Zicix Corp
Zicix Corp (dba Zii) is an Australia-headquartered cloud POS and digital-ordering platform serving hospitality and retail merchants across Oceania and Asia, with a modular suite spanning POS, QR/kiosk/table ordering, KDS, loyalty, payments, inventory and ERP, distributed via direct sales and a white-label partner program.
- Company typePrivate
- Founded2003
- HeadquartersMelbourne (Deepdene), Australia
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Zicix Corp does
Zicix Corp, operating through its legal entity ZIITECH PTY LTD under the brand Zii (formerly Digifield), is an Australia-headquartered cloud-based point-of-sale (POS) and digital ordering platform serving hospitality, retail and wholesale merchants across Oceania and parts of Asia. Founded in 2003 in Melbourne, the company has built a modular product suite centered on ZiiPOS for F&B and Retail, augmented by add-on modules including QR and online ordering, self-ordering kiosks, tablet table ordering (ZiiTO), kitchen display systems, eBooking, inventory, loyalty, gift cards, and a full ERP layer (Zii PSI). Its technology stack is cloud-first with a centralized multi-venue management portal, NMI-certified scale integration, electronic shelf labels, PDA-based stock management and an integration ecosystem of more than 50 partners spanning payments, delivery aggregation (via Deliverect), accounting, e-commerce and workforce management.
The company monetizes through recurring POS subscriptions, tiered module add-ons, hardware sales, payment-processing transaction fees via bank and fintech partners, and delivery-integration subscriptions. It distributes through direct enterprise field sales, an OEM/white-label partner program for resellers and integrators, an online hardware shop, and co-marketed offers with payment partners such as Windcave and Smartpay. Customer segmentation is vertical-led, targeting cafes, full-service restaurants, sushi and hot pot, milk tea, QSR/food courts, grocery, butcher, bottle shops, mobile repair and kitchenware, with named logos spanning individual SMBs and multi-site groups such as GOTCHA Group (182+ venues), Au79, Sushi Hiro, ChaTraMue, The Bottle-O and TechPro.
Zicix has scaled to approximately 9,000 merchants across 12,000 venues after acquiring Melbourne-based Suntech Enterprises Australia in February 2022. The company operates from offices in five Australian states (Melbourne, Sydney, Adelaide, Darwin, Perth) plus Singapore (regional HQ) and a new sales presence in Hong Kong, with stated market entry also in New Zealand and Bangladesh. Geographic expansion accelerated in 2023 with Singapore (February, partnered with Fiserv and Gourmet Food Holdings) and Hong Kong (November, partnered with Imagiro Concepts). The firm is privately held with 46 employees and has not publicly disclosed funding rounds or revenue.
Zicix Corp firmographics
Firmographics- Name
- Zicix Corp
- Legal name
- ZIITECH PTY LTD
- Website
- https://zicixgroup.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Zicix Corp (dba Zii) is an Australia-headquartered cloud POS and digital-ordering platform serving hospitality and retail merchants across Oceania and Asia, with a modular suite spanning POS, QR/kiosk/table ordering, KDS, loyalty, payments, inventory and ERP, distributed via direct sales and a white-label partner program.
- Ownership category
- akta.pro rank
Where Zicix Corp is headquartered
LocationHeadquarters
- HQ city
- Melbourne (Deepdene)
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
Zicix Corp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- POS Software Subscription: Monthly/annual subscription for POS software access, cloud portal, and core platform features. Pricing tiers for F&B and Retail solutions with various module add-ons.
- Payment Processing: Integrated payment services through partnerships with ANZ, Westpac, Tyro, Windcave, Smartpay, and other payment providers. Revenue derived from transaction fees and payment infrastructure integration.
- Hardware Sales: Sale of POS terminals, printers, kiosks, kitchen displays, PDA devices, and peripheral hardware. Also includes add-on hardware accessories like portable label printers.
- Module Add-ons: Additional charges for advanced modules including loyalty, reservations, self-serve kiosk, kitchen display, gift card management, delivery integration, and inventory management.
- Delivery Integration: Revenue from Deliverect integration for managing multiple delivery aggregator orders (Uber Eats, DoorDash, Deliveroo, etc.) consolidated into POS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Zii F&B Standard Solution |
| Subscription | Monthly | Zii Retail Starter Solution |
| Subscription | Annual | Windcave Partnership Offer |
| Subscription | Annual | Smartpay Partnership Offer |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels5 records
Zicix Corp product offering
Product offeringCore offering
Zicix Corp (trading as Zii) sells a cloud-based point-of-sale software suite branded ZiiPOS, with specialised builds for food and beverage (ZiiPOS F&B) and retail (ZiiPOS Retail), complemented by self-ordering kiosks, table ordering (ZiiTO), a kitchen display system (KDS), eBooking, inventory, loyalty, QR/online ordering (Order Anywhere) and a back-office ERP module (Zii PSI). The platform is sold to hospitality and retail merchants in Australia, New Zealand, Singapore, Hong Kong and Bangladesh, and is also offered to partners under a white-label arrangement.
Product overview
Zicix Corp operates as a cloud-based POS and ordering technology platform under the Zii brand. The product portfolio is structured as a modular platform architecture with ZiiPOS (F&B and Retail variants) as the core unified POS system, supplemented by multiple add-on modules including Self-Ordering Kiosk, Order Anywhere (QR & Online), Table Ordering (ZiiTO), Kitchen Display System (KDS), eBooking, Inventory management, Loyalty platform, and Delivery Integration via Deliverect. The platform also offers specialized vertical solutions for Butcher shops and a comprehensive ERP system (Zii PSI). A White Label POS option enables partners to deploy branded solutions. All modules are designed to integrate seamlessly with the core ZiiPOS platform, providing end-to-end digital transformation for hospitality and retail businesses across multiple ordering channels, payment processing, inventory control, and customer engagement.
Differentiator
Problem solved
Functional benefit
Brands
- ZiiApp: Customer smartphone app for retail membership management featuring points, deposits, coupons, and friend referral programs. Also includes wallet functionality for member cards and gift cards.
- Zii KDS
- eBooking
- Zii Loyalty
- Zii Order Anywhere
- Zii PSI
- ZiiTO
- Zii Go
Products and services
- ZiiPOS F&B
Quantifiable outcome
- 48% faster delivery time by increasing productivity with all-in-one solution
- +4 more outcomes
Companies that use Zicix Corp
Customer profileNamed customers25 records
Segments11 records
Ideal customer profiles3 records
Zicix Corp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
Feature13 records
Zicix Corp partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, flagship and minor.
- WindcavecorePayment gateway integration partnership offering 300+ payment integrations. Joint promotional offer: 3 months free POS with 12-month prepay, free loyalty module, free Android tablet, free remote installation. Special F&B and Retail solution packages.
- SmartpaycoreBest-in-class payment solutions partnership. Smartpay offers Zero Cost EFTPOS and Simple Flat Rate options. Joint POS and payments solution with promotional offers: up to 12 months free ZiiPOS subscription, free support, training, and Deliverect integration.
- Imagiro ConceptsflagshipLead partner for Hong Kong market entry. Imagiro Concepts is a leading F&B group in HK, with Shimo Japanese restaurant as inaugural customer. Partnership encompasses in-store POS, QR ordering, Kiosk, Online Ordering, Loyalty & Reservations.
- FiservcoreGlobal fintech partnership for Singapore market entry with Gourmet Food Holdings. Fiserv provides payment infrastructure underpinning Zii's cloud POS and ordering technology in Singapore. Collaboration aims to expand across Southeast Asia.
- Gourmet Food HoldingsflagshipSingapore investment firm with portfolio including Tsuta, Burgs, Mrs Pho, and Equate Coffee. Partnership with Fiserv and Zii to deploy cloud-based POS across their brand portfolio in Singapore.
- DeliverectcoreStrategic delivery integration partnership. Deliverect consolidates all delivery aggregator orders (Uber Eats, DoorDash, Deliveroo, Menulog, HungryPanda, Fantuan, and 400+ more) into ZiiPOS, eliminating manual order rekeying. Partnership delivers 48% faster delivery time and 80% error reduction.
- ANZcoreMajor Australian bank providing payment processing integration for ZiiPOS merchants.
- WestpaccoreAustralian bank providing EFTPOS payment integration for ZiiPOS solutions.
- TyrocoreAustralian payment provider integrated with ZiiPOS for merchant payment processing.
- StripecoreGlobal payment platform integration supporting card payments through ZiiPOS.
- XEROcoreAccounting software integration allowing file imports of purchase orders, inventory receipts, sales reports, and one-click invoice creation.
- MYOBcoreAccounting software integration supporting file imports and invoice management within Zii PSI ERP system.
- Uber EatscoreDelivery aggregator integrated via Deliverect for order consolidation into ZiiPOS.
- DoorDashcoreDelivery aggregator integrated via Deliverect for order consolidation into ZiiPOS.
- DeliveroocoreDelivery aggregator integrated via Deliverect for order consolidation into ZiiPOS.
- MenulogcoreAustralian delivery aggregator integrated via Deliverect for order consolidation into ZiiPOS.
- ShopifycoreE-commerce platform integration supporting online store management and sales channel synchronization.
- WooCommercecoreWordPress e-commerce plugin integration for online sales management within Zii ecosystem.
- ShopbackminorCashback and rewards platform integration for customer engagement and marketing.
- LinklycorePayment routing and connectivity provider integrated with ZiiPOS for Australian payment processing.
- Suntech Enterprises AustraliacoreAcquired POS platform with prominence in F&B retailing including catering, bakeries, supermarkets, convenience stores, and multi-site chains. Brought 12,000 total venues to Zii's national customer base.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Zicix Corp competitors and assessment
Company assessmentBroad incumbents
- Clover (Fiserv): App-based POS platform owned by Fiserv (a Zii partner) targeting restaurants and retail; competes at the SMB POS level and represents both a competitor and distribution vector for Zii via white-label.
- Square (Block): Broader commerce and payments platform with Square for Restaurants and Square for Retail; overlaps with Zii at the SMB and mid-market F&B/retail level but operates as a much larger horizontal incumbent.
Direct peers
- Toast: Leading cloud-based restaurant POS platform in North America with integrated payments, online ordering, KDS, and loyalty; the most direct US analog to Zii's all-in-one F&B platform thesis.
- SpotOn: Restaurant and retail POS with integrated payments, marketing, and loyalty; comparable to Zii's full-stack hospitality + retail bundling strategy and aggressive payments-software pairing.
- Kounta: Australian-born cloud POS for hospitality and retail (acquired by Lightspeed); the most direct Australian heritage peer to Zii, having previously served many of the same cafe and restaurant segments.
- TouchBistro: iPad-based restaurant POS with table-side ordering, floor management, and integrated payments; comparable to ZiiPOS F&B on feature scope and target customer (full-service and multi-site restaurants).
- Impos: Australian hospitality POS platform purpose-built for pubs, clubs, and restaurants; a regional direct competitor in Zii's home market for enterprise hospitality deployments.
- iCHEF: Asia-focused restaurant POS serving ~10,000 venues across Taiwan, SEA, and Greater China; closely comparable to Zii on APAC F&B focus, modular product set, and partnership-led international rollout.
- Lightspeed Commerce: Public POS and commerce platform with both restaurant and retail suites (including acquired Vend, ShopKeep, Kounta); directly comparable to Zii's dual F&B + retail focus and multi-site management capabilities.
Others
- Deliverect: Delivery aggregator integration platform and a core Zii partner (white-label mention); an adjacent/ecosystem player rather than direct competitor, but its expanding POS-adjacent features make it a strategic peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zicix Corp social profiles
Digital presenceZicix Corp compliance and trust
Trust signalCompliance1 record
Zicix Corp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zicix Corp leadership team
Management profileNumber of profiles
Profiles1 record
Zicix Corp subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zicix Corp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zicix Corp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zicix Corp
What does Zicix Corp do?
Zicix Corp (trading as Zii) sells a cloud-based point-of-sale software suite branded ZiiPOS, with specialised builds for food and beverage (ZiiPOS F&B) and retail (ZiiPOS Retail), complemented by self-ordering kiosks, table ordering (ZiiTO), a kitchen display system (KDS), eBooking, inventory, loyalty, QR/online ordering (Order Anywhere) and a back-office ERP module (Zii PSI). The platform is sold to hospitality and retail merchants in Australia, New Zealand, Singapore, Hong Kong and Bangladesh, and is also offered to partners under a white-label arrangement.
Is Zicix Corp a public or private company?
Zicix Corp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zicix Corp founded?
Zicix Corp was founded in 2003.
Where is Zicix Corp based?
Zicix Corp is headquartered in Melbourne (Deepdene), Australia, in the Oceania region.
How does Zicix Corp make money?
Five revenue lines are on record. POS Software Subscription is the primary driver. The others are payment Processing, hardware Sales, module Add-ons and delivery Integration.
Who are Zicix Corp's main competitors?
Broad incumbents on record are Clover (Fiserv) and Square (Block). Direct peers are Toast, SpotOn, Kounta, TouchBistro, Impos, iCHEF and Lightspeed Commerce. Deliverect is listed as an others.
Does Zicix Corp have an API?
No public API is recorded for Zicix Corp.