor · 1 January 2021AHP is listed as a partner on the platform.
• ExactFarming (ООО «Точное Землепользование»)coreTechnology or Integration · 1 January 2021Exclusive technology partner providing satellite-based field monitoring, smart scouting, variable-rate fertilizer application, and digital agronomist services. The Pole-Plus, Pole-Scouting, Pole-Difvnesenie, and Pole-Expert products are powered by ExactFarming technology.
• Analytical Center for Forestry and Agriculture (ООО «Аналитический центр лесного и сельского хозяйства»)minorImplementation/ SI/ Consulting Partner · 1 January 2021Provides consulting and training on EFIS ZSN (Unified Federal Information System of Agricultural Land) and FGIS Grain regulatory compliance. Helps farmers register fields and avoid penalties for non-compliance.
• AgronomOutminorImplementation/ SI/ Consulting Partner · 1 January 2021AgronomOut provides agricultural land valuation methodology combining IT solutions with soil science and cartography expertise for field assessment reports.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Indigo Ag: US-based agricultural marketplace and digital agronomy platform offering grain trading, agronomic recommendations, and sustainability programs. Comparable as a vertically integrated ag-marketplace-plus-fintech platform serving farmers with both transaction and advisory services.
• ExactFarming: Russian satellite-based precision agriculture platform providing field monitoring, scouting, and VRT prescription maps. It is pole.rf's exclusive technology partner powering the Pole-Plus, Pole-Scouting, Pole-Difvnesenie, and Pole-Expert product lines, making it both a partner and the closest functional peer in the Russian digital agronomy space.
• Agro.Club: Global B2B agricultural marketplace connecting grain buyers and sellers with digital workflow tools. Directly comparable business model — multi-sided marketplace for agricultural inputs and grain trade with embedded financing and document management.

Broad incumbents

• John Deere Operations Center: Global OEM-linked farm management platform with VRT prescription map compatibility. Comparable precision-ag functionality including prescription map export to John Deere equipment, as referenced in pole.rf's Pole-Difvnesenie compatibility.
• Climate FieldView (Bayer): Global precision agriculture platform from Bayer offering satellite-based field monitoring, VRT prescription maps, and agronomic analytics. Comparable as a satellite-driven farm management suite, though operating globally rather than focused on a single national marketplace.
• Trimble Ag (Trimble Inc.): Global precision agriculture software and hardware provider offering VRT, field mapping, and farm data management. Comparable as a precision-ag technology stack with which pole.rf's VRT output is interoperable, and a broader incumbent serving large enterprise farms.
• Rosselkhozbank (RSHB): Russian state-owned agricultural bank providing lending, insurance, and digital services to Russian agribusiness. Comparable as the dominant incumbent providing agricultural financing in Russia, against which Pole Finance competes with its microcredit offering.
• Sberbank Agricultural Division: Russia's largest bank with significant agricultural lending and SberLeasing operations. Listed as a pole.rf partner but also a broad incumbent competing for the same agricultural financing and digital services market.

Emerging players

• OneSoil: Belarus-headquartered precision agriculture platform offering free satellite-based field monitoring, VRT zone mapping, and crop analytics. Comparable as an emerging satellite-driven precision-ag SaaS with overlapping capabilities to pole.rf's agronomic services.
• Taranis: AI-driven precision agriculture platform using aerial imagery (drone and satellite) for field scouting, variable-rate prescriptions, and yield analytics. Comparable emerging player with overlapping computer-vision-based agronomic capabilities to pole.rf's smart scouting and VRT products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTuberutube.ru/video/afc719fffe7bb8a165aa0f4e8e5ad833
• LinkedInlinkedin.com/company/%D0%BF%D0%BE%D0%BB%D0%B5-%D1%80%D1%84

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about поле.рф