Marquiz
Marquiz is a Cyprus-based, bootstrapped SaaS platform that lets SMB marketers, agencies, e-commerce sellers, and educators build no-code interactive quizzes for lead capture, qualification, and product recommendations, monetized via lead-based subscriptions and a 40% lifetime affiliate program.
- Company typePrivate
- Founded2017
- HeadquartersLimassol, Cyprus
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Marquiz does
Marquiz is a Limassol, Cyprus-headquartered SaaS platform (operated by MARKETING QUIZ LTD, founded 2017) that lets marketers, SMBs, agencies, e-commerce sellers, and educators build interactive quizzes for lead capture, qualification, product recommendation, and knowledge assessment. The core product is a no-code quiz builder with 12+ question types, logic branching, A/B testing, dynamic UTM-based personalization, built-in analytics, integrated payment processing, and 150+ integrations (CRM, email, analytics, ad pixels, Zapier, Telegram, Google Sheets). Distribution is product-led and community-led: users sign up at app.marquiz.io with a free tier (up to 10 leads/month), and the company runs a 40% lifetime-commission affiliate program that has produced 9,465 active partners and 27,770 referred businesses. The platform supports 38+ languages and ships 200+ industry templates, with an AI Quiz Maker (launched 2024) that generates quizzes from a website URL or business description.
The company monetizes via a hybrid subscription-plus-usage model: lead-based plans (Free / Start $19 / Plus from $39) with overage charges when lead caps are exceeded, plus a $2/month White Label add-on. Cumulative scale metrics include 200M+ leads generated, 25M monthly interactions, and a 5/5 G2 rating across 500,000+ users. Marquiz is bootstrapped with 11-50 employees, no disclosed funding, and no parent company; ownership commentary indicates founder-controlled operations led by co-founder and designer Cojocaru Maxim. Compliance is anchored on PCI-DSS Level 1 payment processing through PayProGlobal, with data hosted on ObjectRocket (Rackspace). The product surface has expanded beyond core quizzes into adjacent SMB marketing tools (Landing Pages, Pricing Calculator, E-com Quiz with shopping cart, Lead Capture Forms, True/False Test), positioning Marquiz as a horizontal lead-generation platform rather than a single-feature tool.
Marquiz firmographics
Firmographics- Name
- Marquiz
- Legal name
- MARKETING QUIZ LTD
- Website
- https://marquiz.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marquiz is a Cyprus-based, bootstrapped SaaS platform that lets SMB marketers, agencies, e-commerce sellers, and educators build no-code interactive quizzes for lead capture, qualification, and product recommendations, monetized via lead-based subscriptions and a 40% lifetime affiliate program.
- Ownership category
- akta.pro rank
Marquiz industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)
Keywords
Where Marquiz is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
Marquiz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (Lead-based): Monthly subscription plans based on number of leads captured. Plans range from free (10 leads/month) to Plus tier (100-5000 leads/month). Users only pay for leads they capture with no hidden costs.
- Overage Charges: When users exceed their plan's lead limit, additional leads are charged separately based on pricing tier. Quiz remains active and continues collecting leads.
- White Label Option: Optional $2/month add-on to hide 'Made by Marquiz' branding, available on individual quizzes
- Affiliate Program: Partners earn 40% lifetime commission on referred customers' subscriptions; referred customers receive 30 free leads on signup
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - 0$/month, up to 10 leads |
| Subscription | Monthly | Start - $19/month, up to 30 leads |
| Subscription | Monthly | Plus - from $39/month, 100-5000 leads |
| Subscription | Monthly | White Label - $2/month per quiz |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Marquiz product offering
Product offeringCore offering
Marquiz is a SaaS online quiz builder platform that lets marketers, SMBs, and agencies create interactive quizzes to capture leads, qualify prospects, recommend products, and process payments. The platform offers a no-code editor with 12+ question types, AI-generated quizzes from a URL or business description, logic branching, A/B testing, and 150+ integrations with CRM, email, analytics, and payment tools. It is sold via lead-based subscription plans starting at a free tier and scaling through paid monthly subscriptions.
Product overview
Marquiz is a lead generation quiz platform consisting of a core Online Quiz Maker and several specialized sub-products. The core platform creates interactive quizzes with 12+ question types, logic branching, and A/B testing. Sub-products include: True/False Test for knowledge assessment, Lead Capture Form for contact collection, Marquiz Landing Pages for standalone landing sites, E-com Quiz for product recommendation with payment processing, and Pricing Calculator for automatic cost estimation. An AI Quiz Maker feature generates complete quizzes from business descriptions. The platform integrates 150+ tools including CRM, email marketing, analytics, and payment systems. Over 200 industry templates accelerate quiz creation. Pricing follows a lead-based model starting at $19/month, with a Free tier for up to 10 leads.
Differentiator
Problem solved
Functional benefit
Products and services
- Marquiz Online Quiz Maker Core SaaS platform for creating interactive marketing quizzes that capture leads, qualify prospects, and drive conversions. Supports over 12 question types, logic branching, A/B testing, and multiple embedding methods for marketers and SMBs.
- True/False Test Engages audiences with simple true/false question formats that display correct and incorrect answers. Ideal for knowledge assessment and educational use cases.
- Lead Capture Form Customizable contact form with 300+ integration options for collecting essential contact details from quiz respondents or website visitors.
- Marquiz Landing Pages Standalone landing page builder for creating pages about a company or expert, featuring images, videos, and links. Can be linked to a custom domain for direct traffic.
- E-com Quiz Assists customers in finding the right product based on specific parameters, gathers contact information, and either redirects to product pages or processes payments directly within the quiz, with built-in shopping cart support.
- Pricing Calculator Automatically calculates product or service pricing based on specified parameters, displaying pricing results within the quiz flow for transparent cost estimation.
- AI Quiz Maker Generates quizzes using artificial intelligence in seconds. Users enter their website URL or describe their business, and the AI produces three quiz ideas; selecting one generates a ready-to-use quiz with start page, questions, and contact form.
Quantifiable outcome
- Leads doubled after using Marquiz
- +2 more outcomes
Companies that use Marquiz
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Marquiz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature10 records
Marquiz partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Zapiercore500+ Zapier integrations allowing connection with thousands of apps and automation workflows. Users can connect quizzes to CRM systems, email marketing platforms, and other business tools through Zapier's automation platform.
- PayProGlobalcorePayment processing partner for credit card transactions. Supports Visa, MasterCard, Maestro, American Express, and PayPal. PCI-DSS Level 1 compliant payment processing.
- ObjectRocket (Rackspace)coreData storage infrastructure provider. Customer and contact data stored securely in ObjectRocket data centers with 24/7 protection, secure connections, separate databases, and regular backups.
- Google AnalyticscoreAnalytics integration allowing quiz events to be tracked in GA4. Events include quiz start, question completion, lead form views, and payment success/failure.
- Facebook/Meta PixelcoreFacebook Pixel integration for tracking quiz interactions and conversion events for Meta advertising campaigns.
- Google Tag ManagercoreGTM integration for event tracking and tag management across quiz campaigns.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Marquiz competitors and assessment
Company assessmentDirect peers
- Interact: Quiz builder explicitly aimed at lead generation and list-building for marketers. Closest direct competitor in the 'quiz-for-leads' category with similar template libraries and SMB customer base.
- ScoreApp: Scorecard/quiz funnel builder focused on lead scoring and segmentation for marketers and coaches. Direct competitor in the quiz-for-lead-qualification niche.
- Typeform: Leading conversational form and quiz builder for marketers and SMBs. Directly comparable on interactive data-capture, lead qualification, and PLG self-serve model, though typically positioned more broadly than Marquiz's quiz-first focus.
- LeadQuizzes: Quiz builder positioned specifically for lead generation and conversion optimization. Direct peer targeting the same SMB/marketer segment with overlapping feature sets.
- Outgrow: Interactive content/quiz/calculator builder used for lead generation, ecommerce recommendations, and assessments. Direct peer on product calculators, outcome quizzes, and PLG distribution.
- Involve.me: No-code funnel builder for quizzes, forms, calculators, and landing pages aimed at marketers. Overlaps with Marquiz on quiz/calculator logic, lead capture, and ecommerce use cases.
- Riddle: Quiz, poll, and personality-test builder marketed to publishers, brands, and agencies. Comparable on quiz templates, embedding options, and lead-capture workflows.
Broad incumbents
- Jotform: General-purpose form builder with quiz templates and increasingly lead-generation features. Comparable on the quiz-authoring and form-capture functionality that underlies Marquiz's product.
- HubSpot Marketing Hub: Full marketing automation suite including forms, landing pages, and increasingly AI-driven content. Larger incumbent that competes for the same SMB marketer budget as Marquiz with a much broader product portfolio.
- OptinMonster: Lead-capture and conversion-optimization platform with pop-ups, slide-ins, and embedded forms. Adjacent competitor on the lead-generation use case but broader than Marquiz's quiz-first focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marquiz social profiles
Digital presenceMarquiz compliance and trust
Trust signalCompliance1 record
Marquiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marquiz leadership team
Management profileNumber of profiles
Profiles1 record
Marquiz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marquiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marquiz
What does Marquiz do?
Marquiz is a SaaS online quiz builder platform that lets marketers, SMBs, and agencies create interactive quizzes to capture leads, qualify prospects, recommend products, and process payments. The platform offers a no-code editor with 12+ question types, AI-generated quizzes from a URL or business description, logic branching, A/B testing, and 150+ integrations with CRM, email, analytics, and payment tools. It is sold via lead-based subscription plans starting at a free tier and scaling through paid monthly subscriptions.
Is Marquiz a public or private company?
Marquiz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marquiz founded?
Marquiz was founded in 2017. It employs 11 to 50 people.
Where is Marquiz based?
Marquiz is headquartered in Limassol, Cyprus, in the Europe region.
How does Marquiz make money?
Four revenue lines are on record. Subscription Plans (Lead-based) is the primary driver. The others are overage Charges, white Label Option and affiliate Program.
Who are Marquiz's main competitors?
Direct peers on record are Interact, ScoreApp, Typeform, LeadQuizzes, Outgrow, Involve.me and Riddle. Broad incumbents are Jotform, HubSpot Marketing Hub and OptinMonster.
Does Marquiz have an API?
No public API is recorded for Marquiz.
What industry is Marquiz in?
Marquiz's product category is Marketing Automation Software. Its primary akta.pro industry code is EDAFAHAG, Assessment & Quiz Item Authoring Tools (within course builders). Its NAICS code is 5132 and its SIC code is 7372.