Laiza

What Laiza does

Laiza is an India-based social commerce platform operated by Greatminds Retail Private Limited (headquartered in Mumbai) that merges short-form video, live shopping, and story shopping into a single mobile-first marketplace. The product surface centers on "Pops" — a TikTok-style vertical full-screen video feed in which every video embeds clickable product tags enabling one-tap purchase — alongside 24-hour shoppable Stories, real-time live commerce streams powered by Mux (3–8 second latency), and a creator/influencer marketplace. The platform is built natively on React Native for iOS and Android, hosted 100% on AWS Mumbai (ap-south-1), and integrates Razorpay for payments, Shiprocket and Eshopbox for logistics, and Firebase and WhatsApp/Meta for notifications and messaging. AI/ML is applied in three specific areas: a fraud engine (device fingerprinting, rapid-scroll detection, IP clustering, anomaly detection) backed by Aadhaar liveness KYC, an AI-powered price-bargain system with seller-set floors, and a personalization/recommendation layer for the feed.

The business model is a three-sided marketplace targeting Indian buyers, sellers, and creators. Buyers and creators join free; sellers also pay ₹0 platform commission and retain 100% of every sale, with no listing fees, subscription, or per-sale platform fee. Sellers self-register with GSTIN/PAN/Aadhaar KYC (24–48 hour approval) and can bulk-upload up to 500 products via CSV. Creators face no minimum follower requirement in Phase 1, can tag up to 5 products per Pop, generate trackable affiliate links shareable on WhatsApp, Instagram, and YouTube, and earn 10–30% commission on attributed sales — auto-paid weekly (every Monday, T+7 after delivery). Distinctively, Laiza also pays creators and viewers directly for engagement: ₹85 per 1,000 valid Pop views (≥10 seconds), ₹50 per 1,000 likes/shares/comments, and ₹50 per successful referral, with no daily, weekly, or monthly cap; engagement earnings are a platform cost rather than a fee deducted from sellers. Payments support UPI, cards, net banking, COD (up to ₹5,000), and Laiza Wallet credit (up to 20% of order value), with mixed wallet + UPI checkout enabled via Razorpay and RuPay acceptance.

The go-to-market motion is primarily product-led and community-led: users discover the app through app stores, social channels (YouTube @laizalive, Facebook laizasocialcommerce), and referral bonuses; creators organically distribute Pops off-platform via affiliate links, which feeds both user acquisition and seller GMV. The company discloses no funding rounds, headcount, revenue, GMV, or valuation, and is privately held. Compliance posture includes DPDPA compliance, AES-256 encryption of financial data, RBI-compliant payouts via Razorpay, PCI-DSS-compliant payment gateways, GST registration, and Aadhaar-verified KYC. In effect, Laiza is a pre-scale, product-led social commerce entrant differentiating on a zero-commission seller proposition and a unique engagement-pays-creator model rather than on disclosed scale metrics.

Name

Laiza

Legal name

Greatminds Retail Private Limited

Website

https://laiza.live

Company type

Private

Operating status

Operating

Short description

Laiza is an India-based social commerce platform operated by Greatminds Retail Private Limited that combines TikTok-style short-form video (Pops), live commerce, and story shopping, serving Indian buyers, sellers, and creators with zero platform commission and an engagement-based creator payout model.

Ownership category

akta.pro rank

Product category

Social Commerce Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI)

akta.pro secondary industries

Shoppable Video & Short-form Commerce Platforms (CRAFANAE), User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH), Short-Form User-Generated Video Platforms (MPACABAB)

Keywords

• Social commerce platform
• Video commerce
• Live shopping
• Creator monetization
• Short video marketplace

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Creator Commission (Affiliate): Creators earn 10–30% commission on sales attributed to their Pops, stories, live sessions, and affiliate links. Commission rates are set per product by sellers in the creator marketplace. Commissions are auto-calculated and auto-paid weekly (every Monday) for T+7 after delivery. No minimum follower requirement for creators in Phase 1. This is the primary creator revenue stream and the core GTM incentive for the creator ecosystem.
2. Platform Commission (Sellers): Laiza charges ₹0 platform commission — sellers keep 100% of every sale. The only commission paid is whatever share sellers voluntarily offer to creators who promote their products (typically 10–30%). This zero-commission model is the primary seller acquisition and retention lever. Platform revenue is therefore indirect, derived from driving sales volume that generates creator commission payouts (which Laiza facilitates).
3. Creator Engagement Earnings (Platform-Funded): Laiza pays creators and users directly for engagement — ₹85 per 1,000 valid Pop views (buyer rate; ₹94+ for influencers), ₹50 per 1,000 likes/shares/comments. This is a cost/incentive structure rather than a revenue stream for Laiza, but it is the key platform mechanics driving user acquisition and retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Laiza is a video-first social commerce platform that combines TikTok-style short-form video (Pops), 24-hour shoppable stories, and live commerce into a single mobile app. It connects three audiences: buyers who discover and purchase products embedded inside video content, sellers who list products and pay zero platform commission, and creators who post content and earn per-view, per-engagement, and per-sale commissions. The platform is operated by Greatminds Retail Private Limited, is hosted entirely on AWS Mumbai, and supports UPI, cards, COD, and wallet payments through Razorpay.

Product overview

Laiza is India's first video-first social commerce platform that combines TikTok-style social media, live shopping, and e-commerce into a unified mobile application. The platform operates three user types: Buyers (shop from video content), Sellers (list products and manage via web dashboard), and Creators (post content and earn commissions). Core products include: (1) Pops - TikTok-style vertical video feed with embedded shoppable product tags; (2) Story Shopping - 24-hour shoppable stories with product stickers; (3) Live Commerce - real-time streaming with product pinning; (4) Seller Dashboard - full-featured web panel for inventory and order management; (5) Creator Studio - content and analytics management portal; (6) Earn System - engagement-based monetary rewards in real Rupees with no cap. The platform differentiates through creator monetisation (paying users for views, likes, shares, comments), zero platform commission for sellers, and full India-market payment support (UPI, COD, wallet). Infrastructure is hosted on AWS Mumbai with native integrations to Razorpay (payments), Shiprocket (logistics), Mux (video streaming), and WhatsApp (communications).

Differentiator

Problem solved

Functional benefit

Products and services

• Laiza Mobile App
• Pops (Vertical Video Feed)
• Story Shopping
• Live Commerce
• Seller Dashboard
• Creator Studio
• Shop Web Storefront
• Earn Real Money Engine
• Influencer Marketplace
• Affiliate Link System

Quantifiable outcome

• ₹85 earned per 1,000 valid Pop views (10+ seconds) with no monthly cap
• +6 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides the entire cloud infrastructure for the Laiza platform — 100% hosted on AWS Mumbai (ap-south-1 region). AWS SES used for email delivery. Amazon S3 used for media file storage (product images, videos) with controlled access. AWS infrastructure ensures data residency within India.
• MuxcoreTechnology or IntegrationMux powers real-time live streaming infrastructure for Laiza's live commerce feature, delivering 3–8 second latency. Mux enables sellers to pin products in real-time during live streams and viewers to buy with one tap without leaving the stream. Replays are archived automatically via Mux.
• RazorpaycoreTechnology or IntegrationRazorpay powers all payment processing on the Laiza platform — UPI, cards, net banking, and wallet. Supports RuPay cards and mixed payment (wallet + UPI). Razorpay is the RBI-compliant payment gateway enabling Laiza's financial transactions.
• ShiprocketcoreTechnology or IntegrationShiprocket provides logistics API integration for order tracking. Live order tracking via Shiprocket's logistics API with status updates via push, SMS, and WhatsApp. Supports easy return requests and QC-backed refunds.
• EshopboxcoreTechnology or IntegrationEshopbox is used as a logistics partner for order fulfillment and delivery management. Delivery address and contact details are shared with Eshopbox to deliver orders.
• WhatsApp / MetacoreTechnology or IntegrationPhone numbers are shared with Meta's WhatsApp Business Platform to send transactional messages (OTP verification, order updates, shipping notifications) to users. WhatsApp is also a channel for customer support (support contact: +91 97278 76768).
• Firebase (Google)coreTechnology or IntegrationFirebase is used for push notifications, authentication, and real-time features. Firebase Authentication supports OTP-based phone verification for platform sign-up. Real-time features and push notifications are powered by Firebase infrastructure.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Meesho: India's largest social commerce platform enabling small sellers and resellers to sell via social channels. Laiza explicitly positions against Meesho with a comparison table; both target Tier 1–3 Indian sellers and buyers, but Meesho charges commissions while Laiza charges zero.
• DealShare: India-focused social commerce platform serving Tier 2–3 cities with group buying and seller onboarding. Comparable to Laiza in target segment and seller-led commerce model, though DealShare is more transaction-led and less video-first.
• ShareChat: Vernacular Indian social media platform with short-video and commerce ambitions. Shares Laiza's audience (Tier 1–3 Indian users) and combines short-form video with monetization features, competing directly for the same creator and viewer pool.
• Moj: India's leading short-form video platform (operated by ShareChat/Bollywood). Directly competes with Laiza's Pop feed; both monetize via creator earnings and embedded commerce, with Moj having a far larger creator base but a less developed shoppable video stack.

Emerging players

• Bulbul (now Trell): Indian video commerce and short-form video platform that pioneered shoppable video in India. Overlaps with Laiza in combining short-form video with product discovery and creator monetization, though Trell has pivoted focus over time.
• Chingari: Indian short-form video platform with creator monetization (GARI token, creator rewards). Closely comparable to Laiza's Pops and earn model, though Chingari's monetization is token-based and the commerce integration is less mature.
• Whatnot: Global live shopping marketplace combining livestream auctions with social commerce. Comparable to Laiza's Live Commerce feature (Mux-powered real-time streams with one-tap product purchase), though focused on collectibles and US market.

Broad incumbents

• Amazon Live (India): Amazon India's live commerce feature embedded in the main shopping app. Explicitly listed in Laiza's competitive comparison table; both offer real-time live shopping, but Amazon Live sits inside a much larger marketplace with seller commissions.
• Myntra (short-video shopping): Major Indian fashion e-commerce platform owned by Flipkart with short-form video shopping features. Comparable to Laiza's Pops and Story Shopping in shoppable video, though Myntra is fashion-focused and charges seller commissions.

Regional players

• Citymall: India-focused social commerce platform targeting Tier 2–4 cities via community group buying. Comparable to Laiza in targeting non-metro Indian consumers and SMB sellers, with a community-led acquisition model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@laizalive
• Facebookfacebook.com/laizasocialcommerce

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laiza