Rentashop

What Rentashop does

Rentashop is a French SaaS e-commerce platform provider founded in 2004 and headquartered in the Nancy metropolitan area (Jarville-la-Malgrange). The company sells a proprietary, in-house developed e-commerce software solution that has been continuously evolved since 2005, offering merchants a unified stack comprising storefront, CMS, built-in blog (BlogRS), email marketing (MailsPro), commercial management, integrated ERP for stock and orders, and a warehouse management module (RS-Logistique). It also operates the Soyooz web agency subsidiary, which delivers bespoke design, development, SEO, and webmarketing services for higher-end projects.

The platform is differentiated by native integrations (no plugins required) with over 30 payment providers (PayPal, Stripe with Apple Pay, PayZen, and major French banks), more than 10 logistics carriers (Colissimo, Chronopost, UPS, DPD, Mondial Relay, GLS, TNT, and the Upela comparator), and marketplace/feed management tools (BeezUp, Lengow, Iziflux). It adopts the Foundation 6 responsive framework, supports AMP, offers HTTPS checkout tunnels (a first in French SaaS in 2015), and provides advanced search via OpenSearchServer. The RS Experience product tier delivers template-based turnkey stores from €59 HT/month, while Soyooz agency work is quote-based.

Revenue is generated through recurring SaaS subscriptions, professional services via Soyooz, and optional add-ons (mobile versions, SSL certificates, premium features). The company serves primarily French SMB e-commerce merchants across diverse verticals (cosmetics, fashion, children's products, pet supplies, home textiles, industrial supplies) with occasional enterprise clients such as Lupicia and H.Koenig. Distribution is direct, with no disclosed institutional funding and a small internal team of 1-10 employees.

Name

Rentashop

Legal name

Rentashop

Website

https://rentashop.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Rentashop is a French SaaS e-commerce platform and web agency (Soyooz) founded in 2004, providing in-house developed storefront, CMS, payment, logistics, and marketplace integration software to primarily French SMB merchants across diverse retail verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Jarville-la-malgrange

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS E-commerce Platform Subscription: Monthly/annual subscription for e-commerce software access, including hosting, backoffice, and core features. Templates available from €59 HT/month with various plan tiers.
2. Web Agency Services: Custom design, development, SEO, webmarketing, and consulting services provided by Soyooz agency. Includes identity visual creation, print/packaging design, and ongoing support.
3. Additional Options and Add-ons: Premium features, mobile versions, SSL certificates, and specialized integrations available as optional paid additions

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Rentashop provides a proprietary SaaS e-commerce platform with integrated CMS, blog, marketing tools, emailing, and commercial management, enabling merchants to sell any product type online. The platform operates on a subscription model starting at €59 HT/month for template-based stores, with additional custom development and design services offered through its in-house Soyooz web agency. It includes native integrations with 50+ payment providers, logistics carriers, and marketplace connectors without requiring third-party plugins.

Product overview

Rentashop is a French SaaS e-commerce platform founded in 2005 offering a unified solution with multiple product tiers: the core Rentashop software provides complete e-commerce functionality including CMS, BlogRS blogging module, MailsPro email marketing, integrated ERP for stock/orders, and the RS-Logistique warehouse management tool. RS Experience offers lower-cost template-based stores starting at €59/month with customizable themes like Épuré Display, Dark Chocolate, and Woodstock. Soyooz, the agency's full-service division, delivers high-end custom e-commerce design, development, SEO, and webmarketing for premium projects. The platform integrates with over 30+ payment providers (PayPal, Stripe with Apple Pay, PayZen, major French banks), multiple logistics carriers (Colissimo, Chronopost, UPS, DPD), marketplace management tools (BeezUp, Lengow, Iziflux), and advanced search via OpenSearchServer.

Differentiator

Problem solved

Functional benefit

Brands

• RS Experience: All-in-one e-commerce solution combining agency expertise with low-cost templates
• Soyooz
• RS-ecommerce
• RS-Logistique
• Instashop
• BlogRS

Products and services

• Rentashop E-commerce Software Platform Proprietary SaaS e-commerce platform sold to merchants across France and Western Europe, providing a 100% integrated online store with zero plugins, supporting physical goods, digital downloads (MP3, video, PDF, ZIP), multi-language, multi-currency, and built-in HTTPS. Includes responsive design via Foundation 6 framework, CMS, BlogRS blogging module, MailsPro email marketing, and native integrations with 50+ payment providers, logistics carriers, and marketplace connectors.
• RS Experience Turnkey e-commerce solution offering ready-to-use responsive templates at low-cost pricing starting at €59 HT/month, with 50+ pre-designed themes (e.g., Épuré Display, Woodstock, Dark Chocolate Mini) that can be customized. Combines the full Rentashop platform features with Soyooz agency expertise for quick-launch merchants.
• Soyooz Web Agency

Quantifiable outcome

• First SaaS platform in France to offer Google Marchand de Confiance badge through HTTPS tunnel
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration48 records

Feature8 records

Partnerships

21 partnerships are on record, tiered core and minor.

• OptymeacoreGTM or Marketing Partner · 10 January 2019Optymea is Rentashop's partner for reducing general expenses, offering Rentashoppers access to a purchasing collective with prices up to 45% lower. Optymea negotiates rates for group purchases, networks, and independents. Rentashop hosts the platform and the RS agency provides support since 2016. Rentashoppers receive 10% discount on annual subscription.
• BeezUpcoreTechnology or Integration · 5 November 2018Product feed aggregator acquired by CDiscount in 2017. Provides marketplace and price comparison management with new backoffice interface. Rentashop and BeezUp provide combined technical support for feed optimization. Integrates with major marketplaces and comparators.
• GooglecoreStrategic or Co-development Partner · 18 April 2017RS-ecommerce (Rentashop agency) became official Google Partner. Enables advertising support (AdWords, SEM), Google Marchand de Confiance badge eligibility, and joint customer support for online advertising investments.
• UpelacoreTechnology or Integration · 10 March 2016International express transport comparison service integrated natively into Rentashop backoffice. Offers rates up to 70% off major carriers (DHL, FedEx, UPS, Chronopost). No plugin or update fees required.
• OpenSearchServercoreTechnology or Integration · 20 June 2014Advanced search engine partnership providing semantic search with lemmatization, relevance scoring, and stock-aware results. Enables autocomplete, spell correction, and phonetic search capabilities.
• OVHcoreTechnology or IntegrationPrimary hosting provider for Rentashop infrastructure.
• ColissimocoreTechnology or IntegrationLa Poste shipping service with webservice integration for label printing and prepaid return labels.
• ChronopostcoreTechnology or IntegrationExpress delivery with Chrono Relais point relay option (24h delivery). Integration for label generation and tracking.
• Mondial RelaycoreTechnology or IntegrationPoint relay delivery service integrated for flexible pickup options.
• AttitudeminorStrategic or Co-development PartnerDigital agency partner specializing in web radio and multimedia projects.
• ConverteominorStrategic or Co-development PartnerDigital consulting and analytics agency.
• Ads UpminorStrategic or Co-development PartnerDigital advertising and marketing agency.
• Rodeo DesignminorStrategic or Co-development PartnerCreative design agency partner.
• UzikminorStrategic or Co-development PartnerDigital agency partner for web projects.
• YouPhotominorStrategic or Co-development PartnerProduct photography and packshot studio.
• LogisseominorStrategic or Co-development PartnerLogistics and fulfillment services.
• OriumminorStrategic or Co-development PartnerSupply chain and logistics solutions.
• Club 10.000minorStrategic or Co-development PartnerLogistics network for e-commerce.
• Endurance LogistiqueminorStrategic or Co-development PartnerE-commerce logistics provider.
• PrimiwebminorStrategic or Co-development PartnerWeb services and logistics integration.
• Com ComminorStrategic or Co-development PartnerAccounting and financial services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BigCommerce: Public SaaS e-commerce platform (NASDAQ: BIGC) serving SMB through enterprise merchants. Competes with Rentashop in mid-market e-commerce, with headless commerce and API-first architecture that Rentashop lacks.
• PrestaShop: French open-source e-commerce platform founded in Paris in 2007, serving SMB merchants globally. Most direct domestic peer to Rentashop given shared French SMB market focus, though distributed as open-source vs. Rentashop's hosted SaaS model.
• Shopify: Global SaaS e-commerce platform leader serving SMB and mid-market merchants with subscriptions starting around $39/month. Direct competitor to Rentashop in the French SMB e-commerce segment, with significantly larger scale and feature velocity.
• Wizishop: French SaaS e-commerce platform founded in 2008 specifically targeting SMB merchants with AI-driven store creation. Direct competitor to Rentashop in the French SMB e-commerce segment, with more recent funding and modern positioning.
• WooCommerce: Open-source e-commerce plugin for WordPress powering millions of online stores globally. Competes with Rentashop in the SMB e-commerce segment, particularly for merchants already running WordPress sites, with a free underlying model vs. Rentashop's subscription pricing.
• Oxatis: French SaaS e-commerce platform (now part of SwissCommerce group) historically targeting SMB merchants in France with bundled hosting and agency services. Highly comparable to Rentashop's RS Experience offering in customer profile and go-to-market.
• Adobe Commerce (Magento): Enterprise-grade e-commerce platform (formerly Magento Open Source) under Adobe. Targets larger merchants than Rentashop but competes for the upper end of Rentashop's customer base, including enterprise clients like Lupicia and H.Koenig.

Broad incumbents

• Squarespace: Website builder with integrated e-commerce capabilities, serving SMBs and creatives. Overlaps with Rentashop's RS Experience template-based offering but operates at much larger scale with stronger brand recognition.
• Wix: Broad website builder platform with e-commerce capabilities serving SMBs globally. Adjacent competitor to Rentashop with a wider portfolio (websites, bookings, marketing) and stronger consumer brand awareness in the SMB segment.
• Salesforce Commerce Cloud: Enterprise commerce platform from Salesforce targeting large B2C and B2B merchants. Not a direct competitor to Rentashop's SMB focus but represents the upper-bound alternative for merchants graduating from SMB platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Rentashop
• Facebookfacebook.com/pages/Rentashop-e-commerce/323382407933
• Xx.com/DevRentashop
• LinkedInlinkedin.com/company/rentashop-phplus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rentashop