You First Integrative Wellness

What You First Integrative Wellness does

You First Integrative Wellness is a privately held, founder-operated integrative mental health and wellness private practice founded in 2023 by James Castorina, a Licensed Professional Counselor (LPC), and headquartered in the Executive Mews Complex in Cherry Hill, New Jersey. The practice offers individual mental health counseling (addressing mood disorders, anxiety, trauma, addiction, psychosis, and relationship issues), couples counseling, support groups (including a Chronic Illness Support Group), and yoga, delivered by a team of LPCs, LCSWs, LACs, counseling interns, wellness coaches, and an executive function/ADHD coach. Services are priced on a fee-for-session basis ranging from $25 for intern/pro bono sessions to $125 for fully licensed counselors, with the practice in-network with multiple major insurance providers (Aetna, Cigna, Horizon BCBS, Oscar, Oxford, United Healthcare and others) and using the Headway platform for insurance verification and billing.

The practice's underlying technology footprint is minimal: a standard telehealth platform supports virtual counseling and coaching sessions, but no proprietary software, app, or API exists. The core go-to-market is direct-to-consumer, supported by an organic social media presence (YouTube, TikTok, Facebook, Instagram, Nextdoor), community partnerships, word-of-mouth referrals, and a free 15-minute consultation as a lead capture mechanism. Coaching services are available to clients anywhere in the US via telehealth, while in-person appointments are concentrated in the New Jersey/Pennsylvania market.

Revenue is generated almost entirely through fee-for-service sessions (therapy, couples counseling, wellness coaching, executive function/ADHD coaching, career counseling, plus ancillary document review) plus insurance reimbursement and a community fundraising program, the Heart to Hardt Program, in which every $50 donation funds a free intern-led counseling session and 25% of donations are directed to the Dillan Hardt Foundation for suicide prevention initiatives. The business is privately held with no outside institutional investors, no parent company, no app product, and no disclosed funding rounds.

Name

You First Integrative Wellness

Legal name

You First Integrative Wellness

Website

https://youfirstintegrativewellness.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

You First Integrative Wellness is a privately held mental health and wellness private practice in Cherry Hill, NJ, founded in 2023, offering individual therapy, couples counseling, wellness coaching, ADHD/executive function coaching, and career counseling to consumers via in-person and telehealth delivery.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health Promotion, Prevention & Wellness Education (EDALAFAF)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Mental health counseling
• Wellness coaching
• Executive function coaching
• Career counseling
• Couples therapy

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy/Counseling Sessions: Fee-for-service therapy sessions with licensed counselors at $125 per session for fully licensed counselors, $100 for provisionally licensed counselors, and $40 for counseling interns. Couples counseling available at $100 out of pocket.
2. Wellness and Career Coaching: Coaching sessions including health/wellness coaching ($40 for 30 min, $80 for 1 hour), executive function/ADHD coaching ($30 for 30 min, $60 for 1 hour), and career counseling ($40 for 30 min, $80 for 60 min).
3. Document Review Services: Career counseling document support including document review ($20) and tailored revisions ($40).
4. Heart to Hardt Program Donations: Community fundraising program where donations support free counseling sessions for individuals in need. For every $50 donated, one person receives a free counseling session with an intern therapist. 25% of donations go to the Dillan Hardt Foundation.
5. Insurance Reimbursement: The practice is in-network with multiple insurance providers including Aetna, Cigna, Horizon BCBS, Oscar, Oxford, United Healthcare, and others. Insurance is verified via Headway platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

You First Integrative Wellness is a private mental health and wellness practice in Cherry Hill, New Jersey offering individual therapy, couples counseling, wellness coaching, executive function/ADHD coaching, career counseling, support groups, and yoga. Services are delivered in-person at the Cherry Hill office and via telehealth by licensed counselors (LPC, LCSW, LAC), counseling interns, and wellness coaches. The practice accepts multiple major insurance providers, offers sliding-scale and pro bono options, and runs the Heart to Hardt donation-funded community program.

Product overview

You First Integrative Wellness operates as an integrative mental health and wellness practice offering a coordinated suite of services. The core offering is Mental Health Counseling, available through multiple tiers of licensed providers (LPC, LCSW, LAC) and counseling interns at varying price points. This is supplemented by specialized coaching services including Health and Wellness Coaching, Executive Function/ADHD Coaching, and Career Counseling. The company also offers Couples Counseling, Support Groups, and Yoga as part of its holistic approach. A distinctive community initiative, the Heart to Hardt Program, provides pro bono counseling funded by donations, with proceeds supporting the Dillan Hardt Foundation. Services are available in-person at their Cherry Hill, NJ office or via telehealth/virtual sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Counseling Individual therapy sessions with Licensed Professional Counselors (LPC), Licensed Clinical Social Workers (LCSW), Licensed Associate Counselors (LAC), and counseling interns treating mood disorders, anxiety, trauma, addiction, psychosis, self-harm, suicidality, and relationship issues. Delivered in-person at Cherry Hill or via telehealth.
• Couples Counseling
• Health and Wellness Coaching Client-centered coaching across eight dimensions of wellness (physical, emotional, social, intellectual, environmental, spiritual, vocational, financial), priced at $40 per 30 minutes or $80 per hour.
• Executive Function/ADHD Coaching Coaching for individuals with ADHD, autism, or learning disabilities focused on time management, goal setting, organization, planning, prioritization, focus, and self-assessment. Priced at $30 per 30 minutes or $60 per hour.
• Career Counseling
• Support Groups
• Yoga

Quantifiable outcome

• For every $50 donated through Heart to Hardt Program, 1 person in need receives a free counseling session

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dillan Hardt FoundationcoreStrategic or Co-development Partner · 1 January 2025The Heart to Hardt Program is a partnership between You First Integrative Wellness and the Dillan Hardt Foundation. For every $50 donated, 1 person in need receives a free counseling session with an intern therapist, and 25% of each donation goes directly to the Dillan Hardt Foundation to support suicide prevention, awareness, and education initiatives. The foundation was created in memory of Dillan Hardt, who was a client of James Castorina (owner of You First) and passed away in January 2019 at age 21. This partnership honors Dillan's dream of becoming a counselor and provides hope to those facing similar struggles.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Spring Health: Spring Health is an employer-sponsored mental health platform offering therapy, coaching, and wellness programs. Like Lyra, it targets the B2B mental health benefits market but competes for therapists and overlaps with You First's coaching services at the consumer level.
• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform, offering virtual counseling subscriptions across all 50 states. While much larger and tech-led, it competes with You First for the same telehealth mental health client pool and price-sensitive individual consumers.
• Talkspace: Talkspace is a publicly traded online therapy platform offering virtual counseling and psychiatry with insurance and subscription billing. It is a directly comparable telehealth counseling model with insurance integration, though at vastly larger scale.
• Lyra Health: Lyra Health is a venture-backed employer-sponsored mental health benefit provider offering therapy, coaching, and medication management. It does not directly compete for individual consumers but competes for the same licensed clinician pool and represents an alternative channel for clients in the same therapy market.

Direct peers

• Grow Therapy: Grow Therapy is an online platform that connects clients to independent therapists and handles insurance billing on their behalf. It serves the same small independent practice / licensed clinician market as You First with insurance integration, and competes directly for clinician affiliation.
• Octave: Octave is an in-person and virtual therapy practice operating clinics across multiple U.S. cities with employed clinicians and group therapy offerings. Comparable to You First in offering in-person office therapy plus virtual sessions with insurance acceptance and group programming.
• Two Chairs: Two Chairs operates hybrid in-person and telehealth therapy clinics with employed licensed therapists, offering matched-modality care. It is structurally similar to You First (in-person offices plus telehealth, insured clients, matched clinical specialties) but at venture-backed scale.
• Alma: Alma is a therapist network and practice management platform helping independent licensed clinicians accept insurance and grow caseloads. It targets the same independent private practice segment as You First and competes for affiliated clinicians in the same geographies.
• Modern Therapy: Modern Therapy is an online platform helping clients find and book independent therapists for virtual sessions, often with insurance integration. It is a direct comparable in the licensed-counselor, virtual-delivery, insurance-accepting consumer mental health segment.

Others

• Headway: Headway is a therapist-facing platform that handles insurance credentialing, billing, and paneling for independent practices. You First explicitly uses Headway to verify and process insurance, making it a platform partner and operational dependency rather than a direct client competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@YouFirstIntegrativeWellness
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/youfirstintegrativewellness?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• TikToktiktok.com/@youfirstintegrati?refer=creator_embed
• LinkedInlinkedin.com/company/you-first-integrative-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about You First Integrative Wellness