Perky.ai

What Perky.ai does

Perky.ai (legal entity Perky Digital Pvt. Ltd.) is an India-based, founder-led, bootstrapped private company building an AI agent suite for the consumer-engagement funnel. The product portfolio consists of two core layers: Zaver, an influencer intelligence and campaign-operations platform that uses AI agents to shortlist creators by predicted conversion, automate outreach and rate negotiation, and provide real-time tracking across Instagram Reels, YouTube Shorts, ShareChat, and Moj; and Zapup, a WhatsApp Business API solution for lifecycle messaging, chatbots, broadcasts, shared inbox, and commerce flows. Voice Conversational Automation and Agentic AI Workflow Automation extend the suite into IVR replacement (Hindi and English with dialect tuning) and cross-channel workflow orchestration across CRM, helpdesk, and e-commerce stacks (Salesforce, Zendesk, Freshdesk, Shopify).

Underlying technology centers on a multi-agent runtime that plans steps, invokes APIs, coordinates across WhatsApp, Voice, Email, SMS, and RCS, and routes high-risk decisions to humans with audit trails. AI modalities span text, audio, video, and structured data, including predictive creator-ROI scoring, audience-overlap analysis, anomaly detection on live campaign signals, and AI lead qualification on WhatsApp and Instagram. Certifications include ISO 27001 and ISO 9001, and the company holds verified Meta Business Partner status and Microsoft for Startups Founders Hub backing, supporting enterprise procurement and cloud infrastructure.

The business model is SaaS subscription with enterprise-tier packaging — pricing is not publicly disclosed and enterprise deals run through a "Book a demo" sales motion while mid-market teams can self-serve via app.perky.ai. Go-to-market targets D2C consumer brands and apps, platform teams (Meta, ShareChat, ByteDance), agencies, and enterprise lifecycle/messaging buyers, supported by case studies with marquee customers including Godrej Ivara, Meta, ShareChat/Moj, Resso, PocketFM, Tiki, and Zili. Operations span six Indian cities with planned entry into Gurgaon and Bengaluru.

Name

Perky.ai

Legal name

Perky Digital Pvt. Ltd.

Website

https://perky.ai

Company type

Private

Operating status

Operating

Short description

Perky.ai, an India-based private company, builds an AI-agent suite for influencer marketing and WhatsApp commerce, with Zaver handling creator discovery through campaign tracking and Zapup covering WhatsApp lifecycle messaging, serving D2C brands, platforms, and agencies.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Advertising Agencies (541810), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Voice Assistants & Voice UI (VUI) (HDAAAFAD), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• Influencer marketing software
• AI campaign automation
• WhatsApp business API
• Creator discovery platform
• Marketing workflow automation

Headquarters

HQ city

Nagpur

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Perky operates as a SaaS platform providing access to its AI agent suite for influencer marketing and WhatsApp messaging. The platform appears to use subscription-based pricing with enterprise tiers for large-scale creator programs. Teams access the platform via 'Book a demo' for enterprise accounts and self-serve options via app.perky.ai.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Perky.ai provides an AI agent-based platform that automates influencer marketing campaigns end-to-end, covering creator discovery, personalized outreach, rate negotiation, and real-time campaign tracking. The company also offers an official WhatsApp Business API solution for lifecycle messaging, chatbot automation, lead routing, and commerce workflows, unifying influencer acquisition with retention under a single data layer.

Product overview

Perky.ai is an AI product suite built in India covering the consumer journey end-to-end. The suite consists of two main product layers: (1) Zaver - an influencer intelligence and campaign automation platform for creator discovery, outreach, negotiation, and real-time tracking; and (2) Zapup - a WhatsApp Business API messaging and retention solution for lifecycle automation, chatbots, and commerce. Additionally, Perky offers Voice Conversational Automation for replacing legacy IVR with AI voice agents, and Agentic AI Workflow Automation enabling autonomous multi-step workflows across channels. The platform operates on a unified data layer where insights from discovery sharpen intelligence, and intelligence informs messaging and retention workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Zaver: Creator discovery, campaign operations, analytics, and API access for teams that run creator programs at scale. Ships as the discovery and intelligence layer of the Perky suite.
• Zapup

Products and services

• Zaver Zaver is an influencer intelligence and growth operating system that uses AI agents to discover creators by audience overlap and predicted ROI, automate personalized outreach and rate negotiation, and track multi-channel content (Instagram Reels, YouTube Shorts, ShareChat, Moj) in real time. It is built for enterprise brand, agency, and platform teams running creator programs at scale.
• Zapup Zapup is a WhatsApp Business API solution providing lifecycle messaging, chatbot automation, broadcasts, shared team inbox, and commerce capabilities (cart flows, catalog messages, payment links) on the official Meta WhatsApp Business API. It targets enterprise lifecycle and messaging teams that need AI-assisted replies, human takeover, and template/opt-in compliance.
• Voice Conversational Automation Voice Conversational Automation is an AI voice agent solution that replaces legacy IVR with natural language conversations. It supports Hindi and English with dialect tuning, intent detection, smart routing, CRM/helpdesk integration, and a visual call-flow builder for designing branching voice journeys without telephony expertise.
• Agentic AI Workflow Automation Agentic AI Workflow Automation is an autonomous AI agent runtime that orchestrates multi-step workflows across WhatsApp, Voice, Email, SMS, and APIs. Agents plan steps, call tools, coordinate across systems, and route high-risk decisions to humans for approval with full audit trails.

Quantifiable outcome

• 3.4× lift in lifecycle engagement on WhatsApp Business API
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability13 records

Feature12 records

Partnerships

One partnership is on record.

• Meta (WhatsApp Business API)coreTechnology or IntegrationOfficial WhatsApp Business API partner enabling enterprise-grade messaging, template management, and lifecycle automation on WhatsApp. Perky is verified as a Meta Business Partner through the official partner directory. The partnership provides the infrastructure layer for Zapup's WhatsApp messaging capabilities.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grin: Creator relationship management platform built for ecommerce brands, with discovery, outreach, and ROI tracking. Comparable to Perky's Zaver, especially for Shopify-integrated D2C workflows.
• Klear: Influencer marketing platform with creator discovery, analytics, and campaign management. Comparable to Perky's Zaver on the discovery and analytics layer, particularly for agency and brand use cases.
• Aspire (formerly AspireIQ): Influencer marketing platform with creator discovery, outreach, and analytics for D2C brands. Closely comparable to Perky's Zaver — same buyer persona and use case, with broader international footprint.
• Wati: WhatsApp Business API platform for SMB and enterprise marketing, support, and lifecycle messaging. Direct competitor to Perky's Zapup product, particularly in India and SEA markets.
• Verloop: Conversational AI platform focused on customer support and WhatsApp automation for D2C and ecommerce brands in India and emerging markets. Directly comparable to Perky's Zapup customer engagement and lifecycle flows.
• CreatorIQ: Enterprise influencer marketing platform offering creator discovery, campaign management, and analytics. Direct competitor to Perky's Zaver product, particularly for global brand and agency customers running always-on creator programs.
• Upfluence: Creator discovery and influencer campaign platform serving D2C and ecommerce brands. Comparable to Perky's Zaver on core creator sourcing, outreach, and campaign management workflows.

Emerging players

• Modash: Creator discovery and analytics platform focused on ecommerce and DTC brands. Comparable to Perky's Zaver on the discovery layer with strong overlap in predicted-performance use cases, though smaller and more discovery-focused.

Broad incumbents

• Yellow.ai: Enterprise conversational AI platform offering voice, chat, and agent automation across channels. Comparable to Perky's voice and conversational AI sub-products, with a broader enterprise customer base and larger funding.
• Gupshup: India-headquartered conversational AI and messaging platform offering WhatsApp Business API, chatbots, and voice solutions. Overlaps with Perky's Zapup messaging and Voice AI capabilities, but with broader enterprise footprint and stronger carrier relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perky.ai