Tray.ai

What Tray.ai does

Tray.ai, Inc. is a privately held enterprise software company headquartered in San Francisco with a wholly-owned UK engineering subsidiary (Plan.nr Ltd). It operates an AI-native orchestration platform that unifies data integration, workflow automation, AI agent building, and Model Context Protocol (MCP) governance on a single technology stack. The platform comprises Merlin Agent Builder (no-code agent authoring with guardrails and a composable agent hub), Agent Gateway for MCP (managed MCP servers, audit/observability, and Dynamic Authentication for enterprise-wide agent deployment), an Intelligent iPaaS layer with 700+ pre-built connectors spanning AI/LLM providers, CRM, ERP, data warehouses, ITSM, marketing, finance, and HR systems, AI Governance (RBAC, audit trails, instrumentation, compliance), and two build experiences: Tray Build (visual low-code) and Tray Headless (code-first development inside Claude Code, Codex, and other AI IDEs).

The company sells primarily via SaaS subscription on tiered plans (Pro, Team, Enterprise) with annual or multi-year contracts, supplemented by professional services for implementation and custom integrations. Pricing is quote-based and not publicly disclosed. The go-to-market combines product-led growth through app.tray.io self-serve, inside sales for mid-market, direct field sales for enterprise (with region-specific hosting in the US, EU, and APAC, on-premise connectivity, and custom SLAs), channel partners (cloud marketplaces, SIs, implementation partners), and embedded/ISV deployments. Customers span Fortune 500 enterprises and high-growth technology companies (Cisco, Airbnb, FedEx, Capital One, NetApp, CrowdStrike, DocuSign, GitHub, Notion, Zendesk, Ramp, Apollo.io, New Relic, Zuora) alongside mid-market accounts (Yext, Auctane, Mixpanel, Life360).

The platform is positioned around three proprietary differentiators: AI-native architecture (built for agent orchestration rather than retrofitted from legacy iPaaS), enterprise-grade governance and Dynamic Authentication for MCP/AI workloads, and a 700+ connector ecosystem with published customer outcomes such as 10x faster integration delivery versus MuleSoft, 60%+ cost reduction versus legacy iPaaS, and 356% ROI (Auctane case study). Compliance posture includes SOC 2 Type II, HIPAA, GDPR/CCPA, and ISO 27001 (via AWS infrastructure), supporting regulated industry deployments.

Name

Tray.ai

Legal name

Tray.ai, Inc.

Website

https://tray.ai

Company type

Private

Operating status

Operating

Short description

Tray.ai is an AI-native enterprise orchestration platform combining data integration, workflow automation, AI agent building (Merlin), and Model Context Protocol (MCP) governance across 700+ connectors. It serves Fortune 500 enterprises and mid-market companies via tiered SaaS subscriptions, multi-region hosting, and direct/channel sales.

Ownership category

akta.pro rank

Product category

Integration Platform as a Service (iPaaS) / Enterprise AI Orchestration

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Integration platform as a service
• AI agent orchestration
• Workflow automation
• MCP governance
• Enterprise data integration

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Tray Platform: Core SaaS platform subscription providing access to the integration and automation platform, AI agent builder, and governance tools. Subscription tiers (Pro, Team, Enterprise) with different feature sets and support levels. Fees are based on the Tray Service purchased and not actual usage.
2. Professional Services: Consulting services, technical implementation services, and support services provided under Order Forms and Statements of Work. Includes onboarding, custom development, and training.
3. Enterprise Plans: Enterprise tier with advanced capabilities including region-specific hosting (EU, APAC), on-premise connectivity, dedicated support resources (Advantage Plus with 24x7x365 coverage), and custom SLA terms.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels14 records

Core offering

Tray.ai sells an AI-native enterprise orchestration platform that combines data integration, workflow automation, AI agent building, and Model Context Protocol (MCP) governance in a single SaaS product. Customers use a visual low-code builder (Tray Build) or a code-first headless environment (Tray Headless) to connect 700+ pre-built applications and AI models, build conversational and autonomous AI agents via Merlin Agent Builder, govern MCP tool calls through the Agent Gateway, and enforce RBAC, audit trails, and compliance via the AI Governance layer.

Product overview

Tray.ai is an enterprise AI orchestration platform combining integration and automation capabilities. The platform comprises three core pillars: Merlin Agent Builder for building autonomous AI agents, Agent Gateway for MCP governance enabling secure AI tool deployment, and Intelligent iPaaS for data integration across 700+ connectors. Tray Build provides visual low-code workflow building while Tray Headless enables code-first development in AI IDEs. AI Governance adds enterprise security with RBAC and audit trails across all agent actions and workflow runs. The platform supports multiple AI models through native connectors including OpenAI, Anthropic Claude, AWS Bedrock, Gemini, Mistral, Deepseek, and Grok. Merlin AI features include workflow summaries, conversational building, intelligent document processing, and text analysis. The Solutions and Projects APIs enable SDLC automation for embedded integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Merlin Agent Builder: Build AI agents that reason, act, and learn — conversational or autonomous. No-code builder, guardrails, composable agent hub.
• Agent Gateway for MCP
• Intelligent iPaaS
• Tray Headless

Products and services

• Merlin Agent Builder AI agent development product that lets enterprise users build conversational or autonomous AI agents with guardrails, reasoning, learning, and a composable agent hub.
• Agent Gateway for MCP MCP governance product that exposes Tray's 700+ connectors as managed MCP tools for AI agents, with Dynamic Authentication, audit trails, and observability for enterprise deployments.
• Intelligent iPaaS Integration Platform as a Service providing process automation, data integration, and API management across 700+ pre-built connectors for enterprise applications and AI/LLM providers.
• Tray Build (AI Development - Visual) Visual low-code workflow builder that lets users create integrations and automations via drag-and-drop canvas for enterprise and AI workflows.
• Tray Headless Headless, code-first workflow building experience for Claude Code, Codex, and AI IDEs that scaffolds Tray workflows from natural language prompts.
• AI Governance Enterprise AI governance product providing RBAC, audit trails, instrumentation, analytics, security, and compliance across every agent action, tool call, and workflow run on the Tray platform.
• Solutions API Platform API that validates publishing impacts and manages solution instances for embedded integrations and SDLC automation pipelines.
• Projects API Platform API for managing integration projects, configurations, versioning, and SDLC automation on the Tray platform.

Quantifiable outcome

• 10x faster integration delivery vs. legacy iPaaS (MuleSoft)
• +6 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration144 records

AI capability15 records

Feature7 records

Partnerships

21 partnerships are on record, tiered core and supporting.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is the primary infrastructure provider for Tray's cloud platform. AWS processes customer data for Tray's SaaS integration services in US (for general customers), Ireland (EU region), and Australia (APAC region).
• DatadogsupportingTechnology or IntegrationDatadog provides internal system and error logging for Tray's platform operations. Logs are processed in the US for general customers and Germany for EU customers.
• Twilio (SendGrid)supportingTechnology or IntegrationTwilio SendGrid processes emails used by customers in v3 and below Send Email connector in workflows. Superseded in v4+ by AWS SES.
• OpenAIcoreTechnology or IntegrationOpenAI is an optional sub-processor for AI features. Customers must opt-in to use OpenAI services. OpenAI will not use customer data for its own training purposes.
• AtlassiansupportingTechnology or IntegrationAtlassian (Jira) is used for bug tracking and project management. Data from customer workflows may be processed while debugging with or on behalf of customers.
• GooglesupportingTechnology or IntegrationGoogle provides company communication tools for Tray.ai internal operations.
• IntercomsupportingTechnology or IntegrationIntercom provides customer support live chat functionality. Only used if customers submit data via Intercom live chat.
• SlacksupportingTechnology or IntegrationSlack provides company communication tools for Tray.ai internal operations.
• ZendesksupportingTechnology or IntegrationZendesk provides customer support functionality. Data from customer workflows may be processed while debugging with or on behalf of customers.
• SalesforcecoreTechnology or IntegrationSalesforce is a core integration connector in Tray's 700+ connector ecosystem. Deep integration enabling CRM automation, lead management, and data synchronization.
• HubSpotcoreTechnology or IntegrationHubSpot is a core integration connector in Tray's ecosystem for marketing automation, CRM sync, and lead management workflows.
• SnowflakecoreTechnology or IntegrationSnowflake is a featured integration connector for data warehousing, analytics, and enterprise data integration workflows.
• DatabrickscoreTechnology or IntegrationDatabricks is a featured integration connector for data engineering, ML workflows, and analytics integration.
• SlackcoreTechnology or IntegrationSlack is a core integration connector for workflow notifications, team communication, and automation triggers in Tray's ecosystem.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams is a core integration connector for collaboration, notifications, and meeting workflows. New Microsoft Teams App connector enables direct integration for messages, channels, and platform interaction.
• GitHubcoreTechnology or IntegrationGitHub is a featured integration connector for developer workflows, code triggers, and DevOps automation.
• StripecoreTechnology or IntegrationStripe is a featured integration connector for payment processing, billing automation, and financial data integration.
• Anthropic (Claude)coreTechnology or IntegrationAnthropic Claude is a featured AI connector in Tray's ecosystem for AI-powered automation, agent reasoning, and intelligent workflows.
• OpenAIcoreTechnology or IntegrationOpenAI (GPT) is a featured AI connector in Tray's ecosystem for text generation, summarization, and AI-powered automation.
• PineconecoreTechnology or IntegrationPinecone is a featured AI connector for vector database integration, enabling long-term memory for AI applications and semantic search capabilities.
• AWS BedrockcoreTechnology or IntegrationAWS Bedrock is a featured AI connector providing access to foundation models from multiple providers including Anthropic and Amazon, powering Merlin AI features.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boomi: Independent enterprise iPaaS competing across integration, API management, and data integration. Direct competitor to Tray.ai's Intelligent iPaaS at the enterprise and mid-market segments.
• Workato: Enterprise iPaaS platform combining integration, workflow automation, and increasingly AI agents. Direct competitor to Tray.ai's Intelligent iPaaS and Merlin Agent Builder across enterprises and mid-market.
• Zapier: SMB- and prosumer-led automation platform with the largest connector ecosystem at the low end. Adjacent competitor to Tray.ai's Intelligent iPaaS, particularly in self-serve and PLG segments.
• Celigo: iPaaS platform specializing in pre-built integration flows (especially ERP/CRM) comparable to Tray.ai's connector-led approach. Competes in enterprise and mid-market integration use cases.
• Make (formerly Integromat): Visual automation platform with strong mid-market and SMB traction. Comparable to Tray.ai's Intelligent iPaaS for workflow automation and process integration use cases.

Emerging players

• Pipedream: Developer-focused integration and workflow platform with code-native building. Comparable to Tray.ai's Tray Headless positioning and AI IDE developer workflows.
• Moveworks: Enterprise AI agent platform for IT and employee support. Comparable to Tray.ai's Merlin Agent Builder for AI agent deployment in enterprise IT contexts, particularly given shared customer logos like CrowdStrike and Cisco.
• n8n: Open-source, AI-augmented workflow automation platform with strong developer community. Emerging competitor to Tray.ai's Intelligent iPaaS and agent-builder positioning, particularly where cost sensitivity matters.
• Airbyte: Open-source data integration platform with 300+ connectors. Comparable to Tray.ai on data movement, with growing overlap in AI/ML data pipelines.

Broad incumbents

• MuleSoft (Salesforce): Salesforce-owned enterprise integration platform and the legacy iPaaS incumbent Tray.ai explicitly targets for displacement (10x faster integration claim). Competes at the same enterprise tier with broader Salesforce ecosystem gravity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tray
• YouTubeyoutube.com/user/trayio
• LinkedInlinkedin.com/company/tray-ai
• GitHubgithub.com/tray

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tray.ai