What All in IT Solutions does

All in IT Solutions is an Australian managed IT services provider headquartered in Stanmore, NSW, operating since at least 2012 as All In IT Solutions P/L. The company serves over 690 businesses with a 99.5% customer retention rate, primarily targeting small and mid-sized Australian enterprises, with a secondary footprint in growth-stage companies and select large organizations such as Qantas, JLL, and the University of Sydney.

The company's core technology offering spans 12 service lines: Website Design and Development (WordPress, Joomla, Opencart, WooCommerce, Shopify, Magento), Cloud Solutions (Microsoft Azure, AWS, Google Workspace, Microsoft 365), Hosting Solutions (Australian and international data centers including Sydney and Houston), Managed IT Solutions (ITIL-based support, security, disaster recovery), Business Telephony (Hosted PBX, VOIP/SIP), Hardware and Software procurement, Online Marketing, Branding and Design, Business Internet, Audio Visual, Photography and Videography, and Managed Print Solutions. The technology stack is multi-vendor and partnership-driven rather than proprietary, with deep integrations across Microsoft, AWS, Google, Cisco, Adobe, Lenovo, Telstra, HP, Cloudflare, and GoDaddy.

All in IT Solutions operates a sales-led, relationship-based go-to-market model targeting Australian businesses, with a Business Development Manager (Ali Taufeek) driving new logo acquisition and a separate inside sales function handling SME inquiries. Revenue is generated through a mix of recurring monthly managed service subscriptions, project-based web and IT work, and transactional sales of hardware, software licenses, and print products via a WooCommerce-powered e-commerce storefront. The company has added installment payment options (3-24 month terms via Procuret) on invoices of $500-$60,000 to support larger deals. Microsoft Cloud Partner recognition at local and global levels, 4.9/5 Google reviews, and 100% referral rate indicate strong client satisfaction. Headcount is 11-50 employees, and the company is privately held with no disclosed institutional investment.

Name

All in IT Solutions

Legal name

All In IT Solutions P/L

Website

https://allinit.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

All in IT Solutions is an Australian managed IT services provider offering cloud, cybersecurity, web development, hosting, telephony, hardware, and digital marketing to over 690 small and mid-sized businesses from its Stanmore, NSW headquarters, with Microsoft partner recognition.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Management Services (8741), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

akta.pro secondary industries

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB), IT Knowledge Management & Service Desk Platforms (HDAEALAH), Service Catalog, Request Fulfillment & Self-Service Portals (BPAEAJAI), IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE), IT Asset Management (ITAM) Platforms (HDAEALAD), Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)

Keywords

• Managed IT services
• Cloud solutions
• Web design development
• Cybersecurity services
• IT infrastructure management

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. IT Services and Consulting: Managed IT solutions, IT consultancy, and technical support services provided to businesses on a recurring monthly retainer basis or project basis.
2. Hardware and Software Sales: Sale of business-grade computers, peripherals, networking equipment, and software licenses to commercial clients.
3. Web Design and Development: Custom website design, development, and maintenance services for businesses.
4. Managed Print Solutions: Printing services including business cards, signage, corporate stationery, and exhibition materials.
5. Online Marketing Services: Digital marketing services including SEO, social media management, and paid advertising campaigns.
6. Payment Processing Services: Recurring payment processing for managed clients with options for direct debit and installment plans through Procuret.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

All in IT Solutions is an Australian managed IT services provider delivering web design and development, cloud migration and management, managed IT infrastructure, business telephony, business internet, audio visual, and managed print solutions to small, mid-sized, and enterprise businesses. It also resells business-grade hardware and software and runs an online marketing agency offering SEO, PPC, and social campaigns. Services are packaged as monthly managed-service subscriptions or project-based engagements for Australian commercial clients.

Product overview

All in IT Solutions is an Australian IT services company offering a comprehensive suite of managed technology services. Their portfolio consists of 12 core service lines organized around IT infrastructure, digital presence, and business operations. The core offerings include Website Design & Development (custom builds on WordPress, Joomla, Opencart with a 100-point checklist process), Cloud Solutions (leveraging Microsoft Azure, AWS, and Google Workspace), Hosting Solutions (web hosting, VPS, dedicated servers, domain management), Managed IT Solutions (IT consultancy, security, support, workstations, disaster recovery), and Business Telephony (cloud-hosted phone systems with VOIP/SIP). Complementary services include Hardware & Software procurement, Online Marketing (digital campaigns, SEO, PPC), Branding & Design, Business Internet connectivity, Audio Visual solutions, Photography & Videography, and Managed Print Solutions. The company operates as a single-provider technology partner model, providing these interconnected services to help businesses scale and manage their complete technology needs from a single provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Custom web development services building websites on CMS platforms including WordPress, Joomla, and Opencart, with custom CMS solutions available for Australian businesses. Features a 100-point checklist development process covering analysis, design, development, launch, and measurement.
• Cloud Solutions Cloud migration and management services for Australian businesses leveraging Microsoft Azure, AWS, Google Workspace, and Dropbox. Includes cloud computing, hosted email exchange, CRM development, virtual server management, cloud backups, and workflow collaboration tools.
• Hosting Solutions Australian and international web hosting, reseller plans, dedicated servers, and domain registrations on redundant networks in data center facilities in Sydney, Houston, and globally. Includes VPS, private VPS, WP hosting, and Magento hosting options via cPanel and Cloudflare.
• Managed IT Solutions Full-service managed IT for Australian businesses including IT consultancy, managed networks and servers, managed security with threat monitoring, ITIL-based managed support, managed workstations, and disaster recovery with backup solutions.
• Business Telephony Cloud-hosted phone system bundles for businesses with easy setup, number extensions, voice response, and voice recording. Includes Hosted PBX, 1300 Smart Numbers, Digital/Analogue Phone Systems, VOIP/SIP Phone Systems, and NBN/Mobile Broadband options.
• Hardware & Software Business-grade hardware and software procurement including personal computing, business computing, POS systems, networking, and cloud/wireless security. Partners include Microsoft, Sony, Lenovo, Netgear, Dell, HP, Belkin, Asus, and Samsung.
• Online Marketing Digital marketing services including content marketing, organic social posts, email marketing, paid media, and paid socials. Includes Google Ads PPC, SEM marketing, GMB optimization, competition campaigns, and political campaigns, with reporting for ROI tracking.
• Branding & Design Brand creation and transformation services including discovery and visual direction, brand architecture and strategy, brand naming, brand story crafting, brand identity development, signature color palette, font systems, comprehensive brand guidelines, and brand activation.
• Business Internet Business internet connectivity including ADSL internet, Fibre/Ethernet internet, fast and reliable connections with uncapped premium 4G backup, and 5G mobile network access. Service providers include iiNet and NBN.
• Audio Visual Wholesale networking and AV solutions including digital communication, digital signage, experiential and immersive spaces, productivity platforms, event and production spaces, and communication platforms. Brands include MS Teams, Yealink, Cisco, Samsung, and NEC.
• Photography & Videography Photography and videography services including marketing photos and videos, product photography for eCommerce, promotional videos, social media videos, motion graphics, and live streaming to Facebook and YouTube.
• Managed Print Solutions Print solutions including corporate stationery, printable items (point of sale, business collateral, promotional material), signage, vehicle branding, and exhibition display (media walls, banners, vinyl).

Quantifiable outcome

• 99.5% customer retention rate
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

16 partnerships are on record, tiered core, supporting and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft partner recognized by Microsoft as a leader in delivering cloud solutions. All in IT Solutions delivers Microsoft 365, Azure, and other Microsoft cloud platforms to clients. The partnership includes certifications and local/global recognition from Microsoft.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS listed as a cloud platform partner for delivering cloud hosting, infrastructure, and managed services to clients.
• GooglecoreTechnology or IntegrationGoogle Workspace partner providing cloud productivity tools and Google Apps for Work solutions to business clients.
• DropboxsupportingTechnology or IntegrationDropbox integration partner for cloud backup and file synchronization services.
• TelstrasupportingTechnology or IntegrationTelstra partnership for business internet, telephony, and network connectivity solutions.
• HP / Hewlett Packard EnterprisesupportingTechnology or IntegrationHP hardware partner for business computers, printers, and enterprise equipment.
• CiscosupportingTechnology or IntegrationCisco networking and collaboration solutions partner for audio-visual and networking equipment.
• AdobesupportingTechnology or IntegrationAdobe Creative Cloud partner providing design tools including Photoshop, Illustrator, InDesign, and Premiere Pro for creative services.
• LenovosupportingTechnology or IntegrationHardware partner for Lenovo business computers, laptops, and accessories sold through their PC order form.
• CloudflaresupportingTechnology or IntegrationCloudflare partnership for website security, performance, and CDN services integrated into hosting solutions.
• GoDaddysupportingTechnology or IntegrationDomain registration and web hosting partner for domain management services.
• cPanelsupportingTechnology or IntegrationcPanel hosting management platform used for web hosting control.
• McGrath FoundationminorOthersCommunity partnership through Spark Change Community Partners initiative. Charitable community engagement.
• OMG (Optimum Media Direction)supportingGTM or Marketing PartnerMedia and advertising partner for online marketing campaigns and digital advertising services.
• ReachLocalsupportingGTM or Marketing PartnerDigital marketing partner for local search and online advertising solutions.
• Search It LocalsupportingGTM or Marketing PartnerLocal SEO and search marketing partner for geographic targeting of Australian businesses.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CyberCX: Australia-based cybersecurity-focused managed services provider — comparable in MSP model and Australian geography, but specializes in security rather than broad IT services.
• Brennan IT: Australian managed IT services provider serving mid-market and enterprise clients with managed services, cloud, and cybersecurity — same core MSP model targeting Australian businesses.
• Ricoh Australia: Provider of managed print, document, and IT services to Australian SMBs — directly comparable on managed print and adjacent IT services bundling.
• Somerled: Australian managed IT and cloud services provider for SMEs and mid-market — directly comparable in customer segment, geography, and managed services offering.
• Outcomex: Australian managed services and cloud provider for mid-market — similar MSP model and Australian focus, with overlapping Microsoft/cloud practice.
• Konica Minolta Australia: Managed print and IT services provider for Australian SMBs — overlaps on print solutions plus managed IT/office services targeting similar customers.

Broad incumbents

• Datacom: Large Australia/NZ-headquartered IT services firm offering managed services, cloud, and digital transformation — overlaps with All in IT Solutions' MSP and cloud solutions practices but at much greater scale.
• CDW Australia: Global IT solutions provider offering hardware, software, and managed services — directly comparable on hardware procurement and broader IT services for SMB/mid-market.
• Telstra Enterprise: Australia's largest telco offering managed networks, cloud, security, and unified communications — competes for the same SME IT and telephony wallet with greater scale and brand.
• Insight Enterprises: Global IT solutions and managed services provider with strong hardware/software procurement plus services — competes for the same SMB/mid-market hardware, cloud and managed services wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/allinitcomau
• Facebookfacebook.com/allinitsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All in IT Solutions