Leadquizzes
LeadQuizzes is a SaaS lead generation platform that lets marketers, agencies, and SMBs build AI-powered quizzes, surveys, and interactive content to capture, score, and route leads into CRMs.
- Company typePrivate
- Founded2018
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Leadquizzes does
LeadQuizzes is a privately held SaaS platform, founded in 2018 and headquartered in Phoenix, Arizona, that helps marketers, agencies, coaches, eCommerce merchants, and SMBs capture, score, and qualify leads through interactive content. Its core offering is a no-code suite of builders, including Quiz, AI Quiz, Survey, Form, Calculator, Assessment, Poll, and Giveaway/Contest builders, supported by 120+ templates, conditional logic and branching, lead scoring, real-time analytics, and native publishing via popups, embeds, or standalone URLs. The platform syncs pre-scored and pre-segmented leads into major CRM and email systems through native integrations with HubSpot, Salesforce, ActiveCampaign, Mailchimp, Klaviyo, ConvertKit, and 1,000+ additional tools via Zapier.
The technology stack centers on a drag-and-drop builder augmented by a generative AI Quiz Builder launched as part of a major platform relaunch in February 2026, alongside rebuilt mobile-first lead capture and enhanced scoring. The company has served over 20,000 customers and accumulated 9.5 million+ leads on the platform, supported by an international team distributed across the United States and Novi Sad, Serbia. LeadQuizzes operates as a product under Yazamo, a strategic parent that also owns ClearCRM and Selleqt.ai, suggesting an internal portfolio strategy around lead capture, lead management, and outbound campaign automation.
Revenue is generated through subscription plans starting at $13/month with annual and custom enterprise tiers, plus an affiliate referral program and certified partner program for agencies. Distribution combines product-led growth (self-serve sign-up with a 14-day free trial and no credit card) with enterprise sales for larger customers and channel partners. Revenue, ARR, and funding are not publicly disclosed; the company is bootstrapped with no external investment rounds on record.
Leadquizzes firmographics
Firmographics- Name
- Leadquizzes
- Legal name
- LeadQuizzes
- Website
- https://leadquizzes.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeadQuizzes is a SaaS lead generation platform that lets marketers, agencies, and SMBs build AI-powered quizzes, surveys, and interactive content to capture, score, and route leads into CRMs.
- Ownership category
- akta.pro rank
Leadquizzes industry classification
Industry- Product category
- Lead Generation Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industry
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
Keywords
Where Leadquizzes is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Leadquizzes business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly and annual subscription plans starting at $13/month. Plans include the drag-and-drop quiz builder, AI quiz builder, lead scoring, conditional logic, integrations, and 75+ templates. Recurring revenue model with automatic renewal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starting plan at $13/month |
| Subscription | Annual | Annual subscription with discounted rate |
| Subscription | Multi-year contract | Custom enterprise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Leadquizzes product offering
Product offeringCore offering
LeadQuizzes is a SaaS platform that enables marketers, agencies, and business owners to create interactive quizzes, surveys, forms, calculators, assessments, polls, and giveaways for lead capture, scoring, and segmentation. The platform includes an AI Quiz Builder that generates complete quizzes from text descriptions, drag-and-drop builders with 120+ templates, conditional logic, and native integrations with HubSpot, Salesforce, ActiveCampaign, Mailchimp, Klaviyo, ConvertKit, and 1,000+ apps via Zapier. Subscriptions start at $13/month with a 14-day free trial.
Product overview
LeadQuizzes is a lead generation platform offering a suite of interactive content tools for capturing, qualifying, and converting leads. The core offering consists of multiple builders (Quiz, AI Quiz, Survey, Form, Calculator, Assessment, Poll, Giveaway/Contest) that work together within a unified platform featuring lead scoring, CRM integrations, real-time analytics, and A/B testing. The AI Quiz Builder generates complete quizzes from descriptions, while the standard Quiz Builder provides drag-and-drop creation with 120+ templates. All tools feed into the platform's lead capture and scoring system, which syncs qualified leads to CRM and email marketing tools via native integrations with HubSpot, Salesforce, ActiveCampaign, Mailchimp, Klaviyo, ConvertKit, and 1,000+ apps via Zapier.
Differentiator
Problem solved
Functional benefit
Brands
- ClearCRM: Intuitive CRM with built-in automation for lead management
- Selleqt.ai
Products and services
- AI Quiz Builder AI-powered quiz creation tool that generates complete lead generation quizzes from text descriptions, including questions, answer options, scoring logic, and outcome pages without coding. Targets marketers, agencies, and business owners.
- Quiz Builder Drag-and-drop quiz creation tool with 120+ templates for building personalized quizzes for lead capture with no coding required. Includes conditional logic, branching, and lead scoring.
- Survey Maker Interactive survey creation tool for gathering feedback, opinions, and customer insights with branching logic and customizable result pages.
- Form Builder Lead capture form creation tool with custom fields for names, emails, phone numbers, ZIP codes, and additional funnel requirements.
- Calculator Builder Interactive calculator creation tool for ROI calculators, financial calculators, and other numeric assessment tools for lead qualification.
- Assessment Builder Assessment and test creation tool for evaluating employees, students, or customers with scoring and result tracking.
- Poll Builder Quick poll creation tool for audience engagement and opinion gathering with real-time results.
- Giveaway / Contest Builder Contest and giveaway tool for lead generation campaigns with entry form capture and promotional mechanics.
Quantifiable outcome
- 500% more leads than static forms
- +2 more outcomes
Companies that use Leadquizzes
Customer profileNamed customers11 records
Segments10 records
Ideal customer profiles3 records
Leadquizzes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature7 records
Leadquizzes partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- HubSpotcoreNative integration with HubSpot CRM. Leads captured through quizzes are automatically synced with lead data, quiz answers, scores, and segment tags passed directly to HubSpot.
- SalesforcecoreNative integration with Salesforce CRM for automatic lead sync and pipeline management.
- ActiveCampaigncoreNative integration with ActiveCampaign email marketing platform for automated follow-up sequences.
- MailchimpcoreNative integration with Mailchimp for email list management and marketing automation.
- ZapiercoreZapier integration connecting LeadQuizzes to 1,000+ additional apps including Google Sheets, Slack, custom webhooks, and various other tools.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Leadquizzes competitors and assessment
Company assessmentDirect peers
- Typeform: Typeform is a leading conversational form and quiz/survey builder with strong consumer brand recognition. It directly overlaps LeadQuizzes on quiz-style lead capture, branching logic, and CRM integrations, serving similar marketers and SMB customers.
- Interact: Interact is a quiz maker built specifically for lead generation, with templates, lead capture, and segmentation features that map almost 1:1 to LeadQuizzes' core offering and target the same marketer and SMB buyer.
- Outgrow: Outgrow provides interactive calculators, quizzes, and chatbots for lead generation and product recommendations. It competes head-to-head with LeadQuizzes' calculator and quiz builders, particularly in eCommerce and B2B SaaS verticals.
- Involve.me: Involve.me offers a no-code builder for quizzes, surveys, calculators, and forms aimed at marketers and SMBs. Its product scope (multiple builder types) closely mirrors LeadQuizzes' multi-builder strategy.
- ScoreApp: ScoreApp is a scorecard and quiz funnel builder explicitly designed for lead scoring, segmentation, and sales enablement — the same use cases LeadQuizzes targets for coaches, agencies, and high-ticket sellers.
- Marquiz: Marquiz is a quiz builder focused on lead generation for marketers and eCommerce, with branching logic and integrations comparable to LeadQuizzes. It competes in the same SMB-to-mid-market segment.
- Octane AI: Octane AI builds product recommendation quizzes for Shopify merchants — directly overlapping LeadQuizzes' eCommerce and Shopify use cases, with similar lead capture, personalization, and email integration mechanics.
- RevenueHunt: RevenueHunt offers product recommendation and quiz builders for eCommerce, integrating with Shopify and email tools. It competes for the same Shopify-merchant buyer that LeadQuizzes targets with its recommendation quizzes.
Broad incumbents
- Jotform: Jotform is a broad, well-established form and survey builder with thousands of templates and CRM integrations. While it spans more use cases than LeadQuizzes, it competes directly on the form/lead-capture workload for SMBs and marketers.
- HubSpot: HubSpot offers native forms, popups, and lead capture within its CRM and Marketing Hub, and is a LeadQuizzes integration partner. As a broad incumbent, it can bundle lead capture into a larger platform, posing a bundling risk to standalone tools like LeadQuizzes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Leadquizzes social profiles
Digital presenceLeadquizzes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadquizzes leadership team
Management profileNumber of profiles
Profiles1 record
Leadquizzes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadquizzes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadquizzes
What does Leadquizzes do?
LeadQuizzes is a SaaS platform that enables marketers, agencies, and business owners to create interactive quizzes, surveys, forms, calculators, assessments, polls, and giveaways for lead capture, scoring, and segmentation. The platform includes an AI Quiz Builder that generates complete quizzes from text descriptions, drag-and-drop builders with 120+ templates, conditional logic, and native integrations with HubSpot, Salesforce, ActiveCampaign, Mailchimp, Klaviyo, ConvertKit, and 1,000+ apps via Zapier. Subscriptions start at $13/month with a 14-day free trial.
Is Leadquizzes a public or private company?
Leadquizzes is a private company. It is classified as corporate owned and is currently operating.
When was Leadquizzes founded?
Leadquizzes was founded in 2018. It employs 11 to 50 people.
Where is Leadquizzes based?
Leadquizzes is headquartered in Phoenix, United States, in the North America region.
How does Leadquizzes make money?
One revenue line is on record: subscription Plans.
Who are Leadquizzes's main competitors?
Direct peers on record are Typeform, Interact, Outgrow, Involve.me, ScoreApp, Marquiz, Octane AI and RevenueHunt. Broad incumbents are Jotform and HubSpot.
Does Leadquizzes have an API?
No public API is recorded for Leadquizzes.
What industry is Leadquizzes in?
Leadquizzes's product category is Lead Generation Software. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services. Its NAICS code is 541910 and its SIC code is 7372.